Kafui A. Prebbie Using Technology To Build Globally Competitive Business, What Women Can...
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an Effusion Motivate initiative [email protected] http://www.effusionmotivate.blogspot.com Coming Up: WOMAN 2.1 SUMMIT 2010 Sept, 2010 Kafui A. Prebbie [email protected]
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As technology shrinks the world into a small village, what are the technological tools that enhance and advance business growth? How can women use the internet, the WWW, blogs and social network sites like Facebook, LinkedIn, Ning and others to build enduring global business and resourceful partnerships that transforms?
Transcript of Kafui A. Prebbie Using Technology To Build Globally Competitive Business, What Women Can...
an Effusion Motivate initiative
[email protected]://www.effusionmotivate.blogspot.com
Coming Up:
WOMAN 2.1 SUMMIT 2010Sept, 2010
Kafui A. [email protected]
Using Technology To Build Globally Competitive Business,
What Women Can Do
Kafui A. [email protected]
ICT Department | Country Director
University of Education, Winneba | oneVillage Foundation-Ghana
AN OBSERVATION
In rural areas women have ownership of property, businesses – though small,
etc.
BUT
1. there is lack of women in IT sectors
2. there is lack of IT knowledge for Integration into Business Ethics
OBSERVATION…
In an astonishing statement, Todd Stottlemyer, chairman and chief
executive of the National Federation of Independent Business (NFIB) mentioned,
"Small businesses owners are adamant: Don't ask us to send our tax dollars to Detroit to pay for their mistakes without significant restructuring and effective independent
oversight."
GLOBALIZATION
• Globalization has fundamentally changed the game of business
• Strategic frameworks developed for purely domestic business necessarily fall short in the international business context
• Managers – including women entrepreneurs & leaders require new approaches to understand and cope with these far-reaching changes
GLOBAL FRAMEWORK
CONVINIENCE is the new definition of SPEED
SPEED is the vehicle for SUCCESS
SUCCESS is the justification of EXISTENCE
REMEMBER
In the current intense competition of global markets and global sourcing, only a network
of electronically-linked cooperative firms with a consumer-focused supply chain (called a value chain) will out-compete stand-alone
firms
Situation
Human Need
Unemployment
Skills Deficit
Poverty
Institutions
Local Govt.
Schools
Businesses
Development Actors
Plan
Strategize
Specific niche
Systems
Billing
Implement
Use Sectors
Follow Up
Monitor
Reward
Why? Who? What? How?
Funding
Grants
Government initiatives
Service Charges
Venture Capitals
With what?
OPPORTUNITIES
THE PREPOSITION
• Today’s global landscape is fiercely competitive; it is critical to stay several steps ahead of the trends, markets and technologies that ensure success.
• Learn to think globally and act locally in order to succeed
• Adopt Global Competitive Strategy – adopt a unique set of strategic tools for international business
International(Inveneo Inc)
National - British Council
Local – Immediate Environment(Winneba Open Digital Village)
BusinessIdeology &
Strategy
Horizontal integrationV
erti
cal
alig
nm
ent
SOME TOOLS
• Invest in speed of response – traditional businesses
• invest in knowledge of targeted global markets
• invest in strategic alliances and value-chain cooperative networks eg. Inveneo, NComputing, Winrock, British Council, etc.
• Invest in creating irresistible brands – these elements create gravitational attraction
Stakeholders
networking
website
TV Appearance
INVEST MONITOR EVALUATE
newsletters
3rd party endorsement
s Trade Association
Services and Relationships
Word of Mouth
advertising
Elements Of Marketing Gravity
Commercial publishing
Position papers
referralsRadio
interviews
Horizontal Progression
• Commercial Publishing: In a professional Mag – use your brand frequently and early
• Advertising: its good if its strategic and tactical
• Radio & TV Interviews: Always prepare with 2 or 3 points you want to make
• Position Papers: Write 1 every month – at most every quarter
• Website: Easily navigable, customer focused, downloads quickly, offers a sale
Elements Of Marketing Gravity
BRANDING
• PERCEPTION IS REALITY – Advertising is geared towards to influencing and shaping reality.
• Better have fewer elements that are UNIQUE
• Don’t expect quick hits - it is not like an ambush
a CONFESSION
“Caterpillar is thriving today not because we survived globalization, but because we
embraced it. We must look at globalization and international competition as an
opportunity to make ourselves stronger and more efficient.”
Dr. James W. Owens, Chairman and CEO, Caterpillar, Inc.
ACT
My thoughts were...
Your thoughts are...
Our collaborative
strategy...THE ACTION
