Gian-Franco Salvato, September 2015,

franco.salvato@attrackting.com, Skype: GFSalvato

ENGAGE WITH YOUR CAT

BRIEF INTRODUCTIONWHAT SHOULD YOU KNOW ABOUT US

#1 #2 #3WE ARE

ABOUT TRACKING,

NOT CATS

WE ARE

ABOUT

WE ARE

A LEAN TEAM

BRIEF INTRODUCTIONWHAT SHOULD YOU KNOW ABOUT US

Headquarter in Biel/Bienne, Switzerland. Did you know that Swatch and Rolex are actually “Made in Biel/Bienne”?

Biel/Bienne may be the most famous city in the world you never heard of. It is also called Watch City, the metropolis of Swiss watchmaking.

We moved our operations to Guangzhou, China. Quality and scalability were not available to us in Switzerland at a competitive price.

The Management-Team and the Software Development are in Guangzhou, the Production is in Shenzhen.

THE KADDZ SOLUTIONUSING TECHNOLOGY TO ENGAGE WITH YOUR CAT

GSM NETWORK

(SALT M2M)

BACKEND

(AMAZON CLOUD)

APPS FOR SMARTPHONES

AND TABLETS

GPS SATELLITE

LEAN & ITERATIVE DEVELOPMENTIN 2 YEARS FROM INCORPORATION TO FINAL PRODUCT

1st 2nd 3rdPROTOTYPE PROTOTYPE PROTOTYPE

FINAL PROTOTYPE CERTIFICATION FRIENDLY USER TEST

BUSINESS MODELPOWERED BY (MOBILE) INTERNET AND SOCIAL MEDIA, KADDZ IS PURSUING

A TRADITIONAL RETAIL AND SUBSCRIPTION BASED MODEL.

43k2015.08

COLLAR SALESSALES PRICEUSD/EUR 129

• 08-14 Pre-order Shop• 04-15 KADDZ Online Shop• 10-15 3rd Party E-Commerce • 04-16 Traditional Retail

COLLAR SIM SUBSCRIPTIONRECURRING REVENUEUSD/EUR 72 (YEAR)

• Micro SIM• Activation upon initiation

COMMUNITYCRM & LEAD GENERATIONFREE OF CHARGE

• App connection• Facebook

MULTI-PLATFORM APPSCRM & LEAD GENERATIONFREE OF CHARGE

• Basic features for all • KADDZ features for users• Multi-device• iOS and Android

Overall, cats are the favored pet in 70 Million pet-owning households of Western Europe, with the exception of Spain, Portugal and Ireland. South America is strictly dog country, as is much of Asia.

LEAN APPROACHTODAY, A STARTUP CAN BRING A VIABLE HARDWARE PRODUCT TO MARKET

The past decade made it increasingly easy for anyone with a bright idea to launch an app, thanks to the emergence of support factors as varied as crowdfunding, cloud infrastructure and open-source communities.

Today, an entrepreneur can just as easily bring a viable hardware product to market. Credit is due to many of the same factors — but also to a new breed of facilities that allow people to turn their bright ideas into physical products more quickly than ever before.

Don't design hardware. That's a strange thing for a Hardware-Startup to say, but there's a lot to be said for using generic components. Our prototypes and our production hardware uses already manufactured components.

The primary goal of the first product isn’t to scale or generate revenue, it’s to learn in the market by generating qualitative & quantitative data. We use that data combined with our vision to then, in turn, make a more informed investment decision.

WHAT’S NEXTONE SIZE DOES NOT FIT ALL, IT’S NOT ONLY ABOUT CATS

THANK YOU!