Case Study: Kent State Office of Global Education

Primary Research

Interviewed AALANA students at a Kent State Multicultural Fair

11 African American students

Six Latin American students

Surveyed students entering the Student Recreation and Wellness Center

25 students

Primary Research Continued

Interviewed Kent State AALANA opinion leaders

Victoria Humphreys: President of the Native American Student Association

Federico Subervi: Professor of Latin media and audiences

Traci Easley Williams: Pan-African studies professor

Secondary Research

Online interviews

Student blogs

Scholarly articles

Previous case studies

College study abroad program websites

Literature provided by OGE

Secondary Research Findings

Need to see people who look like them

Return on investment

Already have a cultural experience everyday

Racism

Financial constraints

Family

Research Recommendations

Awareness Survey Access AALANA undergraduate students

knowledge of short-term study abroad programs

100 students

Parent Focus Groups Two focus groups

Pinpoint AALANA parents perceptions of studying abroad

10 participants per group

Problem

Lack of participation in study abroad programs among AALANA students

Stems from negative family perceptions, fear of racism and financial restrictions

Opportunities

Gain AALANA student participation in OGE study abroad programs

Show that study abroad programs are inclusive

Build relationships with other on-campus organizations

Audiences

African American undergraduate students

Latin American undergraduate students

Native American undergraduate students

Parents of AALANA students

AALANA students who have previously studied abroad

Objectives

Train and deploy AALANA student ambassadors

Increase AALANA students awareness of short-term study abroad programs

Increase AALANA parents acceptance and awareness of study abroad

Increase participation in study abroad programs among AALANA undergraduate students

Key Messages and Theme

Study abroad is affordable with planning

There are resources to guide you through the process

While studying abroad, you will have a support system

Study abroad has a significant return on investment

Theme: Travel is an expense that makes you richer

Strategies

Train AALANA student ambassadors

Face-to-face communication

Establish partnerships with other on-campus organizations

Host special events

Use social media and e-blast campaigns

AALANA Student Ambassadors

Recruit six AALANA students who have previously studied abroad by offering a paid position with OGE.

Jan. 1 Send out applications through

AALANA listserv.

Jan. 17

Student resumes, cover letters and applications due by 5 p.m.

Jan.20-25

Interviews will be held this week.

By Jan.31

Ambassadors will be chosen and trained.

Picture Yourself There

This event held at the multicultural center will help AALANA students envision themselves on a trip abroad.

Feb. 7

Make reservations and secure photo booths.

Feb. 14 Place food order.

Feb. 28

Event begins at 5p.m.

OGE Twitter Contest

Create a contest through OGEs Twitter to have 5 AALANA students passport fees paid.

Feb. 24 Announce contest

Feb. 28

Students can take pictures with ambassadors at Picture Yourself There

March 7

Contest ends and winners are announced

Sponsorships

Co-sponsor Dinning Services themed food nights and the Black United Students Annual Renaissance Ball

Dates for these events are to be announced, and change each semester

Food themed nights occur monthly, while the Black United Students Renaissance Ball takes place each fall

E-blast Campaign

Three Simple Ways to Save for Study Abroad

Three Simple Ways to Find Study Abroad Financial Aid

Jan. 13

Send out Three Simple Ways to Save for Study Abroad.

April 7

Send out Three Simple Ways to Find Study Abroad Financial Aid.

Destination Dates

Informal, informational meeting with a student ambassadors

Cap set at 30 per semester

Can be set up at any study abroad event and take place at any point during the semester

Schedule: Spring 2014-Fall 2014

Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.

Hang posters

Picture Yourself There

Food Themed Nights

Hang posters

Academic STARS

Academic STARS

Create new brochure

Class visits

Food themed nights

Multicultural Fair

Recruit and train students

Twitter Contest

Place Ad in Uhuru

Multicultural Fair

Parent focus group

Establish relationship with Career Services

Hang posters

Greek life visits

Hang posters

Launch second e-blast campaign

Launch first e-blast campaign

Class visits

Launch second e-blast campaign

Parent Focus Group

Launch first e-blast campaign

Club/organization visits

Place ad in Uhuru

Awareness survey

Greek Life Visits

Budget

Total campaign cost for three years: $35, 673.60

Evaluation

Surveys

Digital and hardcopy

Follow up focus Groups

Monitor media engagement and impressions

Number of AALANA students who study abroad

Questions?