Kathy kastner patient_centricity

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Patient Centricity Summit Canada 2013 Kathy Kastner blogger, curator, tweeter Ability4Life.com, BestEndings.com @kathykastner

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Transcript of Kathy kastner patient_centricity

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Patient Centricity Summit Canada 2013

Kathy Kastnerblogger, curator, tweeter

Ability4Life.com, BestEndings.com @kathykastner

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Who am I?

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10 sec MedSchool: YouTube

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I am your market

•Woman• Mother•Wife• Friend• Community member

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I take your drugs

The goodThe bad The confusingThe ‘learned intermediary’The attitude

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The Disconnect

• Access: The Bottom Line

• Better Health Outcomes

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Patient Experience

• Expectations• Disappointments• Errors• Harms

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Whole Patient Journey

In between doctor’s visits we

• live our lives• have our communities• get advice and input from many

sources:– IRL–Virtually

 

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Going Social: it’s personal

• Twitter 3 billion health tweets• Blogs• Forums

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Any of these your patients?symplur.com/healthcare-hashtags

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Susannah Fox: 2011 pewinternet.org

“online resources, including advice from peers, are a significant source of health information in the U.S.

As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking.”

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Take Away

• Go where patients are• Lurk, listen, follow• Become (long-term) change-agents

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Numbers anyone?pewinternet.org