Karim Sabbagh Ali Alashrafy - Al Ashrafy Group – Health...
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www.alashrafy.com 40 01 Karim Sabbagh Ali Alashrafy 4 decades of success
Transcript of Karim Sabbagh Ali Alashrafy - Al Ashrafy Group – Health...
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Karim Sabbagh
Ali Alashrafy
4 d e c a d e s o f s u c c e s s
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2013
1978
Our Vision
Leading the furniture manufacturing and interior design
industries by pursuing utmost quality standards, innovative
design, clients trust & transparency, and being responsible
towards employees, society and environment.
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Our Mission
The success of Picasso factory is mainly driven by combining
partners’ managerial, artistic and industrial experiences
with recent technologies, and by exploiting the art of handcraft,
and as advanced ERP computer system integrated with
design software (CNC & CAD-CAM). Our goal is to provide
high quality products, unique designs, at competitive price
and in a timely manner.
ERPCNCCADCAM
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1972 1978 201380,000
201335
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Picasso History
Picasso, the Spanish Turkish company, started in 1972 in
Valencia Spain. Engineer Abdulkarim Sabbagh started in
interior design, with an astute vision centered on integrating
advanced European technology and artistic hand crafting.
To reinforce this relation Sabbagh headed to Aleppo in Syria
which is the stronghold of art and hand craftsmanship,
where he established in 1978 the largest factory in the
region till it reached 80,000 m2 in 2013 which shifted the
interior design & decoration to new level focusing on three
axis; innovative design, handcrafting, and advanced
production technology.
In 2013 Sabbagh’s son Karim formed a strategic alliance
with Ali Al Ashrafy a businessman, founder of Al Ashrafy
contracting & interior design, and the CEO of Taiba Jewellery
factories around the world, who is extensively experienced
in jewellery design and manufacturing for more than 35 years.
The two partners with their long artistic, manufacturing and
trading experiences and their passion of quality and common
belief of social and environmental responsibility, have
established Picasso company in Turkey with the supervision
of the parent corporation in Spain.
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Our Experience
Within four decades of consistent development in both
technical and managerial aspects we have established
exceptional factory with various production lines operated
via specialized technologies.
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Our Products
Hotels & Hospitality Furniture
Shops Furniture
Insulated Wood Windows
Curtain Walls
Wooden Doors
Wardrobes
Classic & Contemporary Kitchens
Interior & Exterior Wood & Décor Works
Home Furniture
Classic Sitting Rooms
Modern Sitting Rooms
Accessories
Office Furniture
Wooden Partitions
Parquet
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IFC120
UV
Hotels & Hospitality Furniture
Picasso dedicates a specialized team of experienced
engineers to work with consultants, in addition to a
professional group specialized in hotels and hospitality
furniture. Moreover, Picasso is IFC certified from United
Kingdom in fire resisting doors up to 120 minutes, which
considered a scarce competitive edge, likewise acrylic fire
resistant painting and U.V drying mechanism.
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Shops Furniture
Picasso, following its successful experiences, became
known for its capability to deliver all requirements of chain
stores in required speed, quality and mastery.
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Insulated Wood Windows
Picasso produces windows from wood, wood & aluminum
and wood & copper in compliance with international
standards and specifications, and tested in industry-specific
laboratories for insulation and tight closure.
Besides quality, Picasso pays close attention to artistic
touches that add classiness and luxury, additionally, Picasso
windows ensure natural, warm, and relaxing atmosphere,
in contrary to metallic windows which reflect heat and cold.
Curtain Walls
- Natural wood curtain walls in classic or contemporary
styles, with the options of affixing upper or lower lighting.
- Environment friendly curtain walls that achieve high
insulation, natural light and energy saving.
- With a special added value of Picasso’s competency of
carving and engraving wood from inside and outside as per
the desired customization.
CLIMA CLIMATAL CLIMA/3G CLIMATEC
CLIMA SYSTEMS
TERMA SYSTEMS
TERMA TERMATAL TERMATAL/3G TERMATECH
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IFC 306090120
Wooden Doors
Picasso has developed special lines for custom-made doors
production.
Anti-robbery doors with steel structure and wood cladding.
Fire resistant doors backed by IFC British certification
(30-60-90-120 minutes).
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PVC
Commercial DoorsPVC and Veneer
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Wardrobes
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Classic & Contemporary Kitchens
The ability to execute high quality tailor-made Kitchens
with international specifications, is what distinguish
Picasso.
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Interior and exterior wood anddécor works
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Home FurnitureClassic sitting rooms
A wide collection of genuine classic and ancient European
designs, with a fine touch of our craftsmen well-known in
engraving wood and attention to international industry
standards for healthy and safe use.
Modern sitting rooms
Contemporary designs based on perfection, comfort and
luxury with variety of specification of genuine leather or
textile.
Accessories
Accessories of vitrines, tables, and mirrors are essential to
complement and prettify home and office furniture. Thus,
at Picasso we specialized in producing a wide collection of
both classic and contemporary styles. This collection also
includes valuable and rare masterpieces that exist only in
renowned palaces and museums.
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Office Furniture
Our extensive experience and technical capabilities have
put us on the top of office furniture producers. We are
characterized by adding an artistic, creative and exclusive
touch. Furthermore, we are capable of providing
comprehensive range of office furniture from doors to
windows, walls and ceilings.
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Wooden Partitions
Picasso provides wood and glass partition that suits tailored home and office furniture. Picasso’s advantage is flexible and fast fitting & modification, with a system free of holes in both walls and floors.
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Parquet
Picasso offers a variety of parquet that satisfy all needs, including parquet floors treated by natural oils and enhanced protection from scratches, color changes and water. Picasso is famed for quality hand refining and polishing which enhance the layout brilliance of natural wood, and adds a warm and serenity to rooms and offices.
