Kauai RG MediaKit

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Kauai Resource Guide Media Kit

Transcript of Kauai RG MediaKit

  • OnEarth Guides

    Kauai Resource GuideCustom Edition

    R E S O U R C E G U I D E

    Greetings,

    We are inviting a select group of Realtors to order the personalized 2016 Kauai Resource Guide.

    The user-friendly format is oriented towards home buyers, new residents, investors, and business owners with a high-level summary of facts, figures, charts, graphs, vital information, and sources for more info all about Kauai.

    You can view a mock-up sample Resource Guide at the following link:http://issuu.com/onearthguides/docs/resourceguide-sample-pdfa

    What are the benefits for you?

    EXCLUSIVE TO YOU and only you featuring no other realtor or company and no advertising (except yours). The title can be personalized to include your name alone or company on the cover (or other name/names of your choice).

    BUYER LEAD-GENERATION: Use as a free-offer for the Guide in all your ads (print, radio, TV, trade shows, online, farming mailings, etc.) as a call-to-action to increase buyers ad response (studies show a 22% increase in ad response rate - see attached).

    LISTINGS GENERATOR: Sellers list with you because you have an established and proven marketing system for generating buyers, using the Kauai Resource Guide free offer promotion.

    BRAND-BUILDER: Fully customizable to tell your story on the Front Cover & Back Cover as well as fully customizable on the Inside Front Cover & Inside Back Cover any image, any design, any colors, any text with no charge for graphics or production work.

    SALES & MARKETING TOOL: An effective branded hand-out, perfect for walk-in traffic, open houses, trade show distribution, mailing to your existing VIP list, marketing events, farming, etc.

    CREDIBILITY-BUILDER: Associates you/your organization as knowledgeable about Kauai, making it the perfect relocation piece to add to your relocation, newcomers, or information packet for people making inquiries about your community.

    LONGEVITY: Full-color, high-quality reference publication with high perceived value and long shelf-life, with information about Kauai and you for future use - not lost or discarded, like business cards or other promo pieces can be.

    TEAM-BUILDER: Lower or eliminate the cost by organizing a co-op, group, or shared buy with team members, vendors, or business partners (lenders, title/escrow companies, appraisers, inspectors, colleagues, etc.).

    LOW-COST: We have attached an Order Form (with pricing) youll see that the cost per copy is very affordable for a years supply.

    Just complete & return the attached Order Form and/or let us know what questions you have. Feel free to share this info with others who would benefit from knowing the Kauai Resource Guide serves as an effective lead-generation marketing tool to attract more buyers & more sellers.

    Best Regards,Rob Sanford, Director | 808.652.4762

    OnEarth Resource Guides A branded lead-generation marketing tool, since 1987.

    R E S O U R C E GU I D E

  • OnEarth Guides

    Kauai Resource GuideFacts, figures, charts, graphs, and vital information about your Community

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    The user-friendly format is oriented towards home buyers, new residents, investors, and business owners.

    No advertisers - other than you - appear in your custom Kauai Resource Guide.

    Less than the cost of one ad in many other publications for a years supply. Add an offer for a free Kauai Resource Guide to your ads (print, radio, TV,

    online, mail) and increase response by 22% (per G.A. Wright Marketing Study).

    Perfect sales & marketing piece, with high perceived value and long shelf-life, to hand-out and include in a packet mailed to prospective clients.

    Lead generation service and ordering graphics for your website at no charge.

    Branding specifi cally designed to promote you or your company -- and only you: any image, any design, any colors, any text.

    Free designs, if you do not have existing artwork.

    For more information about the custom Kauai Resource Guide call:

    Rob SanfordPhone: 808.652.4762

    Email: [email protected]

    www.OnEarthGuides.com

  • OnEarth Guides

    Kauai Resource GuideFacts, figures, charts, graphs, and vital information about your Community

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    - 6 -Destination Resource G

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    - 5 -Destination Resource Guide

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    ERENCE 1

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    - 7 -Destination Resource Guide

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    What do I put on my Custom Resource Guide pages?Your Custom Resource Guide gives you the opportunity to tell your story to the world.So, use your Custom Resource Guide pages to communicate the uniqueness of your company.

    How? Answering the following prompts should help provide the information youneed to communicate the uniqueness of your company to the world.

    Profi le/About Us (could appear on the Inside Front Cover)1. Who we are (including all contact info). 2. What we do (our product/service).3. Who we do it for (our customers description).

    A Deeper Look (could appear on the Inside Front and/or Inside Back Cover)1. What most people who buy our product/service do not know or are surprised to learn about our product/service (relevant/important issues to know before making buying decision).

    2. What our customer wants to experience and/or to avoid when using our product/service (fi nancial considerations; performance; status; motivating factors; etc.).

    Offer/Value-Added (could appear on the Inside Front and/or Inside Back Cover)To help our customers (broadly defi ned) make the best decision possible, we offer/provide: [name/nature of offer/value-added service, etc.].

    What can your offer/value-added service contain? An offer/value-added service can include any information that helps your customer (broadly defi ned) justify doing business with you.

    To help you create an offer/value-added service of your own, here is a checklist of possible offer/value-added service items/subject matter that you might provide to your potential buyer (as appropriate for your product/service):

    For more information about the customKauai Resource Guidecontact: Rob Sanford

    Phone: 808-652-4762Email: [email protected]

    www.OnEarthGuides.com

    1. Dos & Donts List (or Top 10 List)

    2. Articles/News stories

    3. Charts/Graphs/Maps

    4. Endorsements

    5. Testimonials

    6. Examples of Savings

    7. Photos/Videos

    8. Buyers Guide

    9. Association Memberships

    10. Awards Received

    11. Special Reports/Books

    12. Client Lists

    13. Compliance Checklists

    14. Facts &Figures

    15. Product Demos

    16. Price/Service Quotes

    17. Standards Lists

    18. Test/Lab Results

    19. Discount Coupons/Promo Codes

    20. Other:

    Your Front and Back Covers can serve as your branded glamour shots,associating you/your company with Kauai.

    Interior Editorial Sample Pages

  • OnEarth Guides

    Buyer Benefi tsKauai Resource Guide

    Facts, fi gures, charts, graphs, and vital information about your Community

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    EMPLOYMENTTRENDS:

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    EMEMPLPLEEMMPPLLOYOYOYOYOYOYMMMMYYYY EEEENNNNTTTTTRENDS:DS:

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    GOVERNMENTOffice ................................

    ....................................... (xxx) xxx-xxxx

    email .......[email protected]

    address.xxx

    ounty Postmasters

    ZIP Code

    GOGOVEVEVEVERNRNMMRNRNRNRNNNMMEEEENNNNTTTTOffice ................................

    ....................................... (xxx) xxx-xxxx

    email.......[email protected]

    address.xxx

    ounty Postmasters

    ZIP Code

    For more information about the custom Kauai Resource Guide contact:Email: [email protected] www.OnEarthGuides.com

    Benefi t Which meansUnique to you No advertisers or competitors only you appear in your

    custom Resource Guide.

    Cost-effective Get a years supply of your own custom Resource Guides for about (or often less than) the cost of one ad placed once in one magazine.

    Get More Listings Sellers list with you because you have an established and proven system for generating buyers (see Lead-Generation Tool below).

    Lead-GenerationTool

    Use a Resource Guide free-offer in all your ads (radio, TV, print, trade shows, online, farming mailings) as a call-to-action to increase ad response (studies show a 22% increase in response).

    We provide Request Button graphics to add to your Web site (Click here for your Resource Guide a $19.95 value. Yours free!)

    Sales/MarketingTool

    Hand-out to prospective clients: Your custom Resource Guide is exclusively about you, associating you and your mes-sage with your community.

    Mail-out to prospective clients: Your custom Resource Guide is your exclusively-branded marketing piece to add to mailings.

    Brand Builder Your custom pages can be any image, any design, any colors, any text, consistent with your existing branding.

    The branding is specifi cally designed to promote you and/or your company and only you.

    Free Design We provide free-design artwork (at no charge) from our graphics gallery for your custom covers, if you do not have existing artwork.

    Longevity As a reference publication, clients & prospects hold on to your custom Resource Guide (and information about you) for future reference.

    Your Resource Guide, due to its higher perceived value, is not discarded, like business cards or other promo pieces might be.

    Quality The high-quality printed Resource Guide supports the idea of you/your organization as a high-quality, professional provider.

    Credibility-builder Associates you/your organization as knowledgeable about your community.

    Team-builder Allows you to build your team dynamic, if you choose to organize a group or shared buy with your team members or business partners.

    - 17 -

    chools

    School NameSchool NameSchool NameSchool NameSchool NameSchool Name

    wwwemail

    Sxxx Street Address

    City, State, xxxxx

    Fax

    - 7 -Destination Resource Guide

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    - 4 -Destination Resource G

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    ESOURCE REFERENCE 1

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    - 18 -Destination Resource Guide

    OnEarth.Travel

    ............................................................................ (xxx) xxx-xxxx....................................................................... (xxx) xxx-xxxx.......................................................... http://xxx.address.xxx.......[email protected]address.xxx

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    ............................................................................ (xxx) xxx-xxxx....................................................................... (xxx) xxx-xxxx.......................................................... http://xxx.address.xxx.......[email protected]address.xxx

    ....................................................................... (xxx) xxx-xxxx

    ....................................................................... (xxx) xxx-xxxx

    ....................................................................... (xxx) xxx-xxxx

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    xxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxxOpera Housexxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxx.......................................................... http://xxx.address.xxxemail .......[email protected]address.xxxPerformance Arts Centerxxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxxStadiumxxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxxTheaterxxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxxWater Parkxxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxxZooxxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxx

    http://xxx.address.xxx.......[email protected]address.xxxScience Centerxxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxxSpecial Tourxxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxxSpecialty Museumxxx Street AddressCity, State, xxxxxOffice ....................................................................... (xxx) xxx-xxxxwww .......................................................... http://xxx.address.xxxemail .......[email protected]address.xxx

    - 2 -Destination Resource G

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  • OnEarth Guides

    Kauai Resource GuideCustom Edition Order Form

    Company Ad Agency (if any)Company

    Contact

    Phone, Ext

    Fax

    Address

    City, St, Zip

    Web Site

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    Com

    pany

    Info

    Notes

    Enter # of Copies* Credit Card #

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    * Minimum order of 500 copies, pre-paid in increments of 500. Payment-in-full due in advance for printer to print custom work.

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    Above Terms & Conditions (at http://onearth.travel/downloads/Terms.pdf ) agreed to by:

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    Pricing Chart, December 1, 2015*

    Quantity Each Total Quantity Each Total Quantity Each Total

    500 $2.90 $1,450 4,000 $2.55 $10,200 7,500 $2.20 $16,500

    1,000 $2.85 $2,850 4,500 $2.50 $11,250 8,000 $2.15 $17,200

    1,500 $2.80 $4,200 5,000 $2.45 $12,250 8,500 $2.10 $17,850

    2,000 $2.75 $5,500 5,500 $2.40 $13,200 9,000 $2.05 $18,450

    2,500 $2.70 $6,750 6,000 $2.35 $14,100 9,500 $2.00 $19,000

    3,000 $2.65 $7,950 6,500 $2.30 $14,950 10,000 $1.95 $19,500

    3,500 $2.60 $9,100 7,000 $2.25 $15,750 10,000+ Ask Ask

    GENERIC COPIES AVAILABLE FOR $2.95 EACH, 250 COPIES MINIMUM ORDER (NOT CUSTOMIZED)*Pricing based on aggregate orders of 10,000 copies per print run to keep cost per copy as low as possible.

    Delivery via Air: Add $0.50 per Guide (or provide your Companys UPS/FedEx Account #); minimum quantity for Air delivery: 50 Guides.Ground Delivery: No charge.

    For more information, contact: [email protected]

    1. KAUAI_CvrLetter2. KAUAI-flyer20153. KAUAI-What_Do_I_Put-flyer4. KAUAI-BuyerBenefits5. KAUAI-OrderForm