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Keep Britain Tidy

Jonathan Gibbon

November 2014

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What we are and what we do

• We campaign to improve environmental quality for everyone;

• Independent charity, fighting for people’s right to live and work in a place of which they can be proud;

• Sixty years ago, we started with litter. Today we do much more. We work at the heart of business, government and the community;

• National campaigning voice means we are the ‘go to’ charity for media, businesses and communities who want to talk to experts;

• Unrivalled research, evidence base and campaign pedigree makes us the voice of authority for media, government, businesses and public.

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Some of our Programmes

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Some of our Campaigns

“We’re watching you” A social experiment to combat dog fouling

Experiment aim:

To test the effectiveness of using images of ‘watching eyes’ and accompanying messages to reduce dog fouling in hotspot areas across England.

Experiment objectives:

To identify:

• the impacts of the different posters to dog fouling in the target areas

• if posters displaced dog fouling incidents to other nearby locations

• what would improve the impact, effectiveness, appropriateness and efficiency of the approach

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Experiment posters

Poster 1: eyes only Poster 2: enforcement Poster 3: positive reinforcement Poster 4: peer influence

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Bringing it together : Our Vision and Core Goals

Keep Britain Tidy’s vision is a world where people understand and actively care for their environment and for each other

• Better local Communities and Places

• Sustainable Living and Wellbeing

• Educating the Next Generation

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Our Reach