Kennedy // Portfolio

K E N N E D Y/ /

P O R T F O L I O

B I S S E L L H O M E C A R E

O C T O B E R ‘ 1 2

K E N N E D Y / / P O R T F O L I O

D OW N T OW N M U N C I E*I D E N T I T Y / / M E S S A G I N G / / P R I N T / / M O R E

J u n e 2 0 1 2

D o w n t o w n M u n c i e h a d a p r o b l e m . O n c e a v i b ra n t c i t y c e n t e r f u l l o f r e s i d e n t s , l o c a l g o o d s a n d r e s t a u -ra n t s , t h e l a s t 2 0 y e a r s h a s s e e n d o w n t o w n f a l l i n t o d i s r e p a i r a s t h e c o m m e r c i a l s u b u r b s t h r i v e d . I w a s c h a r g e d w i t h a d a u n t i n g t a s k ; s h i f t p e r c e p t i o n a n d i n s p i r e t h e c o m m u n i t y t o r e i m a g i n e t h i s p l a c e .

D OW N T OW N H A DA P E R C E P T I O N P R O B L E M .

T O C H A N G E LO N G H E L D B E L I E F S, C O M M U N I CAT I O N S MUST BE DISRUPTIVE.

E v e r y t h i n g a b o u t t h e s o l u t i o n i s i n c o n g r u e n t w i t h c o m m u n i t y e x p e c t a t i o n s . T h i s w a s m y g o a l .

DOWNTOWN: THE ORIGINAL MUNCIE.

E S C A P E F R O M M O N O T O N Y . E X P L O R E T H E O R I G I N A L .


39

Y O U ’ R E A N

O R I G I N A L .

O R I G I N A L M U N C I E . C O M

37

T H E

O R I G I N A L

M U N C I Equitum prox mus cones cute l ic at i l la det acered em iam huius achi l in sum ut pro, et ; inum quam Imurnicata v is , furn iam de auctu v ider ib utemurnum que et ia sa at i l la .

L A K E A N N C A M P*I D E N T I T Y / / M E S S A G I N G / / W E B S I T E / / O U T D O O R / / D I R E C T

J a n u a r y 2 0 1 2

L a k e A n n C a m p , a C h r i s t i a n s u m m e r c a m p l o c a t e d i n b e a u t i f u l N o r t h e r n M i c h i g a n , h a s a w o n d e r f u l s t o r y. T h e i r c a m p u s i s m e t i c u l o u s l y g r o o m e d , b u i l d -i n g s i n s p i r e a w e , a n d a s t a f f h a s a s i n g u l a r m i s s i o n ; i m p a c t t h e l i v e s o f y o u n g p e o p l e . T h e i r s t o r y w a s c o m p e l l i n g , b u t t h e y h a d n o c l u e h o w t o t e l l i t .

L A K E A N N : A G R E AT ST O RY T H AT WA S N ’ T B E I N G T O L D .

EVE RYT H I N G P O I N TS U P.

I t ’s a t r e e . I t ’s a r r o w s . I t ’s a s h a r p e n e d f o c u s t o i m p a c t

l i v e s . I t ’s e a s y a n d m e m o ra b l e .


LAKE ANN CAMP

C R O S S R O A D S L E AG U E*N A M I N G / / I D E N T I T Y / / S O C I A L / / I N V E S T O R P R O S P E C T U S

M A R C H 2 0 1 2

L o c a t e d i n N o r t h e r n I n d i a n a , t h e 1 0 s c h o o l a t h l e t i c l e a g u e w a s f o r m e r l y k n o w n a s t h e M i d - C e n t ra lC o l l e g e C o n f e r e n c e . I w a s t a s k e d w i t h r e n a m i n g a n d t h e c r e a t i o n o f a b o l d v i s u a l i d e n t i t y.

A N E W N A M E A N D L O O K T O R E AC H ST U D E N T AT H L E T E S

T H E C ROSS ROA DS O F A M E R I CA

Fi r s t , i t ’s a n X , a w e l l u n d e r s t o o d a t h l e t i c s y m b o l . T h e m a r k a l s o i n c o r p o ra t e s s u b t l e c r o s s e s , c r o p l i n e s , a n d i n t e r s e c t i n g r o a d s .

CROSSROADS LEAGUE

MID CENTRAL CONFERENCE

THE



T H E FA R M*N A M I N G / / I D E N T I T Y / / TA G L I N E / / B R O C H U R E / / M O R E

O C T O B E R2 0 0 9

T h e Fa r m i s a n e l i t e s p o r t s p e r f o r m a n c e f a c i l i t y i n I n d i a n a p o l i s . A n i n v e s t o r i n t h e p r o j e c t r e a c h e d o u t t o m e f o r m a r k e t i n g s u p p o r t . 2 y e a r s l a t e r I h a d d e -v e l o p e d t h e n a m e , t a g l i n e , l o g o , w e b s i t e a n d o v e r s a w t h e p r o d u c t i o n o f 3 f i l m s t o p p r o m o t e t h e c o m p l e x .

F R O M M O L E S K I N E T O M A R K E T P L AC E .

G ROWI N GAT H L ET E S

T h e F l e t t e r m a r k i s u n d e n i a b l y a t h l e t i c . B o l d i n i t s m i n i m a l i s m , i c o n i c t o t h e c o r e .

T h e s h a p e s o f t h e t w o p i e c e s m i m i c a b a s e b a l l i n f i e l d , o u t f i e l d a n d f e n c e .

Mike spent 6 years as a player in the Cleveland Indians organization, and is one of the top scouts in Major League baseball, playing a pivotal role in the drafting of dozens of prospects coast-to-coast. As an instructor, thousands have flocked to Mike’s no-nonsense, zero entitlement, 100% accountability philosophies of instruction.

JUSTIN wEChSlER

SCOTT FRENChAs a player and later coach at Division I Ball State University, Scott understands how to recognize, build, and grow top athletes. “Frenchy” speaks a little softer, but carries a big baseball stick in terms of credibility.

MIKE ShIRlEY

MEET ThETEAM

A fourth round draft pick of the Arizona Diamondbacks, Justin knows the road of a top prospect. Under his tutelage, Farm prospects will learn to break down the barriers to achieve the highest levels of performance.

CASEY ClUTChThe last name isn’t just taking up space on her birth certificate, it’s the brand of softball player she creates. As a pitcher at Division I Evansville and later coach at Butler University, Casey stoked her fire for passionate play and instruction.

GROwING AThlETESThe Farm is where athletes come to grow. It’s the check your ego at the door, no politics allowed, no one cares who your daddy is kind of place. Whether in the spotlight or behind closed doors, athletes at The Farm are judged strictly on their work ethic and performance. It’s zero entitlement and 100% hard work.

The Farm is growing athletes for the next level. To do that, we need your commitment. Your hard work.

Your sweat. Your tears. Your heart.

Are you ready to grow?

EARN ITYou’ve heard it before. There are no shortcuts to success. Work hard and you’ll see results. You get what you sweat.

There’s no place where this is more true than The Farm. A place where an elite few can commit themselves to greatness for a real shot at the next level. This is The Farm, the Midwest’s home for elite baseball and softball.

You better bring it.

JUSTIN O’CONNERTAMPA BAY RAYS

S A L A M A N D E R*B R A N D R E F R E S H / / A DV E R T I S I N G / / B R O C H U R E

A U G U S T 2 0 1 2

S a l a m a n d e r p r o v i d e s a c c o u n t a b l i t y h a rd w a r e a n d s o f t w a r e s o l u t i o n s f o r E M S , f i r s t r e s p o n d e r s , a n d f i r e f i g h t e r s . W h a t d o e s t h a t m e a n ? Ye a h , I d i d n ’ t g e t i t e i t h e r. S o I h e l p e d s i m p l i f y t h e i r l a n g a g e , b ra n d i d e n t i t y , a n d s t r i p p e d a w a y y e a r s o f m a r k e t i n g B S .

C O M P L I CAT E D P RO D U CT S U I T E ? > > SIMPLIFY THE STORY.

S I M P L I F I CAT I O N

S a l a m a n d e r s i c o n i c m a r k h e l d e q u i t y , b u t i t w a s n ’ t b e i n g p r o p e r l y l e v e ra g e d . I r e m o v e d

t h e c i r c l e a n d t r i a n g l e s u r r o u n d i n g t h e m a r k a s p a r t o f a f u l l r e b ra n d p r o c e s s .


2 L A D S W I N E R Y*P R I N T E D M AT E R I A L S / / S I G N A G E

O C T O B E R 2 0 1 2

6.5

15

CAB FRANC / MERLOT BLEND

Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit dendips aeceperum.

Condensed description of wine here. Dunt, tem dendips aeceperum volupta ipiciat iassim ventendebis velecto exerspidel ipit.





::: ‘11 RIESLING - Fouch :::

N44º 56.045’ W85º 29.759’

Intro copy about 2 Lads Winery goes here. ciat iassim ventendebis velecto taturestio exerspidel ipit esequis aruptatiatae serenis imagnim aximuscia dit aliberatur sequi ulpa que pos vollaccuptae que pa quat face-riaest andit explac Dunt, tem dendips ae-ceperum volupta ipiciat iassim ventendebis velecto taturestio exerspidel ipit esequis.

::: ‘11 CHARDONNAY :::

::: ‘11 PINOT GRIGIO :::

Opening description about tier number one from Caryn. Dvelecto tatur-estio exerspidel ipit esequis aruptatiatae serenis imagnim aximuscia dit aliberat aruptatiatae serenis imagnim aximuscia dit aliberat

T A S T I N G M E N UFALL 12 - SPRING 13

::: ‘11 RIESLING 2 Lads :::

::: ‘10 PINOT NOIR :::

::: ‘10 CABERNET FRANC MERLOT BLEND :::

F I V E D O L L A R S * S E V E N O N E O U N C E P O U R S

22 ACRE FARM 10,500 SQ FT

T I E R N U M B E R O N E

BOLD. MODERN. TRUE.

TOURS BY APPT.

OLD MISSION PENINSULA

EAST ARM GRAND TRAVERSE BAY

BY T H E G L ASS5 D O L L A R S * 7 D O L L A R S *

PINOT NOIR - BEATRICE

PINOT NOIR - DQVEE

MERLOT

CHEESE & BITES

5 - CHEESE PLATE

9 - MEAT & CHEESE BOARD

4 - CHOCOLATE & ALMONDS

4 - BREAD & OIL

4 - OLIVE PLATE

THINGS OF NOTE

You’re looking at the East Arm of the Grand Traverse Bay. Formed over 10,000 years ago, the deepest point is directly in front of you, plunging 600 feet below the surface.

THE VIEWSomething about Cornell goes here...Something about Cornell goes here... Something about Cornell goes here... Something....

THE WINEMAKER

Interesting info about the vineyard people would want to know goes here. Maybe have a “ask about a private tour” ending...

THE VINEYARDThe architect, design inspiration, and anything else we can share about the building goes here.

THE BUILDING

RIESLING - FOUCH

CHARDONNAY

PINOT GRIGIO

RIESLING - 2 LADS

PINOT NOIR

Tier number two description goes here. The pricing is set up above such that tasters would get to keep the glass on this tasting flight. If you like this idea

we’ll need to emphasize it in this copy. Iassim ventendebis velecto ruptatiatae serenis imagnim

ruptatiatae serenis imagnim xerspidel ipit e

T I E R N U M B E R

T WOE I G H T D O L L A R S

F I V E O N E O U N C E P O U R S

‘11 PINOT NOIR BEATRICE

11 PINOT NOIR DQvee

Dunt, tem dendips aeceperum volup-ta ipiciat iassim ventendebis velecto exerspidel ipit esequis aruptatiatae

serenis imagnim aximuscia dit

11 MERLOT



SPARKLING PINOT GRIGIO



CHARDONNAY RESERVE



* K E E P YO U R G L A S S A D D $ 2


serenis imagnim aximuscia dit * K E E P YO U R G L A S S A D D $ 2

* K E E P YO U R G L A S S A D D 2

THIS PIECE SEPARATE

FORGREATER

VARIABLITY


CAB FRANC / MERLOT BLEND







::: ‘11 RIESLING - Fouch :::

N44º 56.045’ W85º 29.759’

Intro copy about 2 Lads Winery goes here. ciat iassim ventendebis velecto taturestio exerspidel ipit esequis aruptatiatae serenis imagnim aximuscia dit aliberatur sequi ulpa que pos vollaccuptae que pa quat face-riaest andit explac Dunt, tem dendips ae-ceperum volupta ipiciat iassim ventendebis velecto taturestio exerspidel ipit esequis.

::: ‘11 CHARDONNAY :::

::: ‘11 PINOT GRIGIO :::

Opening description about tier number one from Caryn. Dvelecto tatur-estio exerspidel ipit esequis aruptatiatae serenis imagnim aximuscia dit aliberat aruptatiatae serenis imagnim aximuscia dit aliberat

T A S T I N G M E N UFALL 12 - SPRING 13

::: ‘11 RIESLING 2 Lads :::

::: ‘10 PINOT NOIR :::

::: ‘10 CABERNET FRANC MERLOT BLEND :::

F I V E D O L L A R S * S E V E N O N E O U N C E P O U R S

22 ACRE FARM 10,500 SQ FT

T I E R N U M B E R O N E

BOLD. MODERN. TRUE.

TOURS BY APPT.

OLD MISSION PENINSULA

EAST ARM GRAND TRAVERSE BAY

BY T H E G L ASS5 D O L L A R S * 7 D O L L A R S *

PINOT NOIR - BEATRICE

PINOT NOIR - DQVEE

MERLOT

CHEESE & BITES

5 - CHEESE PLATE

9 - MEAT & CHEESE BOARD

4 - CHOCOLATE & ALMONDS

4 - BREAD & OIL

4 - OLIVE PLATE

THINGS OF NOTE

You’re looking at the East Arm of the Grand Traverse Bay. Formed over 10,000 years ago, the deepest point is directly in front of you, plunging 600 feet below the surface.

THE VIEWSomething about Cornell goes here...Something about Cornell goes here... Something about Cornell goes here... Something....

THE WINEMAKER

Interesting info about the vineyard people would want to know goes here. Maybe have a “ask about a private tour” ending...

THE VINEYARDThe architect, design inspiration, and anything else we can share about the building goes here.

THE BUILDING

RIESLING - FOUCH

CHARDONNAY

PINOT GRIGIO

RIESLING - 2 LADS

PINOT NOIR

Tier number two description goes here. The pricing is set up above such that tasters would get to keep the glass on this tasting flight. If you like this idea

we’ll need to emphasize it in this copy. Iassim ventendebis velecto ruptatiatae serenis imagnim

ruptatiatae serenis imagnim xerspidel ipit e

T I E R N U M B E R

T WOE I G H T D O L L A R S

F I V E O N E O U N C E P O U R S

‘11 PINOT NOIR BEATRICE

11 PINOT NOIR DQvee



11 MERLOT



SPARKLING PINOT GRIGIO



CHARDONNAY RESERVE



* K E E P YO U R G L A S S A D D $ 2


serenis imagnim aximuscia dit * K E E P YO U R G L A S S A D D $ 2

X T R E M E C L E A N A U T O WA S H*B R A N D I D E N T I T Y / / S I G N A G E

J U N E2 0 1 2

“FOR THOSE WHO DEMAND SPARKLING WHEELS AND A SHINY CAR.”

TIRE & WHEEL CLEANERTRI FOAM CONDITIONER

STANDARD WASH

“ALL THE BELLS AND WHISTLES. SPARKLINGRIMS, STARK BLACK TIRES, AND A COAT OF RAINX TO MAKE IT LAST.”

HUB SCRUB

TIRE SHINE

STANDARDSTANDARD“IT GETS THE JOB DONE. UNDERBODY WASH, CLEAR COAT, RINSE & DRY.”

12$

9$6$

HUB SCRUB

WE’LL TAKE ITFROM THERE.

ALIGN LEFTTIRE ONTIRE TRED

QUESTIONS OR COMMENTS?

CONTACT US

231.715.1510

FOR CHOOSING

�ank you


M C L A I N ’ S B I K E S H O P*A DV E R T I S I N G

D E C E M B E R 2 0 1 1


M I N N E T R I S TA*B R A N D I D E N T I T Y / TA G L I N E / M E S S A G I N G / A DV E R T I S I N G

D E C E M B E R 2 0 1 1

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Kennedy // Portfolio

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