KCG Portfolio

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Kennedy Consulting Group Company Portfolio Our Ideas Begin With You

Transcript of KCG Portfolio

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Kennedy  Consulting  Group  Company  Portfolio  

   

Our  Ideas  Begin  With  You  

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PUBLIC        RELATIONS  

PR  firm  for  the  Baltimore  stop  on  The  Wait  book  tour  for  celebrity  authors  DeVon  Franklin  &  Meagan  Good.  Created  and  executed  social  media  campaigns  and  onsite  event  support.  

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PUBLIC        RELATIONS  

Created  the  Back-­‐2-­‐School  press  release  for  the  Miracle  City  Church  in  Baltimore,  Maryland  and  provided  media  relations  support.  

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PUBLIC        RELATIONS  

PR  firm  for  2HB’s  Annual  Fundraising  Golf  Tournament.  

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Event          Planning     Main  event  planner  for  the  Governor’s  office  of  Minority  Affairs.  Responsible  for  all  logistics,  speaker  retention,  email  marketing,  registration,  expo  hall  set  up,  sponsorship,  social  media  promotions  and  all  other  logistics  for  meetings/events  geared  towards  small  businesses.    

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Event          Planning     Event  coordinator  for  the  Reginald  F.  Lewis  Museum’s  fundraising  gala.            

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Event          Planning     Conference  and  event  planner  for  the  MBE  University  Conference  &  Expo.  The  flagship  small  business  conference  for  the  O’Malley-­‐Brown  Gubernatorial  Administration.            

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Event          Planning    KCG  provided  event  coordination  and  marketing  support  for  the  Charles  County  Government’s  Going  Green  event.    Managed  media  inquires,  sponsorships  and  onsite  logistics.      

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Marketing      Videos  

Created  several  marketing  videos  for  the  Governor’s  Office  of  Minority  Affairs.  

Ready,  Set,  GROW!  marketing  video  created  for  the  Governor’s  Office  of  Minority  Affairs    https://youtu.be/GF50xl_JLXg      Shout  Out  Your  Biz  marketing  video    https://youtu.be/qwDRRLCqDco?list=FLaG7Qnn2ktJlSbLrJAhoQ9w      GOMA  2014  Year  in  photos    https://youtu.be/l9uj-­‐kmdpp8    

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Copy      Writing    

Created  video  marketing  script  for  DC  Property  Investors.  

Looking  to  sell  your  home  but  short  on  time  and  money?    DC  Property  Investors  can  help!      Don’t  get  bogged  down  with  time  consuming  repairs  or  unnecessary  costs  staging  your  home.    At  DC  Property  Investors  we  replace  the  hassle  in  the  home  selling  process  with  our  fast  and  friendly  three-­‐step  approach  and  in  many  situations,  we  can  get  you  to  the  close  in  as  little  as  one  week!      How  do  we  do  it?  With  our  three-­‐step  proven  method:    Step  1:  Complete  the  application  Step  2:  We  send  you  the  written  offer  Step  3:  The  buyer  receives  payment  and  your  done    It’s  that  simple!    Contact  DC  Property  Investors  today  to  get  started  and  receive  a  no  cost  consultation.    Our  service  is  rated  number  1  and  your  satisfaction  is  our  top  priority.    Just  click  on  the  application  link  below  to  get  started    Make  the  Right  Move  with  DC  Property  Investors      

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Copy      Writing    

Crafted  copy  for  the  Charles  County’s  Going  Green  What  Does  it  Mean  student  video  contest.  Created  copy  for  all  flyers,  contests  rules,  fact  sheets  and  sign-­‐up  forms.  

Video  Contest  Challenge:  Tell  us  what  you  think  it  means  to  “go  green”  in  your  community.    Show  us  how  you  can  live  green  with  your  family  and  friends,  how  you  can  learn  green  with  your  teachers  and  classmates  and/or  how  you  can  work  green  on  your  after  school  job  (if  applicable).    How  can  you  help  others  in  Charles  County  and  beyond  to  go  green?      Please  note:  Students  should  not  have  any  outside  assistance.    Instructions:    

1. Get  together  with  your  Green  team  and  faculty/staff  sponsor.  2. Decide  on  a  concept  for  your  Green  video  that  is  in  line  with  the  contest  

challenge.    Remember,  the  judges  will  be  looking  for  creativity,  originality  and  appropriateness  to  theme.  

3. Have  your  faculty/staff  sponsor  fill  out  the  Green  video  contest  registration  form.  4. Fill  out  and  sign  your  own  Green  video  contest  release  form  (must  also  be  signed  

by  a  parent/legal  guardian  if  you  are  under  18)  and  have  a  witness  sign  as  well.    5. Have  your  faculty/staff  sponsor  collect  the  signed  and  witnessed  Green  video  

release  forms  from  each  student.  6. Plan  your  Green  video,  including  script,  setting,  props  and  duties  that  each  team  

member  will  perform.  7. Film  your  Green  video.  8. Edit  your  Green  video  down  to  4  minutes  or  less  and  burn  it  in  the  MP4  format  

onto  a  DVD.  9. Have  your  faculty/staff  sponsor  submit  your  Green  video  DVD,  completed  

registration  form  and  all  signed  and  witnessed  Green  video  contest  release  forms.    All  materials  must  be  received  by  May  16.      

 Need  some  ideas  to  get  you  started?    Here  are  a  few:  

1. “The  Real  Students  of  Charles  County  “–Use  a  reality  show-­‐type  format  to  follow  a  chosen  student(s)  for  a  day.    Make  sure  you  show  how  the  student  lives  green  while  he/she  interacts  with  parents,  teachers,  friends,  co-­‐workers,  etc.    Capture  how  the  student  encourages  others  in  the  county  to  go  green  and  live  green.  

2. Be  a  Vampire  Slayer  –  The  Charles  County  Going  Green  web  site  highlights  how  each  of  us  can  save  energy  by  slaying  energy  vampires.    Demonstrate  how  this  can  be  done  at  home,  at  school,  at  work  and  anywhere  in  the  county.    For  more  information  on  energy  vampires,  visit:  http://www.charlescounty.org/green/phantomloads.pdf  

3. Tourism  –  Imagine  you’re  in  charge  of  increasing  green  tourism  in  the  county.    Show  how  families,  schools,  businesses  and  the  community  at  large  are  going  green  or  what  they  can  do  to  improve  their  green  efforts.  

4. Create  Your  Own  Concept  –  The  judges  will  be  looking  for  creativity,  originality  and  appropriateness  to  theme.  

 

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Copy      Writing    

Created  an  11-­‐page  speakers  pitch  document  for  Macy’s  Executive  Aubyn  Thomas.  Responsible  for  all  content  and  design  details.  

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April  Williams,  CEO  &  Owner  240-­‐353-­‐3146  

[email protected]