KERLEISHAJONESPORTFOLIO

TRAVEL AGENT MARKETING COORDINATOR | February 2015 - Present Vacation Express • Atlanta, GA

• Coordinate content calendar for third party travel agent publications and groups• Design creative for third party travel agent publications and groups• Design presentations for inside sales team• Manage travel agent micro-site• Design and deploy marketing emails to travel agents via Constant Contact• Design email and social media creative for hosted webinars

JUNIOR DESIGNER | September 2013 - February 2015 Vacation Express • Atlanta, GA

• Designed weekly marketing materials for team of 10 Business Development Managers• Designed and deployed marketing emails to consumers and travel agents utilizing Constant Contact• Developed third party print advertisements for travel agent publications• Assisted in creating artwork for over 80 weekly newspaper ads

ADMINISTRATOR | December 2012 - September 2013 College Options Foundation • Tyrone, GA• Designed marketing materials for fundraising products• Maintained database of over 11,000 JROTC school instructors• Utilized Constant Contact to design and manage email marketing

PROGRAMMING AND MARKETING ASSISTANT | August 2011 - May 2012 Center for Women • Emory University, Atlanta, GA

• Created print advertising for events and programs• Organized and maintained program display schedule for venue advertising• Developed marketing strategies for Center competitions• Enhanced web presence through social media interaction

EDITOR-IN-CHIEF/ SENIOR LAYOUT EDITOR | August 2010 - May 2012 Black Star Magazine • Emory University, Atlanta, GA

• Determined issue themes and assigned articles• Assigned photo and layout assignments• Led workshops for a staff of 28 writers, photographers, and designers• Edited and finalized spreads before publication• Designed issue cover and feature spreads• Monitored and encouraged social media interactions• Reviewed and authorized organization spending

Emory University | May 2012Atlanta, GABachelor of Arts in Economics

EXPERIENCE EDUCATION

SKILLS

706-319-9663

www.hellokerleisha.com

kerleishajones@gmail.comHello, I’m Kerleisha.

InDesign 85%

Photoshop 80%

Dreamweaver 80%

HTML/CSS 70%

Microsoft Office 95%

Wordpress 70%

Illustrator 85%

Email campaign for a Vacation Express webinar with Hard Rock Hotels.

For this email, I wanted to keep in tone with the overview presentation previously created. I began with slanted backgrounds akin to the Powerpoint. With the portrait layout of the email, however, the slants were too overpowering and created more white space than I was comfortable with.

I wanted to convey the carefree spirit of Hard Rock, and the picture I selected did just that. With the goal of eliminating the unnecessary white space as well giving the main image room to emote, I began adjusting the foreground and backgrounds. I kept the bottom slant as it providing great copy space and set a nice tone (versus a traditional straight line). For the top portion, I found a happy marriage of the main image and a group of angled rectangles. These rectangles kept the attitude I was looking for initially without having to take up too much space.

Sans-serif fonts (Proxima Nova and Proxima Nova Condensed) kept up the relaxed tone, and the purple/gold color scheme reflected the Hard Rock style.

Let’s Rock! DIGITAL

Email Campaign

Facebook Promotiion

BACKGROUND

Email campaign for webinar. Place resorts has multiple hotels catering to different audiences, so I knew I wanted to find an image that would cover the brand in a general sense. Once learning the webinar would highlight its new Moon Palace resort in Jamaica, a family friendly resort, I decided one of their lifestyle images that highlighted a family. I stuck with a color scheme and font closely aligned with that of Palace.

My biggest hurdle with this piece was the heaviness of the description. I wanted the image to have room to breathe, but also make sure the text wasn’t lost. I started with a standard rectangular background, but it didn’t really give the top any personality. Playing with the angles and transparencies helped to give the text’s background the personality and modern feel I was looking for.

Your Palace Awaits DIGITAL

BACKGROUND

Set of image ads for Vacation Express. The ads were meant to be generic and evergreen, and there was little instruction outside of that. I decided to focus on highligting Vacation Express’ key customers: family, singles, and couples.

Though the layout is different for all, I kept consistency with the type and color scheme. The change in layout helped to allow optimal breathing room for the images. Also, after some time, the performance results from each will help determine the ideal style for our generic ads.

All-Inclusive Escape: Google Image Ads DIGITAL

Cancun Image Ad Jamaica Image Ad

Punta Cana Image AdGrand Bahama Island Image Ad Last Minute Deals Image Ad

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CALLING ALLCALLING ALL

SUPERHEROES!SUPERHEROES!

IT’S XAVIER’S FOURTH BIRTHDAY BASH!Get Here in a Flash...

Saturday, july 123:00pm

hero headquarters123 Marvel drive

peachtree Village, ga 30123

R.S.V.P to Agent Melissa Hastings at 123.321.4567 by june 30

Print invitation for my nephew’s fourth birthday party. The party had a superhero theme featuring multiple heroes. I referenced comic book styles to create an invitation that evoked a sense of a call to action (literally).

I wanted to feature some of Xavier’s favorite heroes, but in a way that was a bit more playful than traditional representations of heroes on birthday invitations. Therefore, I went for younger versions of the heroes while still capturing their personalities; the silliness of Spider-Man, the dependability of Captain America, and the over-confident nature of Iron Man. I also went for a simpler skyline silhouette, inspired by the cardboard cut-outs of buildings that would be used at the party. Colors reflected traditional comic book colors, but in lighter tones to evoke youthfulness.

Superhero Bash Invitation PRINT

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Print baby shower invitation with a nautical theme. I used typical “at sea” colors to match the tone. For the lighthouse, I actually referenced several lighthouses, gathering most of may inspiration from a brightly colored tattoo, which in turn inspired the half-tone font as well. I paired this with a serif font that had lots of flow to embody the movement of the sea.

Let’s Sail Away

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PRINT

WELCOME TO

Learn more atcuba.vacationexpress.com

With Vacation Express’ upcoming Cuba program, I was tasked with a few marketing efforts to gain interest. The biggest challenge with this project was that there was very little content to to work with, very unlike our usual promotional pieces. To tackle this, I knew I needed to rely heavily on imagery.

I focused on promoting Cuba as a place to discover, since Cuba tourism isn’t of norm for Americans. The bright colors symbolized the vibrancy of Cuba, while the bolder type its boldness. I also brought in paint strokes to represent freshness and a new beginning.

Keeping consistent, I again focused on the many aspects of Cuba to discover for the Travel Weekly full page ad. However, instead of highlting a singular aspect, I collaged the piece to highlight multiple selling points of Cuba at once. I used curving borders to add flow to the piece, as well as brush stroke overlays to break up the mundane solid color backgrounds

Discover Cuba PRINT, DIGITAL

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Travel Weekly Full Page Print Ad

Leaderboard: Landscape Feature

Leaderboard: Music Feature

Square Image Ad: Culture Feature

Half-page ad for a travel agent magazine. The magazine has a long shelf life (quarterly issues), so the main objective was to provide evergreen, yet useful, information. In turn, we highlighted Vacation Express’ SMILE program- a collection of family friendly resorts. I couldn’t help but play on the collection’s name and use a bright welcoming photo with smiling children. I let the image take control of the background so that it could stand out in the pages.

The main challenge with this piece was incorporating an already existing schedule grid, a last-minute decision by content. The grid’s initial design was too strong of a contrast with its colors and font, so I updated those elements to provide a better flow.

SMILE Resorts PRINT

BACKGROUND

Specialty travel presentation requested by a Business Development Manager. The objective was to highlight our destinations, hotels that offer standout wedding and honeymoon services, and tour options ideal for couples and/or wedding parties. I knew I wanted the piece to be photo-heavy so that consumers could picture themselves in these destinations.

I used color overlays so that the focus would be on the feelings evoked from the photos rather than the people in the photos themselves. Ornaments were used sparingly to avoid overload as well as not to deter brides who preferred less frill.

Happily Ever After Presentation DIGITAL

Title Slide

Excursion Overview SlideHotel Overview SlideSection Slide

BACKGROUND

Vacation Express overview presentation for a Hard Rock Hotels event. Slanted backgrounds were used to convey the fun attitude of resort chain. I also looked for fun, vibrant photos to evoke the same attitude. Bold headers helped to balance the slides and deter from the heaviness of the bodies.

Let’s Rock! Presentation DIGITAL

BACKGROUND

Title Slide

Agent Benefit RecapFlight PromotionVE Overview

Each year, Vacation Express (VE) offers a series of trade shows for travel agents. This year’s identity was kept generic as the presentation’s theme had yet to be determined.

I was asked to work with my first thoughts when thinking of the company and go from there. Easily, my first thoughts were of the beach, but that was too generic for my liking. As I kept thinking, I thought of traveling and planes, as VE provides non-stop flights from multiple cities. Working then from planes/travel, I thought of identifiers of an airport and luggage tags came to mind. Drawing inspiration from vintage luggage tags, I created tags for each destination.

Vacation Express Agent Trade Shows DIGITAL

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Every so often, Vacation Express (VE) features programs from tourism boards in their advertising to travel agents. Aruba offers two programs for families and couples- One Happy Family and One Happy Honeymoon, respectively.

For these features, I wanted to highlight the benefits of the program as well as the participating hotels that VE Offers. I kept with the Aruba Tourism Board color scheme (its original tones for the family piece, and the muted tones for the honeymoon piece). The layouts were kept similar for consistency, though for the honeymoon piece I decided to play with the honeymoon wording.

One Happy Aruba DIGITAL

One Happy Family Feature One Happy Honeymoon Feature

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LET’S CONNECT 706-319-9663 www.hellokerleisha.com kerleishajones@gmail.com