OFFICE OF THE EXCISE COMMISSIONER JAMMU AND KASHMIR EXCISE AND TAXATION COMPLEX,

RAIL HEAD, JAMMU

Fixation of Maximum Retail Price of Imported IMFL & Beer brands and Local IMFL brands meant for Sale in Civil Market in Jammu &

Kashmir only for the year 2021-22.

Subject:

Reference: 1. Notification S.O. 114 dated 31-03-2021 2. Deputy Excise Commissioner, (Accounts), Jammu's letter No.

DECAJ/Exc/ACCT/210-216 dated 28-07-2021.

ORDER No.: 132 -EC OF 2021

DATED:29 -07 2021

In exercise of the powers conferred under Rule 38, sub rule 31 clause (b) sub clause (iv) of the J&K Liquor License and Sale Rules, 1984, read with S.O. 114 dated 31-03-2021 and recommendation of the Committee constituted vide Order No.

37-EC of 2020 dated 06-06-2020, the ex-JKEL-1A price, ex-JKEL-1 price and Maximum

Retail Price of Imported Deluxe/Super Deluxe Brands as per Annexure-"A-16", ex

JKEL-1A price, ex-JKEL-1 price and Maximum Retail Price Imported Beer Brand as per

Annexure-"A-17" and ex-manufacturer price, ex-wholesale price and Maximum Retail

Price of Local Medium/Premium IMFL brands as per Annexure-"A-18 to this order hereby approved for the year 2021-22. The brands shall not be sold above the fixed

rate.

Kal Sho (Rahul Sharma), KAS9 Excise Commissione,

Wammu & Kashmir

Encl.: Annexure-"A-16", "A-17" & "A-18" No.: EC/Exc/MRP/2021-22/ 439-59P Dated:9-07-2021 Copy to the:

Financial Commissioner, Finance Department, Civil Secretariat, Jammu 2. Deputy Excise Commissioner, (Accounts), Jammu. 1.

Deputy Excise Commissioner, (Executive), Jammu/Kashmir.

4. 3.

Principal Training Institute Nagrota. Deputy Excise Commissioner, (Distilleries), Jammu. 5.

6. Excise and Taxation Officer, City Excise Range (North/South) Jammu, Excise 6.

Range Udhampur-Reasi, Doda-Kishtwar-Ramban, Kathua, Samba, Rajouri- Poonch, Baramulla-Kupwara-Bandipora, Srinagar-Budgam-Ganderbal, Anantnag-Pulwama-Shopian-Kulgam.

-I Page 1 of 2 1-

Programmer, Incharge website www.jkexicse.nic.in All retailers namely JKEL-2, JKEL-3, JKEL-3A, JKEL-4, JKEL-4C, JKEL-7, 8.

JKEL-7B. All wholesalers namely JKEL-1, JKEL-1A.

10. All Manufacturers namely JKEL-6, B-1, D-2. 11. Order file/concerned file.

9

Page 2 of 2

ORDER NO. 132 EC OF 2021 DATED: 29-8-92)| ANNEXURE "A-16"

MRP OF IMPORTED DELUXE/SUPER DELUXE BRANDS FOR SALE IN CIVIL MARKET FOR THE YEAR 2021-22 Differential Amount, on

EX-JKEL-1A Price Per Case Ex-JKEL-1 Price Per Case In Maximum Retail Price Per

Rupees account of rounding-off/Fixation of MRP,

Recoverable as rounding

TOTAL NUMBER OF BRANDS 06 Unit for 2021-22 (Inclusive

of all Taxes) In Rupees

Fee

Sr. Distillery/Bottling Plant Brand NameNo.

M/s United Spirits Limited, Unit Black Dog Triple Gold Reserve Blended I1, Parmori, District Nasik, Maharashtra.

75 14665 14662 15255 15432 14495 Scotch Whisky 2035 1030 515 0.27 1.28 1.76

Mis United Spirits Limited, UntBlack Dog Centenary Black Reserved I1, Parmori, District Nasik, Maharashtra. Aged &Rare Blended Scotch Whisky 75 10594 10607 10607 11198 11211 11204 1515 760 380 0.93 2.12 2.06

United Spirits Limited, Lessee of M/s Konkan Agro Marine Black&White Blended Scotch Whisky India Pvt. Limited, Babargaon, Aurangabad, Maharashtra.

75 9215 0 9764 0 1330 0 0.00 0.00 0.00

United Spirits Limited, Lessee ofM/s Konkan Agro MarineVat 69 Blended Scotch Whisky *India Pvt. Limited, Babargaon, Aurangabad, Maharashtra.

75 8340 8740 8937 8854 9270 9467 1215 635 325 1.73 1.67 2.79

United Spirits Limited, Lessee of M/s Konkan Agro Marine Smirnoff Triple Distilled Vodka India Pvt. Limited, Babargaon,Aurangabad, Maharashtra.

578 75 5335 5510 5407 5910 5796 815 420 205 2.90 2.27 0.56

M/s United Spirits Limited, Clo M/s Chandigarh Distüllers&

Bottlers Limited, Banur, Signature Rare Aged Whisky 75 5734 5819 5929 6143 6232 6339 865 440 225 0.00 1.62 3.14

Punjab.

2 G 44

ORDER No. 132 EC OF 2021 DATED: a9~ 09r 2«2) ANNEXURE-"A-17"

MRP OF IMPORTED BEER BRANDS FOR SALE IN CIVIL MARKET FOR THE YEAR 2021-22 Ex-JKEL-1APrice Per MRP Per Unit (2021-22)Dferential Amoumt on Acount Ex-Wholesale (JKEL-1)

Price Per Case TOTAL NUMBER OF BRANDS 01

Inclusive of all Taxes unding-off/Fixation of MRP, Recoverable as rounding Fee

Case

Sr. Name of Breweries Brand Name O.

8 984 0 o 01122 o o

1565 0 0 0

Carlsberg India Pvt. Limited Himachal Tuborg Strong Beer 1700 o 326 o 0135 o o

Glass Pradesh

Tuborg Strong Beer Tin 8 1780 0 3.29 0

Page 1 of 1

ORDER NO. 132 OF 2021 DATED: 24- 69-2021 ANNEXURE-"A-18

MRP OFLOCAL MEDIUM/PREMIUMIMFL BRANDS FOR SALE IN CIVIL MARKET FOR THE YEAR 2021-22 Differential Amount,on

account of rounding- off/Fixation of MRP,

MRP/Unit (2021 Ex-Wholesale (JKE 22) Inclusive of al 1) Price Per Case

TOTAL NUMBER OF BRANDs 05 Ex-Manufacturer Price Per Case

Taxes Recoverable as rounding fee

Sr. Distillery/Bottling Plant Brand Name No.

Spark Green Apple Premium Grain Vodka 65 1485 1490 1520 3456 3461 3416 525 265 130 .48 4.42 1.93

Trikuta Bottlers, IGC, SIDCO, 1025 1030 1130| 3221 490 250 125 0.00 4.50 2.44

1Samba, for M/s Saraya DistillerySpark Premium Grain Vodka

(A unit of Saraya Industries Ltd., New Delhi).

75 3226 3244

Paan Banarasi Liqueur 75 1025 1030 1130 3221 3226 3244 490 250 125 0.00 4.50 2.44

Sailor Fine Whisky 835 3023 3005 465 235 115 0.82 2.53 0.12 75 829 3017

Trikuta Bottlers, IGC, sIDCO, Samba, for M/s Rock & StormCommander n Chief Caribean Gold Xxxx

Distilleries Pvt. Ltd., Punjab.

75 1180 1190 1300 3382 3393 3421 515 260 130 3.97 3.79 1.76

Rum