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CASE STUDY International Federation of Volleyball (FIVB)

Spiking Chinese Social Media

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China’s women's volleyball was the first ever

Chinese sports team to be successful on the

world stage. As a result, the national team

has a large following in China.

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The International Federation of Volleyball

(FIVB) is the official international governing

body for Volleyball.

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But they had no presence on

Chinese social media...

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With an increasing amount of matches and

tournaments in China, FIVB approached

KAWO to help establish their brand

awareness.

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Their Facebook page has been around for 4

years, with engaging content and a strong

fanbase.

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In only 90 days, their fans on Chinese social

networks soon surpassed that, with 100K fans

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That’s almost a follower a minute!

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How did we do it?

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Not only did KAWO’s platform aggregate,

translate, & post FIVB’s rich Facebook

content...

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Mediapromoted accountin Chinese media

Designredesigned profileson Sina & Tencent

Contestsran contests to

engage fans

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But we also used

to drive and grow social engagement

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We then ensured China’s two biggest social

networks Sina & Tencent Weibo featured

FIVB updates to their Sports News section

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We also designed profile and background images to make FIVB more appealing and

relevant to Chinese social media

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We launched contests and campaigns to

drive awareness and gain virality: winners

got signed volleyballs from Chinese volleyball

champions

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Which they shared...driving more engagement

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Resulting in a dramatic increase in fans & engagement

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By bridging the Chinese social media gap,

KAWO was able to establish FIVB as the

official body in China, boost their followers,

and give FIVB a way to communicate with

them!

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