Kendrick Lamar- good kid, m.A.A.d

CityBy Toby Orchard

In this digipak the artist has decided to promote the idea of originality, by using a picture that looks like a polaroid cut out and stuck on a paper. This link well with the genre of the songs as they are Rap and Rapping is original.

The use of a normal family car parked outside normal family-friendly houses. This could be the artist talking to everyone and showing the place where he grow up. To clear any misconception that people have with black rappers in term of how and where they were brought up.

They have included the parental advisory sticker. Which tells the audience that there will be some content in the album that could affend people.

They have used a old dirty white background to make sure that the picture in the middle takes up the most space for one and is the most prominent piece on the digipak.

By the use of the cracks and rips in the picture this could show that the family-friendly story is all a cover up and there is something behind the picture that has been hidden and is slowly being shown.

There again is another link to the cover up story in terms of the title of the album “good kid, m.A.A.d City” emphasising that the kids are good but it is the places they are brought up that effects them.

The use of ‘illegible’ writing is maybe a link to that the artist is mad about something and it annoys him every time he has to write about it but he has to talk about all the misconceptions people have.

Another angle that you could take the album title typography is that the it uses “graffiti-like style” which links to the genre that this music is from which is the hip-hop/rap genre.