Kareo GDRoadshow Presentation: Leadership Enforces Culture

KAREO | CONFIDENTIAL

Leadership Enforces Culture:

Where Feedback is Met with Change

KAREO | CONFIDENTIAL PAGE 2 KAREO | CONFIDENTIAL

4 Goals for Today

Results

Best practices & Lessons Learned

Share action plan

Why Kareo wanted to increase Glassdoor

Reviews


My Background

• Fast growing Orange County Start up

• Hired, on-boarded, and trained 110 people in 8 months

• Found my passion Start in Recruiting

• Agency

• Corporate

• Professional Services

Over 10 Years of Recruiting Experience

• Go Waves!

Bachelors of Science in Business

Management From Pepperdine


Current Role at Kareo

Responsible for Recruiting and Employment Brand

Strategy

Currently manage a North American Recruiting Team

of Seven

Still Carry a Requisition load


About Kareo

Founded: 2004

Mission: To help small practice physicians succeed

Revenue model: Monthly subscription SaaS + RCM Services

Product suite: Practice Management & Electronic Health Records

Growth

•2013: two US based locations, 150 employees

•2015: 4 US based locations, 550 employees

Award winning


Why Did We Ask Our Employees to Engage with

Glassdoor?

Over a 2 year period, Kareo had 9 reviews and a 4.7

out of 5 Star Rating

Candidates were skeptical because

of Kareo’s high rating

Mission: increase the sample size


Action Plan / Communication Strategy

Handling employee push back Participation is 100% optional. It’s OK to not

provide Kareo a review on Glassdoor.A place to voice grievances / encourage

constructive criticism

More reviews would help Add validity to Kareo’s high

ranking Attract candidates who truly

care about work cultureShare the true Pros & Cons of

working at Kareo

Prepared talking points around benefits and possible push back

Explained the importance of Glassdoor Number one site candidates go to research

companiesGlassdoor was just too important to not

include in our Employment Branding Strategy

Met with executives & anyone who managed people


Implementation / Execution

• Schedule 30 minute meetings with Managers, Directors, Executives

• Provide end goals and benefits

• Ask for a commitment

Communicate

• Track weekly increase in reviews by department

• Share weekly progress with executive teamMonitor

• Ask how the rollout went, team-by-team Follow up

• Once campaign ended, send out a companywide email thanking everyone for their contributions

Praise


Messaging to Leadership

• By authoring a review that spoke to their true feelings about working at Kareo; the good and bad

Lead By Example

• Reviews would be read by our executive team and last forever

Provide Executive Team Honest Viewpoints

• Teach desired behavior

Share Your Review, When Asking Other Team

Members to Review Kareo on Glassdoor


Campaign Results

• Actual results

• 543% increase to 58 Glassdoor reviews

• 32% employee participation rate

Increase Glassdoor Reviews from 9 to 58 in 3 Months

• Actual Results

• Start of campaign: 3.8

• End of campaign: 4.5

Tracked Before &

After Glassdoor

Star Ranking


Best Practices

During the roll-out get excited about the campaign!

Promote honest reviews which provide Pros and Cons

Stress campaign participation is 100% optional

Ask new hires, rate their interview experience on Glassdoor, and within 6-12 months, provide a review of the company

Ask executives to respond to reviews

• Our CEO actively responds to reviews

• The reviews he responds to on average receive 1,800 more views than reviews with no CEO response


Lessons Learned

Have a response strategy in place, before kicking off

the campaign

Engage HR and change

management functions within your company

Be ready for the good, bad, and

ugly

Take action on the negative feedback

immediately

Treat Glassdoor reviews like a

suggestion box

Follow your company

Glassdoor page to be kept abreast of

new reviews


Effects Work Culture & Recruitment?

Provides current employees a great sense of pride

2 hires per month from Glassdoor since being listed on The 50 Best Companies List

Exposes strengths and areas of improvement

Company profile views skyrocket!


Game Changing Visibility

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8828

5059

8736

22279

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Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15

Kareo Profile Page ViewsJan 2014 - 2015


Questions?

Kareo GDRoadshow Presentation: Leadership Enforces Culture

Recruiting & HR

Transcript of Kareo GDRoadshow Presentation: Leadership Enforces Culture