Holly Taylor

Housestyle

The housestyle on the Kerrang! Contents page is consistent, with the use of the yellow, white and black colours which are typically used in this magazine, as the yellow in particular stands out against the black background which entices the audience to view the main subheadings such as the buzz words ‘K! QUIZ’ and ‘WIN!’

The magazine’s masthead features underneath the main image which could suggest that the magazine is established enough that the main star of the magazine can be a more prominent part of the magazine.

The masthead of 'Contents' is featured in the top right hand corner in a yellow font which could have connotations of an 'electric' feel towards the magazine therefore suggesting that the magazine has an exciting content features. The typeface isn’t exactly prominent and is in quite a small font size therefore less attention is drawn to this and more towards the main images situated underneath.

There is a black and yellow colour scheme throughout the contents page, black has connotations of power, mystery and domination, whereas the yellow creates the idea that the magazine is electric and exciting to read. These colours are also featured heavily in rock mag'Kerrang!' is featured again on the subheading below Slash's image, again certifying the magazine's content and the masthead has a smashed look to it which suggests that the magazine's content is heavy metal type.

The magazine has an informal feel to it with the editors photo and a foreword from him directly addressing the audience which creates a personal feel between the audience and the magazine.

'Kerrang!' is featured again on the subheading below Slash's image, again certifying the magazine's content and the masthead has a smashed look to it which suggests that the magazine's content is heavy metal type.

The magazine has an informal feel to it with the editors photo and a foreword from him directly addressing the audience which

Design Balance.

The design balance is quite informal as the magazine appears to be cut in half with the top Half including mainly imagery the would most entice the reader to read the rest of the magazine, with the lesser enticing articles featured on the bottom half of the page.

Imagery

The main focal image is that of the singer Slash, which is a use of onomatopoeia, making the audience identify the genre of music the magazine is. He is in high key lighting which makes him identifiable and noticeable for the audience, however he is dressed in all black, which again has connotations of mystery and dominance, which is what he is as he dominates the main focus of the magazine for the audience. His hair is curly and quite wild looking suggesting a complex character and also, as his hair's wild this could identify with his personality and so therefore entice the audience to want to read on about his character.

Design Principles

The Gutenberg design principle has vaguely been applied here as in the primary optical area features two images of articles which would entice the audience to read further into the magazine, in the terminal area features subscriptions to the magazine which isn’t a main interest for the audience. In the strong fallow area features the main image of Slash who is a well established artist in the rock genre

which would therefore interest the reader.