Katapedia, Indonesian Social Media Monitoring Tools (new)

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    21-Jan-2015
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KATAPEDIA is an online tool to monitor and analyze your brand or topic mentions in the news and social media for Indonesia region only. KATAPEDIA helps you in brand or topic engagement efforts.

Transcript of Katapedia, Indonesian Social Media Monitoring Tools (new)

  • 1. Indonesian Social Media Monitoring Tools See What People Say

2. What is Katapedia ? www.katapedia.com Indonesian Social Media Monitoring Tools 3. www.katapedia.com Indonesian Social Media Monitoring Tools KATAPEDIA is an online tool to monitor and analyze your brand or topic mentions in the news and social media for Indonesia region only. KATAPEDIA helps you in brand or topic engagement efforts. 4. www.katapedia.com Indonesian Social Media Monitoring Tools Website Blog Forum Dashboard Daily Monitoring APIs RSS feed APIs Sentiment Engine archives 10 Analysis Tools Reporting Engagement process Engagement process 5. www.katapedia.com Indonesian Social Media Monitoring Tools Who uses Katapedia ? On what purposes? 6. www.katapedia.com Indonesian Social Media Monitoring Tools @ Research Dept. R & D people use KATAPEDIA to search & explore potential ideas in social media and bring them into their organization. 7. www.katapedia.com Indonesian Social Media Monitoring Tools @ Sales & Marketing Dept. Sales & Marketing people use KATAPEDIA to locate potential new customers. They also use KATAPEDIA to help in measuring the effectiveness of a marketing campaign (new product launch, brand repositioning, etc.) 8. www.katapedia.com Indonesian Social Media Monitoring Tools @ Public Relation Dept. PR people use KATAPEDIA to track any mentions and sentiment about their brands/company. They also use KATAPEDIA to find the influencers for their brands/company, and follow up with tactical engagements on them. 9. www.katapedia.com Indonesian Social Media Monitoring Tools @ Customer Service Dept. CS people use KATAPEDIA to capture indirect complaints in social media about their companys products & services within minutes. 10. www.katapedia.com Indonesian Social Media Monitoring Tools What kind of Tools in Katapedia ? 11. www.katapedia.com Indonesian Social Media Monitoring Tools Simple Keywords Entry Just input the keywords, then it will be running automatically. You dont have to define any parameters for the sentiment analysis. Katapedia Artificial Intelligent (AI) will do that for you. Fill these items only 12. www.katapedia.com Indonesian Social Media Monitoring Tools Daily Media Monitoring Katapedia crawls data automatically. The results are presented in the Media Monitoring menu and Daily Update report. Katapedias user-friendliness makes it easy for you to find the information you need from any media channels. 13. www.katapedia.com Indonesian Social Media Monitoring Tools Saving Complete Information Katapedia saves complete information from the mentions about your brands/topics. You dont have to save any information you need by yourself, let Katapedia do that for you. 14. www.katapedia.com Indonesian Social Media Monitoring Tools Data Archives You cant access Katapedia everyday? Dont worry, Katapedia archives all information. You just need to define the keyword and time period, then Katapedia will show you the results along with their sentiment. 15. www.katapedia.com Indonesian Social Media Monitoring Tools Mention Share Analysis This feature presents how many times your brand or topic are being mentioned in the news and social media, daily and monthly. 16. www.katapedia.com Indonesian Social Media Monitoring Tools Media Share Analysis This feature shows which media that has been mentioning your brands or topics, daily and monthly. For simplicity, only the top 10 media are presented graphically. See Tabular Data menu for complete media share analysis. 17. www.katapedia.com Indonesian Social Media Monitoring Tools Core Analysis Katapedia is able to monitor and analysis any issues and topics deeply. Then the most important is Users could have a deeply comparison of an issues or just direct topic towards competitors. 18. www.katapedia.com Indonesian Social Media Monitoring Tools Analysis Tool #4 Mention Trend Analysis This feature presents daily mention trend of your brands or topics in the news and social media. 19. www.katapedia.com Indonesian Social Media Monitoring Tools Sentiment Analysis This feature presents automatic sentiment classification (positive, negative, neutral) for any conversations in social media. Katapedia using Nave Bayes Classifier and Artifial Intelligent (AI) Neural Networks as sentiment engine for words in Bahasa Indonesia. 20. www.katapedia.com Indonesian Social Media Monitoring Tools Content Analysis This feature shows a list of the top 15 words (verbs or adjectives only) mostly used in the mentions about your brands/topics. 21. www.katapedia.com Indonesian Social Media Monitoring Tools Top Person Analysis This feature shows a list of the top 15 persons that talks about your brands/topics in social media. These persons could be the influencers for your brands/topics. Please handle them with care 22. www.katapedia.com Indonesian Social Media Monitoring Tools Top Location This feature presents the top 11 locations (cities) of people that talks about your brands or topics in social media. 23. www.katapedia.com Indonesian Social Media Monitoring Tools Gender Analysis This feature identifies the gender of people that talk about your brands or topics. It is important to know the relevancies of your brands or topics with gender. 24. www.katapedia.com Indonesian Social Media Monitoring Tools Social Share Index (SSI) This feature provides index for your brand and competitors brand based on mention and their sentiments in social media. The more positive your brand sentiment, the higher the SSI of your brand. Low reputation High reputation 25. www.katapedia.com Indonesian Social Media Monitoring Tools Engagement Process Katapedia provides a way to follow up with the ones talking about your brands/topics. You can engage them, build better relationship, and potentially create a new positive influencer for your brands. 26. www.katapedia.com Indonesian Social Media Monitoring Tools Additional Media You can use this feature to add more media channels to monitor your brands or topics as many as you need (unlimited). 27. www.katapedia.com Indonesian Social Media Monitoring Tools Report Configuration Katapedia gives a flexible way to configure the report you need. This report will be generated in PDF format and you can send it via email to as many addresses as you needed (unlimited). 28. www.katapedia.com Indonesian Social Media Monitoring Tools Reporting Type Katapedia generates report in several ways: 1. Daily Report, generated every 7 am everyday. 2. Weekly Report, generated every 6 am on Monday. 3. Monthly Report, generated on the first day of the following month. 4. Custom Report, generated anytime you need it. 29. www.katapedia.com Indonesian Social Media Monitoring Tools Dashboard Katapedia provides a dashboard to monitor any mention and sentiment about your brands or topics in the news and social media. Its updated on daily basis. 30. www.katapedia.com Indonesian Social Media Monitoring Tools OUR SERVICES FREE Application Setup for New Users FREE Reporting Setup (Daily, Monthly, Weekly, Custom) FREE Technical Support via Email FREE Upgrade for New Version FREE Maintenance (Bugs & Errors, if any) UNLIMITED Data Access UNLIMITED Additional Media UNLIMITED Data Storage UNLIMITED Email Access Sentiment Analysis Accuracy > 75% Data Relevancy > 85% Online 24 Hours a Day Need more information ? Send email to: [email protected] 31. www.katapedia.com Indonesian Social Media Monitoring Tools OUR CLIENTS 32. Head Office: Menara Karya 19th Floor Jl HR Rasuna Said Blok X-5 Kav. 1-2 Jakarta 12950 Ph. +6221 5794 4518 Fax. +6221 5794 4519 www.katapedia.com We love to discuss and to find what you really need about Social Media Monitoring. Please contact us THANK YOU [email protected] 0857 10 777 636