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Who we are• Travel Technical Solutions Consultants• Exclusive Agent for leading technical Providers• Travel Business Developers.

Current Join-Venture

Join-Venture to be added by mid 2014

Who we are

• Travel Technical Solutions Consultants• Exclusive Agent for leading technical Providers• Travel Business Developers.

• Travel Technical Solutions Consultants• Exclusive Agent for leading technical

Providers• Travel Business Developers.

Market

Tourism

Marketing Tourism

to Arab World

Kenya & Tourism Arab World and Tourism How we will DO IT? Building Process to Success

Power up local resellers/Buyers. Building HSPI. Integrating LC & LCCs

Building Process Result Ready to Market Magical Kenya What do we need.

Tourism

Do we need to talk about

Kenya?NO

Do we believe in Kenya?

YES; That is why we are here

Arab World and Tourism

Source: International Monetary Fund (IMF), World Economic Outlook

Middle East Outbound Potential

Population growth

Year 2011 ------ 277 million

Year 2025 ------ 335 million

Year 2050 ------ 418 million

Key source markets

GCC countries:

• 20% of ME population.• 60% of travel volume. • 75% of travel spend

ME Holiday Preferences:

- City holiday- Culture/sightseeing trip- Beach holiday/holiday by the sea- Shopping trip- Visit to leisure/theme park.- Touring/driving holiday

Growing in importance

- Luxury holidays- Adventure holidays- Health/wellness holidays

ME Traveller information needs

• General country information• Cities• Tourist sites• Shopping• Entertainment• Activities• Hotels• Exchange rates• Cost of holiday• Transport• Medical coverage

Do you Know?

- ME Outbound Potential (GDP growth) is 5.3%/Year (2012-2017)?- ME Outbound Tourism expenditure is US$ 50 billion?- 77% of the ME out bound Tourists are Intraregional? Don’t know where to go?- 6 of the top 10 preferred destinations are no more available?- Are you marketing Magical Kenya to the Arab World?

YESThen…… What are we going to add?

What are we going to add?

We will bring in $ in to the country.

We will help in developing the hospitality provided services.

We will help in improving the exchange rate of the country currency.

We will help in the country security.

We will help in improving the local economy.

We will help in decreasing the unemployed Kenyans pie.

We will help Local carrier improve by decreasing their cost.

We will help in improving foreign investment.

WE NEDD TO MARKET

TO THE ARAB WORLD

How????- By developing Marketing and Media plan for each country.- By holding seminars in each country.- By offering FAM trips to some Travel Agents from each

country.- By representing Kenya in Arabic Trade centers (ATM Dubai).- By developing a governmental Website.

That is most of what in a Marketing Plan

The above is just 20% of what we will do and 100% different on how

will implement

Have already selected a complete suit of solution which has all what we need to build Kenyan HSPI.

Will establish a JV company with one of the IATA Travel Agencies in Kenya.

We will build the Kenyan Hospitality Service Providers Infrastructure (HSPI).

With JV trained team we will start the building process for

Then how????

Building Process

Building Process

Power UP local resellers/buyer

s

Integrate Hospitality Providers

Integrate LC & LCCs

At one timeNon IATA

Travel Agents

IATA Travel Agents

Corporates

Hotels/FA/Resorts

Rent a Car & Insurance

Tour Operators

BenefitsNon IATA

Travel Agents

Corporates

Become an IATA with no fund required:- IATA Bank Guarantee- Airlines Bank Guarantee- Wholesalers Bank Guarantee- Content of more than 250 LCCs- Best Available rates among other

countries.- Content of Luxury services (Privet Jets)- Increase profitability by getting an

incentive per segment.- Easy to employ new staff.- Protected from all type of ADMs- 24/7 help-disk support.- Own their website with a complete

booking engine.

Decrease around 10% of their travel expenses.

Own their own Travel Agency and enjoy the

privileges of it.

IATA Travel Agents - Might become Non IATA and use the frizzed cash to

enlarge their existing:- IATA Bank Guarantee- Airlines Bank Guarantee- Wholesalers Bank Guarantee

- If not; then enjoy:- Content of more than 250 LCCs- Best Available rates among other countries.- Content of Luxury services (Privet Jets)- Increase profitability by getting an incentive per

segment.- Easy to employ new staff.- Protected from all type of ADMs- 24/7 help-disk support.- Own their website with a complete booking

engine.- Create charter flights/packages to be sold by Non

IATA agents or to be bought by corporates

Power UP local resellers/buyer

s

Outcome

A bigger room to hunt opportunities.Strong Local network

Reach Content that we as a local entity we GURANTEE

Healthy competitive local market

More hiring opportunities especially to un employed localsStrong coverage to market needs especially to foreign investments

Force locals not to bankrupt.

Graduators to business men

Built

Full Fill

Power UP local resellers/buyer

s

Integrate Hospitality ProvidersBuilding

ProcessHotels/FA/

ResortsRent a Car &

InsuranceTour

Operators

• Free complete solution to propose their property and services.

• A complete payment Guarantee• 100% Guarantee for Cancelation/Change Booking polices

Best AvailabilityBest Fare

Outcome & Benefits

We are almost there…..But we now have most if not all

Hospitality Service providers integrated in one Platform

Integrate Hospitality Providers

• Descriptions• Prices• Inventory• Policies• Restrictions

Integrate LC & LCCsBuilding

Process

1,000,000 Segments/YearLocal Market Cost $ 5,000,000We will offer the same Cost $ 1,000,000

Best AvailabilityParity Fare to Web Fare

What We Will Have By Then

Powered up local resellers Service

Integrated Hospitality Providers

• Descriptions• Prices• Inventory• Policies• Restrictions

Last Step Before

MarketingHistory:

Visited Saudi ArabiaConducted a conference with Ministry of TourismConducted a conference with Travel Board MembersSome have implemented a Media Plan

Less than 5% of Targeted segments has been

achieved

KNOWING THE SAUDI TOURISTS BEHAVE AND CHARACTERISTICS AND SPENDING MONEY ON A

MASS MEDIA IS NOT THE

KEY

Important factors affected the success:

• Secured Content• Lack of trusted Local Tour Operators• Lack of destination knowledge• No one will protect Travel Agents (Locally).• Lack of Relationship & Business History.• More competition that time• Knowledge of the Market

• Our network• Our experience• Culture Knowledge• Market understanding• Direct Involve With

Travel Agents in each Market

1. Select a representative:• Distribute the system to all travel agents in the country.• Collect the cash so we pay for the sold services.

2. Our local office to:• Monitor selected representative• Communicate with local Media companies to set and

implement approved media plan.3. Our H.O. to:

• Manage local infrastructure.• Coordinate with local offices in each country.• Update and work hand in hand with Kenya Ministry of

Tourism.• Update and work hand in hand with Ministry of Interior.• Update and work hand in hand with Chamber of

Commerce & Ministry of Trade.

Now Marketing Tourism Starts

Not Only That Through our 24/7 call center; we will:Make sure the bookings are 100% confirmed.Contact the tourist once they arriveReceive emergency callsFollow up with insurance companies once needed.

We will need to assure they feel home

Manage Built Local HSPI

Manage Built Oversees Network

Chamber of Commerce / Ministry

of Trade

Ministry of Interior

Ministry of Tourism

Local Airline

Data

Support

Investment Opportunities

Now we are ready to Market ……..

What do we need

The pleasure of The President support.The pleasure of the Minister of Tourism Support.Representative Letter from The ministry of

Tourism to Market Kenya Tourism in Arab World.Letter of Introduction from The Ministry of TourismLocal Carrier & Low Cost Carrier Support.Communication line with Ministry of Interior,

Ministry of Trade and Chamber of Commerce

Thank You