Keeping Google's Fluffy Animals (and their Algorithmic Friends) from Your Door
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Sha Menz @ShahMenz @rmoov Keeping Google's Fluffy Animals (and Their Algorithmic Friends) from Your Door
Transcript of Keeping Google's Fluffy Animals (and their Algorithmic Friends) from Your Door
Sha Menz @ShahMenz @rmoov
Keeping Google's Fluffy Animals
(and Their Algorithmic Friends)
from Your Door
Sha Menz @ShahMenz @rmoov
about me goes towar withrampagingpenguins
heads upcustomersupport and productdevelopment at rmoov.com
never met a natural link she didn’t love
Sha Menz @ShahMenz @rmoov
It’s not easy
being
Sha Menz @ShahMenz @rmoov
Algorithms determine where your website
appears in a search engine results page
(there are thousands of them in play at any one time)
Sha Menz @ShahMenz @rmoov
Some algorithms target particular issues
Sha Menz @ShahMenz @rmoov
Panda – Feb 23, 2011 (ongoing)
Sha Menz @ShahMenz @rmoov
My panda friends
will eat you up if
your site exhibits
on-page quality
issues
Sha Menz @ShahMenz @rmoov
* thin content * keyword stuffing * irrelevant copy for SEO intent *
* content duplicated on other sites * http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
Sha Menz @ShahMenz @rmoov
Penguin – April 24, 2012 (periodic updates)
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* unnatural external links * participation in “link schemes” *https://support.google.com/webmasters/answer/66356
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“but I just want to build good links”
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You are what Google says you are - until proven otherwise
Sha Menz @ShahMenz @rmoov
Time to put on your Google hat
Sha Menz @ShahMenz @rmoov
disavow
go-tosolution
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actively manage
Negative
SEO
multiple uses
penalty resolution
trustmanagement
Sha Menz @ShahMenz @rmoov
is it safe?
YES
Sha Menz @ShahMenz @rmoov
managing disavow files
disdit.comFree
DisavowManagement
Tool
Add orremove domains for existing
disavow lists
Generateentire domain
Disavows
from a list of URLs
Sha Menz @ShahMenz @rmoov
beawareof thepitfalls
Sha Menz @ShahMenz @rmoov
site variantsupdatedisavows for all variants
resource:article at
dfwsem.org“Are You Stuck
In Google’sPenalty Box?”
resource:article at
rmoov.comPenalty
ResolutionFlow Chart
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format errors UTF-8or
7-bit ASCII
Downloads are not
text files!
.txt
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what about specific URLs?
only toprotect future referrals from
coveteddomains
or forspecific
edgecases
Why?
Sha Menz @ShahMenz @rmoov
Unseen links
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zombie links
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startwithdata
Position Vacant - Bloodhound
Sha Menz @ShahMenz @rmoov
where to look for link datagoogle analytics referral traffic
google webmaster toolsbing webmaster toolsopensiteexplorer.org
mine the SERPsmajestic SEO
SEMrushahrefs
combine and de-duplicate all link data
www.spamflag.com/link-identification-guide/
Sha Menz @ShahMenz @rmoov
Sha Menz @ShahMenz @rmoov
Hummingbird – August 20, 2013 (once-off)
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* write for humans *
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* Ads are not content*
Top Heavy algorithm“downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users”
http://searchengineland.com/google-updates-page-layout-algorithm-go-sites-top-heavy-ads-183929
Image courtesy searchengineland.com
Sha Menz @ShahMenz @rmoov
* Your content must be the Authority*
Exact Match Domain update“to prevent poor quality sites from ranking well simply because they had words that
match search terms in their domain names”http://searchengineland.com/library/google/emd-update
mostvaluablekeywordinhistory.com
Sha Menz @ShahMenz @rmoov
Doorway Pages update
http://googlewebmastercentral.blogspot.com/2015/03/an-update-on-doorway-pages.html
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Ask yourself these questions*Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
*Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
*Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
*Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
*Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?
