Kenzo and Cos
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Leire Badiola Yu Fan
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This is a presentation done for the subject Fashion Design in Edhec Business School (Lille) about the fashion brands Kenzo and Cos
Transcript of Kenzo and Cos
Leire Badiola
Yu Fan
The flagship opened
START.TakadaKenzo (Paris)
Bought byLVMH
Gilles Rosier Antonio Marras
First man’scollection waslaunched.
Kenzo fragrances
30 years &Retairement of TK
HUMERTO LEON & CAROL LIM
them
1970
1976
1983
1987
1988
1993
1999
2003
2011 2012
Kids and home collection
Jean-paul Goude
COMMUNICATION
MUSES, ICONS, IT GIRLS, IT BOYS
Amber Anderson
SOCIAL EVENTS
The Kenzo FlowerTag Parfum Event
Guests experiences the newest feminine scent from Kenzo USA at the Flower Tag Eau De Parfum Event on July 25, 2012 at Bloomingdale's in the 900 Shops. They indulged in cocktails, small bites provided by the Entertaining Company while receiving their own custom painting from artists Matthew Lew and William ErhardtWinter to go along with their purchase of the new fragrance.
SOCIAL EVENTS
Kenzo« Le Pont Fleuri »
Pont Neuf, Paris 1994
Madrid 2008
Project of the designer since 1994 that goes from city to city.100.000 poppies coming from Paris.
WEB SITE The show
InspirationLookbookBackstage
About COS
• COS (Collection of Style) , under the group H&M, launch with a catwalk show at the Royal Academy in 2007;
• High end, contemporary fast fashion
About COS
• High quality stylish purchasers
• Wider generation
Brand Positioning
• Collections (for men, women & children)
• Gifts, fine arts
Mix products
• COS is currently operating across Europe and Asia with a total of 82 stores worldwide
Mix distribution
Department store
Flagship store
E-shop
Thank you for your attention!
