KASPERSKY B2B PRODUCT AND MARKETING

Vladimir Zapolyansky

Global Head of SMB Marketing

WE PROTECT FROM CYBER THREATS

KNOWNTHREATS

ADVANCED THREATS

UNKNOWNTHREATS

THREE SEGMENTS OF B2B BUSINESS

VSB SMB ENTERPRISE

YOU CAN ONLY SELL WHEN YOU KNOW WHAT TO SELL

Industry leading protection

Multilayered security against

known, unknown and

advanced threats

Single management console

MULTIBRAND RESELLERS HAVE A LOT TO REMEMBER

Kaspersky Lab product values

SMALL & MEDIUM BUSINESS PORTFOLIO

What solution you are looking for?

I don’t have system administrator. And my network is 25 seats

EASY

Kaspersky

Small Office

Security

KASPERSKY SMALL OFFICE SECURITY

DATA & MONEY

ARE SECURE

CLOUDMANAGEMENT

BEST PROTECTION

PC, SERVERS MAC, ANDROID

PROTECTION ALL IN ONE FROM EVERYTHING

SMALL & MEDIUM BUSINESS PORTFOLIO

What solution you are looking for?

I don’t have system administrator. And my network is 25 seats

I have systemadministrator

EASY FUNCTIONAL

Kaspersky

Small Office

Security

CLOUD ON PREMISE

What type of management?

Kaspersky

Endpoint Security

CLOUD

Kaspersky

Endpoint Security

SELECT | ADVANCED

NEW

KASPERSKY ENDPOINT SECURITY CLOUDGlobal launch in H2 2016

• Desktops, laptops

• Windows File servers

• Android & iOS mobile devices

• Management of many customers from a single console

Customer networkWeb consoleAdministrator

WITH THIS SOLUTION WE TARGET END-USERS AND PARTNERS

FUNCTIONALITY

Windows desktops, laptops & file servers

Security

Anti-malware

Firewall / IPS

Web Protection

Mail Antivirus

ControlsWeb Control

Device Control

Smartphones & tablets Android iOS

Mobile security

Antivirus

Anti-Phishing (Safe Browser)

Call & SMS Filtering

Jailbreak / Root detection

MDM

MDM

Compliance

Passcode setting

Periphera management

Anti-theft (remote lock/wipe)

MAMApp control

Self-Service Portal

COMPARING KES CLOUD TO KAPSERSKYENDPOINT SECURITY FOR BUSINESS | SELECT

Endpoint Kaspersky Security

Cloud

Kaspersky Endpoint

Security

for Business | Select

Management type Cloud-based console On-premise console

Security for Workstations (desktops, laptops)

Windows

(MAC later in 2016)Windows | Mac | Linux

Security for File Servers Windows Windows | Linux | WSEE

Endpoint Control ToolsDevice Control

Web Control

Application Control

Device Control

Web Control

Enterprise Mobility

Management

(Mobile Security, MDM,

MAM)

Android | iOS Android | iOS | Windows Phone

SAME ENDPOINT CLIENT

KASPERSKY ENDPOINT SECURITY CLOUD

SINGLE MANAGEMENT

CONSOLE

INDUSTRY LEADING

PROTECTION

NO INFRASTRUCTURE

COST

CONSUMPTION

BASED PRICING

READY TO START

SOLUTION

MULTITENANCY

Customer network 1. up to 1000 nodes

Web consoleAdministrator

Customer network N. up to 1000 nodes

Kaspersky

Endpoint Security

CLOUD

HOW WE MEET MSP EXPECTATIONS

Industry leading protection

Consumption based model

Security as a Service

Integration with Labtech and Connectwise

platforms in 2016

Multitenancy

THREE SEGMENTS OF B2B BUSINESSENTERPRISE

EXPERTISE

• Targeted Attack Investigation Training

THREATS DATA SHARING

• APT reporting, Botnet tracking, Threat

data feeds

SOLUTION

• Kaspersky Anti Targeted Attack

• Kaspersky Fraud Prevention

TRAIN

• Cybersecurity training

PROTECT

• Endpoint security

• Virtualization Security

• Mail, Server security

• Datacenter Security

• Penetration

testing

• Security

assessment

REACTION

• Incident response

INVESTIGATE

• Malware analysis

• Digital forensics

PREDICT

RESPONCE

PREVENT

DETECT

KASPERSKY ADAPTIVE SECURITY

WE PROTECT FROM CYBER THREATS

KNOWNTHREATS

ADVANCED THREATS

UNKNOWNTHREATS

VSB

SMB ENTERPRISEDRIVEN BY

SECURITY

INTELLIGENCE

KASPERSKY LAB THREAT INTELLIGENCE

Insight and Expertise Gained

Through a history of Discoveries

Stuxnet

2010

Duqu

2011

miniFlame

Flame

Gauss

2012

Epic Turla

Energetic Bear

Crouching Yeti

CosmicDuke

Darkhotel

Careto /

The Mask

Regin

2014Icefog

Winnti

NetTraveler

Miniduke

RedOctober

2013

TeamSpy

Kimsuky

CozyDuke

Carbanak

Desert

Falcons

Equation

Naikon

Hellsing

Duqu 2.0

Animal Farm

Satellite

Turla

2015

SECURITY EXPERTISE FROM THE TOP DOWN

• More than 3,000 employees globally

• More than 1/3 of the company’s

employees are R&D experts

• We are an independent company, our

R&D resources are quick and flexible

BEST PROTECTION. 2015

0%

20%

40%

60%

80%

100%

20 40 60 80 100

N of independent tests/reviews

Sco

re o

f TO

P 3

pla

ce

s

Bitdefender

Sophos

G DATA

Symantec

F-Secure Intel Security (McAfee)

Trend Micro

Avira

Avast

AVG

ESET

Quick Heal

Microsoft

Panda Security

In 2015 Kaspersky Lab products participated in 94 independent tests and

reviews. Our products were awarded 60 firsts and achieved 77 top-three finishes.

Kaspersky Lab1st places – 60

Participation in 94

tests/reviews

TOP 3 = 82%

BullGuard

* Notes:

• According to summary results of independent tests in 2015 for

corporate, consumer and mobile products.

• Summary includes independent tests conducted by : AV-

Comparatives, AV-Test, Dennis Technology Labs, MRG

Effitas, NSS Labs, PC Security Labs, VirusBulletin.

• Tests performed in these programs assess all protection

technologies against known, unknown and advanced threats.

• The size of the bubble reflects the number of 1st places

achieved.

Independent recognition

of our leadership in tests

Leading global threat

intelligence. GREAT team

Expertise from

the TOP down

Respected among TOP

security organizations

Technology driven.

Strong R&D

Leading discovery of the

most complicated threats

See and predict security incidents

with Kaspersky Security Network

SECURITY INTELLIGENCE IS IN OUR DNA

PRODUCT SALES ENABLEMENT

KASPERSKY

PARTNER

PORTAL

SALES

TRAININGS

PRODUCT

CONTENT

TECHNICAL

TRAININGS

COMPETITIVE

DIFFERENCE

MARKETING

CONTENT

AND IT SHOULD BE FUN

THANK YOU!Vladimir Zapolyansky

Global Head of SMB Marketing

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