Phil SingletonKansas City Website Design, OwnerEstablished 2006Over 100 websitesOver 30 current SEO clientswww.kansas-city-website-design.com

Kansas City SEO | Web Design Clients ABC Seamless Siding Bob Hamilton Plumbing Builders Overhead Door Mid America Coach Unique Epoxy Designs Briggs Turf Farm Brogans Home Painting Lightning Landscape Highland Park Builders Arrow Foundation Repair

Statistics

97% of Consumers use the Internet to search for local products and service

Organic SEO = 85% of Google searches Only 15% of Google searchers click pay-per-click

advertisements (aka PPC / Adwords)– Yet, Google is a $260B company, 4-5x bigger than Facebook

Social Media: great for demand creation, important for SEO Organic SEO: great for capturing existing demand

– Google & Review sites drive purchase decisions– First page rankers are perceived as market leaders– http://www.kansas-city-website-design.com/seo/

Pay-Per-Click

KC Roofing Search DataKeyword Competition Monthly Searcheskansas city roofing 0.86 6600

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roofing companies in kansas city 0.86 1600kansas city roofing companies roofing companies kansas city

roofing contractors kansas city 0.86 1300roofing contractors in kansas city kansas city roofing contractors

kansas city roofing company 0.87 1000roofing company kansas city roofing kansas city mo

roofing contractor kansas city 0.85 880kansas city roofers 0.9 720

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overland park roofing 0.92 590olathe roofing 0.81 590lees summit roofing 0.79 590roofing overland park 0.92 590commercial roofing kansas city 0.99 260

kansas city commercial roofing roofing supply kansas city 0.69 170roofing supplies kansas city 0.78 140overland park roofers 0.97 110metal roofing kansas city 0.97 110olathe roofers 0.92 73

Organic SEO

ON Page SEO (your website)SEO friendly codingSEO friendly layoutEnough textOptimized textPage to page linkingSocial media integration (twitter feed, facebook feed, links)Blog with frequent blog postsVideosAvoid over-optimization

Organic SEOOFF Page SEO – Backlinks

Reciprocal Links High Quality Local Directories (about 100 or so) Review sites Forum posts Organizations Social media

Likes, pins and pluses Links from social media pages

Content distribution Micro sites & mini sites Press Releases Article Submissions Guest Blogging

Quality and relevance vs Quantity

Review Sites

Social Media – Must Haves Facebook

– FB page likes are not the same as FB website likes– Important ranking factor for SEO– Generates referrals, word-of-mouth advertising– Pattern: hear about it on FB, check Google & reviews

Google Plus– May be most important in terms of SEO– Shift from Google Places to G+ page– Center of Google review strategy

Twitter– Better for SEO– Can be good for specials and promotional offers

Pinterest– Good for SEO

LinkedIN– Good for SEO

YouTube– Really good for SEO– YT is the worlds 2nd largest search engine

Great Tools & Sites Google

– Webmaster Tools; Google Analytics; Adwords Crowdspring.com & 99designs.com

– Logos, graphics, web design (not coding) eReleases.com

– National press release, generates backlinks HostGator.com

– $5/mo hosting, SEO friendly, excellent support, 100% wind powered

WordPress– Free open source content management system

SucuriLive.com – $89/yr web security, worth every penny

SEO Outsourcing? Tips: DIY SEO: can do in house. Time consuming and gets more

complex every year Avoid national, offshore or remote freelancers Hire Local Avoid SEO guarantees Never fall for free hosting or domains Check company rankings Check client’s rankings Confirm no bait and switch Focus on results shopping Most sites need a new design or re-design

Negotiate “no down payment” SEO should be monthly (no contracts)

Should always be cancelable at any time

www.kansas-city-website-design.com

913-674-0322