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INDUSTRY PROFILE
Retail is India’s largest industry, accounting for over 10 percent of the country’s GDP
and around 8 percent of the employment. Retail industry in India is at the crossroads. It has
emerged as one of the most dynamic and fast paced industries with several players entering the
market. But because of the heavy initial investments required, break even is difficult to achieve
and many of these players have not tasted success so far. However the future is promising; the
market is growing, government policies are becoming more favorable and emerging
technologies are facilitating operations.
Retailing in India is gradually inching its way toward becoming the next boom industry. The
whole concept of shopping has altered in terms of format and consumer buying behavior,
ushering in a revolution in shopping in India. Modern retail has entered India as seen in
sprawling shopping centers, multi-stored malls and huge complexes offer shopping,
entertainment and food all under one roof. The Indian retailing sector is at an inflexion point
where the growth of organized retailing and growth in the consumption by the Indian population
is going to take a higher growth trajectory. The Indian population is witnessing a significant
change in its demographics. A large young working population with average age of 24 years,
nuclear families in urban areas, along with increasing working-women population and emerging
opportunities in the services sector are going to be the key growth drivers of the organized retail
sector in India.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 1
COMPANY PROFILE
Mr. Kishore Biyani CEO, Future Group.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 2
Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in
Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over
1000 stores across 73 cities in India and employs over 30,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a
uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch
and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and
Central, a chain of seamless destination malls. Some of its other formats include Brand Factory,
Blue Sky, AFL, Top 10 and Star and Sitara. The company also operates an online
portal, futurebazaar.com.
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India)
Limited. This entity has been created keeping in mind the growth and the current size of the
company’s value retail business, led by its format divisions, Big Bazaar and Food Bazaar.
The company operates 152 Big Bazaar stores, 170 Food Bazaar stores, among other formats,
in over 70 cities across the country, covering an operational retail space of over 6 million
square feet. As a focussed entity driving the growth of the group's value retail business, Future
Value Retail Limited will continue to deliver more value to its customers, supply partners,
stakeholders and communities across the country and shape the growth of modern retail in India.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a
large-format home solutions store, Collections, selling home furniture products and e Zone
focused on catering to the consumer electronics segment.
Pantaloon Retail is the flagship company of Future Group, a business group catering to the
entire Indian consumption space.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 3
Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s
leading business houses with multiple businesses spanning across the consumption space. While
retail forms the core business activity of Future Group, group subsidiaries are present in
consumer finance, capital, insurance, leisure and entertainment, brand development, retail real
estate development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet
of retail space in 71 cities and towns and 65 rural locations across India. Headquartered in
Mumbai (Bombay), Pantaloon Retail employs around 35,000 people and is listed on the Indian
stock exchanges. The company follows a multi-format retail strategy that captures almost the
entire consumption basket of Indian customers. In the lifestyle segment, the group operates
Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment,
its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of
Indian bazaars with the choice and convenience of modern retail.
In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion
of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and
Bangalore. The group’s specialty retail formats include, books and music chain, Depot,
sportswear retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home
Town and rural retail chain, Aadhar, among others. It also operates popular shopping portal,
futurebazaar.com. Future Capital Holdings, the group’s financial arm provides investment
advisory to assets worth over $1 billion that are being invested in consumer brands and
companies, real estate, hotels and logistics. It also operates a consumer finance arm with
branches in 150 locations. Other group companies include, Future Generally, the group’s
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 4
insurance venture in partnership with Italy’s Generally Group, Future Brands, a brand
development and IPR company, Future Logistics, providing logistics and distribution solutions
to group companies and business partners and Future Media, a retail media initiative. The
group’s presence in Leisure & Entertainment segment is led through, Mumbai-based listed
company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar and Bowling
Co. And family entertainment centers, F123. Through its partner company, Blue Foods the
group operates around 100 restaurants and food courts through brands like Bombay Blues,
Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato. Future Group’s joint
venture partners include, US-based stationery products retailer, Staples and Middle East-based
Axiom Communications. Future Group believes in developing strong insights on Indian
consumers and building businesses based on Indian ideas, as espoused in the group’s core value
of ‘Indians’. The group’s corporate punch line is, ‘Rewrite rules, Retain values’.
BIG BAZAAR
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 5
Big Bazaar is a chain of shopping malls in India currently with 152 outlets, owned by the
Pantaloon Group. It works on same the economy model as Wal-Mart and has had considerable
success in many Indian cities and small towns. The idea was pioneered by entrepreneur
Mr.Kishore Biyani, the head of Pantaloon Retail India Ltd.
Big Bazaar stores in Metros have a gaming area and kids play area for entertainment. Those
cities where is the stores are located.
Agra Ahmadabad Allahabad Ambala Asansol
Bangalore Bhubaneswar Belgaum Chennai Coimbatore
Palakkad Kolkata Delhi Durgapur Ghaziabad
Gurgaon Hyderabad Indore Lucknow Kanpur
Mangalore Mumbai Nagpur Nasik Panipat
Pune Rajkot Surat Thane Thiruvananthapuram
Vishakhapatnam
Big Bazaar is not just another hypermarket. It caters to every need of customer’s family.
Where Big Bazaar scores over other stores is its value for money proposition for the Indian
customers.
At Big Bazaar, customer will definitely get the best products at the best prices -- that’s what
Big Bazaar guarantee. With the ever increasing array of private labels, it has opened the doors
into the world of fashion and general merchandise including home furnishings, utensils,
crockery, cutlery, sports goods and much more at prices that will surprise customer. And this is
just the beginning. Big Bazaar plans to add much more to complete customers shopping
experience to find out where customer can shop at the Big Bazaar closest to customer.
VISION
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 6
Future group shall deliver everything, everywhere, every time for every Indian consumer
in the most profitable manner.
MISSION
We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption space leading to the
economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments for classes and for
masses.
We shall ensure that our positive attitude, sincerity, humanity and united determination
shall be the driving force in making us a success.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 7
ORGANIZATIONAL CHART
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 8
Store Manager Asst Store Manager Dept ManagerAsst DM Team Leader Team MembersHR ManagerVisual MerchandisingAsst DM Administration MaintenanceHouseke-epingInfo SecurityMarketin-g Sales Manager Cashier CSD
PRODUCT PROFILE
a) NBD (New Business Development)
1) Watches
2) Sunglasses
3) Auto accessories
4) Car audio systems
b) Mobile Bazaar:
1) All kinds of mobile handsets ranging
from Rs 1000 to Rs 25000 of different
companies.
2) All mobile accessories
3) All major prepaid SIM cards
4) All post paid connections
5) Cordless phones & landline phones.
c) Sitara:
1) Cosmetics
2) Fragrances
3) Herbals
4) Pharmaceuticals
d) Star
1) Bangles
2) Jewelery sets
3) Bracelets
4) Hair Accessories
5) Bindies
6) Chins
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 9
Plastics, Utensils, Crockery (PUC)
e) Plastics:
1) Buckets
2) Casseroles
3) Containers
4) Boxes
7) Jugs & Mops
8) Bottles & Mugs
f) Utensils:
1) Plates, Bowls, Glasses
2) Non stick Cookware’s
3) Kitchen Tools
4) Tiffin Boxes
5)Spoons
g) Crockery:
1) Crockery cutlery
2) Trolleys
3) Dinner sets
4) Wine, Juice Glasses
h) Luggage:
1) Travel bags
2) Trolleys
3) School & College Bags
4) Ladies purse & bags
5) Shoes pouch
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 10
Apparels Department
a) Ladies Wear:
1)Ethnics
2) Accessories
3) Western wear’s
BRANDS
1)DJ&C
2)Spunk
3)Shyla
4)Shristi
5)Lea cooper
b) Men’s wear
1)Formal
2)Casual
3)Jeans
4)Accessories
BRAND
1)Lee cooper
2)Spunk
3)DJ&C
4)Shataranj
5)Knighthood
6)Buffalo
C) Kid’s wears
1) Boy’s section
2) Girl’s section
3) Infant’s boys & girls section
BRAND
1)Lea cooper
2)Pink & blue
3)Sach
4)C-tee
5)Disney
6)Disney minymouse
f) Toys Department:
1) Soft Toys
2) Board games
3) Dolls
4) Educational toys
5) Remote Cars , bikes
6) Sports items: Cricket bats, balls,
badminton & tennis rackets, hockey bats
etc
7) Cycles
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 11
A) Footwear Department:
1) Sports shoes
2) Casual shoes
3) Formal shoes
4) Men’s sandals
5) Ladies sandals
6) Ladies casuals
7) Ladies Fancy slippers
8) Children shoes & Sandals
B) Furniture Bazaar:
1) Bedroom Accessories
2) Hall Accessories ( Chairs, Tables etc)
3) Mattresses
4) Dressing Table
5) Wardrobe, Almirah etc
C)Home Linen Department:
1) Bed sheets, Bed spreads, Pillows, Pillow
covers Blanket etc
2) Towels, Napkins, Yellow duster
3) Curtains, Mats, Table mats, mosquito
nets etc
4) Carpets, Cushion covers, Razai
5) Shopping bags, Fridge covers, Washing
machine covers, woven covers, T.V covers,
Saree covers, C.D Pouch, Shoe Covers etc
BRANDS
1)Ceylon,2)Dream line
3)Bombay dyeing
D) Home Decor:
1) Flower Vase
2) Artificial Flowers,
3) Candle stand
4) Umbrellas
5) Photo Frames
6) Frame & Wall Paintings
7) Assorted Color Stones
8) Water Falls (artificial)
9) Birthday items
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 12
Food Bazaar
A) Beverages:
1) Soft drinks
2) Mineral water
3) Health drinks
4) Fruit Juices
5) Frozen items
B) Staples Dept:
1) Dals, Rice, Wheat, Ragi etc,
2) Atta, Rava items, Sugar, Salt etc
3) Cooking Oils, Masala items
4) Dry fruits
5) Ready to cook foods & mixes
6) Spices
7) Breakfast Cereals
C)Fruits & Vegetables:
All kinds of fruits and vegetables at the
lowest prices.
E)Confectionaries:
1) All kinds of Chocolates and
2) Cakes and other sweets
D) Process Dept:
1) Health drinks
2) Ready to eat
3) Namakins
4) Soups, Bread items, Pickle
5) Instant mixes
6) Spreads
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 13
Home Care:
1) Phenyl, Detergents etc
2) Washing powder etc
3) Dish wash, Tissue papers
4) Scratch, Shoe cases, Fresh wrap
Electronic Bazaar
1) Televisions, DVD Players
2) Home Theatre Systems, Audio Systems
3) Refrigerators
4) Washing Machines
5) Microwave Owen
6) Mixers, Irons & Grinders
7) Computers, Laptops, Printers &
Computer accessories
8) Juicers etc
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 14
AREA OF OPERATION
The total area operation of Big Bazaar is 52000 sq ft. retailing operation contains 38000
sq ft. Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city
centers as well as within shopping malls. These stores offer over 2, 00,000 SKUs in a wide
range of categories led primarily by fashion and food products. Food Bazaar, a supermarket
format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar
as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square
feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar Family centers
measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big
Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2). Big
Bazaar has the facility to purchase products online through its official web page, and offers free
shipping on some of their products
COMPITITATION INFORMATION
The main competitors for Big Bazaars at Belgaum
Reliance fresh
More
Local retailers (Unorganized retailers).
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 15
SWOT ANALYSIS
1. Strength
Everyday attractive offers
Point of purchase (POP).
Experienced marketing team executive staff
Emphasis on providing total customer satisfaction
Variety of stuff under single roof
Maintain good employee-employer relationship
2. Weakness
Unable to meet store targets.
Unavailability of popular brands.
3. Opportunities
Population of country is growing where the scope of market is kept on increasing for
organized retail sector.
Evolving consumer preference.
4. Threats
Competition from organized retail players which are in market and are emerging.
Competition from local retailers (Unorganized retailers).
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 16
LEANING EXPERIENCE
The Project is making in Big Bazaar at Belgaum. My experience was nice while doing
project in there, I got an opportunity for built my confidence level. The Big Bazaar is hyper
market, where I need to interact with customer.
And my project topic was Effectiveness of Promotional Offers at Big Bazaar, in
Belgaum. So I was observe the offers day-to-day and it conveying the message to customers, the
products are available in an affordable price at Big Bazaar.
This Project had completing with enjoying and repeatedly. Finally I got Product
knowledge, improve communication skill, Time sense & discipline and I can mingle with
customer problem.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 17
PART-B
Statement of the problem
“EFFECTIVENESS OF PROMOTIONAL OFFERS AT BIG BAZAAR”
Promotional offers are made very effective part while buying & selling of the product. Here the
Big Bazaar also has the same thing in this retailing sector. Promotional offers in Big Bazaar get
problems in current market position.
The function of promotion is to accelerate action stated by other marketing activities.
Promotion acts as a catalyst to accelerate action, primarily on the part of the consumer. It
supplements, but is not a substitute for, advertising and selling efforts.
Promotion accelerates action by changing the price – value relationship of the brand.
Every product has an established value in the minds of the consumer. This is what the consumer
is normally willing to expend (in money) for what he gets, or thinks be gets, when he buys the
product.
Promotion changes this price-value relationship to the point where the individual is
stimulated to take a desired action. It does this in most cases either by lowering the price or by
increasing the value of the product or both when to use promotion:
The need for promotion varies because
1. A brand’s quality is inferior to competition;
2. A brand’s advertising is not as persuasive as competitive copy; or
3. A new brand is being introduced
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 18
Objective of the Promotional Offers at Big Bazaar
To test the effectiveness of the communication of the offers to the consumers
To test the awareness level among public with respect to offers of Big Bazaar
To assess the attractiveness of the offers to customers at Big Bazaar
To find out the competitive differences of Big Bazaar with other Retail competitors.
LIMITATION OF STUDY
This report based on the only one shopping mall of Belgaum.
This report based on some selected questionnaires. Customer’s feedback was analyzed
here.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 19
RESEARCH METHODOLOGY
Data Source : Primary Data
(From questionnaire and personal interaction)
Secondary data –Website,
Research approach : Survey method.
Research Instrument : Questionnaire
Sample plan : Personal Interview
Sample unit : Customers of Big Bazaar
Sampling method : Convenience sampling
Sample Size : 100 customers
DURATION OF PROJECT
Duration of the Project 18th Nov 2013 to 18th Dec 2013.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 20
DATA ANALYSIS
1) Are you aware of Promotional Offers at Big Bazaar? (If NO, Please go to Question
No 3).
Frequency Percentage
Yes 80 80%
No 20 20%
80%
20%
Awareness of Promotional Offers at Big Bazaar
Yes No
INTERPRETATION:-
Here, Majority (80%) of the customers surveyed were aware of the Promotional offers at Big
Bazaar. Rest of the (20%) customer does not aware about the promotional offers in Big Bazaar.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 21
2) What was the mode of communication?
Frequency Percentage
TV 16 16%
News Paper 43 43%
Hording 19 19%
Magazines 22 22%
16%
43%
19%
22%
Mode of communicationTV News paper Hordings
INTERPRETATION:-
News paper was the most effective mode for communication, followed by hoardings and
TV advertisements. Here 43% of people aware from News paper, 16%, people aware from TV,
19% people aware from Hording & 22% peoples are aware from magazines about Big Bazaar
Offers.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 22
3) Did you notice/ hear about the promotional offers TODAY?
Frequency Percentage
Yes 64 64%
No 36 36%
64%
36%
Notice/hear about promotional offers TODAY
Yes No
INTERPRETATION:-
Promotional offers are noticed and heard by the customers during their shopping in the
Big Bazaar, 64% people noticed about today’s offer, then 36% people they don’t know about
the today’s offer.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 23
4) How frequently you visit to Big Bazaar?
No. Of Customer Percentages
Occasionally 29 29%
Once in a month 23 23%
Once in a week 21 21%
Daily 14 14%
As & when required 13 13%
29%
23%21%
14%
13%
Frequently visit to Big BazaarOccasionally Once in a month Once in a weekDaily As& when required
INTERPRETATION:
Here,29% of the customers visit Big Bazaar Occasionally, like Big Day’s.23% of
customers visit once in a month, 21% of customers visit once in a week, either on Wednesday or
weekends, 14%&13% of respectively customers visiting daily and as and when required.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 24
5) The Promotional offers at Big are attractive & induce me to make a purchase?
Frequency Percentage
Strongly agree 10 10%
Agree 63 63%
Neither agree/Nor Dis-agree 24 24%
Dis-agree 03 03%
10%
63%
24%
3%
Big Bazaars are attractive & induce for make a purchase
strongly agreeAgreeNeither agree/Nor dis-agreeDis-agree
INTERPRETATION:-
Hence, 10% strongly agrees, 63% agree with promotional offers of Big Bazaar, 24%
neither agree nor dis-agree and remaining customers dis-agree with promotional offers at Big
Bazaar.
6) For which range of product/brands you expect promotional offers?
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 25
Frequency Percentage
Clothing 49 49%
Groceries 31 31%
Electronic Items 12 12%
Furniture 8 8%
48%
31%
12%
8%
Range of product/brands you expect pro-motional offers
ClothigGroceriesElectronic itemsFurniture
Interpretation:
Here 49% Customers attract with clothing. That they are think clothing have good
number of product range so they are go with clothing, Then 31% customers go to groceries,
12%&8% respectively electronic items and furniture have product/brands ranges.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 26
7) Have you availed any offers during your recent visits?
Frequency Percentage
Yes 63 67%
No 33 33%
67%
33%
An availed any offers during your recent visits
YesNo
INTERPRETATION:-
Majority 67% of the customers availed benefit of promotional offers, that they are
missed the promotional offers during the recent visit, because of that they not aware about the
promotional offers at Big Bazaar. Then the 33% of customers are used the benefit offers of Big
Bazaar.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 27
8) Do you communicate offers at Big Bazaar to your friends/ relatives?
Frequency Percentage
Yes 78 78%
No 22 22%
78%
22%
Communicate offers at Big Bazaar to your Freinds/relatives
YesNo
INTERPRETATION:-
Hence majority 78% of customers did communicate benefits of Promotional offers at
Big Bazaar from their friends and relatives, some of the customers are they get benefit of
promotional offers at Big Bazaar from their friends & relative.
9) How do you compare the Big Bazaar and others?
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 28
Frequency Percentage
Big Bazaar Other retail store Big Bazaar Other retail store
Price 70 30 70% 30%
Quality 69 31 69% 31%
Product range 78 22 78% 22%
Promotional offers 83 17 83% 17%
Ambience 87 13 87% 13%
price Quality Product range Promotional offers Ambience
70% 69% 78% 83% 87%
30% 31% 22% 17% 13%
Which is better BIG BAZAAR Or OTHER RETAIL STORE
Series 1, is Big Bazaar
Series 2 is Other Retail store.
INTERPRETATION:
Hence majority of 70% of customers find price better compared to other retail
stores,69% Quality at Big Bazaar is good as compared to other retail stores,78 % of Customers
feel product range good at Big Bazaar, 83% Promotional offers are good compared to other
retail stores, Majority 87% of the customers find Ambience very good.
10) Do promotional offers make you feel like visiting Big Bazaar again?
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 29
Frequency Percentage
Yes 95 95%
No 05 05%
95%
5%
Offers make feel like visiting again
YesNo
INTERPRETATION:-
Hence 95% of customers are attracting to promotional offers at Big Bazaar, so they said
yes we will visit again to Big Bazaar, some of the customer say we will think about that, so the
5% of the customer says no.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 30
FINDINGS OF THE REPORT
This analysis is shows many of the customers are not aware about the daily offers at Big
Bazaar.
Better mode of communication.
This analysis is shows the Quality of the Big Bazaar products.
Many of customers missing the availed offers during their recent visit.
Promotional offers are attractive, but that are not effective on customers mind.
This analysis is shows products or brands are not Popularity expected promotional
offers.
This analysis is showing the customers are satisfied with the Big Bazaar offers.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 31
RECOMMENDATIONS & SUGGESION
Big Bazaar, It wants to increase the showing of signage for the daily offers.
Maintain the Mode of communication Mode.
Improve the Quality of the products.
Big Bazaar wants to make image for positioning in customer mind.
To maintain the get availed offers during customer’s recent visit to the Big Bazaar.
Maintain the quality of products & brands for popularity in Big Bazaar.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 32
CONCLUSION
As most of the retail industries did market research before entering into market. Same
thing was done by Big Bazaar. Location, market, consumer perception analysis was done by Big
Bazaar. In one year, much more diversification was done in it. And to retain customers they use
many loyalty programs & IT techniques. We can conclude that Big Bazaar has one of the major
retail industries in India. It has created well image in consumer mind.
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 33
References 1. Philip Kotler, marketing management,
(Pearson education, 12th edition)
2. Naresh Malhotra marketing research (An applied orientation), Research design,
(Prentice hall of India pvt. 5th edition)
3. Service Marketing by M.K Rampal
4. Integrated service marketing (4th edition) by Zeithmal
Internet web sites
1. Bigbazaar.co.in
2. Literature review on bigbazaar.com
3. Retailseminar.in
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 34
Questionnaire sample for Effectiveness of Promotional offe at Big bazaar .
Dear Customer,
NAME:_____________________________OCCUPATION:_____________________
CONTACT No.:_______________________ GENDER: Male, Female
Dear Respondents,
Kavita shinde a student of BBA 5th sem. BBA College, Chikodi, I have
undertaken a project titled “Effectiveness of Promotional offers” at Big Bazaar, Belgaum.
Hence I request your kind co-operation by sparing your precious time in answering the
following questions and providing information. (Please mark)
1) Are you aware of promotional offers at Big Bazaar? (If No, please go to question No. 3)
Yes No
2) If yes, what was the mode of communication?
TV News Paper Hoardings
3) Did you notice/ hear about the promotional offers today?
Yes No
4) How frequently you visit Big Bazaar?
Occasionally Once in a month once in a week
Daily As and when required
5) The Promotional offers at Big Bazaar are attractive and induce me to make a purchase?
Strongly Agree Agree Neither Agree/ nor Dis-agree Dis-agree Strongly
Dis-agree
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 35
6) For which range of products/brands you expect promotional offers? (Please Rank from scale
1being high to 4 being lowest)
Clothing Groceries Electronic items Furniture
7) Have you availed any offers during your recent visits? (If No, please go to question No. 9)
Yes No
8) Do you communicate offers at Big Bazaar to your friends/relatives?
Yes No
9) Where do you find the following better (please mark) At Big Bazaar
At other Retail shops
Price
Quality
Product range
Promotional Offers
Ambience
10) Do offers make you feel like visiting Big Bazaar again?
Yes No
THANK YOU
KLE SOCIETY BBA COLLEGE CHIKODI P a g e | 36