Kate Smith Department for Environment, Food and Rural Affairs United Kingdom Act on CO2.
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Kate Smith Department for Environment, Food and Rural Affairs United Kingdom www.brdo-co2nference.net Act on CO2
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Transcript of Kate Smith Department for Environment, Food and Rural Affairs United Kingdom Act on CO2.
Kate SmithDepartment for Environment, Food and Rural Affairs
United Kingdom
www.brdo-co2nference.net
Act on CO2
Kate Smith
Public Engagement Team
Department for Environment, Food and Rural Affairs
United Kingdom
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Climate change awareness and business opportunities
• Surveying consumer attitudes
• Climate Change Communications Initiative
• ‘Act on CO2’ campaign
– Partnerships
– Carbon calculator
– Code of best practice for carbon offsetting
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Know your audience
• People are more aware of climate change than ever before
• 97% are aware
• 81% are concerned about the impact of climate change in the UK
• People care about climate change and are prepared to take responsibility to change their lifestyle
• 76% agree they personally contribute to CO2 emissions
• 60% claim to already be taking personal action to limit climate change
• But they are confused about how they cause climate change and how they can have an impact
• Only 26% feel that they can personally have an influence on limiting climate change
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Climate Change Communications Initiative
• Aim: to change attitudes in a positive way so people are
ready to take action
• Climate Challenge Fund
– 83 projects
– £8.5m over 18 months
• Youth Champions
• Tools
– www.climatechallenge.gov.uk
– 2 ‘filler’ films
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www.climatechallenge.gov.uk
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Climate Challenge Fund
Bradford City Council
Raising awareness in ethnic minority businesses
Sheffield Galleries ‘Whatever the weather’
Ipswich Council ‘Save your energy for the Blues’
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‘Act on CO2’
• Aim: Increase awareness and understanding of the relationship between
climate change and CO2
• Supporting the individual’s ability to impact the problem
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Partnerships
• Department for Transport
• Other organisations will be able to
support the Act on CO2 campaign
• Climate Group
• ‘Together’ campaign
– Don’t lecture
– Make it easier
– Be credible
– Collaborate
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www.direct.gov.uk/ActOnCO2
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Code of best practice for selling carbon offsetting
The market
• Accurate calculation of emissions to be offset
• Robust credits for offsetting
• Timescales for cancelling credits
The consumer
• Clear information for consumers
• Transparent pricing
• Encouraging consumer take-up
