Mic Adam

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

What is social media?

Vanguard Leadership March,2010 (c)

Social Media landscape - new territories

Geo location

SM Monitoring Aggretors

Social Media Platform Overview

You!

Geo-Location

Blog

Micro - Blog

Private SM

BookmarkingVideo Photo

File Sharing

BusinessNetworking

PersonalNetworking

Live Casting

Forum

Assigment

Can you name one for each?

Social Media Platform Overview

You!

Process to implement aSocial media plan and policy

AwarenessBuilding

InventorySocial Media

PolicyTraining Monitoring

Goals, Objectives,

strategy

TeamsAmbassadors

Project: define – roll-out

Awareness Building

1.What2.Who3.Benefits4.Dangers

Presentation/Workshop

Goal: Inform ALL employees about the who, what, benefits and dangers

Inventory

Inventory

Social Media Policy/Guidelines35 areas of interest

Training

• Social Media• LinkedIn• Facebook• Twitter• Blogging• Customized

Social Media Monitoring

• Company profile monitoring

• Brand & Company monitoring

• Market & competition monitoring

• People monitoring• Employee monitoring

Social Media in your company...

Social networks are being blocked

Social networks are open

Guidelines are needed!

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

Social Media Policy/Guidelines35 areas of interest

Sample 7 items

Marketing HR IT Legal Mngt Team Employees Unions

Who

Assignment

What can you think of that should be in a policy?

What does a policy look like?

Philosophy

Terms of service

Your Identity

Ownership

Disclaimers

Hardware and Software

Handling conflicts

What does a policy look like?

Philosophy

Terms of service

Your Identity

Ownership

Disclaimers

Hardware and Software

Handling conflicts

• 40% just press “I accept”!• 15% read first line – 5 seconds• 37% read briefly – 30 seconds• 8% read carefully – 5 minutes

What does a policy look like?

Philosophy

Terms of service

Your Identity

Ownership

Disclaimers

Hardware and Software

Handling conflicts

What does a policy look like?

Philosophy

Terms of service

Your Identity

Ownership

Disclaimers

Hardware and Software

Handling conflicts

What does a policy look like?

Philosophy

Terms of service

Your Identity

Ownership

Disclaimers

Hardware and Software

Handling conflicts

What does a policy look like?

Philosophy

Terms of service

Your Identity

Ownership

Disclaimers

Hardware and Software

Handling conflicts

What does a policy look like?

Philosophy

Terms of service

Your Identity

Ownership

Disclaimers

Hardware and Software

Handling conflicts

Challenge me...