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JISHIN JAFAR

JISHIN JAFAR

KERALA AT A GLANCEKERALA AT A GLANCE

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FEATURES IN FIRST LOOK 44 Rivers An equable climate A long shoreline with serene beaches Lush hill stations and exotic wildlife Waterfalls, Sprawling plantations and

paddy fields Ayurvedic health holidays, Magical

festivals, Historic and cultural monuments

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FEATURES The timeless beauty of the palm

fringed beaches of Kovalam. Highest literacy rate at 90.92%. City of coconut’s.  Sun-kissed beaches. Misty hill stations. Rhythmic backwaters and the

forestlands. Largest Tea producers of India.

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GEOGRAPHY

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Three Geographical Regions

High land:- Slopes down from the Western GhatsMajor plantation – Tea, Coffee, Rubber, Spices

Mid land:- Between Mountains & the low landsMajor cultivation – Cashew, Coconut, Tapioca, Banana, Vegetables

Low land:- Also known as Coastal AreaPaddy cultivation

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SEASONS

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monsoons :- Two monsoons visit Kerala• South West monsoon starts May – Jun and continues unto July – August • North east monsoon is from August-September to October- November• From March to June, it is warm and humid

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most progressive state in Indiahighest literacy rates highest life expectancy lowest child mortality rates literacy rate for women is one of the highest in all of Asia

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literacy rate for women is one of the highest in all of Asia

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highest life expectancy JISHIN JAFAR

History of Kerala

Original inhabitants were animists, followed by the Dravidians. After Alexander's triumphant sweep over Asia Minor, the ports of Kerala became a link between the Middle East, the Mediterranean and China.

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• Kerala's history is closely linked with its commerce, which until recent times revolved around its spice trade. Celebrated as the Spice Coast of India, ancient Kerala played host to travelers and traders from across the world including the Greeks, Romans, Arabs, Chinese, Portuguese, Dutch, French and the British. Almost all of them have left their imprint on this land in some form or the other - architecture, cuisine, literature JISHIN JAFAR

The Archaeological Museum at Trivandrum

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Kerala Museums 

The museums and art galleries of Kerala resound with the glory of a bygone era that was replete with exotic art forms.

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Mattancherry Palace - Cochin

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KERALA TOURISM STATISTICS

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Total tourist visitors- 12,618,777Domestic Tourists – 116,95,411 International Tourists – 9,23,366

Trends in Tourist Arrivals

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Category

2005 2006 2007 2008 2009 2010

Domestic 5,946,423 6,271,724

6,642,941 7,591,250 7,913,537 8,595,075

Growth rate 5% 6% 14% 4% 9%

CAGR 7.6% over the 5 year period 2005-10

Internationa 346,499 428,534 515,808 598,929 557,258 659,265

Growth rate 24% 20% 16% -7% 18%

CAGR 13.7% over the 5 year period 2005-10

Total 6,292,922 6,700,258

7,158,749 8,190,179 8,470,795 9,254,340

Growth rate 6% 7% 14% 3% 9%

CAGR 8% over the 5 year period 2005-10

YEAR DOMESTIC TOURISTS

CAGR FOREIGN TOURISTS

CAGR

2011 93,81,445 9.15 7,32,985 11.18

2012 100,76,854 7.41 7,93,696 8.28

2013 108,57,811 7.75 8,58,143 8.12

2014 116,95,411 7.71 9,23,366 7.60

Comparison of Growth Rates for Foreign Tourism – India & Kerala

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Comparison of Growth Rates for Domestic Tourism – India & Kerala

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Seasonality

• maximum inflow of tourists for both Domestic & International - December and January • highest inflows - traditional

tourism season from October to March( 68%)

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Seasonality of International and Domestic Tourists in Kerala

INTERNATIONAL DOMESTIC

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TOURIST ORIGIN Tamil Nadu & Karnataka- 16% of total domestic inflow

United Kingdom (UK) & France- largest source in International Tourists inflow

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Top Ten Sources for Domestic and International Tourists

DOMESTIC INTERNATIONAL

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Revenue from Tourism YEAR FOREX

EARNINGSPERCENT OF INCREASE

TOTAL EARNINGS

PERCENT OF INCREASE

2010 3799.37 33.09 17348.00 31.12

2011 4221.99 11.18 19037.00 9.74

2012 4571.69 8.28 20430.00 7.32

2013 5560.77 21.63 22926.55 12.22

2014 6398.93 15.07 24885.44 12.11

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EXPERIENCES OF KERALA TOURISM

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ECO TOURISM

ARTS AND CULTURE

BEACHES

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AYURVEDA AND HEALTH CARE

TASTE OF KERALA

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ECO-TOURISM

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HILLS

WATER FALLS

WILDE LIFE

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Exhilarating hill stations.

Tea Gardens of Munnar

The Western Ghats

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HILLS Western Ghats; the region thus includes high mountains, gorges, and deep-cut valleys The wildest lands are covered with dense forests, while other regions lie under tea and coffee plantations The Western Ghats rise on average to 1500 m elevation above sea level Famous hill stations Munnar, Vagamon, Paithalmala, Wayanad, Nelliyampathi,Elapeedika, Peermade , Thekkady and Ponmudi

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AGASTYAKOODAM

Part of Western Ghats2nd Highest Peak in KeralaTeaming with Wide lifePresents of rare Medicinal herbs & plantsTrekking season – December to April

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NELLIYAMPATHY

Cloud – Caressed peaksHeight – 476 m to 1572 mWay- Nenmara that proceeds to the Pothundy Dam

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NILGIRISouthern Part of Western Ghats

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MUNNARSituated at the confluence of three mountain streams - Muthirapuzha, Nallathanni and Kundala, and perched about 1600.

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CHEMBRA PEAK

Tallest peak in WayanadAn ideal area for trekkingMajor attraction – Heart shaped lake on the top of the peak

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Eco-tourism Models

3 destinations are selected for Sustainable Eco- Tourism development

Kakkayam, Peruvannamoozhi, and Janakikkad

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Wild life Sanctuaries Thekkady Wild life park.

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Kerala Wildlife

• The Wildlife Parks, reserves, sanctuaries and National Parks stretch from the southern tip of Kerala to the Northern Border with Karnataka.

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ERAVIKULAM

• Ideal place for seeing the biodiversity

• Anamudi the highest peak stands in the core area of park

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Silent Valley•an area of 90 sq km•Northeastern corner of Palakkad•core of Nilgiri Biosphere Reserve•The River Kunthi descends from the Nilgiri hills •than 1000 species of flowering plants•than 34 species of mammals•200 species of butterflies•128 species of beetles

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ThenmalaIndia's first

planned eco-

tourism destinationfoothills of

the Western

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Beautiful Water Falls

Athirapalli Falls

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Waterfalls in Kerala

• Enchanting and serene waterfalls welcome you at the entrance of the Sholayar ranges. One can find frequents buses to Athirappally from Chalakudy-40 km from Cochin on the Thrissur route. Athirappally is 77 km north of Cochin (Kochi).

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ATHIRAPALLY

Falls is situated 1000 ft above sea level on the Chalakudy river

Athirapally is a scenic combination of forests and little streams

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KAKKAYAMTeaming with exotic wildlifeOffers excellent trekkingRock climbing opportunitiesBest time – November to April

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ARTS & CULTURE

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The Traditional Art Forms of Kerala

Kathakali.

Ottamthullal

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CLASSIFICATION OF ART FORMS

• Performing Arts

• Ritual Arts

• Martial Arts

• Folk Arts JISHIN JAFAR

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PERFORMING ARTS

• Kathakali• Koothu• Mohiniyattam• Oppana• Kutiyattam• Margomkali• Thiruvathirakali• Thullal

• Chavittunatakom• Daffmuttu• Kakkarissi

Natakam• Krishnattom

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Dance form of Kerala state. A highly stylized

classical Indian dance-drama noted for the attractive make-up of characters, elaborate costumes, detailed gestures and well-defined body movements presented in tune with the anchor playback music and complementary percussion.

It originated in the country's present day state of Kerala during the 17th century.

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MOHINIYATTAMJISHIN JAFAR

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OPPANA

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RITUAL ARTS

• Theyyam• Padayani• Kavadiyatam• Theeyattu• Mudiyettu• Paana• Arjuna Nritham• Kalamezhuthu

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THEYYAM

• Popular ritual form of worship of North Malabar• Performers of Theyyam

belong to the lower caste community

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MARTIAL ARTSKalaripayattu

Velakali

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KalaripayattuKalaripayattu is a southern Indian martial art originating in Kerala but also practiced in contiguous parts of Tamil Nadu and Karnataka.

•The term kalari payattu is a tatpurusha compound from the words kalari meaning school or gymnasium and payattu derived from payattuka meaning to "fight/ exercise" or "to put hard work into“

•Kalari payat includes strikes, kicks, grappling, preset forms, weaponry and healing methods.

•Some of the choreographed sparring in kalari payat can be applied to dance

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 Kathakali dancers who knew martial arts were believed to be markedly better than the other performers.

 Some traditional Indian dance schools still incorporate kalari payat as part of their exercise regimen.

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FOLK ARTS Kummattikali

Kolkali

Kannyarkali

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Culture of Kerala One aspect of the state's rich

cultural heritage is manifest in its varieties of religious architecture: ancient Hindu temples with copper-clad roofs, later Islamic mosques with "Malabar gables," and colonial Portuguese Baroque churches.

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FESTIVALS

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FESTIVALS OF KERALA

10-day annual festival in January at Sreekandeswaram Temple, Thiruvananthapuram.

In February, is the week-long Nishagandhi Dance festival;

Pooram festival in Thrissur around April-May;

Flavor Food Festival, at the Kanakakunnu Palace grounds, Thiruvananthapuram in May.

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THRISSUR POORAM

THRISSUR POORAM

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THE TRICHOOR PURAM

Aanayootal at Trichoor(The feeding of Elephants)

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BOAT RACE- ALAPPY

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The Punnamada lake in the District of Alleppey. Venue of Nehru Trophy, Snake-Boat Race.

Takes place during Onam season.

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ONAM SEASON

Floweral layouts (Pookalam) during Onam season.

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BEACHES

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BEACHESKerela has some of India's finest beaches.

•Kerala coast is lined with sandy beaches, rocky cape and coconut palms.  

•Race the waves, chase the crabs, soak in the sun, or simply watch another day at the beach unfold leisurely. 

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Kerala Beaches

 One of the exclusive features of the beaches of Kerala are the clean sands bound by non-stop rows of palm trees. This adds to the magic created by sunbathing, boating and swimming in these waters.

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The beaches of Kerala

Kovalam Beach

Varkala Beach

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ALAPPUZHA BEACH

• Referred to as the Venice of the East• Alappuzha beach is a popular picnic spot• Vijaya Beach Park add to the attraction of the

beach• There is also an old lighthouse nearby ahich is

greatly fascinating to visitors

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Varkala Beach in Kerala

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KAPPAD BEACH One of the most charming beaches of

Kerala’s beaches Pleasant stretch of rock-studded beach Kappad finds mention in history and

geography texts as the gateway to the Malabar coast

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Kozhikode Beach in Kerala

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Beach in Cochin

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HOUSE BOATS

•A houseboat is a boat that has been designed or modified to be used primarily as a human dwelling.

•The houseboats in Kerala, south India, are huge, slow-moving, exotic barges used for leisure trips.

• They are a reworked model of Kettuvallam. In the Malayalam language, Kettu means "tied with ropes", and vallam means "boat"

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Houseboat in Alleppey

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Kerala Backwaters

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Vembanad Lake - Kumarakom

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The practice and experience of ‘Yoga’ and ‘Ayurveda’

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Ayurveda in Kerala• Call it a blessing of God, Kerala's

friendly climate, natural abundance of forests (with a wealth of herbs and medicinal plants), and the cool extended monsoon season (June - November) are best suited for Ayurveda's curative and restorative packages.

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AYURVEDA & HEALTH CARE• Kerela has a number of luxury spas that provide

word class facilities and spa treatments to tourists.• Spas in Kerala offer a perfect blend of Ayurveda and

modern wellness therapies.• The state has various Ayurveda ashrams that are

practicing the Ayurvedic treatments for a long time. • Ayurveda,in Kerela today is a popular and is being

used by many as an alternative way of healing the body mind and soul.

• Some of the Ayurvedic treatments that you may choose on your tour of Kerela may include Uzhichil, Panchakarma, Pizhichil etc…

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THE TASTE OF KERALA

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VEGETARIAN - SADYA

• Kerela is known for it’s traditional banquet or sadhya.

• A vegetarian meal served with boiled rice and a host of side-dishes.

• The sadhya is complemented by payasam.• Served on a banana leaf.

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NON-VEGETERIAN

• Kerelians consume fish,poultry and meat.• Mostly prefer FISH along with rice

and curry.• Main ingredient used is coconut.• Spices are also used to cook non-

vegeterian food as it is easily available.

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So, Come from Holand,Come from Poland,

Come from any land.

If you are looking out, for a pleasant holiday,

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COME to KERALA ! ! !

COME to KERALA ! ! !

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