Kelsey Huse Final Portfolio

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Kelsey Huse SPH-R 497

Summer 2015

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Table of Contents

Internship Documents……………………………………………….3-7 Job Duties…………………………………………………….…………………………….…..3 Agenda……………………………………………………………………………………………..4 Agency Information……………………………………………………………………..5 Acceptance Letter………………………………………………………………………..7 Events…………………………………………………………………………8-30 Liakos Wedding Overview……………………………………………………………………………………8 Floor Plan…………………………………………………………………………………..9 Production Schedule………………………………………………….…..10 Photos……………………………………………………………………………………..….…11 Akin Weding Overview…………………………………………………………………………………….12 Event Contacts……………………………………………………………………..14 Floor Plan………………………………………………………………………………..… 15 Production Schedule………………………………………………………..16 Seating Chart………………………………………………………………………….17 Photos……………..………………………………………………………………………………19 Simidjian Wedding Overview………………………………………………………………………………………21 Event Contacts……………………………………………………………………….22 Layout……………………………………………………………………………………………..23 Production Schedule…………………………………………………………24 Photos……………………………………………………………………………………………….25 Herson Wedding Overview………………………………………………………………………………………..27

Equipment List…………………………………………………………………………..28 Layout………………………………………………………………………………………………..29 Photos………………………………………………………………………………………………….30

Signage /Design Documents………………………….32-53

Office Documents………………………………………………54-59 Contract……………………………………………………………………………………………………………..54 Advertising……………………………………………………………………………………………………….55 Budgeting…………………………………………………………………………………………………………..57 Research………………………………………………………………………………………………………………58 Wedding Block Contract……………………………………………………………………..59 Conclusion…………………………………………………………………..60

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Job Duties

Alicia K Designs is a San Francisco based event planning and design production company looking for event and design production interns for our 2015 season.

We are looking for enthusiastic, motivated and detail-orientated interns who will are interested in the event/wedding planning industry. You will be exposed at working at both our San Francisco office and venues throughout the Bay Area and Northern California.

Your duties include, but are not limited to:

- Design, and produce custom signage, stationary and craft items needed for per event.

- Clean and organize props and rentals in warehouse before and after events

- Being available to work on event days during the weekends.

- Work on various office projects needed for day-to- day operations

- Assist with Pinterest, and other social media platforms

- Shadow AKD’ s coordinators throughout the planning process for clients

We’ re looking for someone who is proficient using Microsoft Office (Word, Excel, PowerPoint, etc.). Knowledge of Adobe Suite (Illustrator, InDesign, etc.) and Wordpress is highly valued. As we are in the event industry, a creative eye is a must as well as one who enjoys working with others.

This internship is unpaid and we are flexible based upon availability. We are open to interns who need school credit-and our times and hours are flexible depending on availability.

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Agenda for Internship

Daily • 1-2 hours schedule and work on AKD social media accounts:

Twitter, Facebook, Pinterest, etc. • Begin Production/complete production on items needed for

upcoming events, included but not limited to: o Creating, printing & assembling custom collateral (i.e.

menus, place cards, escort cards, signage). • Filing client paperwork • Assist with administrative tasks needed around office

Monthly

• Shadow and assist on event days: Assist lead coordinator with set up, vendor management, load in, ceremony, guest management, etc.

• Assist with sourcing vendors when needed-get quotes and contracts,

• Attend industry and networking events (when able) • Attend walkthroughs/meetings

By end of Internship

• Can successfully make equipment list for events from rental and linen orders

• Has an understanding of the planning process • Gain exposure to different venues, and working events

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Agency Information Form

Name of the Business/Agency: Alicia K Designs Address: 218 Mississippi Street San Francisco CA 94107 Name of Contact Person for the Internship Program: Hazel Zambrano Contact Person’ s Title: Lead Coordinator Telephone Number: 415.590.2828 Email Address(es): [email protected] Maximum number of students that your staff can supervise during each semester: 3 The internship experience program is 12 weeks in length (40 hours per week). What time of year are you wiling to accept interns? (Check all that apply) Fall Semester

Spring Semester

Summer Semester

Agency Description

Please describe the type and size of your agency. ( Example: Types of services/products, number of customers, number of employees, facility, and budget size).

Alicia K Designs is a full service event planning and design production company located in San Francisco. We plan social events (primarily weddings) for clients year round, in Northern California and destination events. We also design, and produce events- and have a full time floral designer who leads the floral design portion of the business. In addition, the company has a warehouse connected to the studio space, which houses specialty rental goods that are used for events, or rented out to other companies.

The company has 5 full time employees- and can have anywhere from 8-12 employees working come event season.

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What qualifications or special skills would you like to see in an intern?

Can work successfully with others, and can take direction well for tasks given.

Takes initiative to complete projects, or finds new projects that need to be completed.

Knowledgeable in social media platforms (i.e. Facebook, Pinterest, twitter, etc.)

Knowledgable in Adobe Design Suite: Illustrator, Photoshop, etc.

Has a creative eye: can design and produce collateral/paper goods for clients

Is there any financial support for the student during their internship?

No Financial Support

Hourly Wage Amount $: _____

Stipend Amount $: _____

Can you assist with locating or providing housing for the intern?

Yes

No

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Liakos Wedding Saturday May 30th, 2015

I worked my first wedding on Saturday, May 30th and I worked

the reception set up and strike down, as well as a short period of the after party. I was given a production schedule, which stated where I needed to be and what I would be assisting with. The production schedule indicated that I was to arrive at Sens Restaurant, the reception restaurant, at 2 PM and that was when set up was scheduled to begin. However, the van that was supposed to be arriving with all of the décor and flower arrangements broke down and they could not get the car to begin again. In this mean time, I entered the restaurant and assisted with setup and directed which linens were to go on which tables and made executive decisions during the set up, since the coordinator and florists were not present. After the coordinator and florists arrived, we discovered that the service elevators were not in service on the weekends so I had to find the security department and talk to them about granting access to the elevator. After this whole experience of chaos, we began a quick set-up that was frantic but effective. The rest of the reception went very smoothly and the guests seemed to enjoy themselves. I learned a lot from this experience because I felt that I was able to handle the difficult situations that arose, especially being the only employee from Alicia K Designs present at the venue. It was also satisfying to see some of the signage that I created and had an opinion on; come to life and to be displayed. Although I already knew that anything can change and that the wedding industry relied heavily on dealing with changes and thinking quickly on your feet, the reception proved that to be truer.

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This is the layout of the Sens restaurant. This was taped to the front desk area during set-up and this is what I went off of when directing where tables went and which linens went on which table. Layouts are one of the documents that are included in the packs that we create and wear on our waists for easy reference during the event. The elevator to access the restaurant was on the direct opposite side of the building. The loading zone was three floors below the restaurant ultimately making it extremely difficult to transfer all of the décor and floral arrangements in a timely manner.

Restaurant Entrance

Main Bar

Host

App

etiz

er S

tatio

n

GENERAL BUY-OUT FLOOR PLAN

-Regular Set up

Appetizer Station

- Regular Set-up

Appetizer Station

Appetizer Station

Bar

Kitchen

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Akin Wedding Saturday, July 11, 2015

Overview

The wedding took place at Long Meadow Ranch, near Napa Valley. The coordination package that the Akin couple chose was the month-of coordination package. This means that she was only permitted a certain amount of calls with the coordinator and the design coordinator and the services we offered were focused around making sure the day-of ran as smoothly as possible. We arrived to the venue at 2 PM, which is where the bridesmaids and bride were getting ready in bridal suite.

The list of vendors that were used during the wedding, that we had to coordinate with include the cake, catering, florist, hair & makeup, design & décor, Music (Ceremony & Reception), Officiant, Photography, Rentals, and Videographer. The photographer seemed especially difficult to deal with because he seemed to lack experience. He did not seem prepared, and as the lead coordinators we had to assist him to ensure that things went smoothly. We had in our document binder, the list of portraits that needed to be taken, so I was working alongside the groom’ s sister to gather all of the family members that were needed for the picture. The photographer also did not take into account that the wedding would be ending when the sun would be going down, so I assisted him to find a space that had adequate lighting.

Another problem that we encountered before the wedding was the unexpected amounts of wind. Approximately ten minutes before the ceremony was supposed to start, the large arrangement on the alter was blown over and shattered all over the alter. Hazel, the lead coordinator, had other jobs that she was handling so I was the one who dealt with this catastrophe. I worked alongside with a catering manager and we found another vase and arranged the floral arrangements in a matter of minutes. We then taped the arrangement down to barrel on the alter and hoped for the best. We also made the executive decision to remove the umbrellas to prevent any injury that could be caused from falling over.

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The ceremony space was also being used for the reception

space, which meant we had limited time to flip the area. After the ceremony, the guests were escorted to the cocktail area and the venue and catering staff already had all of the tables prepped with linens and glassware. They carefully placed each table and I went around with place cards and table numbers. This served to be more difficult than anticipated because the day of the wedding there were adjustments to the seating chart. One guest could not attend and another guest was bringing an unexpected guest. This meant that all of the guests needed to be moved down one seat so the guest who brought an unexpected plus one could be placed next to each other.

Since the pictures took longer than anticipated, the whole production schedule had to be pushed back. This served as a potential problem because some of the vendors were only paid and reserved to a certain time. The cellist and violist were only booked to play during the ceremony and dinner. The speeches also took longer than expected. This just meant that the cake cutting had to be shortened so that the band could get a full set list in for the dancing portion of the evening.

Guests also started to get a little chilly throughout the evening and Alicia K Designs provided white blankets to guests who wanted them. These seemed to be a big hit with the guest and the bride was ultimately very happy that we had planned for such occasion. AKD also had parasol umbrellas for guests during the ceremony since there was only draping over the alter and the cocktail area. The guests seemed very happy for the entirety of the night and there weren’ t any mistakes that couldn’ t be fixed.

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Client: Jill Akin Marc MarzaneVenue: Longmeadow Ranch Event Date: July 11, 2015

Category Company Phone Number EmailCake Longmeadow Ranch o:707.963.4555 [email protected]

Elizabeth Harris c: 805.895.1567Catering Longmeadow Ranch ashlynn: 707.694.9252 [email protected]

Elizabeth/Ashlynn elizabeth: 805.895.1567Florist Alicia K Designs (858) 735-5363 [email protected]

Amanda VidmarHair & Make-up Bella Bridal 707.293.8811 [email protected]

Gabriella NevarezDesign & Décor Garden Party 707.967.0467 [email protected]

Susan Garden c:707.758.3954Lighting

Music, Ceremony Cellist & Violinist 415.533.8005 [email protected] Van Loon & Jihyun

Music, Reception Larry Lynch & the Mob 510.215.7664 [email protected] Lynch

Officiant Friend

Photography George Street Photo c: 916.628.0559 [email protected] & Juan juan: 415.609.9658

Rentals Longmeadow Ranch o:707.963.4555 [email protected] Harris c: 805.895.1567

Venue, Ceremony Longmeadow Ranch ashlynn: 707.694.9252 [email protected]& Reception Elizabeth Harris elizabeth: 805.895.1567Videographer George Street 707.280.6056 [email protected]

Sean

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This is just an example of what the timelines look like. They show exact times with locations and they are color coded with keys on the last page. This is only page one of the five.

THE WEDDING OF JILL AKIN & MARC MARZANE

JULY 11, 2015

Wedding Day Schedule of Activities:

SET UP

9:15 AM BRIDE, AND BRIDAL PARTY ARRIVES AT POTTING SHET AT FARMSTEAD TO GET READY

9:30 AM BELLA BRIDAL HAIR AND MAKEUP BEGINS AT POTTING SHED AT FARMSTEAD

FARMSTEAD: 1796 ST. HELENA HWY, ST. HELENA CA

2:00 PM GARDEN PARTY FLORIST ARRIVES AT FARMSTEAD TO BEGIN SETTING UP

-DROP BRIDAL PERSONAL FLOWERS OFF IN POTTING SHED ROOM--


2:30 PM HAIR AND MAKEUP COMPLETE

BRIDE GETS DRESSED

ALICIA K DESIGNS COORDINATION TEAM ARRIVES (10 HOURS)

GEORGE STREET PHOTOGRAPHY & VIDEO BEGINS IN POTTING SHED ROOM AT FARMSTEAD


3:00 PM BRIDAL PARTY PHOTOS BEGIN AT FARMSTEAD (LOCATION TBC)

3:15 PM BRIDE’ S IMMEDIATE FAMILY ARRIVES AT FARMSTEAD FOR PHOTOS

3:25 PM IMMEDIATE BRIDAL FAMILY PHOTOS BEGIN AT FARMSTEAD (LOCATION TBC)

3:50 PM IMMEDIATE BRIDAL FAMILY PHOTOS END, STAGE BRIDE BACK INTO BRIDAL ROOM

GROOM AND GROOMSMEN DEPART HOTEL (TBC) VIA PERSONAL CARS FOR FARMSTEAD

4:00 PM GROOM AND GROOMSEN ARRIVE AT FARSTEAD FOR PHOTOS

GROOMSMEN PHOTOS BEGIN (AFTER PERSONAL FLOWERS ARE PINNED)

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Brieann Griffin Candice / Cassie Hannah Kameron Sally / Allie Brian Christa Paul / Kim Steve Zarah (14) Hyde Hyde Marquis Becking Weinberger Flores-Maxfield Schilling Osinki Repp Cavanah Kavanaugh Kavanaugh Bologna Sergison 11 12 13 14 Katie Jamie Anthony / Chelsea Sarah Mollie Lily(v) / Sean Dimi Dan Natalie / John Lisa Keith (14) Wagner Wagner Estrada Lucas Bettman Reilly Diamond Chappell Dorbacopolis Green Taumoepeau Taumoepeau Gonsalves Gonsalves

, Karolyn, Tom, Meghan, Matt / Wiebke, Fred , Mike, Mirella,/ Bill Diana, Marie-Chloe, Veronique, Kelly-Anne (13) Cherryhomes Cherryhomes O’Leary-Herreras Herreras Liu Liu McLaughlin Stuart Stuart Simpson Chalifoux Chalifoux Brown 8 9 10 Sitting at head of table 10

Noel, Lisa, Sebastian, Michelle(V) / Helene, Stephen, Ann, Jim / Martin, Josee, Roger, Eileen, (12) Van Nyhuis Van Nyhuis Desio Lanza-Desio Ripley Ripley Montgomery Montgomery Chalifoux LeDuc McCormack McCormack Krista, Dan, Joanna, Mike / Barbara, Jody, Bill, Vivian / John Katrina, Nicanor, Kacinda (12) Claassen Claassen Ferraro Claassen Wyrick Hayes Walker Heinzel Heinzel Gonzales Gonzales Geoffroy 5 6 7 Sitting at head of table Pam, John, Jane, Pat, / Bill, Beth, Robert, Mariam / John Jayne, Bruce, Shelley, Evan (13) Claassen Claassen Claassen Pardue Pardue Otterbein Hayes Markus Markus Koontz Koontz Savoie Savoie Cecily, Meara, Remi, Nicole / Kristi, Richard, Joan, Kathy / Tony, Christie, Bill, Kate / Gordon, Emma Lou, Mark, Suzanne(16) Hayes Hayes Hayes Perazzo Perazzo Perazzo McSweeney Perazzo Perazzo Whitman

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Whitman Olson Brown Akin Akin Case 8 kids 1 2 Groom & Bride Vegan 3 4 Cali, Ryan, Dominic, Michael / Dino, Danielle, Phil, Marc / Jill, Mary, Owen, Greg / Kayleen, Geoff, Andee, David (16) Perazzo Perazzo Perazzo Perazzo Perazzo Hayes Hayes Marzane Marzane Akin Brown Akin Kell Brown Wright Marzane

This was the seating chart that was attached to our mini packs to use for reference. It turned out to be extremely helpful even with the last minute seat arrangements. We had a limited amount of time to flip the ceremony space into the reception space ,which is when this served the most purpose.

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This is the ceremony area before it was transformed into the

reception. The umbrellas were taken down after this picture

was taken. It was extremely windy and it became a safety

hazard for the guests.

I arranged this bar area and designed the signage that is displayed. The “Love” sign was glued and taped to the linen because of the wind.

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I worked closely with the catering staff to create the tabletops. The florists had already arranged all of the centerpieces on the pre-set table but I still had to place all of the place cards. There were also day-of seating changes, which I had to rearrange.

This was the reception area with the overhead lighting that the venue provided. I worked closely to dim the lights to a desirable level for the guests. I also went around handing out blankets because once the sun went down, guests started to get chilly.

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Simidjian Wedding July 18, 2015

Overview During the preparation of this wedding I had real concern for how the day would go. The bride was the most difficult bride that I had ever worked with and that made me nervous thinking about day-of activities based on her low tolerance for mistakes and “things going wrong.” I had worked on all of her signage and during the course of that time I had received several emails and phone calls with corrections for the signage that were minimal changes. There reached a point in the drafting and editing process where my co-workers had to step in and tell the bride that she had reached her maximum revision count because my time was no longer being spent productively. However, after all of this high anxiety build up, she was very low maintenance and very few things went wrong the day of. We arrived at the Swedenborgian Church the day before the wedding to ensure that all of the rental companies were setting up properly and all of our outsourced props were accounted for. Thankfully, everything was accounted for and we loaded some of our own props into the area to create an easier transition for the next day. Set-up was going extremely well besides the wine blowing the stick wax candles. We had realized we had purchased the wrong type of wax candles when they started to drip. We had to monitor the candles the whole night because this was ultimately our error and linen companies charge large fees for wax stains. I found this experience to be extremely useful and something that can be used later on at different events. This wedding was different in the layout of events. The reception was taking place first followed by a nighttime ceremony.

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Client: Gina and VincentVenue: Swedenborgian ChurchEvent Date: July 18, 2015

Category Company Phone Number EmailCake Batter Bakery 415. 674. 1069 [email protected]

Jennifer MustyCatering LRE Catering 415.522.1417 [email protected]

Julie HessFlorist Alicia K Designs (858) 735-5363 [email protected]

Amanda VidmarHair & Make-up Bethany Eskandani (925) 852-1367

Design & Décor Alicia K Designs (858) 735-5363 [email protected] Vidmar

LightingEnhanced Lighting & Audio Visual, Inc. C.415-596-1796 [email protected] Howell

Music, Ceremony Violin/ Cello Duo Rachel Turner-Houk (510) 367-0979Entire Production

Officiant Rev Junchol Lee

Photography Sam Breach Photography 1 415 669 4066 [email protected] Breach

Rentals Classic Party Rentals d. (650) 651-4176 [email protected]/ Lisa Hoffman c. (650) 248-8443

Venue, Ceremony Swedenborgian Church 970. 590. 9163 Chelsey [email protected]& Reception Chelsey & Ashley 206.718.4299 Ashley [email protected]

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This was the layout that was designed for the original layout. When we arrived to the venue the night before, The piano was placed in the wrong decision and extra furniture was still at the venue. We had to talk to a line of people to get all of these layout mishaps worked out.

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COUPLE PORTRAITS BEGIN

5:50 PM BRIDE AND GROOM HEAD OVER TO CHURCH VIA UBERS

- WILL YOU BE TAKING AN UBER OR WOULD YOU LIKE A PRIVATE CAR

RESERVED?

COCKTAILS

6:00 PM GUEST CALL TIME AT SWEDENBORGIAN CHURCH

COCKTAIL HOUR BEGINS IN GARDEN AREA

IPOD- BEGINS WITH BACKGROUND MUSIC FOR COCKTAILS

- SOUND SYSTEM PROVIDED BY

6:15 PM BRIDE AND GROOM ARRIVE

PHOTOS BEGIN WITH FAMILY/ GUESTS AT SWEDENBORGIAN

- ANY FAMILY PHOTOS HAPPENING BEFORE HAND?

6:45 PM COCKTAIL HOUR ENDS

INVITE GUESTS INSIDE FOR DINNER

AK- BEGIN IPOD FOR BACKGROUND MUSIC FOR DINNER

- SOUND SYSTEM PROVIDED BY

DINNER

7:00PM ONCE GUESTS ARE SEATED, DINNER SERVICE BEGINS

7:05 PM STATIONS OPEN FOR GUESTS

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- CATERING ANNOUNCE TABLES ONE BY ONE

This place setting was extremely

intricate. We all went around and tied

burlap strings around them, followed

by a string of garland. Some of these

were especially hard to tie because of

the shape and size of the specific piece

of greenery.

When we arrived at the venue

the night before, there was a

large rug in the middle of this

room that did not go with the

bride’ s theme at all. We had to

talk to several people to get it

moved and we were cleaning the

floor up until

hours before the wedding.

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This was an escort arrangement that I was responsible for creating. Alicia K Designs provided the greenery and all of the escort cards are tied with burlap string, matching the napkins at the reception.

These were hand-made olive oil favors. I was responsible for the signage attached and arranging the display at the event.

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HERSON WEDDING

AUGUST 8, 2015

OVERVIEW

The wedding took place in a small town outside of San Francisco.

Tiburon is a small town and all of the hotels, and venues were near one

another. I served as the lead hospitality coordinator for this event. This

meant that I was the first one to arrive to the scene and check in with

the bride. I ensured that everything was going according to plan and

that the bride did not get behind schedule. I also created a

communication channel with the transportation buses to ensure that

everything was going well on their end as well. I felt that this was a

good way to end my internship because I was expected to

communicate between many different vendors as well of the rest of the

AK team.

I also found working so closely with the bride to be useful

because I got to experience close client interaction and learn how to

enforce a strict timeline when needed. I also played a large role in the

design aspect of this wedding. Since this was my last wedding, I had a

lot of previous knowledge because I had been there long enough to

learn different details about this wedding. Overall I felt that I was the

most prepared for this wedding and I held more responsibility than I

had ever held before.

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This is an equipment list, which is used to order, out-sourced rental items. This mainly includes linens and chairs.

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!Herson'Wedding'

Saturday,'August'8,'2015'

151'Guests'

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I placed all of the place cards, which were made of sea glass. This was a very tedious task and required extreme focus and multiple checks.

I placed all of the place cards, which were made of sea glass. This was a very tedious task and required extreme focus and multiple checks.

This was the escort display that I created. I nailed all of the strings to the frames and used gold wax for the fleur de lis seals on each place card. I then arranged them and used small pins to attach them to the stringed frames.

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This was the reception venue that I played a large role in setting up. The venue was so large and we were running short on time that everyone seemed to be doing multiple tasks at once.

I assisted in stringing these flowers to be used as the ceremony backdrop. We used needle and thread and threaded every individual flower. It was a long and tedious project, but has a beautiful outcome.

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SIGNAGE

I created all of the signage below. Some designs are based on linens or graphics used in the wedding. Other designs were independent. All of these designs were created on Adobe Illustrator with some minimal Photoshop use.

Stay Warm!Take a Blanket

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menuSalad

Heirloom Tomatoes, Grilled Eggplant, Buffalo Mozzarella, Pesto

��Á¶āGrilled Wild Salmon Filet

Saffron Risotto and Crisp Snap Peas, Orange-Tarragon Butter Sauce

Portobello Mushroom and POlenta Tower,

Smoked Mozzarella Cheese and Tomato Coulis (Vegetarian)

Grilled Filet Mignon, Boursin Mashed Potatoes, Jumbo Asparagus, Cabernet Demi-Glace ((Gluten Free)

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Firs t CourseG r il l ed summer Peach sa l ad Bur rata Cheese, Lavender Honey, Arugu l a, Roas t ed Pis tachios, Champagne Vinaig re t t e, B l ack Pepper Tuil l e

Sa l t Roas t ed W aygu Fil e t of Beefcr ispy yukon go ld potat o pave, summer corn, l ips t ick peppers & f rench bean succotash, g r il l ed king t rumpe t mushrooms, bu t t ermil k onion r ings, red w ine sauce

Nobu S t y l e Miso Ha l ibu t sca l l ion r isot t o cake, shii take - bok choy sau t e, f r izz l ed swee t potat o , whi t e miso g l aze

Sa l t Roas t ed, Herb Crus t ed Zuni S t y l e Chickenacme bread sa l ad, cur ran ts, t ender g reens, au jus, gar l ic roas t ed t oy box cher ry t omat oes, pine nu ts

Pave d’Auberg ines Conf i tsummer squash, baby car rots, carme l ized sha l l ots, quinoa, har issa, basil hummus

Ent ree

Vege tar ian / Vegan Op t ion

Duo Desser tToas t ed A lmond Semif reddo , Lemon Vebena Poached Peaches compressed s t rawber r ies, f r ied r ice puff , min t - g inger cou l is

Bi t t er Choco l at e Pave, O l ive O il , Mousse mil k choco l at e - o l ive o il c runch, ma l don sa l t , b l ack o l ive made l eine, choco l at e l at t ice

&

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DCM Ven tures

Acme Epi & W hipped Bu t t er

Pee t ’s Coffee & Assor t ed Teas

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Don't let our love

blind you... Take a

Parasol!

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Welcome to the Wedding of

"ě�g��g¶¸��G�

g��g¸August 8, 2015

Please Enjoy a Cucumber Water

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"ě�g�G�g��"ÊxÊŝ�¼]�ÈÙ�u

�gÁ�1�g�"`Ðg�ÁÊ¶g�gx��

The Rehearsal Dinner Of

Bar Bocce Sausalito

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J M

2

43

J M

J M J M

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,��@¶��`��Êgŝ�ī�

1. Take a fun photo with your friends & family!

2.Shake it like a polaroid picture!

3.

Post it in the Guestbook4.

Write a happy message for the happy couple!

Say Cheese!

5.

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1. Throw out the Jack into the designated zone!

2. After the Jack is thrown, Each team throws one of their Bocce Balls!

4. Measure which teams bocce is closest to the jack!

5. Score one point for each ball from the winning team that is closer than the closest ball of the other team. Switch Ends of the Court & Play Another Frame!

Bocce Ball Instructions

3. The team with the farthest bocce ball from the Jack throws their 3 other balls, trying to get closest to the jack. Then the other team goes!

First Team to 12 Wins!

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Carrot The Sky is Falling

Limonatta Vanilla-Ahh

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Cupcakes

Carrot

The Sky is Falling

Limonatta

Ooh La La

Vanill-Ahh

Snickerdoodles

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!

Welcome! We are so excited to celebrate this wonderful day with

you! Please check the shuttle times so that we can start the festivities!

3:00PM&&&&

3:15PM&Please don’t be late! We can’t wait to celebrate

with you!

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Please Drop Your Cards into the Designated Tray!

My Best Advice?

(verb)

(verb) Don’t forget to

before you and after you (verb)

Cheers to the

& GROOM

ALTHOUGH I LOVE AND SUPPORT YOU BOTH... I’M REALLY JUST HERE FOR THE !

I traveled all the way from

In adraw your state here

(noun)

We wish you years

Of happiness and (adj.)

(#)

(noun)!

Love, (Your Name)

(adj.)

BRIDECouple!

Please Provide YourWords of Widsom

for the

On a scale of 1 to 10, My current enjoyment level is:

1 2 3 4 5 6 7 8 9 10

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K&J

19New York City, New York

K&J

7San Francisco, California

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Just In Case...

Protect Yourself From the Sun!

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P lease Find Your Seat

Table 1 Cecily Hayes Meara Hayes Remi Hayes Cali Perazzo

Dominic Perazzo Michael PerazzoNicole PerazzoRyan Perazzo

Table 2 Daniel le Hayes

P hil Hayes Marc Marzane

Joan McSweeneyDino PerazzoKathy PerazzoKristi Perazzo

Richard Perazzo

Table 3 Greg AkinMary AkinOwen BrownJil l MarzaneKate Olson

Tony PerazzoBil l Whitman

Christie Whitman

Table 4 Emma Lou Akin

Mark AkinSuzanne CaseGeoff Brown Gordon Brown Kayleen Kel l

David MarzaneAndee Wright

Table 5 Dan C lassenJane C lassenJohn C lassen

Krista C lassenMike C lassenPamel C lassenJoanna Ferarro

Pat Pardue

Table 6 Jody Hayes

Robert HayesV ivian Heinzel

Mariam MarkusBeth Otterbein

Bil l Pardue Bil l Walker

Barbara Wyrick

Table 7 Kacinda GeoffroyKatrina GonzalesNicanor Gonzales

John Heinzel Bruce KoontzJayne Koontz John MarkusEvan Savoie

Shel ley Savoie

Table 8 Karolyn Cherryhomes

Tom CherryhomesSebastian Desio Matt Herreras

Michel le Lanza-DesioMeghan O’Leary-Herreras

Lisa Van NyhuisNoel Van Nyhuis

Table 9 Fred Liu

Wiebke LiueMike McLaughlin Ann Montgomery

James MontgromeryHelene Ripley

Stephen RipleyMirel la Stuart

Table 10Kel ly-Anne Brown

Marie-Chloe ChalifouxMartin ChalifouxVeronique Chalifoux

Josee LeducEileen McC ormackRoger McC ormack

Diana Simpson Bil l Stuart

Table 11Anthony Estrada

Griff in HydeCandice MarquisBrieann Spalding

James WagnerKatie Wagner

Table 12Cassie Becking Sarah BettmanLily Diamond Chelsea Lucas

Kameron Flores-MaxfieldMol lie Reil ly

Sal ly Schil ling Hannah Weinberger

Table 14Steve Bologna Lisa GonsalvesKeith Gonsalves Kim KavanaughZarah Sergison John Taumoepeau

Table 13Christa CavanahSean Chappel l

Dimi DorbacopolisDan Green

Paul KavanaughAl lie OsinkiBrian Repp

Natalie Taumoepeau

Jill & Marc July 11, 2015

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His & Her Cocktails

His Cocktail Her Cocktail

Specialty

Orangeade with

Bourbon-SoakedCherries

Blackberry,Yellow-Peach,

& RosemaryBellini

Also AvailableLavender Lemonade

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Cards

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MenuStation

Mediterranean Bra i sed Lamb and Couscous

18 hr . Bra i sed Lamb Shou lder w i th Garn i she s Couscous w i th Ka lamata O l i ve s , Sundr ied Tomatoes, Caper s , and Par s l ey

Middle Eastern Mezze

Sea sona l Tor sh i (Housemade P i ck le s)

He i r loom Tomatoes with T o y b o x Summer Squa sh, Gypsy Pepper s , Eggp lant and Ba l sam i c Reduct ion

Tour of Ca l i forn ia

Mar in Sun Farms G lazed Ch i cken Th igh s w i th Lemon Ju s and Garn i she s

Red Potatoes and Chantere l le s

Bra i sed Chard and L ight ly P i ck led Ra inbow Stems

Roasted Red, Ye l low and Chiogga Beets

wi th P i s tach io s , Honey V inegar, F r i s ee & Ri cotta Sa la ta

Arugu la Sa lad

with Tomatero Farms A lb ion St rawber r i e s , Shaved Baby Fenne l , Laura Chene l Aged Goat Chee se and Sweet Ba l sam i c V ina ig ret te

/ÑāÁ¸ Doce De Leite Flan Mexican Wedding Cookies

Cake Pops Huckleberries & Cream Pavlovas with Summer Fruits- Fig, Saba, & Pistachio

Pavlovas with Blackberry & Nectarine with Almond Creme

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OFFICE DOCUMENTS

Material Girl

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/Á@Ó��ī�r

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OFFICE DOCUMENTS

! ! ! ! ! ! CLIENT:(CORINNE(KINGSBURY(TYPE(OF(EVENT:(WEDDING(WEEKEND(LOCATION:((TBC(–(WINE(COUNTRY(EVENT(DATE:((TBC(–(JAN/(FEB(2016(

!!

!!!!FULL!SERVICE!PACKAGE! ! ! ! CONTRACT(DATE:!!1.22.15!

CONTRACT(VALID(IF(SIGNED(BY:!1.29.15!!

ATTACHMENT(“A”(TO(WEDDING(DESIGN(AND(COORDINATION(SERVICES(AGREEMENT(

!!

IT! IS!THE!INTENTION!OF!ALICIA!K!DESIGNS!(HEREAFTER!REFERRED!TO!AS!“AKD”)!THAT!THE!DAY!OF!YOUR!WEDDING!RUNS!

SMOOTHLY,!MAKING! SURE! THAT! BOTH! YOU,! YOUR! FAMILY! AND!WEDDING! PARTY! ARE! COMFORTABLE! AND!HAVE! ALL! THE!

ATTENTION!AND!SERVICE!THEY!NEED!TO!ENJOY!THE!BIG!DAY.!!AT! THE! TIME! OF! BOOKING,! CLIENT! RECEIVES! THE! “AKD! PLANNING! GUIDE”! WHICH! INCLUDES! TIMELINE! CHECKLISTS,!QUESTIONNAIRES!AND!HELPFUL!HINTS!TO!ASSIST!THEM!DURING!THE!PLANNING!PROCESS.!!!!THE!PLANNING!PROCESS!!

• INITIAL!PLANNING!PROCESS!o REVIEW!ALL!QUESTIONNAIRES!AND!DETAILS!OF!YOUR!WEDDING!CELEBRATION,!DETERMINE!CLIENT!

PRIORITIES!AND!BEGIN!THE!BUDGET!PROCESS!!• BUDGET!MANAGEMENT!

o CREATE!AND!MANAGE!BUDGET!• CHECKEINS!AND!COMMUNICATION!

o UNLIMITED!EMAILS!AND!CHECK!IN!PHONE!CALLS!(AS!NEEDED)!• VENUE!AND!VENDOR!SELECTION!

o SELECT!AND!SECURE!VENUE!o NEGOTIATE!ESTIMATES!AND!SECURE!NEEDED!VENDORS!

• VENUE!WALKETHROUGH!o SCHEDULE!AND!ATTEND!WALKETHROUGHS!OF!CEREMONY!AND!RECEPTION!SITES!(AS!NEEDED)!o CREATE!AND!MANAGE!FLOOR!PLANS,!AND!DESIGN!LAYOUTS!

• MENU!CONCEPTUALIZATION!o ASSIST!WITH!MENU!AND!BEVERAGE!DEVELOPMENT!AND!SELECTION.!o SCHEDULE!AND!ATTEND!CATERING!TASTINGS!

• ACCOMMODATIONS!o SOURCE!AND!SECURE!UP!TO!THREE!HOTEL!RECOMMENDATIONS!AND!OR!ROOM!BLOCKS!FOR!OUT!OF!

TOWN!QUESTS!!o MANAGE!AND!MONITOR!BLOCKS!

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The page listed previously is an example of one of the contract

attachments that is sent to clients. For confidentiality reasons, the entire contract is not included. I worked closely with contracts and recording their tracking. I created a Lead Sheet that was used to track sales and to track how Alicia K Designs is best earning their business. I also did alterations to different clients to make it specific for their event.

The following page is the poster that I was responsible for

advertising on all of our social media accounts. Along with our item rentals, Alicia K Designs is looking to rent out their office space on weekends or on weekdays that they are not using it.

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This is a budget worksheet for the Akin Wedding. This is just a preview of how the clients are charged for our coordination services, designs services, and in-house rentals. Their budget is established at the very beginning of their planning process to ensure that no proposals are sent or given to a client that they can not afford. If we try to upsell products that ultimately upsets the client when they “fall in love” with a design or rental item and can not afford it. Alicia K Designs aims to create a pleasurable planning experience for the client throughout the entire process.

Date:

$30,000.00

Attire 5.0% $1,500.00

Dress

Accessories

Make up/ Hair

Suit

Consultant 5.0% $1,500.00

Ceremony 2.0% $600.00

Officiant's Fee

Reception 82.0% $24,600.00

Venue Fee

Catering

Cake

Rentals

Event Documentation 17.0% $5,100.00Photograpy

Videography

Music 7.0% $2,100.00CeremonyReception

Stationary 4.0% $1,200.00

Save-the-DatesInvitationsPrograms

Menu

Due Final Payment Due Payment Method%

Budget Worksheet Client: Event:

Ideal Actual Initial Payment Second Payment

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This was a project that I was responsible for. It is a wedding favor

that was requested specifically by a client. I was responsible for reaching out to multiple vendors and conducting a price comparison. I then relayed the best prices and quality brands that created the bourbon board with custom design. This project turned out to be around 3 weeks long.

I played a large role in many research projects whether it was

regarding a certain venue, item, or service. I often conducted price comparisons and reached out to different companies with different inquiries. I believed this to increase my professionalism in my email and phone call introductions.

I also was responsible for scheduling room blocks and talking

with hotel sales team to lower different room rates. The last room block I was responsible for scheduling is included following this page.

Beth & Eric, September 5, 2015

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July 30, 2015Cardiac & Gross Wedding

6/10/2016 6/12/2016

Arrival Dates# of Room's Blocked

Per Night Room Rate6/10/2016 12 275.00$ 6/10/2016 8 285.00$ 6/11/2016 12 275.00$ 6/11/2016 8 285.00$

Option Status

Guestroom rates quoted above are for use of existing bedding; rollaway beds are an additional $10.00 per night based onavailability. All guestrooms are subject to the Transient Occupancy Tax of fourteen percent (14%) plus Resort fee of $1.50per night. These tax rates are subject to change without notice.

This block of rooms is on a tentative first option basis. When we receive a duly executed acceptance of this offer, it shallconstitute a binding agreement by both parties consistent with the terms and conditions contained in this Agreement. TheGuestroom Block and Room Rate described above are based on “run of house” ground floor guestrooms. Guests may makereservations for king (max occ. 2) or queen/queen (max occ. 4) guestroom accommodations. Guestrooms types are assignedbased on availability and will be accommodated in the order reservations are received. Individual guests may request secondfloor guestrooms however higher rates may apply. Such rates are set at the discretion of the hotel and may vary.Requests for second floor rooms are subject to availability. Room rates are binding from time of booking to departure date.Hotel rates fluctuate due to demand. The above quoted rates will not be adjusted if a lower rate is found throughthe hotel, internet channels, or other third parties after execution of this contract.

Room TypeSingle Standard King sizeTwo Queen Standard sizeSingle Standard King sizeTwo Queen Standard size

Calistoga- Hot Springs Of The West1865 Lincoln Avenue, Calistoga, CA 94515

Phone: (707) 942-9400 Fax: (707) 737-0350Email:[email protected]

Guestroom Accommodations

Through

Letter of Agreement Between theComfort INN

Calistoga – Hot Springs Of The West&

Cardiac & Gross Wedding

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CONCLUSION

This internship has been informative and eye opening. I have

learned that I want to venture into different types of events and I do not want to work exclusively in the wedding industry. I learned how to serve a role in a professional world and I learned how to be productive in an office workspace for long amounts of time. I have also learned how to create communication channels and how to communicate in the most effective manner. I feel that I have learned how to create professional relationships and how to work closely on projects with other co-workers. Alicia K Designs taught me how to split projects and how to delegate other projects to other teammates. I believe that Alicia K Design’ s business strategy definitely has their strengths and weaknesses but they are an overall successful business and treat all of their employees with respect.

Kelsey Huse Final Portfolio

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Transcript of Kelsey Huse Final Portfolio