Kantar media audience ppt sep 2nd 2013
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Transcript of Kantar media audience ppt sep 2nd 2013
![Page 1: Kantar media audience ppt sep 2nd 2013](https://reader033.fdocuments.net/reader033/viewer/2022061223/54c442d54a795976618b45b2/html5/thumbnails/1.jpg)
My marketing firm wish to track consumer's
exposure to radio and television
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Well, indeed it is, with Portable people meter or
PPM
Is that possible?
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But how does PPM measure my audience?
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It is no less than a magic
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PPM uses audio encoding meter to identify station and measure audiences to offer consumer insight for cable TV and broadcast
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PPM does not need to be attached to a radio receiver hence the audiences can be measured
electronically
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PPM track digital and analog broadcast whether carried on the air, internet or by satellite and measure who is listening to
what over which means of distribution
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PPM conducts direct measurement of cable, TV and radio from single panel of consumers to get an insight about how media can fit the consumer’s lifestyle
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The meter is carried and worn by the survey participants with the green light on and listening is automatically registered
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PPM’s components are easy to install and the equipment can be shipped easily to the survey
household
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Ideas shared by
Kantar Media Audience
Kantar media house, Westgate, London W5 1UA
Telephone:+44(0)20 8967 0007