Kas sinclair's digital portfolio 2012
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Transcript of Kas sinclair's digital portfolio 2012
Caribbean Savouries Work Delivered: Rebrand – Packaging – Design – Consultancy – Web Development
Brief: • Create a premium line for the brand
• Create a website that will better represent the
brand, drive sales and increase brand awareness
Solution: • Created a Caribbean Savouries Finest line suited
for premium grocers, yet sustained brand
consistency through colours and logo
• Developed a website, utilising social media sites
to create an online community, interest and brand
experience that would increase product demand
Result: • Successfully acquired 3 new buyers
• Official rebrand, website, marketing campaign and
food club to be launched inline with London
Olympics 2012
Digital Marketing:
Caribbean Savouries Website Development Subscribers, views, visits, followers, Purchases, Conversion, Revenue, Mentions, Direct Interaction, ROI
Brief: • Update and maintain website
• Increase online presence and target market
awareness of OH TV, Sky channel 199
• Support channel’s promotion of key programmes
and messages
Solution: • Used online marketing platforms to increase
brand awareness and communicate with channels
target market
• Used social media networks to support print
advertising promotion of key programmes
Result: • Social Media was key in OH TV (client) being
credited by the media industry in winning 16
different awards
• Reached website 9.2 million hits in 4 months
Online Marketing:
OH TV, Sky Channel 199 Work Delivered: Viral Marketing – Design – SNS & Website Management – E-Marketing
Brief: • Update and maintain website
• Increase online presence and target market
awareness of OH TV, Sky channel 199
• Support channel’s promotion of key programmes
and messages
Solution: • Used online marketing platforms to increase
brand awareness and communicate with channels
target market
• Used social media networks to support print
advertising promotion of key programmes
Result: • Social Media was key in OH TV (client) being
credited by the media industry in winning 16
different awards
• Reached website 9.2 million hits in 4 months
Online Marketing:
Massage Remedies Work Delivered: Design – Website Development – Online Marketing
Brief: • Re-launch nationwide outlets for Grace Kennedy
Money Services (GKMS) UK to enable them to
offer money remittances services via existing
Western Union outlets
• Redesign each outlet with new branding, point of
sale and print advertising material
Solution: • Managed systems of signage design and pricing;
then coordinated rebrand for all retail lets
• Oversaw all design met brand guidelines
• Developed a system of production control, site
visits, signage manufacture and installation
reporting regularly to GKMS and Western Union
Result: • GKMS were able to concentrate on attracting new
agencies across the UK, without employing
expensive resources to manage the design and
installation process
• Over 30 outlets nationwide rebranded and
provided with print advertising point of sale
Project Management:
Grace Kennedy (in association with Western Union) Work Delivered: Account Management – Management of all design & print – Client liaison
Steelcase Solutions Work Delivered: Account Management – Brand development – Print
Brief: Steelcase Solutions felt they had dated branding,
submerged in the parent company’s identity
• To differentiate the subsidiary company from the
parent company
• Create new brand ID that could be rolled out
across all marketing platforms
Solution: • Managed design team and client demands to
create a brand that reflected the ‘modernity’ of
the client yet still reflected parent company’s ID
• Coordinated design team and external suppliers
to extend branding to client’s corporate ID,
marketing material, showrooms and vehicle fleet
Result: • 2 new clients at the brand launch and open
evening of the new Birmingham branch
• United brand resulted in greater synergy
between the 4 associate companies
• Won a new contract to design further marketing
material
Rebrand:
Mi Tiempo Work Delivered: Marketing Consultancy – Brand development – Website development
Brief: • Develop brand ID that represents (a) the
traditional elements of business consultancy, yet
(b) the Spanish retreat and ‘free’ client approach
• Develop marketing material and a portfolio
website that communicates company’s service
Solution: • Wrote design brief for external creative teams
• Managed the creative and print processes to
meet client’s specifications
• Worked oversees with photographer to capture
the brand essence and used video testimonials to
reinforce client’s service offerings
Result: • Brochure, video presentation and website
designed was used to increase clientele by 200%
in 3 months post website and marketing launch
• Retained client to deliver a marketing strategy
and online marketing campaign
Brand Launch:
Lambeth Council Work Delivered: Account Management – Campaign management – Photo shoots – Media planning
Brief: Targeting 13 – 19 year olds in Lambeth:
• Create images which reflected campaign
messages and involved Lambeth’s young people
• Increase awareness of teenage pregnancy, sexual health and take up of young peoples’ sexual
health services and contraceptive advice
Solution: • Created design brief from client’s campaign
messages and managed internal creative teams
and external suppliers to campaign deadlines
• Coordinated effective media placement for
adshel, poster and leaflet drop in services centres
and organisations used by youth
Result: • Successful design and print coordination of 3
year advertising campaign lead to S@G winning
contract to design further marketing material
• 93% of respondents thought design material
identified with target market and accurately
conveyed campaign message
Promotional Campaign:
Hype Coiffure (award winning hair salon) Work Delivered: Account Coordination – Brand development – Design – Print advertising
Brief: Award winning salon group Hype Coiffure required
well designed and vibrant marketing material
designed to:
• Increase brand awareness and promote specific
services
• Entice existing customers to recommend friends
Solution: • Created seasonally themed marketing material to
support marketing activities
• Used client’s award winning imagery was a focal
point for all design
• Directed design team to create designs for web,
magazines ads. and printed marketing material
Result: • Subsequent success of design lead to a 11%
increase in customers
• Elevated the brand and services profile
• Brand consistency across marketing platforms
• Year contract was extended to 3 year contract
due to satisfaction with quality design
Marketing Campaign:
Actress – Zaraah Abrahams (Waterloo Road and Coronation Street) Work Delivered: Account Management – Brand development – Photo shoot – SNM marketing – Website
Brief: • Previous misrepresentation of the actresses
brand lead to negative associations
• As Creative Director I was asked to develop a
multifaceted brand ID that could be used as the
face for campaigns, fashion brands and in acting
• Use online platforms to communicate the brand
Solution: • Creative Direction on photo shoot that capture 8
different looks and styles
• Portfolio website and associated SNS synergised
with common branding and imagery
• Coordinated events headlined by Zaraah. Worked
with PR agency to maximise press coverage
Result: • 1,119 twitter followers, 759 facebook friends,
1690 website hits in 2 weeks of campaign launch
• Summer press coverage in 4 lifestyle magazines,
3 local press and 2 tabloids
• I was commissioned to redo website in 2011
following actresses television success
Rebranding: