Kaj Mook Director NS OV-fiets OV-fiets Public Transport Bike in the Netherlands.

OV-fiets

Kaj Mook

Director NS OV-fiets

OV-fietsPublic Transport Bike in the Netherlands

OV-fiets

OV-fiets, a bike for everyone

OV-fiets

• What is it?

• Target group

• Door to door transport

• Exploitation by Dutch Railways

• Goals

• Results

OV-fiets


What is OV-fiets?

• Public Transport Rental Bicycle

• Self Service bike rental system

• Fast & easy; no downpayment

• Supplement to public transport

• Door-to-door public transport

• Web based technology

OV-fiets


Film Parade

OV-fiets


Bicycle in the Dutch transportchain

• 7% of all traveled distance

• 8% of all distance is traveled by train

• 40% traincommuters by bike to the station

• Only 10% proceed by bike

• OV-fiets fills this gap!

OV-fiets


OV-fiets


How does it work?

• Identification only once at subscription

• Subscription fee is € 9,50 a year

• Distribution at the station’s cycle storage

• Automatic bikedispensers

• Hiring costs € 2,85 a day

• Monthly payment by direct debit

OV-fiets


Amsterdam Central Station

OV-fiets


The Hague

OV-fiets


Door to door transport

• Potential marketshare:20% of all trainpassengers

• Frequent users: commuters, business and leisure

• Less environmental effects / parking problems

• Possible modal shift car – train/bike

• Dutch familiar with bicycles

OV-fiets


Film Turks Fruit

OV-fiets


Exploitation by Dutch Railways

• Marketing

• Turning OV-fiets into a real and break-even

business

• Synergy with other products of NS

OV-fiets


OV-fiets


Goals

• A bike for everyone: 200 locations

• Low cost, high availability

• Keep customer satisfaction high

• 1 million rentals in 2011

OV-fiets


Results 2008

0

5000

10000

15000

20000

25000

30000

35000

40000

Jan Feb Mar Apr

Realisation 2008

Plan 2008

Realisation 2007

OV-fiets


New Locations

0

500

1000

1500

2000

2500

Jan Feb Mar Apr

Num

ber

of r

enta

ls

OV-fiets


Film OV-fiets woman

Kaj Mook Director NS OV-fiets OV-fiets Public Transport Bike in the Netherlands.

Documents

Transcript of Kaj Mook Director NS OV-fiets OV-fiets Public Transport Bike in the Netherlands.