Kensington Publishing debuts #1 New York Times …€¦ · Victoria Alexander Kensington Publishing...
Transcript of Kensington Publishing debuts #1 New York Times …€¦ · Victoria Alexander Kensington Publishing...
Victoria Alexander KensingtonPublishingdebuts
#1NewYorkTimesbestsellingauthor
ThePerfectMistressOnsale:January11,2011
978‐1‐4201‐1705‐9•$7.99/$10.99
Victoria Alexander • EarlycolorARCs,speciallypackagedforKeyBuyers’sentwithelectronic
SalesKitoniPod,featuringbookvideostoryboard,authorbio,pressrelease,markeUngplans,digitalimages,andmore!
Pre‐pubmarkeUng
• ColorARCmailinginearlySeptemberwithpressannouncement,authorbioandextensivemarkeUngplansformajorpre‐pubbuzz,targeUngTradePublicaUons:PW,LibraryJournal,Booklist,Kirkus,BookPage,etc.
• MailinginearlySeptembertoRWAlocalchapters,topRomanceretailers,bookclubs,andRT’s“KeyBuzz‐Makers”list
• PrivatemeeUngswithkeybuyersfrommajornaUonalaccountsthroughoutthecountry
• AppearanceatRWA2010,andconUnuedengagementswithlocalRWAchaptersthroughoutthecountry,including:Phoenix,Atlanta,andOmaha
Victoria Alexander
Pre‐pubmarkeUng
• EarlytradeadverUsingincludingIngramAdvanceandBaker&TaylorForecast(Feb.2011ediUons)
• Seeyoursalesrepfordetailsonco‐op• 3‐partvideobooktrailerreleasedonBlackFriday(November26,2010)
with25millioniniUalonlineimpressionsthroughmajoronlineretailers,specialtyRomancesites,SocialMedia&Networkingsites,andSearchEnginestoencourageearlypre‐orders(seeenclosedstoryboard)
Victoria Alexander
Pre‐pubmarkeUng
• Customizedwebwidgetwithlinkstoreadsamplepages,“fan”theauthor&UtleonFaceBook&Twieer,andpre‐orderwithlinkstoallonlineretailers(availablenow)
• Earlyvirale‐postcardcampaigntoVictoriaAlexander’sextensivefanlistandKensington’sRomanceBuyerlist(3monthspriortopub)
• Earlyexcerptmobileblastwithpre‐orderlink,virtualtoursign‐upinformaUon&videos(2monthspriortopub)
• “OnSaletomorrow!”mobiletextblastonedaybeforeonsale(1/10/11)
Victoria Alexander
PubmarkeUng
• Pitchingoff‐the‐book‐pagefeaturesin:NaUonalConsumerPublicaUons—USAToday,Cosmo,Women’sDay,GoodHousekeeping,FirstforWomen,CompleteWoman(TargeUngFebruary2011issues)
• Pitchingauthorprofiles&reviewsonhighlytraffickedromancewebsites&blogs—DearAuthor,RomanUcTimes,CoffeeTimeRomance,FreshFicUon,RomanceJunkies,SmartBitches,CurledUpWithaGoodBook
• PitchingRadiostaUongiveawaysin20topromancemarkets:NewYork,Chicago,Atlanta,BalUmore,Richmond,Birmingham,Charloee,Nashville,SaintLouis,Fayeeeville,Louisville,Columbus,CincinnaU,Indianapolis,Dallas,SanDiego,Sacramento,Phoenix,HoustonandDenver
• Booklaunchparty(onpub)
Victoria Alexander
“AMid‐dayRendezvouswithVictoriaAlexander”NaUonal“Virtual”BookTour
• Promotedinallmailings,e‐blasts&onlinesocialnetworkingsitestofans,romancereaders,bookclubs,andmore
• OnlinevirtualeventswherefansnaUonwidecan“Skype‐style”see&chatwithVictoriaAlexanderLIVE!!(firstweekonsale)
• Localauthor/signingmediaappearances(onpub)
Victoria Alexander
PubmarkeUng
• NaUonalconsumerprintadverUsingcampaignatonsaleinFirstforWomen(circ:1.2million)includingonlinebanneradsonmyfirsqorwomen.comande‐newsleeerblast
• NaUonalconsumerprintadverUsingpromoUngvirtualtourandgiveawaysinFebruary1issueofBookPage(Circ:600K)
Victoria Alexander
PubmarkeUng
• NaUonalconsumerprintandonlineadverUsinginRTBookReviews(Feb2011issue—centerspread;onsaleJanuary10,2011)
• Bannerads&videobooktrailersonusatoday.comandrtbookreviews.com(onpub)
• NaUonalprintandonlineadverUsinginLibraryJournal(Februaryissue;onsale1/15)
• OnlineadverUsingtargetedtoromancereadersthroughmajorromanceadgroup(onpub)
• Finishedbookgiveaways&conteststhroughromancereaderreviewsites,onlinebloggers,&socialmediasites(onpub)
Victoria Alexander