KAB is a national nonprofit public education organization dedicated since 1953 to engaging...

KAB is a national nonprofit public education organization dedicated since 1953 to engaging

individuals to take greater responsibility for enhancing their local community environment.

Our programs enable volunteers to acquire the skills, tools and resources to work together to create more

environmentally friendly, beautiful communities.

Cigarette Litter Prevention Program

Program Goal:

“effectively and noticeably reduce cigarette litter

in communities around our country”

Phases of the Cigarette Litter Prevention Program: 2002 conduct cigarette litter research through publications

review and identification of best practices 2003 conduct field-testing in three U.S. cities 2004 expand field-testing research in nine U.S. cities 2005 launch Cigarette Litter Prevention Campaign

Program Development with Corporate Partner:

This program’s development was possible due to

the 50 year relationship of Keep America Beautiful Inc

and Philip Morris USA and their multi-year grant support

demonstrating our shared goals on this issue. Philip Morris USA


Keep America Beautiful’s definition of cigarette litter:

“ … all cigarettes including partially smoked cigarettes, cigarette butts, lighting materials such as matches and lighters as well as the packaging itself” which has been dropped to the ground and not in the proper receptacle.

Did you know … 18% of all litter dropped to the ground is washed into streams, rivers, lakes and the ocean by storm water runoff.

You may know … reports from the Keep America Beautiful Network of Affiliates and other stakeholders identify cigarette litter as the most littered item in our country.


A volunteer at the Keep America BeautifulGreat American Cleanup

in Puerto Rico


Cigarette Litter Prevention ProgramThe 2003 Test Campaign was a multi-dimensional approach to

cigarette litter problem:

Public Service Messages in Local Media

Placement of Ash Receptacles at “Transition Point

Distribution of Pocket Ashtrays

Cigarette Litter Scans to measure impact

Observations of Adult Smokers in test neighborhoods

Our Participating Affiliates:

Keep Bakersfield Beautiful – Bakersfield, California

Keep Cincinnati Beautiful – Cincinnati, Ohio

Keep DeKalb Beautiful – DeKalb County, Georgia

Keep Stamford Beautiful – Stamford, Connecticut

In the 2004 Research Program, Keep America Beautiful expanded the test of a multi-dimensional approach to the the cigarette litter problem:

Public Service Messages in Local Print Media

Placement of Ash Receptacles at “Transition Points”

Distribution of Pocket Ashtrays

Cigarette Litter Scans to measure impact


Communities under 50,000 population: MANDEVILLE, LOUISIANA BRISTOL, TENNESSEE BARTOW, FLORIDA

Communities 50,000 to 150,000 population: SAVANNAH, GEORGIA HILO, HAWAII LEWISVILLE, TEXAS

Communities 150,000 population and over GLENDALE, CALIFORNIA LINCOLN, NEBRASKA SARASOTA, FLORIDA



Interactive

Responsive

Informative

The Guide offers tips and downloadable resources

to support program

implementation.

Other Keep America Beautiful Programs: Waste In Place The School Recycling Guide Clean Sweep USA Graffiti Hurts

Visit our website: www.kab.org for more

information about Keep America Beautiful.


http://www.kab.org/

Carrie Gallagher Program Director

Keep America Beautiful, Inc.

1010 Washington Blvd.

Stamford, Connecticut 06901

Phone: 203.323.8987 Ext. 814

Fax: 203.325.9199

Email: [email protected]

Web: www.kab.org


http://www.kab.org/

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