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PowerfulMessaging:Advocacy VIDEOS AT THEIR BEST

Kelly Gibson

VIDEOS ONLINEWHY?

Need to planWhy?Who?Where?

WHY?

WHO?

PLATFORM?

ORGANIZATIONWEBSITE

1. FEWER RUN LENGTH LIMITATIONS.2. ORGANIC VIEWERSHIP IN DEPTH CONTENT3. GOAL IS TO RETAIN VISITOR

SOCIAL MEDIA PLATFORMS

ENGAGING EXISTING SUPPORTERSATTRACTING NEW SUPPORTERSINSPIRING USERS TO INTERACT WITH YOUR VIDEO

AVERAGE TIME VIEWED - 3 SECONDsMUTE AUTOPLAY

A RIPE POTENTIAL AUDIENCE

CROSS PLATFORM

JACK OF ALL TRADES VIDEO:ADVANTAGE OF IMAGERYADVANTAGE OF INTERESTADVANTAGE OF SHELF LIFE

BEST PRACTICES

USE WHAT YOU GOT!

PEOPLE LOVE INFOGRAPHICS.

SIMPLE WORKS TOO!

NUTS AND BOLTS:

What are you trying to accomplish?2. What are you working with? STILL OR VIDEOWho is making it? IN HOUSE OR VENDORWho is writing it, with what information? RESEARCH?WHERE ARE YOU POSTING it? What specifications do you need.

COST:Shooting Video $5,000 - $15,000Editing Video $2500 - $10,000Buying Stock Footage $200 - $1500Facebook Ads $100 - $1000

QUESTIONS?