K E N D R AL E E

C O M M U N I C A T I O N SP R O F E S S I O N A L

R E L E V A N T E X P E R I E N C E

E D U C A T I O N

Public Relations, Marketing• Studied organizational needs to develop marketing and public relations strategies designed to influence public opinion or promote ideas, products and services.• Established and maintained cooperative relationships with media, community representatives, consumers, employees and public interest groups.• Drafted numerous effective press releases, biographies and media kits generating dozens of national and local media placements—20 national placements in 3 months; day-long TV coverage for inaugural event. • Developed and maintained websites and social media pages—grew Facebook page to 3,000 likes in 5 months; doubled Facebook page likes in 3 months; introduced and led lessons on managing social media pages to employees.

Sales• Formulated pricing strategies and ROI/profit-loss projections; analyzed trends to determine sales potential and meet KPIs.• Surpassed Q3 & Q4 revenue by 20% and increased gross profit by 35%.• Improved lead to client conversion rate from 32% to 50% in 6 months.• Developed physician relations program which led to 30% referral increase.• Achieved 3rd year projections within first 4 months of business.

Communications, Design• Proven vendor and client relations including experience at resolving customer complaints; maintained physician and clinic loyalty for 6 years; increased clientele, solidified $500,000 in sponsorships and grants.• Identified and developed lucrative national sponsorship opportunity for client.• Experienced designer of newsletters, brochures, flyers and sell sheets.• Managed company’s image and identity including use of logos and signage, as well as employee social media posts.

Event Planning & Management• Experienced manager of budgets, time, vendors, volunteers and the planning process.• Successfully developed and managed dozens of events, large and small, including inaugural fundraisers and a retail event that drew 600 customers and captured corporate attention. • Coordinated largest VIP/Soft-opening Party in franchise and corporate history. • Assisted with donor development including mail campaigns, new member solicitation, special appeals and volunteer committees.

(605) 939-9286

KENDRALEEPR@MSN.COM

B.S. IN MASS COMMUNICATION, CONCENTRATION IN PUBLIC RELATIONSUNIVERSITY OF TENNESSEE 1998

C O N T A C T

• Over 16 years’ professional experience in PR, marketing and sales.• Stellar interpersonal skills with ability to build strong working relationships.• Resourceful, diplomatic problem solver with facility to work with all levels of management.• Strong communication and presentations skills.• Effective manager of people and projects with capacity to prioritize and work under pressure.

P R O F I L E

K

Strategic planningCopywriting

SEO and Google AnalyticsMarket research

Media buyingCommunity outreach

NetworkingBrand development

Vendor relations Negotiating

Photoshop, WordPress

L

E M P L O Y M E N T H I S T O R YBusiness Development Manager Comfort Keepers, Rapid City, SD 2015-2016Marketing/Event Manager Cabela’s, Rapid City, SD 2013-2015Marketing Director Black Hills Surgical Hospital, SD 2005-2012Publicist/Owner Lee & Co., Santa Monica, CA 2003-2005Communications Specialist Angeles Girl Scout Council, CA 2001-2003Account Coordinator Kerr PR/ExecuProv, Santa Ana, CA 1998-2000

S K I L L S