Kasur Market Size

KASUR DISTRICT:

GENERAL INFORMATION: kasur is situated on the north bank of the old bed of Beas River connected through Ferozpur road at a distance of about 53 km south east of Lahore. The total area of district kasur is 3,995 square kilometers Kasur District is one of the districts in the province of Punjab,Pakistan.It came into existence on 1ST July-1976-.Earlier it was part of Lahore District. Kasur District was created on 01-07-1976 after being detached by Lahore District. District Kasur is divided in three tehsils namely Tehsil Kasur, Tehsil Chunian and Tehsil Pattoki. The District is located along the Indian Border, 55 kilometers south of Lahore and is bounded on the east and southeast by India, on the southwest by District Okara and on the northwest by District Shiekhu Pura. The District has an area of 3,995 square kilometers. District is bounded by the River Ravi in the northwest and River Satluj in the southwest. The natural surface is a smooth plane, having a general slope from northeast to southwest and almost whole under cultivation through canals and tube wells.

Prior to devolution, the District had nine ‘urban areas’ three managed by (now defunct) Municipal Committees and six by Town Committees. Kasur, Chunian and Pattoki Towns had Municipal Committees, while Mustafabad, Raja Jang, Kot Radha Kishan and Khuddian (in Tehsil Kasur), Kangan Pur (in Tehsil Chunian) and Phool Nagar (in Tehsil Pattoki) towns had Town Committees. Under devolution Plan, the rural-urban dichotomy was done away with, and the entire tehsils came under the jurisdiction of the newly formed Tehsil Municipal Administrations.

There are two Tehsil Headquarter Hospitals in the District, located in Chunian and Pattoki. The THQ Hospitals provide emergency services and serve as a referral hospital for RHC’s and BHU’s. THQ Hospital Chunian is 40-bedded hospital while THQ Pattoki is 60-bedded hospitals, which are supplemented by surgical, medical gynecology and pediatric departments. THQ Pattoki is situated on the main Lahore - Multan Road, and caters for substantial road accident emergences also.

There are 12 Rural Health Centers in the District as a whole in which 6 are located in Tehsil Kasur while 3 are located in other two tehsils

CLIMATE: The district has extremes of climate in summer and winter seasons both. The hottest months are May, June and July. The maximum and minimum temperatures range between 40 and 27 degree centigrade respectively. The coldest months are December, January and February. During this period the fluctuate between 20 and 6 centigrade. The average annual rainfall in the district is 52 millimeters.

POPULATION : According to the 1998, census the total population of the district is 23,76,000/- of this 95.4% are Muslims , 4.4% are Christians while the rest are Ahmadis , Hindus, and schedule castes 22.78% of the lived in urban areas,

The 1998 census records the district population at 2.4 million with an annual growth rate of 2.63%, using this growth rate, the estimated population of the district in year 2006 approximately comes to 3,071,000.

Major tribes and races in kasur district Mayo are 32%, Arian 30%, Jat 10%, others are 28% (Dogar, Ansari , Sheikh and Pathan).

By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company

1

The overall density of District Kasur, based on population of 1998 Census is 594 persons per sq. km, while the gross densities of Tehsils Kasur, Chunian and Pattoki are 612, 482 and 711 respectively. Tehsil Pattoki has thus the highest population density while Chunian has the lowest. In terms of absolute numbers, Kasur is the largest Tehsil, in terms of population as well as area (each about 50% of the district-total)

EDUCATION:Kasur is ranked among the nine districts with lowest literacy rate in Punjab. It is ranked 25 out of 34 districts in the province in terms of literacy rate. The table below compares literacy rates in District Kasur with those in Punjab:

LITRACY RATES PUNJAB PROVINCE DISTRICT KASUR

Females 35.1% 36.2%

Males 64.9% 47.6%

Overall 46.6% 23.4%

CEMENT SPECIFICATION: Kasur has a potential about 17 thousands tons per month. The leading market holding brand is D G Cement at about 80% while all others enjoying 20% of the market.


2

The district administratively sub divided into 3 tehsils and 113, union council.

Name of the Tehsil

Area (sq Km)

Population Union Council

Population as %

of District Total

Area as % of District

Total

Population Density

per Sq.Km

Chunnia 1212 548565 27 48.70 47.30 612Kasur 1891 1157072 55 30.34 30.34 482Pattoki 892 634236 31 22.33 22.33 711TOTAL 3995 2375875 113 100.00 100.00 595

Per Capita Consumption

Total population 3,071,000 Approx. Consumption of District 17,512.50 Per Capita usage 5.70 kgs


3

MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE)

1. District: Kasur, Updated On: March-2009

2. Total Size of the District: 16,690 tons, Cherat’s Share: 1400tons, 8.38% 3. Available Brands & their Share in the District (By customer choice )

Brands Approx. Sales (tons) %age Share

D.G CEMENT 10,020 60.03

MAPLE LEAF 1,580 9.46

BESTWAY 40 0.23

CHERAT 1,400 8.38

ASKARI 20 0.11

PIONEER 230 1.37

PAKCEM 1,510 9.04

LUCKY 940 5.63

G.WAL / PIADAR 630 3.77

DANDOT 130 0.77

FLYING 160 0.95

DEWAN 30 0.17

TOTAL 16,690

4. Main Areas of Consumption

Segment %age ShareHousing 80%Commercial 5%Industry 5%Pre stress 5%Roads & Bridges 3%Water Reservoirs & Barrages NilCanal Lining 2%

5. Sacks Used: Paper Polypropylene Aprx. %age Share 100% 0%


4

D.G CEMENT

61%

MAPLE LEAF

9%

BESTWAY

0%

CHERAT

8%

ASKARI

0%

PIONEER

1%

PAKCEM

9%

LUCKY

6%

G.WAL / PIADAR

4%

DANDOT

1%

FLYING

1%

DEWAN

0%


5


Updated On: March-2009(1). Area: Kasur City. (1) District: Kasur.

(11) Total size of the Area: 7,600 tons, (11) Cherats Share 00 tons, 00 % (111). Total District Size: 16,690 (111) Cherat s Cherat,s : 1400 tons / 8.39 %

Available Brands and their Share in the Area (by customer choice)

BrandsApprox. Sales

(tons)%age Share

D.G Cement 5700 75

Maple Leaf 1500 19.73

Pak Cem 300 3.94

Cherat Nil Nil

Bestway 40 0.52

Dewan 30 0.39

Dandot 30 0.39

7600

Approx. Sales in % (Kasur City)

75

19.73

3.940 0.52 0.39 0.39

0

10

20

30

40

50

60

70

80

D.G M. Leaf Pak CemCheratBestw ayDew an Dandot

Sales %age Share


6

5. Retailers / Wholesalers / Distributors / Transporters working in the Area (All Brands): 11

Sr.#

NameAddresses

(Office & Res:)(Ph.no. Mob. E-Mail)

Brand(s) /Potential

TotalPotential

Category(ies)(if Trasporter )

(give fleet detail)

Direct Dealershi

p

Godown Capacit

y

a. Mr.Javaid Katachery Road Kasur 1200 Ton 1200-TonDealer/Retailer

and W/seller D.G 300

0321-6573600

Mr Khadim Munir Katchery Road Kasur

b. M/s Papu BMS 0300-6590717 1300-Ton 1300-TonDealer/Retailer


c. Mr.Khushi Mohammad Katchery Road Kasur 300-Ton 300-Ton Dealer/Retailer Pak Cem 100

M/s Mehr Brother 049-760972

d. Mr. Aqeel Yousaf Out side Mori Gate 1500 Ton 1500 TonDealer/Retailer


M/s Aqeel BMS 049-2762518 /0300-6591685

By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company 7

e. Mr. Mehr Haji Javaid Chowk Kot Ghulam Mohammad

Khan 500 Ton 500 Ton Dealer/Retailer D.G 100

M/s Mehr Fayyaz Nawab 049-2761488 /0300-6590785

f. Haji Asghar AliNear Darbar Baba Kamal Chisti

Kasur600 Ton 600 Ton Dealer/Retailer

D.G Dealer

100

M/s Haji BMS 0300-6583766

g. Mr. Mehr Ghulam Mustafa Pull Dolay wala Depalpur Road

Kasur.600 Ton 600 Ton Dealer/Retailer

D.G Dealer

100

M/s Mehr Mohammad Din 049-2720389-0321-6595118

h.Miscellaneous ( 50 to 200

bags small retailers

Small retailers who are doing Allied Building Material business Get

Cement from above Dealers

50 to 200 Bags

Petty Retailer All

Brands


6. Direct Company Dealers


Brands No. of Dealers

D.G Cement 06

Pakcem 01

9

7. Retailers (Not dealers to any brand):

Sr.#

NameAddress &Ph. Nos.

Brand(s) /Sale

TotalPotential

Godown Capacity

M/s Ittefaque Cement Dealer

a. Mr. Mohammad Bashir Chowk Koranwala Lahore Road Maple Leaf 1500 1500 150

049-2762414 /03421 6599491 ( Zamco Lahore )

M/s Tariq Cement Store Dewan 30 T

b. Mr. Isfaque Chowk Koranwala Lahore Road Dandot30 T 60 -Ton 60 T

0300-6593148 ( Lahore Marketing)

M/s Irshad BMS D.G Cemet 100 T

c. Mr Salamat Ali Committee Chowk Kasur Bestway 30 T 160 - Ton 150-Ton

049-2762332-0300-6573142 Maple Leaf 30 T

M/s Fayyaz BMS

d. Mr Taj Din Committee Chowk Kasur D.G Cement 30 T 30 Ton 50 T

M/s Malik Cement


e. Mr Malik Mohammad Rafique Rao Khan wala Kasur Pakcem 30 Ton

049-2894118Bismillah Traders

Raiwind


8.

No. of Retailers (Cherat) Total Potential

a. Nil


Segment %age ShareHousing 75Commercial 10Industry 3Prestress 10Roads & Bridges NilWater Reservoirs & Barrages NilCanal Lining 2

10. Sacks Used: Paper Polypropylene%age Share: 100% 0%

11. Remark

HISTORY KASUR CITY: Kasur city was established by 'Kishwar, Kassu or Kishi' son of Ram Chandra whereas his other brother 'Laho' established 'Lahoopur' (Lahore). In this way Lahore and Kasur are twin cities. It is also said that Kasur means city of 'Kasur' i.e. city of palaces because there were too many palaces like forts which are still situated in old city of Kasur. It is further mentioned by the 'Pathans' that they became along with the army of Mughal emperor Babar who gave then Jagir/land in Kasur. Shrine of Baba Bhullay Shah, Baba Kamal Chishti and khawja Daim-ul-Hazoori are also located in Kasur and a large number of pilgrims from the whole country and even from India paid visit to these shrines. In the war of 1965, 1971, citizens of Kasur played a very pivotal role and set an example of bravery. Due to efforts of present government, the district is going on toward developments and so many projects are in progress

In Kasur district , there are five Constituencies for members of Natioanl Assembly, NA-138 Rao Mazhar Hayyat (PML N)NA -139 Mr Waseem Akhtar (PML N) NA-140 Sardar Asif Ahmed (PPP)NA-141 Rana Muhammad Ishaq (PML N)NA-142 Sardar Talib Hussian (PML Q)

LIVE STOCK POPULATION ANIMAL POPULTAION (000 HEADS) Goats 269 Cattle 191 Sheep 103 Buffaloes 536


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Poultry Population: As per Punjab Development statistics 2000, There are 377 broiler and 41 layer poultry farms. In this district having rearing capacity of 5304 and 587 thousand birds respectively. There are also 4 breeding farms having rearing capacity of 146 thousand.

In this district Kasur is well-knowned for, Rice, Corn, Cotton ginning ,oil pressing, weaving Potatoes ,and leather-goods production, many other vegetable & fruits products, Five canals ,used for irrigation, Agriculture is a principle occupation of the people of Kasur,Kasuri Methi

(Fenugreek) is used as vegetable in various eatables. Fresh Methi herb does not contain any smell but after drying, it becomes fragrant and possesses a specific type low grade smell. Methi from Kasur / Qasoor in Punjab (Pakistan) is very famous in its fragrance throughout the country and known as Kasurii Methi

Historically, fenugreek was used for a variety of health conditions, including menopausal symptoms and digestive problems. It was also used for inducing childbirth. Today, it is used for diabetes and loss of appetite, and to stimulate milk production in breastfeeding women. It is also applied to the skin to treat inflammation.

FAMOUS PERSONALITY:

(1) Noor Jehan was the adopted stage name Allah Wasai (September 21, 1926 -to - December 23, 2000) who was a singer and actress. She is renowned as one of the greatest singers of her time in South Asia and was given the honorific title of Mallika-e-Tarranum (the queen of melody).

(11) Khursheed Bano (April 14, 1914 - April 18, 2001) was an Pakistani singer & actress, and a pioneer of the Indian cinema,

(111) Mehr and Sher Ali are Qawwali singers who were born in the Pakistani border-town of Kasur in the early 1950s and received their earlier training in classical music from their father who was a court classical singer at the small Sikh principality of Patiala (now in India). Their father then became the disciple of Fateh Ali Khan, the father of the famous Nusrat Fateh Ali Khan, and young Sher Ali was the student of Bakhshi Salamat Ali Qawwal. Mehr Ali and Sher Ali thus acknowledge that the family of Nusrat Fateh Ali Khan is their "Ustad Gharana" or "Teacher House", a term imbued with veneration among musician circles in Pakistan and North India. Mehr Ali was taught by Muhammad Ali Fareedi, an ordained Sufi qawwal of the shrine of the 13th century Sufi, Baba Farid. Their family is a devoti of Sufis like Baba Bulleh Shah, Shah Hussain and Baba Jyoti Shah.

KASUR INDUSTRIAL ESTATE

Location Kasur Lahore Road

Year of establishment 1994


13

Total Area 80 Acres

Total No of Plots 304

Size of Plots 1-2 kanals

Infrastructure Roads, Electricity, water supply, Sewerage, Telephone

Industries Pharmaceuticals, Soft drink, Leather Processing, Consumer Goods

CEMENT MARKET: Kasur City has a capacity of 7,600 tons per month. The leading market holding brand is D G Cement at about 80% while Pakcem and others share is 20% respectively. There are 7 dealers in that market, six are D G dealers and one is Pak cem. Due to better supplies D G captured the market.

D G Cement company not allow any of his dealers to sell any other brand, Malik Munawar of Lahore Marketing has own setup and he is selling Dandot and Dewan these brand are irregular brands in that market.

Kasur is a market of D G Cement, due to a better supplies, rates and most important thing is D G dealers network, In that market other brands like Dewan, Askari , Bestway Pioneer are available but they order occasionally, The main reason of D G popularity is that the end customers demand D G ( HATHIWALA CEMENT) Cherat is not available in this market, The main reason is that Cherat Cement rate is higher than D G and other brand, second Cherat Cement supplies are not good as compare to others, Cherat Cement is very demanding brand but dealers and retailers are asking about the rate , Rebate and supplies,

Bestway Cement have no setup in this market, Mr Adil from Lahore supplies Bestway to some retailers on low price and credited bases

KASUR COVERING AREAS

BABLIANA OTAR,DHOLAN HITHAR

BAHADURPURABAROON ,

FATEHPURGOHAR,

RAJA JANGBAZIDPURBHAMBA KALANBHEDIAN KALANCHATHIAN WALACHEENA ARLADAFTUH, KASURKOT RADHA KISHANKHUDIAN BAROON KOTLI RAI ABUBAKAR

HERDO SABARIHINDALHUSSAIN KHAN WALAIBRAHIM ABADCHAK 55KHAI HITHARKHARAKHUDIANMUDKE DHARIWALRAJOWAL NAU


14

MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE ) Updated On: March-2009 (1). Area: Khudian Khas , (1) Distt: Kasur,

(11). Total Size of the Area: 1510 tons, (11) Cherat Share: 10 tons, 0.66%

(111). Total District Size: 16,690 (111) Cherat’s Share 1400 tons, 8.39 %

Available Brands and their Share in the Area (List by customer choice)

BrandsApprox. Sales

(tons)%age Share

D. G Cement 1,000 66.23

Lucky 300 19.87

Flying 200 13.25

Cherat 10 0.66

1,510

Approx. Sales of (Khudian Khas


Approx. Sales (%)

D. G

66%

Lucky

20%

Flying

13%

Cherat

1%

D. G

Lucky

Flying

Cherat

15

5. Big Wholesalers / Distributors / Transporters working in the Area (All Brands): _________

NameAddress (Office & Res:)

(Ph.no. & Mob.)Brand(s) /Potential

TotalPotential

a.Mr. M. Akram Circular road Khudian Khas 0301-4478256 DG 600 T

Cherat 10 T 610 T

b.Mr. Rana Yousaf Rana Brothers Eid Gha Road Kudian Khan 049-

279398Lucky 300 Flying 200

500 T

c.Mr. Rana Khurshid Main Khudian Chunina Road Khudian Khas 049-

2791912 D G 400 400 T

d.


6. Main Dealers / Retailers working in the Sub-Area (All Brands)



TotalPotential

a. Mr Umer Khalid Circular Road Near Imam Bargha D G 100 100 T

b. Mr.Mohammad Aslam Adda wala Road Khudian Khas D G 200 200 T

c. Mr.Abdul Rasheed Near Thana more Khaudian Khas D G 50 50 T

d. Mr Shafiq AL –Bashir Adda wala Road D G 60 60 T


7. Retailers in the Area (other than item # 5 & 6)

No. of Retailers (All Brands) Total Potential

a. 4 310


b. Nil


Segment %age ShareHousing 75%Commercial 5%IndustryPrestress 10%Roads & Bridges 5%Water Reservoirs & BarragesCanal Lining

9. Sacks Used: .Paper 100% . Polypropylene .Both

10. Remarks

GENERAL: Khudian Khas is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Kasur Tehsil, Khudian Khas : is 8 km from Noorpur stop, Khudian is very small town, This town covers around 84 villages, Crime ration is little higer as compare to Kasur city,

POPULATION: According to the census 1998 the population of the Khudian is about 87,053.

CEMENT MARKET: Cherat have only one dealer Mr M Akram of M/s Nadeem Ijaz, He has DG Agency and he lifts 600 tons of D G he is a main dealer of the area,

D G is very popular and demanding and leading brand of Khaudian khas , Cherat is not available in that market in fair quantity. The main reason is the price / SuppliesIn Khudian Mr Rana Yousaf is a dealer of Lucky CementOur dealer Mr. M Akram lift Cherat only 30 to sixty ton in peak seasons, This is very potential market, if we Set our rates as compare to D G and give assurance to dealers regarding supplies then we can get business from this market and our dealer will lift maximum quantity of cement,


18

MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE)Updated On: March-2009

(1) Area: Pattoki, (1) Distt: Kasur,

(11) Total Size Area: 2000 tons, (11) Cherat’s Share: 550 tons, 27.5% (111)Total District Size: 16,690 tons, (111) Cherat’s Share: 1400 tons, 8.39%

Available Brands and their Share in the Area (List by customer choice)

BrandsApprox. Sales

(tons)%age Share

Cherat Cement 550 27.5%

Askari Cement 20 1%

D G Cement 500 25%

Pakcem 700 35%

Paidar 60 3%

Maple Leaf 20 1%

Flying 30 1.5%

Pioneer 60 3%

Lucky 60 3%

Total 2,000

27.50%

1%

25%

35%

3%1% 1.50%

3% 3%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Cherat Askari D G Pakcem Paidar M. Leaf Flying Pioneer Lucky

PATTOKI


19


Sr.#

NameAddresses


Brand(s) /Potential

TotalPotenti

al

Category(ies)

(if Trasporter )

(give fleet detail)

Direct Dealership

Godown Capacit

y

Flying 30 T

a. Mr Khalil Sh.M/s Faiz Cement Store Allama Iqbal

Road Pattoki 049-4420901 Pakcem700-T Cherat 200 –T

950Dealer /

Wholesaler/Cherat/Pakcem 800

0300-9406719-033-4462127 Maple 20-T Retailer

Lucky 30 T

b. Mr Ahmed MayoM/s Rajpot Traders Darbar Stop Main Multan Road Pattoki, 049-

442398Paidar 60-T 100

Dealer / Wholesaler/

Paidar/ Askari 600

Askari 10-T Retailer

c. Mr Noor MohammadM/s Allah Ditta BMS Opposite Railway Phattak Pattoki 049-

4422003-0344-329189

D G 330 T Cherat 120 T

450Dealer /

Wholesaler/D G / Cherat 1000

Retailer

d. Mr Iqbal Jutt M/s Karmawala Traders Chunian

Road Pattoki 0303-6857889D G 100 T

CHERAT 70 T170


D G / Cherat 400

Retailer


e. Mr Liaqat Ch. M/s Ch Building Material Darbar

Stop Pattoki 049-442113Cherat 80 110


Cherat 100

Lucky 30Retailer

f. Mr.ILyas JuttM/s Amir Traders Near Railway Phattak Pattoki,,0300-9425397

Cherat 40T D G 60 -T

100Dealer /

Wholesaler/Cherat/DG 60

Retailer

g. Mr Javaid M/s Ravi Trader Chunain Road Opp

Overhead Bridge 0300-4257904Cherat 50 Askari 10

60Dealer /

Wholesaler/Cherat/

Askari/D G60

Retailer

h. Mr Mohammad AliM/s Ali Cement Store Allama Iqbal

Road Pattoki, 0300-9405496 Pioneer

6060

Dealer RetailerPioneer 100




D G Cement 04

Askari 02

Cherat Cement 06

Pakcem 01

Pioneer 01


22


Sr.#

NameAddress &

Ph. Nos.Brand(s) /

SaleTotal

PotentialGodown Capacity

a. Mr Jamil Mayo M/s Jamil BMS Halla Road PattokiCherat 60 T Pakcem 40 T

100 150-T

049-4421267- 0300-8022662

b. Mr. Abdul Hamed MayoM/S Abdul Cement Store , Main Multan

Road BY Pass Pattoki 049-4000364-0300-8479343

Cherat 10 TON / DG 40 TON

50 70-T

c. Mr Ilyas Mayo M/s Ilyas Cement Dealer Multan Raod

Pattoki, 049-4221631Cherat 05-TON Pakcem 10 TON

10 15 – T

d. Ch. Iqbal Ch. Timber store Opp Railway Phattak

PattokiPakcem 20-TON 20 30-T


e. Mr Zahoor M/s Almaywat BMS Chunian Road Cherat 05 / DG 10

TON15 15-T


8


a. 05 2000 Ton


Segment %age ShareHousing 70%Commercial 10%Industry 10%Prestress 5%Roads & BridgesWater Reservoirs & BarragesCanal Lining 5%

10. Sacks Used: Paper 100% Polypropylen Both:

11. Remarks

PATTOKI: is a town of Kasur District in the Punjab province of Pakistan. It is the headquarters of Pattoki Tehsil, an administrative subdivision of the district,

PATTOKI POPULARITY: It is a typical Punjabi rural market town in the suburbs of Lahore known for growing flowers. The town has one of the biggest clusters of flower, fruit and decorative plant nurseries in the country. Those who drive on the National Highway between Lahore and Sahiwal are familiar with over 5 kilometres of lush greenery and the fragrant stretch of nurseries on either side of the road on the edge of the town

HISTORY: Pattoki is named after a caste of the Hindus called Pattwaan. It was a Hindu-Sikh dominated town, famous for its cotton production and was called The Cotton Queen. After partition the cotton industry became sick. This city is still a big trade centre for a number of villages attached to it. The Changa Manga forest is also 10 kilometres away from Pattoki. Ghehlan nurseries are also 1 kilometre away from Pattoki

PATTOKI TODAY:

Pattoki was raised to the status of Tehsil in early 1990s. Before it most of the official works were carried in Chunian. However it is handicapped in so many sectors i.e. education, health and other civic facilities. The underground water of pattoki are not good for drinking but government provided pure water supply for pattoki people from Halla at a distance of 20 km away.

POPULATION

The total population of Pattoki, including urban and rural areas is approximately 6.34 lakh (634,000).


25

IRRIGATION: Most of the area is irrigated by canal water because sub soil water is saline and unfit for agriculture.

INDUSTRIES: In the present era, it has become an industrial hub, there are approximately 200 industrial units and these are established at G.T Road, with companies such as Rafhan Bestfoods, Pattoki Sugar Mills, Wall's ice cream, Martin Dow, Haleeb, Century Paper & Board Mills and Halla milk plant etc.

VILLAGES

Pattoki is the only city in the Punjab which is largely associated with the very big number of villages. The police station of the Pattoki saddar is consisted on 575 villages. Pattoki has very big business place in the area because people from the villages prefer to come in the Pattoki for their shopping. Now with the growing new colonies like Gulshan Subhan housing scheme, Alnoor city, Insaf City, Al-Raheem City, Anmol Villas and many more new colonies are in process which will help the pattoki city to gain immanent place in the other cities of the District. Jamber is the thick populated village of Tehsil Pattoki. Union Council No. 79 consist of only jamber

PATTOKI COVERS AREAS

ALPA KALAN, DHOLANBAGHIANA KALAN KOTHIWALA,BEHARWAL KALAN GHUMMANKEBHOE ASAL HALLACHAK 66 KOT SARDAR KAHANCHAK NO 35 LAMBEY JAGIRCHAK NO 39 KHANKEY MORHCHAK NO 45 PHULLIANICHAK NO 23 SHEIKHUM,CHAK NO 27 WAN RADHA RAMHUNJRAY KALAN SARAI NOSHERAJAMBER KHURD WAN ADHENKANWEEN

CEMENT MARKET: Pattoki is a big market of district kasur. The total market potential is about 1800-2000 tons per month. Cherat is a premium brand; Cherat has six dealers in that market. M/s Faiz Cement of Mr Sh khalil , M/s Allah Ditta of Mr.Noor Mohammad, M/s Ravi traders of Mr Javaid , M/s Waqas Traders of Mr Liaqat , M/s Karmawal Of Mr Iqbal Jutt and M/s Amir BMS of Mr ILyas Jutt, M/s Lal Cement of Mr Shabbir

There were 05 main retailers are working and all retailer have cherat cementD G Cement has six dealers, Mr Sh. Khalil is a dealer of cherat and Sole Distributor of Pakcem, and He also lifts Maple leaf, flying from Lahore in peak seasonMr Ahmed Mayo is a dealer of Askari, since many months he is not lifting Askari due to rate and quota from Askari, Now he start Paidar but due to financial crises he lift only 30-ton monthly


26

Most of the sub dealers prefer to sell low price brand, The get maximum profit from these brands, Our dealers Mr Khalil selling Flying /Maple leaf, He gets flying Rs 315 to 320 and selling Rs 330/- So, his margin of profit is Rs 10/- per bag, Customers are comparing price they don’t know the quality.


(1) Area: Habibabad, (1) District: Kasur,

(11). Total Size of the Area: 370 Tons, (11) Cherat’s Share: 100 tons, 27.02 %

(111). Total District Size: 16,690 tons, (111) Cherat Share: 1400 tons, 8.39%

. Available Brands and their Share in the Area (by customer choice)


D.G CEMENT 150 40.54

LUCKY 120 32.43

CHERAT CEMENT 100 27.02

Total 370


27

5. Big Wholesalers / Distributors / Transporters working in the Sub-Area (All Brands): _________



TotalPotential

a.Mr Akhtar Saleem Main Multan Road Habibabad, 0300-6582190 Cherat 100 Lucky

60 160

b.Haji Ishaq M/s Punjab Traders Main Multan Road Habibabad

0300-4673564D G 150 150

c.Mr Rana Jamil M/s Jamil BMS Habibabad 0345-6443874 Lucky 60 60

d.





TotalPotential

a. Mr Akhtar Saleem Main Multan Road Habibabad, 0300-6582190 Cherat 100 Lucky 30

130

b. Haji Ishaq M/s Punjab Traders Main Multan Road Habibabad 0300-4673564

D G 150 150

c. Mr Rana Jamil M/s Jamil BMS Habibabad 0345-6443874 Lucky 60 60

d. Mr Asghar M/s Ashgar BMS bypass Road Habibabad 0301-4371265

Lucky 30 30


7. Retailers in the Sub-Area (other than item # 5 & 6)


a. 02 300


b. 02 120


Segment %age ShareHousing 90%CommercialIndustry 5%Prestress 2%Roads & BridgesWater Reservoirs & BarragesCanal Lining 3%


10. Remarks

HISTORY: It was named as habib abad in sardar araf nakai's period before that it was named as (wan radha ram) the name of a sikh who had lived there before independence. It is almost 90km from Lahore

GENERAL: There is e-billing facility for the people of habib abad which has raised the standard of people. "Rana e-billing" located near Habib bank is playing a leading role in this regard.The business of herbal medicine is most prominent part of life of people of this city.One of these is A_ONE UNANI LABORATORY the most famous laboratory of city..MUGHAL family is mostly doing the business of herbal medicine.sheikh family is doing business by shops.

POPULATION: Habibabad is the union council of Pattoki. It is the last union council of Kasur District. The population is about 100,000.

OCCUPATION: The occupation of most the people is related with agriculture and shops.

EDUCATION: Now there is a trend increasing towards education. There are many private schools working for the bright future of people. There is huge chance of improvement of education in government and private sector of habib abad.

CEMENT MARKET: In This market Cherat have only one active and aggressive dealer M/s. Akhtar Saleem . M/s Punjab Building Store is a dealer of D.G Cement and gets it from Okara on credit. From Haji Shafi, Our dealer also sell Lucky Cement, he gets Lucky Cement from Malik Jamil from Okara. By; Nadeem Ahmed Khan Dy. Manager Marketing Cherat Cement Company

30


Updated On: March-2009

(1). Area: Bhai Pheru, (1) Distt: Kasur,

(11) Total Size of the Area: 570 tons, (11) Cherat’s Share: 200 tons, 35.09%

(111).Total Size of the Distt: 16,690 tons, (111) Cherat’s Share: 1,400 tons, 8.38%

. Available Brands and their Share in the Area (by customer choice)

BrandsApprox. Sales

(tons)%age Share

D.G Cement 300 52.63%


Askari 20 3.51%

Pakcem 20 3.51%

Maple Leaf 30 5.26%

TOTAL 570

Irregular’s brands are: Askari, Maple Leaf and Pakcem,Flying, and Paidar

300

52.63%

200

35.09%20

3.51%20

3.51%30

5.26%

0

50

100

150

200

250

300

D.G Cherat Askari Pakcem M.Leaf


31


Sr.#

NameAddresses


Brand(s) /Potential

TotalPotential

Category(ies)(if Trasporter ) (give

fleet detail)Direct Dealership

Godown Capacity

a.Mr Haji Abdul

JabbarM/s Yahya Cement

Main Bazar D G 100 100

Dealer /Wholesaler and Retailer

D.G 100

Bahi Pheru 049-4511036

b.Sh.Mohammad

Ramzan Sh . Ramzan BMS D G 100 100

Dealer/Wholesaler and Retailer

D.G 100

049-4510769

c. Haji Manzoor M/s Manzoor BMS D G 100 100 Dealer/ Retailer D.G 100

d. Haji Abdul Haq M/s Chiragh Din Cherat 200 200Dealer /Wholesaler/

RetailerCHERAT 200




D.G Cement 03

Cherat Cement 01



Sr.#


Brand(s) /Sale

TotalPotential

Godown Capacity

a. Mr Sadiq Baba M/s Sadiq BMS Opp, Near Rafhan

Factory Bhai PheruD G 10 T 10-Ton 10 ton

b. Mr. Junaid Main Bazar near Sabzi mandi Bhai

PheruD G 20 Ton 20-Ton 20 ton

c. Rana Mohammad Imran Rana BMS Near By Pass Cherat 10 Ton 20-Ton 30-ton

049-4375680 D G 10 Ton

d.

8.



a. 01 10- Ton


Segment %age ShareHousing 80%Commercial 10%Industry 10%PrestressRoads & BridgesWater Reservoirs & BarragesCanal Lining

10. Sacks Used: Paper Polypropylene

%age Share: 100% ________


10. Remarks

GENERAL: Bhai Pheru is very small town of District Kasur, Its Old name was Phool Nagar.Bhai Pheru is around 56 km from multan Road.

FACTORIES :In Bhai Pheru there are two major factories one is Askari Welfare and Second is Rafhans Foods, Bhai Pheru is a mandi Baloki and sarai Mughal is near to this town.Cherat have only one dealer, and D G has 4 dealers. This Market Potential is about 500- 600 ton monthly.

CEMENT MARKET: Cherat have only one dealer, and D G has 4 dealers. This Market Potential is about 500- 600 ton monthly. Cherat Cement is very popular and leading brand of bhai pheru market.

In this market. In Bhai pheru Mr Khalil of Pattoki (Pakcem and Cherat dealer) is trying very hard since very long time to vending pakcem but he is not succeeded.Maple Leaf sole distributor M/s Zamco traders is now supplying cement to Mr Shahzad, He is new in business, Maple leaf is irregular brand. Askari Cement has one dealer Mr. Sajad but due to high rate and quota Askari is also an irregular brand


36


Updated On: March-2009(1). Area: Sarai Mughal, (1) District: Kasur

(11) Total Size of the Area: 290 tons, (11) Cherat’s Share: 100 tons, 34.48 %

(111) Total Size of the Distt: 16,690 tons, (111) Cherat Share: 1,400 tons, 8.38 %

. Available Brands and their Share in the Area (List by customer choice



D G Cement 150 51.72%

Pakcem 40 15.38%

Total 290


37

5. Big Wholesalers / Distributors / Transporters working in the Sub-Area (All Brands): _________



TotalPotential

a.Haji Abdul Jabbar Adda Sarai Mughal 0344-4532930 Cherat 100 Cherat 100

b.Mr Ali Ahmed 5 Km Adda Baloki 049-4008791 D G 150 D G 150

C

D





TotalPotential

a. Ch Khadim Hussian 5 km from Bhai Pheru Adda Baloki 049-421201, Cherat 20 T Pakcem 10 T

30 Ton

b. Mr Liaqat Ali 3 KM from Sarai Mughal 049-4001769 0346-6400603 Jajan Kalan

Pakcem 20 T 20 T

c. Mr Walayat Ali 5 km from Bhai Pheru Adda Baloki Pakcem 10 T 10 T

d.




a. 3 60


b. 01 20


Segment %age ShareHousing 100%Commercial N/AIndustry N/APrestress N/ARoads & Bridges N/AWater Reservoirs & Barrages N/ACanal Lining N/A


11. Remarks

GENERAL: BALOKI is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Pattoki Tehsil and is located at 5 km from Bhai Pheru,

CEMENT: Cherat Cement is a leading brand , there are three brand available , Cherat / D G and Pakcem .Mr Khalil Supplies Cherat and Pakcem to Ch Khadim Hussian,

Ch Khadim main business is Karyana store, Mr Ali is a dealer of DG and he sell 150 to 200 ton monthly.


40

MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) Updated On: March-2009

(1) Area: Jamber (1) Distt: Kasur,


(111)Total Size of the District: 16,690 tons, (111) Cherat’s Share: 1400 tons, 8.38%



D.G Cement 300 57.69%

Pak Cem 60 11.53%

Paidar 100 19.23%

Cherat 10 1.92%

Dandot 20 3.84%

Pioneer 20 3.84%

Flying 20 3.84%

Total 530

Irregular’s brands are Dandot / Flying


41


Sr.#

NameAddresses


Brand(s) /Potential

TotalPotenti

al

Category(ies)(if

Trasporter ) (give fleet

detail)

Direct Dealershi

p

Godown

Capacity

a. Haji Abdul Sattar Mughal65-km Multan Road Jamber 049-4388025-4388497 0301-4775676

D G 300-TonD G

300-Ton

Dealer /Retailer and Wholesaler

D.G Dealer

300

0321-6573600

Flying 10-Ton

b. Mr Rao Ashraf M/s Rajput Cement Adda Jamper

0300 -4261905 Paidar 30 50-Ton Retailer Retailer 60

Dandot10Ton

Cherat 10 T

c. Mr.Habib MughalM/s Mughal Cement store Adda

JamperPakcem 30 –T 60-Ton Retailer Retailer

100

0300-4841678 , 0334-4235511 Paidar 20-T

Pioneer 10 T

d. Mr. Bhai Javaid Iqbal M/s Hafiz BMS more Adda Jamber

0345-7714186Paidar 10 Flying 10

30 Ton Retailer Retailer 100


Pioneer 10

e. Mr. Haji M Anwar M/s Ittefaque Hardware store Multan

Road Adda JamperPaidar 30 40 Ton Retailer Retailer 60

049-4388135-0301-4126392

f. Mr Shafique M/s Hafiz BMS Adda Jamper Multan

Road Paider 30 60 Ton Retailer Retailer 60

0345-4291435 Pakcem 30




D.G Cement 01


44


Sr.#


Brand(s) /Sale

TotalPotential

Godown Capacity

Dandot 10 Ton

a. Mr Rao Ashraf M/s Rajput Traders Adda Jamber Paidar 30 Ton 50 Ton 60 Ton

0300-4261905 Flying 10 Ton

Cherat 10 Ton

b. Mr. Habib Mughal M/s Mughal Cement Adda Jamber Pakcem 30 Ton 60 Ton 70 Ton

0300-4841678, 0334- 4235511 Paidar 20 Ton

Pioneer 10 Ton

c. Mr Bhai Javaid Iqbal M/s Hafiz BMS Adda Jamber Paider 10 Ton 20 Ton 30 Ton

0345-7714186 Flying 10 Ton

Pioneer 10 Ton

d. Mr. Haji M Anwar M/s Ittefaque Hardware store Multan

Road Adda JamberPaidar 30 Ton 40 Ton 30 Ton

e. Mr Shafique M/s Hafiz Traders Adda Jamber 0345-

4291435Paidar 30 Ton 60 Ton 60 Ton

Pakcem 30 Ton


8.


a. 01 530 Ton


Segment %age ShareHousing 70Commercial 10Industry 10Prestress 10Roads & BridgesWater Reservoirs & BarragesCanal Lining


11. Remarks

GENERAL:Jamber is about 5 km before Changa Manga and 8 km from Bhai Pheru , Jamber is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Pattoki Tehsil and is located at main Multan road

CEMENT MARKET Jamber is very small Adda, This is very potential market, our dealers supplying Cherat in that market but due to the delays of cement supplies our dealer are step back from this market, As per Jamber location this is ideal for transporters, All shops on main multan Raod,

M/s Abdul Sattar is a only dealer of D G Cement in this market, He lift 300 ton monthlyIn this market Cherat is supplying by Mr Sabar Mayo from Raiwind , Sh Khalil of Pattoki and Sh Abdus sattar from Bhai PheruAll Retailers and dealer of D G are interesting to gets the Agency of Cherat Cement, this market is very potential market, In surrounding of Jamber almost 100 plus villages are thereIf we give Agency to any one dealer in that market, I assure you that the sell of Cherat will be increase in this area and we will give hard time to others brands,


46

MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE )


(1) Area: Changa Manga, (1) District: Kasur,


(111) Total Size of the District: 16,690 tons, (111) Cherat’s Share: 1,400 tons, 8.38%



D G Cement 280 82.35%


Lucky 30 8.82%

TOTAL 340


47


Sr.#

NameAddresses


Brand(s) /Potential

TotalPotential


(give fleet detail)

Direct Dealership

Godown Capacity

a. Mr. Arshad M/s Mehr Traders Changa Manga D G 260 T 290 TDealer/ Retailer/

Whlosaler

DG / Cherat

300 T

049-4381418/ 0300-4857214 Cherat 30T

b. Haji Bilal Noorani BMS D G 20 T 20 T Retailer Retailer 30

0301-4621143

c. Mr Naeem M/s Al Madina BMS Lucky 30 Retailer Retailer 30

Changa Manga 0344-4668300

d. Mr. Rana Amjad AliM/s Lahore BMS Gali #8

Rehmanpura Changa Manga Business

049-4381401-0345-4313134 Closed




D G 01

Cherat 01


49


Sr.#


Brand(s) /Sale

TotalPotential

Godown Capacity

a. Mr Naeem M/s Al Madina BMS Lucky 30 30

Changa Manga 0344-4668300

b.

c.

d.


8. No. of Retailers (Cherat) Total Potential

a. Nil


Segment %age ShareHousing 5%Commercial 10%Industry 70%PrestressRoads & Bridges 10%Water Reservoirs & Barrages

Canal Lining5%

10. Sacks Used: Paper Polypropylene

%age Share: 100% ________


11. Remarks

HISTORY:

The town of Changa Manga is named after two bandits called Changa and Manga, who were active in this area in the eighteenth century. Today, Changa Manga is famous for the largest man-made forest of Pakistan located here. The forest was planned around 1865 as a wood repository to provide cheap fire wood for Steam locomotives running between Karachi, Lahore and Amritsar in the late 19th century,

Changa Manga plantation was started in 1866. The first working plan for the plantation was drawn up by Mr. B. Ribbentrop in 1871-72. The mature forest started harvesting by 1881-82. In 1888, Sheesham Wood (called Tahli in Punjabi) and with the botanical name “Dalbergia sissoo” was planted at large area of the forest

Changa Manga Jungle for picnics and merrymaking - but hardly few know that they are visiting one of the largest irrigated and planned forests of the world. Located some 70 kilometres south of Lahore in the Chunian district, the forest covers an area of 5,000 hectares (12,510 acres) and is one of the largest of its kind. The planting and irrigation of it took place in the 19th century in the era of the British due to the need for timber for the Indian railway network. Today, it is the source of significant revenue for the state coffers. The thickly wooded forest is also a popular recreational area. Most of the trees belong to the family of species such as acacia nilotica (kikar) or morus alba (mulberry).

CEMENT MARKET: Changa Manga is a small town market of changa Manga is about 300 to 350 tons per month…D G Cement and cherat are both very popular brand, The main consumption of cement in that area is Pipe and jali makers, We have only one dealer M/s Mehr Trader he is also a dealer of D G Cement.Mr Naeem is working with Paidara and he also gets Lucky from M/s Malik Jamil of Okara. Mr Rana Amjad Ali left the business


52

MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE ) Updated On: March-2009

(1) Area: Halla, (1) Distt: Kasu r ,


(111) Total Size of the Distt: 16,690 tons, (111) Cherat’s Share: 1400 tons, 8.38%




Pak cem Nil Nil

Lucky 80 33.33%

Total 240


53


Sr.#

NameAddresses


Brand(s) /Potential

TotalPotential


(give fleet detail)

Direct Dealership

Godown Capacity

a. Mr. Mohammad Hanif M/s Asif BMS Halla Mobil 0301-

7985273Cherat 70 100

Dealer/ Retailer

Cherat 30

Lucky 30

b. Mr.Raza M/s Raza Paint House Adda Halla Cherat 60 90 T Retailer 30

03016822653 Lucky 30

c. Mr Liaqat M/s Liaqat BMS Cherat 30 50 T Retailer 30

Lucky 20

e.


6,Direct Company Dealers


Cherat 01


55


Sr.#


Brand(s) /Sale

TotalPotential

Godown Capacity

a. Mr.Raza M/s Raza Paint House Adda Halla Cherat 60 90 T 30 T

03016822653 Lucky 30

b. Mr Liaqat M/s Liaqat BMS Cherat 30 50 T 30 T

Lucky 20

c.

d.


8.


a. 2 160 Ton


Segment %age ShareHousing 100%CommercialIndustryPrestressRoads & BridgesWater Reservoirs & BarragesCanal Lining

10. Sacks Used: Paper Polypropylene%age Share: 100% ________

11. Remarks

GENERAL:

Halla is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Pattoki Tehsil and is located at 14 km from Pattoki bypass, It is very small town and living standard of people is very low, people depend on irrigation.

CEMENT: In this market Cherat have only one dealer, Mr Hanif of M/s Asif Cement store, In this there are only two retailer and both are selling Cherat and Lucky, Mr Raza of M/s Raza Paint House is gets Cherat from Mr Khlail and Mr. Liaqat gets cherat from Mr Hanif


57



(1) Area: Kot Radha Kishan (1) Distt: _ Kasur ,

(11) Total Size of the Area: 1,700 tons, (11) Cherat’s Share: 250 tons, 14.70% (111) Total Size of the Area: 16,690 tons, (111) Cherat’s Share: 1400 tons, 14.70%


BrandsApprox. Sales

(tons)%age Share

Bestway 120 7.05%

Cherat 250 14.70%

D.G Cement 700 41.17.%

Dandot 20 1.17%

Flying 20 1.17%

Pak Cem 200 11.76%

Paidar 240 14.11%

Lucky 150 8.82%

Total 1700

Approx. Sales (tons)

Bestw ay7% Cherat

15%

D.G 41%

Dandot1%

Flying1%

Pak Cem12%

Paidar14%

Lucky9%


58


Sr.#

NameAddresses


Brand(s) /Potential

TotalPotential


(give fleet detail)

Direct Dealership

Godown Capacity

a. Mr.Zia Iqbal Chohan Maan Singh Road D G 700 950-TDealer /

Wholesaler/ Retailer

D.G & Cherat Dealer

400

0301-4481632CHERAT

250

Flying 30

b. Mr Master Shafi Bahi Pheru Road Cherat 30 T 120-TonDealer / Retailer

Cherat Dealer

60

0301-4096107Lucky30 T Paidar 30T

c.

d.




D.G Cement 01

Cherat Cement Co. 02


60


Sr.#


Brand(s) /Sale

TotalPotential

Godown Capacity

M/s Imran Cement Dealer Dandot 20 T

a. Mr. Imran Javaid Maan Singh Road Lucky 20 / Flying 20 60 – Ton 30

(Mayo Brother)

M/s Haji Saif Dandot 10

b. Mr. Haji Saif Maan Singh Road Pakcem 30/ Paidar30/ 70 –Ton 50

0300-6593148 (Mayo Brother)

M/s Adil & CoPaidar 30 / Pakcem 40

(Mayo)

c. Mr Rana Nisar Bahi Pheru Road Bestway 30 100- Ton 70

0301 - 4525319 (Lahore Mkting)

M/s Shaukat BMS Cherat Cement 10 T

d. Mr.Molvi Shaukat Misra Chowk D.G Cement 30-T 40- Ton 20

( M Iqbal)

M/s Afzal BMS D G Cement 50-T


E Mr Afzal Misra Chowk K R K Cherat Cement 10-T 60 -Ton 30

(M Iqbal )

M/s Mayo Brother BMS

f. Mr Ismail Mayo Kasur Road K R K D G Cement 30 30Ton 20

(M Iqbal )

M/s Umer C/ Store

g. Mr Umer 4-KM Prem Nagar Kasur Road D G Cement 40-Ton 20

K R K (M Iqbal )

h. Mr Khurram Shahzad M/s Shahzad C/ Store Paidar 30 / Lucky30 60-T 60

Near N B P K R K (Malik Jamil/Mayo)

i. Mr Anwar M/s Anwar Marbles Paider 10 / Dandot 10 20-T 20

Chungi Raiwind Road 0300-4597378 (Mayo Brothers)

J Mr. Babar Saeed Railway Phattak K R K 0346-4528547Pakcem10 / Paidar 10/

Flying 10 ( Mayo Brother)

30-T 30


8.


a. 02 510 Ton


Segment %age ShareHousing 80%Commercial 5%Industry 10%Pre stress 5%Roads & BridgesWater Reservoirs & BarragesCanal Lining


11. RemarksKOT RADHA KISHAN: is a town of Kasur District in the Punjab province of Pakistan. The town is administratively subdivided into two Union Councils. It is part of Kasur Tehsil

POPULATION:

The population of Kot Radha Kishan is about 50,000, with an annual growth rate of 2.7%, household size 7.4 and literacy rate is about 58%. The population of the surrounding villages of Kot Radha Kishan is about 60,000, with a literacy rate of about 35%. These surrounding villages are totally depending on Kot Radha Kishan in sense of Railway Station, Bus Stand, Post Office, Banks, Colleges, Girls High Schools, sub-division courts, crops and vegetable market and to buy the house hold items for their daily use.

CEMENT MARKET: Kot Radha Kishan is about 1200 to 1700 ton per month. We have two dealers in this market Mr Zia Iqbal of M/s Iqbal & Sons he is only dealer of D G Cement, M/s Iqbal & Sons have potential and selling good quantity of D G, while they purchase small quantity of paidar/Lucky because of low rate brand.Mr. Master Shafi of M/s Mustafa Brother is also selling lucky, Flying and he gets these brands from different sources. Cherat Cement is a demanding brand because of his strengthIn kot Radha Kishan there are about 10 Retailers and out of 10 only two are selling Cherat Brand, Due to limited quantity and high rates as compare to D G our both dealers not concentrate to sell Cherat Cement, In this Market only Cherat have two dealers, Due to limited quantity and high rates as compare to D G our both dealers not concentrate to sell Cherat Cement, In this Market only Cherat have two dealers,


63

MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE ) Updated On: March-2009

(1). Area: Sheikhum (1) District: Kasur,

(11) Total Size of the Area: 920 tons, (11) Cherat’s Share: 0 tons, %

(111) Total Size of the Distt: 16,690 tons (111) Cherat’s Share: 1,400 tons, 8.38%


BrandsApprox. Sales

(tons)%age Share

D.G Cement 300 32.60%

Cherat -

Paidar 200 21.73%

Dandot 60 6.52%

Flying 60 6.52%

Pioneer 150 16.30%

Pakcem 150 16.30%

TOTAL 920


64

5. Big Wholesalers / Distributors / Transporters working in the Area (All Brands): _________



TotalPotential

a.

Mr Sabar Mayo M/s Mayo Brother Railway Road Raiwind 042-5391359, 0300-8481678

Pakcem 150 Piadar 200/

Fly 60/ Dandot 60/

470

b.Mr Afzal M/s Bismillah Traders

Main Bazar Raiwind 042-5393211Lucky 100/ Pioneer 150

250

c.Mr Mir shah Shah Building Material Store Near Railway crossing

Raiwind 042-5390815D G Cement 200

d.Mr. Ch Aslam Mayo M/s Aslam Mayo Cement Dealer Railway Road

Raiwind 042-5392392D G Cement 100





TotalPotential

a. Mr Mehr Ashiq M/s Mehr BMS K R K Road Adda Shakum D G 20 Lucky 30

50 Ton

b. Mr. Mohammad Imran Mayo M/s Mayo BMS K R K Road Adda Shakum 0300-8184982

Paidar 20 Flying 20

40 Ton

c. Mr. Zulfiqar K R K Road Adda shakum 0300-8481678 Paidar 10 D G 20

30 Ton

d. Mr. Rao Javaid M/s Javaid BM S Boe –e- Asil 0345-4291435 D G 20 20 Ton

e. Mr. Akram Rehmani Rehmani BMS Soe-e-Asil 5 km from Changamanga 04951-381418

D G 20 20 Ton




a. 5 160


b. Nil


Segment %age ShareHousing 90%Commercial 10%IndustryPrestressRoads & BridgesWater Reservoirs & BarragesCanal Lining

9. Sacks Used: .Paper . Polypropylene .Both 100% 0%

10. Remarks

GENERAL : Sheikhum Adda is very small Adda , it is between Kot Radha Kishan and Kasur, it is 8 km from Raiwind Kasur Road,

CEMENT: All Cement retailer Purchase cement through different sources, Leading brand is D G Cement But some dealers like Mr Sabar Mayo supplying low rate brand and also give incentive to shopkeeper They supply Pakcem/ Paidar and Dandot, M/s Bismillah Traders supply D G and pioneer,D G Cement only supply by Mr Zia Iqbal dealer of cherat and D G cement,


67

MARKET SIZE & DETAIL OF MAIN PARTIES (BRAND WISE) Updated On: March-2009

(1) Area: Chunian, (1) District: Kasur,


(111) Total Size of the District: 16,690 tons, (111) Cherat’s Share: 1,400 tons, 8.38 %



D G Cement 780 100%

Cherat 00

TOTAL 780


68


Sr.#

NameAddresses


Brand(s) /Potential

TotalPotential


(give fleet detail)

Direct Dealership

Godown Capacity

a. Mr. Mohammad Yasin M/s Bhatti BMS Hujra Road Chunian

049-4311117 D G 130 T 130 T

Dealer/ Retailer

D G 200

Mr. Mohammad Ibrahim 0300-4055427

b. Mr.Sarfraz M/s Ali Sanitory & BMS near Civil

Hospital ChunianD G 150 T 150 T

Dealer/ Retailer

D G 250

c. Mr Saeed M/s Bismillah Traders D G 200 T 200 TDealer/ Retailer

D G 250

near Civil Hospital Chunian 0300-6540159

d. Mr. S M Idrees M/s Insaf Cement store D G 300 T 300 TDealer/ Retailer

D G 350

Near Girls school Chunian 049-4310159


e. Mr Arshad QureshiM/s Arshad Cement store Janj Gate

Chunian Cherat 20 T 20 T

Dealer/ Retailer

Cherat 30 T

f. M ArshadM/s Ittehad Cement store Chunian

Road Near M C B BankD G 100 T 100 T

Dealer/ Retailer

D G 120 T

0321-6589987

g.




D G 05

Cherat 01


71


Sr.#


Brand(s) /Sale

TotalPotential

Godown Capacity

a. Mr. Ammar M/s Ammar Cement store Hujra Road

Chunian 049-4311035 D G 20 T 20 T 30 T

b.

c.

d.


8.


a. 0 800 Ton


Segment %age ShareHousing 80%Commercial 5%Industry 2%Prestress 5%Roads & Bridges 5%Water Reservoirs & Barrages 3%Canal Lining


11. Remarks

GENERAL: Chunnian is an historic city of Punjab, Pakistan. It is located at about 70 km south of Lahore, the Punjab capital. It is the headquarters of a tehsil or revenue sub-division of the same name in Kasur District. The city is administratively subdivided into two Union Councils. The tehsil is known for the Changa Manga forest, the largest single plantation of trees in Pakistan, and the Chunian Industrial Estate, one of the largest concentrations of manufacturing units in the country

The present city is more than 500 years old. Some parts of the city fortification and several of its gates still exist. The city is built on a mound that is believed to be an original Harappan or Indus Valley Civilisation site. There has been little excavation. The last excavation was carried out in 1978 by the Archeology Department, Government of Pakistan. Among other objects, coins dating back to Alexander the Great's time (c. 323 B.C.) were discovered at the site. A large area of unexcavated mounds extends to the south-west of the city where ancient bricks and shards of pottery can be found on the surface. Popular legend holds that the city has been destroyed nine times in the past. The present name is popularly believed to have been derived from 'Chunni', name of a daughter of Raja Todar Mal, the dewan or revenue minister to Mughal Emperor Akbar the Great. Little historical evidence of this belief has been documented. People of nearby villages call the city Chooni in local dialect of Punjabi.

Some important places around Chunian includes Ellah Abad and Gehlan Hithar. Gehlan Hithar is also found to have almost 400 years of rich cultural history

POPULATION:Chunian city (1998 census population. 47,600) is located on the Pattoki-Kasur Road, and constitutes an important junction of local roads. The city is located on the right bank of the old bed of Beas River. Beas changed its course several centuries ago. The city is a busy regional market for agricultural produce.


73

CEMENT MARKET

Chunian is about 12-15 km from Changa Manga, Chunian Chunian is a another market of D G Cement , there are around 05 dealer of D G Cement Cherat have only 2 non active dealers , Market of chunain is about 800 ton per month. Chunina is very potential market , Every dealer knows about Cherat Cement supplies are not properCherat Cement is totally out of the market , because of rates /rebates and the main reason the prompt supplies of D G cement

Our dealer sales D G cement, He is not interesting to sell cherat because of rate and supplies are not delayed

CHUNNIA COVERS:

ALLAH ABAD MOKALBHAGIWAL MULAPURCHAK NO 13 HITHAR,CHAK NO 18 JAGUWALADEO SIAL JAMSHER KALANDHUTTAY JAMSHER KHURD GEHLAN KOT SANDRESSKANGANPUR TALWANDI KOTHAKULL


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(1) Area: Kanganpur, (1) District Kasur,





D.G Cement 160 100%

Total 160


75


Sr.#

NameAddresses


Brand(s) /Potential

TotalPotential


(give fleet detail)

Direct Dealership

Godown Capacity

a, Mr Haji Elahi Buksh M/s Karmawal Cement Dealer D G 150 T 150 tDealer

/Retialer 30 T

b, Mr Abdul Rasheed M/s Abdul Rasheed Angro D G 10 T 10 T Retailer 5 T

c, Hafiz Cement Store Business Closed NIL NIL NIL Dealer




D G CEMENT 02


77


Sr.#


Brand(s) /Sale

TotalPotential

Godown Capacity

a. Mr Abdul Rasheed M/s Abdul rasheed Kanganpur 0345-

7075639D G 10 10 T 05

b.

c.

d.


8.


a.


Segment %age ShareHousing 100%CommercialIndustryPrestressRoads & BridgesWater Reservoirs & BarragesCanal Lining


11. Remarks

GENERAL: Kanganpur is 26 km from Allahabad, it is very small town Kanganpur is a town and Union Council of Kasur District in the Punjab province of Pakistan. It is part of Chunian Tehsil and is located at 26 Km from Allahabad Kanganpur is boarder area of kasur and Okara district as well as Pakistan and India, Major business of the people of kanganpur is farming, Literacy rate is very low, Cantonment area not very far away from the town,

CEMENT MARKET: There are two D G dealers one is actively working Mr Elahi Buksh, He is enjoying very good market reputation, He lift DG around 150 ton monthly, He is very upset about Policies of D G cement company

Mr Elahi Buksh is very much interested to work with Cherat cement. Kanganpur can be potential market of Cherat because here only one dealer is working and he is very much interested work with any other brand


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(1) Area: Allahabad (1) District Kasur,

(11) Total Size of the Area: 1,350 tons, (11) Cherat’s Share: 00 tons, %




D.G Cement 700 51.85

Maple Leaf 60 4.44

Lucky 500 37.03

Paidar 30 2.22

Flying 30 2.22

Pakcem 30 2.22

1,350


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Sr.#

NameAddresses


Brand(s) /Potential

TotalPotential

Category(ies)(if

Transporter ) (give fleet

detail)

Direct Dealership

Godown Capacity

a, Mr Rayyat AliM/s Imran & Brothers Kanganpur

Road Allahabad 049-4751306/ 0302-6542648

D G 60 TLucky 60 T Flying 30 TPiadar30 T

180 Retailer 100

b, Mr,.Shafiq ur RehmanM/s Shafique Cement Store &

Sanitory Store 049-4751553/ 0300-7575536

Lucky 20 T DG 80 T

100 Retailer 50

c, Mr Shafi & MujeebHaji Shafi & Mujeeb Ghalla Mandi

Allahabad 0302-4650989

Lucky20 T D G 50 T M.L 20 T

90 Retailer 50

d, Mr. Mushtaq Mohmaad Mushtaq Cement Store Depalpur Road 0300 7573703

D G 30 M. Leaf 10

40 Retailer 30

e, Mr Ghulam Mustafa Warraich Pipe & Sanitory Depalpur

Road Allahabad 049-4751147 D G 60

Pakcem 3090 Retailer 30

f, Mr Mohammad IqbalM/s Iqbal Paint House Depalpur Road

Near Malkanwali Gali Allahabad 0306-8611674

D G 60 60 Retailer 30

g, Mr Mohamaad Ali Lucky Cement Store Kasur Road Allahabad 049-251649, 0300-

6588196Lucky 400 400 Retailer 100 T




----- -----

------ -----


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Sr.#


Brand(s) /Sale

TotalPotential

Godown Capacity

a. Mr Rayyat AliM/s Imran & Brothers Kanganpur Road Allahabad 049-4751306/ 0302-6542648

D G 60 TLucky 60 T Flying 30 TPiadar30 T

180 30 Ton

b. Mr. Mushtaq Mohmaad Mushtaq Cement Store Depalpur Road 0300 7573703

D G 30 M. Leaf 10

40 T 20 T

c Mr Mohamaad Ali Lucky Cement Store Kasur Road Allahabad 049-251649, 0300-

6588196Lucky 400 400 150

d. Mr,.Shafiq ur RehmanM/s Shafique Cement Store & Sanitory

Store 049-4751553/ 0300-7575536 Lucky 20 T

DG 80 T 100 40 Ton


e, Mr Shafi & MujeebHaji Shafi & Mujeeb Ghalla Mandi

Allahabad 0302-4650989

Lucky20 T D G 50 T M.L 20 T

90T 30T

f, Mr Ghulam Mustafa Warraich Pipe & Sanitory Depalpur

Road Allahabad 049-4751147 D G 60

Pakcem 3090 T 30 T

g, Mr Mohammad IqbalM/s Iqbal Paint House Depalpur Road

Near Malkanwali Gali Allahabad 0306-8611674

D G 60 T 60 T 30 T


8. No. of Retailers (Cherat) Total Potential

a. 07 1350


Segment %age ShareHousing 60%Commercial 30%Industry 5%PrestressRoads & Bridges 3%Water Reservoirs & BarragesCanal Lining 2%


11. Remarks

GENERAL: Allahabad is 15 km from Chunian, Its old name was thingmore, and Allahabad is also a Mandi. Sham Kot is 4 km from Allahabad, There are only two retailers working One is Mr Ifthikar he is delling D G Cement and Maple Leaf and Second is Fauji Rasheed

CEMENT This market is totally retailer market, D G Cement supply by Mr Bashir from Rajowal Distt. Okara , Lucky Supply by Mr Malik Jamil from Okara and Maple Supply by Mr Saleem from Hujra Shah Muqeem, Pakcem ,Flying and Piadaa are Irregular brand,

Flying / Paidar supply by Sabar Mayo from Raiwind and Pakcem by Mr Khalil from Pattoki, this market is main mandi; more than 40 villages are in surrounding areas,

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Kasur Market Size

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