Kent Johnson Highlights Digital Kids Conference 2013
22
1 Confidential The Big Hidden Picture Creating a Sustainable Cross-Platform Experience “Because children are the world’s most important people…”
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The Big Hidden Picture: Creating a Sustainable Cross-Platform Experience
Transcript of Kent Johnson Highlights Digital Kids Conference 2013
1Confidential
The Big Hidden PictureCreating a Sustainable Cross-Platform Experience
“Because children are the world’s most important people…”
2Confidential 2Confidential
Founded in 1946…
Today, a Growing Family Media Brand
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International
Activity Book Clubs
Our newest baby!
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Because children are theworld’s most important people,
we exist to serve children, their families, and others involved in their development,
helping them become their best selves—
creative, curious, caring, and confident.
Fun With a Purpose®
Highlights Mission Statement
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The Hidden Pictures®
Story
1946 Today
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In just one year, Hidden Pictures puzzles appear in:
• 100,000 Hidden Pictures book sets and board games• 8 million Highlights club activity books• 270,000 Hidden Pictures and puzzle app downloads • 24 million magazines• Increasingly present in mass and specialty retail• Over a dozen countries outside of the U.S.
Most common hidden objects: Pencil, toothbrush, banana,
Hidden Pictures®
fun facts
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Hidden Pictures®
for all ages
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Hidden Pictures®
Beyond Books
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Hidden Pictures®
International
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The Hidden Pictures®
Story
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The Hidden Pictures®
Story
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Early Hidden Pictures®
Touch
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Hidden Pictures®
Social
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The Hidden Pictures®
Story
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What is the essence of a child’s experience with a magazine and how can it be re-imagined on digital platforms?
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Highlights
Hopscotch
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Highlights Hopscotch
Highlights
Hopscotch
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Highlights
Hopscotch
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Highlights
Hopscotch
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Highlights
Hopscotch
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Rule-based play 6+
22Confidential“Because children are the world’s most important people…”
Thank you!
Kent JohnsonHighlights for Children, Inc.(614) [email protected]
