Kcb101 storyboard real
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Briana Zammit and Michaela May Product: Blank Writable DVD
description
Transcript of Kcb101 storyboard real
Briana Zammit and Michaela May
Product: Blank Writable DVD
Conventional Signs
• Has an arbitrary and constructed relationship with the signifier and the signified
• Signification only occurs through convention.
• A vital element when evoking a particular response from an audience.
• Conventional sign – Milestones in our lifetime.
Intertextuality
• Where the meaning of a text is dependent on its relationship to other texts.
• The use of an Apple iMac compared to other products; the values and attributes already attached to an Apple product.
Icon
• Where the signifier resembles the signified.
• The object being advertised is explicitly shown; A DVD with a family photo printed on it.