KAHRAMANMARAŞ METAL KITCHENWARE

CLUSTER PILOT ACTIVITIES

5 June 2013 Ankara

Number of total firms 200

Number of Workers around 6,000

Number of Production Unit daily 100.000 pcs

Capacity Utilization 40-50%

Export 205 Million USA

Residential All over Turkey

Scale SME

AN OVERWİEV OF TURKISH METAL COOKWARE SECTOR

AN OVERWİEV OF KAHRAMANMARAS METAL COOKWARE SECTOR

Number of total firms 110

Number of Workers araund 3,500

Number of Production Unit daily 60,000 pcs

Capacity Utilization %40-50

Export 56,8 Million USD

Residential Around industrial area

Scale SME

PILOT ACTION

Within Kahramanmaras Chamber of Commerce and Industry, coordination of CIS and participation of

prominent companies

TO SET UP

‘TRADE AND EXPORT PROMOTION CENTRE (TEPC) of Metal Kitchanware

Sector’’

REASON FOR CHOOSING PİLOT ACTIONKahramanmaraş metal kitchenware production meet %65 to %70 of Turkey’s production. Maras firms conduct %27,7 of 205 millon USD export

value. Most people, even in Maras, are are unaware that

this sector has such a strong potential. Maras firms are insufficient to promote their products and companies Although they produce a lot of

goods to national brands, such as Emsan, Karaca, Shaffer, who advertises on TV every evening. ‘’ EL YAPAR EL’ALEM ÖVÜNÜR’’ this saying represents

exactly our situation. According to the need analysis; marketing management and promotion of the sector have been identified as the weakest

spot.

PILOT ACTION-1

To develope national and international marketing skills of metal kitchenware cluster, by giving one to one training and consulting services to the firms.

To give emphasis to the national and international promotion and branding through TEPC (trade export promotion center). As in the case of Germany-Solingen to make Kahramanmaras the base of Turkey’s leading kitchenware city.

ACTİVİTİES OF PILOT ACTION-1

To increase the number of potential customers by creating necessary networks through national and international platforms. As a result of this increase the amount of sales in cluster companies.

To do advertising and promotional activities together by using promotional materials (web site, posters, brochures, CDs, catalogs) to turn negative perception of Kahramanmaraş to positive in the industry.

To increase effectiveness and to ensure max. Benefits from national and international fairs by giving training and coaching in company basis, before-during and after fair.

CATALOG

BROCHURE

PILOT ACTION-2

To sertificate product development and standardization of the products.

To accredite USKIM (University - Industry - Public Institutions Cooperation Centre) laboratory that is in local university, according to 17025. make it to the service of metal kitchenware industry.

ACTIVITIES OF PILOT ACTION-2

To improve quality and standarts. To increase the added value of produced products. İn order to take a step towards branding. To start working TSI and ISO certification at each firm level in cluster.

To make USKIM as accreditad lab. To facilitate product testing here. To speed up the process of approval on Certificate Of Comformity which is requested by international buyers.

To bring an expert to support USKIM personal for implementation of accreditation process and necessary testing.

To ensure KMTSO and cluster companies participate & dedicate to get missing material and equipment for USKIM lab.