Uji Kompetensi Dasar 3 Manajemen Bisnis Internasional Kamis, 7 Mei 2015

•History & Vision-Mission We believe that our love and passion for what we do, makes a difference in our products. We use carefully selected ingredients to make our tasty seaweed snacks, which is why Tao Kae Noi is the largest seaweed manufacturer in Thailand, with more than 70% of the market share. It is our goal to continue to create new products for the world market.

Vision Tao Kae Noi is committed to developing high-quality products for the global market. Mission •Produce nutritious products for consumers •Manufacture products that meet consumer needs •Develop innovative products using modern production technologies •Build brand awareness to create consumer interest •Treat employees, suppliers and consumers like family

•Tahun 2010

•Karyawan sekitar 2500

•Tersebar di 6000 cabang 7-Eleven

•Ekspor ke 27 negara

•Memiliki kompleks perkebunan rumput laut di Korea Selatan

•Pendapatan sebesar 1.500 juta baht (450 milyar rupiah)

•Aittipat Peeradechapan saat itu berusia 26 tahun

Aittipat Peeradechapan

Aittipat Peeradechapan

1. Sebutkan dan jelaskan kunci kesuksesan TaoKaeNoi sebagai perusahaan multinasional jika dipandang dari analisa Fred Luthans & Jonathan P. Doh!

2. Berdasarkan film yang anda saksikan, gambarkan dan berikan analisa tantangan lintas budaya yang dihadapi oleh Top Ittipat dalam menjalankan bisnisnya!

3. Telitilah strategi masuk TaoKaeNoi dalam operasi bisnis internasionalnya di suatu negara, gambarkan dan kemudian analisa mengapa strategi tersebut yang dipilih!

•Soal UKD 3 MBI