ILLINOIS INSTITUTE FOR DESIGN

BECOMING A DESIGN-DRIVEN COMPANY @kaarenhanson

CONFIDENTIAL

2WHERE DESIGNERS GO TO DIE

WHERE DESIGNERS GO TO DIE 2006

DESIGN FOR DELIGHT: CREATE A DESIGN THINKING CULTURE

2007

Suzanne  Joseph   Wendy  

Joseph  

Suzanne  

Wendy  

2014  

Scott Cook, Intuit Founder  

“D4D is our #1 weapon in attaining growth. And there is no #2.”

ELEVATE DESIGN CRAFT

2010

Stephen  

Amanda  

Dorelle    

Klaus  

Stephen  

Amanda  

Dorelle    

Klaus  

DESIGN LEADERSHIP

2011

DIRECTORS FROM 2 TO 12

DESIGN STRATEGISTS

FROM 5 TO 16

Kurt

2014: TURBOTAX GREW 14%

Leah Armando  

DESIGN RATIONALE

KNOWLEDGEBUSINESS ACUMEN

TECHNICAL ACUMEN

CREATIVE ACUMEN

CUSTOMER INSPIRED

CRAFTDESIGN CRAFT

DESIGN QUALITY

DESIGN LEADERSHIP

INFLUENCETEAMS & RELATIONSHIPS

COMMUNICATION

SUCCESSFUL DESIGNER MODEL

“Design-Driven Companies Outperform S&P by 228% Over Ten Years” – HBR Blog / Design Management Institute - 2014  

WHERE DESIGNERS GO TO THRIVE

2014  

@kaarenhanson