Ken Howard - The Lean Startup Conference 12/9/14
20
STARTUPS What they look like from the outside… CHURCHES
-
Upload
leanstartupconf -
Category
Business
-
view
690 -
download
0
Transcript of Ken Howard - The Lean Startup Conference 12/9/14
STARTUPS
What they look like from the outside…
CHURCHES
Startup
ENTREPRENEURS
What the best leaders in both do…
Church
ENTRAPRENEURS
Plant
Grow
Revitalize
Experiment
Forces at work…
Exponential
Change
Extreme
Uncertainty
C
H
U
R
C
H
Uncertainty…
0
5
10
15
20
25“Rise of the NONES”
1972 2010
Change…
0
1900
2100
2000
Followers
Denominations
Event horizon?
A denominational singularity?
And Murphy’s Law of human nature…
uncertainty
conformitydisunity
To survive a ride thru this wormhole…
must be lean, flexible, experimental, & driven by a…
Minimum Viable Belief
What
How
Why
What
How
Why
Why of
Whys
A vision that transcends existence
Rapid Iteration Prototyping (R.I.P.)Because it’s okay to let bad ideas die…
APPLYseasonal experiment
ASSESSour assumptions
MVB
vision
ADAPTprogram/product
Toss?
20 years of experimentation
Startup & Expansion
Member marketing, engagement, & giving
Community relief & development
Worship & education
Conflict transformation & social change
Prototyping program – Round 1Need: more young families with children
Fall 2010
Children’s service
pilot
Spring 2011
Focus group eval.■■
VISION
Summer 2010
Children’s service
design
■ ”it’s just what we asked for”
Prototyping program – Round 2
Summer 2011
Design tweak
Fall 2011
Children’s service
launch
Spring 2012
Team data analysis■■■
VISION
■ adults missed sermon
Prototyping program – Round 3
Summer 2012
Combined service
(best of both)
Fall 2012
Intergenerational
launch
Winter break 2013
Team data analysis■■■■
VISION
■ nursing moms not staying for fellowship
Prototyping program – Round 4
Winter break 2013
Holy Nursing
campaign design
Winter 2014
Holy Nursing
campaign launch
Spring 2014
Team data analysis■■■■■
VISION
■ staying, but more kids = more noise (tweaking continues)
Prototyping member giving – Round 1Need: giving consistent with vision
Summer 2007
Bells & Whistles
program purchase
Fall 2007
“B & W” pilotWinter 2008
Team review■■■■■
VISION
Toss
“B & W”
Keep
one term
Prototyping member giving – Round 2
Spring 2008
Keep
“Giving Estimate”
Fall 2008
“Giving Estimate”
campaign
Winter 2009
Team review■■■■
VISION
■■■ more gave, sooner, more generously
Prototyping member giving– Round 3
Spring 2009
“Reasons not to give”
Fall 2009
“Reasons”
implementation
Spring 2010
Team review■■■■■
VISION
■■■■ increased giving (during a recession)
Prototyping member giving – Round 4
Winter 2014
Killing the campaign
Spring-Fall 2014
Qtrly Town Halls +
Annual Ingathering
Winter 2015
Team review
? ? ?
VISION
What could startups steal from us?
Vision creates Culture
A lean, transcendent vision can create a
flexible, durable, self-guiding culture that
can outlast its founder.
Contact Info.
The Rev. Ken Howard
Rector
St. Nicholas Episcopal Church
about.me/ken.howard
saintnicks.compracticingparadoxy.com
301-704-3290
