Kathy Nyquist Principal - cfaes.osu.edu...Assessment Shape Concept Test Viability Strategic Plans...
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Kathy Nyquist Principal New Venture Advisors LLC (773) 245-3570 Chicago, IL Ohio Cooperative Development Center Local Food Hub Workshop OSU South Centers, Piketon April 10, 2013
Transcript of Kathy Nyquist Principal - cfaes.osu.edu...Assessment Shape Concept Test Viability Strategic Plans...
Kathy Nyquist Principal New Venture Advisors LLC
(773) 245-3570
Chicago, IL
Ohio Cooperative Development Center Local Food Hub Workshop OSU South Centers, Piketon April 10, 2013
Today
About You
About Us
Types of Hubs
Planning a Food Hub
Designing a Food Hub
Operating a Food Hub
PROJECTS, INTERESTS
About You
Today
About You
About Us
Types of Hubs
Planning a Food Hub
Designing a Food Hub
Operating a Food Hub
“A regional food hub is a business
or organization that actively
manages the aggregation,
distribution, and marketing
of source-identified food products
primarily from local and regional
producers to strengthen their
ability to satisfy wholesale,
retail, and institutional demand.”
– USDA
MERCHANT WHOLESALERS
•Specialty Produce
•Broad Line
Post-
Harvest
Importers
DIRECT
• Farmers Markets
• Farm Stands • CSAs
Distribution Retail Sales
Outlets
Processors
Aggregators
Self-Distributing Retailers
GROCERY
• Stores • Home Delivery
FOODSERVICE
• Contract Catering
• Restaurants
Production
Grower -Shippers
Growers and
Producers • Specialty Produce
Brokers, Agents, Auctions, Exchanges Exchanges
4 FOOD HUBS
Case Histories
Today
About You
About Us
Types of Hubs
Planning a Food Hub
Designing a Food Hub
Operating a Food Hub
STAGE GATE PROCESS
About Us
Opportunity Identification
Environmental Assessment 1
Environmental Assessment
Feasibility Assessment
Shape Concept | Test Viability 2
Environmental Assessment
Business Planning
Strategic Plans | Pro Forma
Shape Concept Test Viability
3
Environmental Assessment
Fundraising
Financing Plan | Investor Pitch
Shape Concept Test Viability
Strategic Plans Pro Forma
4
Environmental Assessment
Launch
PP&E | Technology | Sales Strategy
Shape Concept Test Viability
Strategic Plans Pro Forma
Financing Plan Investor Pitch
5
Environmental Assessment
Stabilize and Grow
Growth Strategy | Finance | Marketing | Operations
Shape Concept Test Viability
Strategic Plans Pro Forma
Financing Plan Investor Pitch
PP&E Technology Sales Strategy
6
Entrepreneur/Operator
Municipal/Community Organization
Environmental Assessment
Shape Concept Test Viability
Strategic Plans Pro Forma
Financing Plan Investor Pitch
PP&E Technology Sales Strategy
Finance Marketing Operations
Environmental Assessment
Shape Concept Test Viability
Strategic Plans Pro Forma
Financing Plan Investor Pitch
PP&E Technology Sales Strategy
Finance Marketing Operations
Market
Assessment
Infrastructure
Assessment
Production
Assessment
Community Health Assessment
Enterprise
Structure A
Analytical
Model
Enterprise
Structure B
Recommendations
Go
No-Go or
Not-Yet
Today
About You
About Us
Types of Hubs
Planning a Food Hub
Designing a Food Hub
Operating a Food Hub
Business Design
Ownership
Structure
• For profit
• Nonprofit
• Hybrid
• Social
enterprise
• Cooperative
Business
Model
• Products &
services
• How
delivered
• To which
customers
• Revenue
model
Facilities &
Location
• Urban/Rural
• Own/Rent
• Build/Buy
• Capacity
Business Model
Products &
Services
• Fruit & veg
• Protein
• Value-added
• Dry goods
How Delivered
• Go-to-market
strategy
• Brick & mortar
• Virtual/online
• Distribution
• JV/Partnerships
To Which
Customers
• Wholesale/retail
• Target market
selection
• Differential
pricing
How are you differentiated?
Business Model
Products &
Services
•Fruit & veg
•Protein
•Value-added
•Dry goods
How delivered
•Go-to-market
strategy
•Brick & mortar
•Virtual/online
•Distribution
•JV/Partnerships
To which
customers
•Wholesale/retail
•Target market
selection
•Pricing
Revenue model
•Buy/sell
•Commission
•Brokerage fee
•Subscription
How are you differentiated?
Facilities & Location
Location
• Urban/Rural
• Near major
transportation
route
• South of urban
centers
• Rent/Own/Build
Capacity
• Acres →
throughput
• Cooling is
constraint
• Seasonality is a
major factor
Capacity Model
Cooler/freezer area × % floorstack × # tiers = pallet storage area
Pallet storage area ÷ ft2/pallet = pallet capacity in cooler
Pallet capacity × weekly turnover = pallets/week
Pallets/week × weeks/year × utilization rate = annual pallets
Annual pallets × cases/pallet = cases/year
Cases/year × pounds/case = annual pounds
Annual pounds ÷ avg. lbs/acre = acres needed
Loca
l Vo
lum
e
Calendar Year
Idle Capacity
Utilization Rate
Today
About You
About Us
Types of Hubs
Planning a Food Hub
Designing a Food Hub
Operating a Food Hub
• Right Management Team
• Make It Work for Producers
• Sales & Marketing Is the Engine
• Form Distribution Partnerships
• Smart Scaling
RESOURCES
newventureadvisors.net
THANK YOU!
Questions?
Kathy Nyquist New Venture Advisors LLC
(773) 245-3570
@NewVentureAdvsr #foodhubs
facebook.com/NewVentureAdvisors
