Kellstadt event presentation
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Transcript of Kellstadt event presentation
![Page 1: Kellstadt event presentation](https://reader033.fdocuments.net/reader033/viewer/2022060108/554d3e2cb4c90537678b4dc9/html5/thumbnails/1.jpg)
ThinkingBeyondTheDonationBox
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START
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CauseMarketingis...
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...nothelpinganyone
...makingthingsworse
...amarketingterm
...>ishwrapper
...astalltactic
...aCYAmaneuver
...apoorinvestment
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TechnologyChangesEverything
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RealLifeChangesEverything
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TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof9line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.
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InformationmovesFASTER.PeoplearemorecloselyCONNECTED.WeallhaveDIFFERENTOPTIONSandBETTERCHOICES.OurEXPECTATIONSAREHIGHER.TheconnectionswemaketotheissuesandeventsthatshapeourworldarebeingTRANSFORMED‐‐rapidlyandconstantly.
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Everythingmustchange.
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Shift&Reset
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Howorganizationsoperate,organize,andcommunicatemustbeREIMAGINED.ThepassionandinterestofindividualsmustbeREFOCUSEDandREDIRECTED.ThewaysthatwemeasuresuccessmustbeREASSESSED.ThewayswepromotebigideasandcreatebettersolutionsmustbeREENVISIONED.
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MoreCause.LessMarketing.
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Marketingaspartofthemission
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Servingthecausevs.Solvingthecause
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[5Cases]
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[5Tools]
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[BigFinish]
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Thefutureofcausemarketingisabout...
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...cooperatition
...expirationdates
...doingless(notmore)
...adaptivescale
...guidedcrowdsourcing
...countingdown
...REALimpact
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Consideryourselfchallenged
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Ask Me Anything
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ThinkingBeyondTheDonationBox
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THEEND
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EXTRAS
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[TheBasics]
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Brandisaboutexperience
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Marketingislikedating...andmarriage
TrustmeI’ma
marketer
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Technologyisjustthefacilitator
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Socialmediachangeseverything...andnothing
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[little‘m’]
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Timely,relevant,compellinginformation
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Experiencespeoplewillremember(fondly)andtalk
about.
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Stuffthatpeoplewilluse...andvalue.
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[Tactical]
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Thereisno‘rightway’toblog
Thereisno‘rightway’toblog
Morewatching/listening=moreremembering
Gamesareformorethanplaying
Mobilephonesarealwayson,alwaysactive
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Thereisno‘rightway’toblog
EverythingissocialFindabilityismoreimportantthanlocation
Stuffisimportant
Listeningandhearingaredifferent
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[Ops]
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KnowYourAudience
DemographicPsychographicSocialgraphicBehavioral
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OrderofOperations
GoalsStrategies
TacticsResources
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1)CreatingaudiencePro>iles
2)Developingacontentplan
3)Monitoring
4)Experimentingw/outreach
5)Buildingsystems
Gettingstarted
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1)Positioning
2)RealTime
3)Value
4)Transparency
Thinklikeanoperative
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[Reminder]
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Change is hard: You are asking people to shift their
behavior. It cannot be forced.
Audiences need help and support: You need to teach people how to have
an impact.
Organizations must be patient and committed: You have to invest -- time, money, energy, and focus
-- to be successful.
Try. Fail. Learn: There are no right answers. Nobody
knows exactly how this stuff works.
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