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SWIPE & DEPLOY

[CASE STUDY]“The Launch Strategy”HOW I MADE $11,407 IN 14 DAYS SELLING

ONLINE FITNESS PROGRAMS.

www.Digitalfitnessmarketer.com

pg. 1 SPECIAL PROFIT MAKING REPORT FOR FITNESS PROS – WWW.DIGITALFITNESSACADEMY.COM

Copyright © by Janak Patel

All rights reserved. This report or any portion thereof

may not be reproduced without the express written permission of the publisher.

SPECIAL ADVANCED PROFIT MAKING REPORT FOR

PERSONAL TRAINERS

SWIPE & DEPLOY

CONFIDENTIAL CASE STUDY

“The Launch Strategy”

HOW I MADE $11,407

IN 14 DAYS WITH

ONLINE FITNESS PROGRAMS. By Janak Patel


SO, WHO IS THE AUTHOR OF THIS REPORT?

Janak Patel is the co-founder of the HealthMastery Group.

His company is the creator of dozens of digital/online

weight loss solutions sold throughout the world.

Together with his wife Nalisha, he’s been featured on the Huffington Post, Australasia’s 60 Minutes current affairs show with life hacker Tim Ferris, (Author of the 4-Hour-Work-Week ) and has appeared on the Dr Oz Show & with Dr Steven Covey

He is the founder of the Digital Fitness Academy. An intense 12-16 week online training program designed to help fitness professionals 10 X their fitness business profits and escape the traditional time-for-dollars fitness business model that keeps most trainers struggling. More information can be found at www.DigitalFitnessAcademy.com

Janak has a passion for travel & adventure, he now spends his time travelling the world with his wife and consulting with fitness professionals on how to leverage their fitness knowledge into money-making-assets online.

Janak is also the author of the book Fitness Evolution: The Personal Trainers Guide to Ultimate Profit, Success & Lifestyle in the Digital Age. For a limited time, all readers of this report can claim themselves a FREE copy of his book at his website:

http://www.DigitalFitnessMarketer.com/freebook

For more free training resources to help take your fitness business to the next level check out his website www.DigitalFitnessMarketer.com

Janak can be contacted by email at: [email protected]

Janak & Nalisha on the Dr Oz Show. Nalisha with the Late Dr Stephen Covey

Janak & Tim Ferris on 60 Minutes Australia/New Zealand Click Here To See The Full Interview


LET ME INTRODUCE MYSELF FIRST

Hey It’s Janak Patel Here…

The weight loss or health & fitness industry is one of the most competitive

industries on the planet. Thousands of new trainers enter the market every

year. Dozens of weight loss/fitness gimmicks and potions are introduced.

Every minute of the day there is some infomercial playing on television

promising a new devise the will help you lose 20 pounds by Friday.

WHATS GOING TO MAKE YOU STAND OUT IN THE MARKET?

I started in the fitness industry with my wife Nalisha in 2005. We grew our little in‐home

mobile personal training business into

the largest in Australasia. We had

dozens of trainers all over the country

training our clients. In 2010 we

literally Fired all our staff, let the

lease on our office building expire and

overnight made the decision to go

100% Online. We now have the ability

to help more people then we could

have ever imagined from all over the

world get into the best shape of their

life’s.

Ever since we received media attention on our unique travel lifestyle, Trainers all over the

planet have been asking how we “Do‐

It”. So I have decided to share a few

of our advanced level strategies in

this special Report For you.

I say these are advanced level

strategies because I am assuming that

you have been in the industry for

more than 2 years.

If you own your own studio, offer in‐

home training, work for a gym or are already running some kind of online training service,

this Case Study will help you no matter what line of fitness you are in.

These principals are fundamentals and will apply to your fitness business.

If you have any questions on this report or simply want to let me know what you think, feel

free to flick me an email at: [email protected]

I hope you get massive value from it.

JANAK PATEL

Co‐Founder – HealthMastery Group

My Wife Nalisha Next To Our Company Vehicle

Nalisha Training Some of Our Corporate Clients in their Work Office


[PLEASE READ FIRST] IS THIS INFORMATION WORTH $1.2 MILLION?

My goal is to provide you with a ton of value so you can create massive profits & freedom

within your fitness business. The information you have before you, has taken my wife

Nalisha and I years to master and implement in our fitness business.

Over the last 5 years we’ve used the same emails I am about to share with you as

foundations to sell close to $1.2 Million Dollars worth of fitness information products &

programs.

The cash‐flow we generate have allowed us to travel the world, while also saving and

investing in my other hobby ‐ Real‐Estate (Read Rich Dad, Poor Dad & Cash‐flow Quadrant

for why you need to do this)

Just like Houses, the information I am about to share with you is a Money Making Asset,

designed to be reused continually again and again and help you prosper.

If you have read my book Fitness Evolution, then you know there is an underlying

philosophy behind everything I do in business, and that is: Do the work once, Get Paid

Forever!

So I encourage you to read the entire case study. Swipe & Deploy the information and

profit!

BTW: If you get value from this information, I’m going to ask you for a very small Favour at

the end of this document. I will tell you what it is soon….meanwhile enjoy this report!


BEFORE DEPLOYING THIS CAMPAIGN

This is a complete walk through of a successful campaign Nalisha and I initially designed 5

years ago to a market a new online weight loss program we were launching called “Look

Sexier Naked”. Since then we’ve rebranded the program and it’s now called LookForever30.

You can see it at www.LookForever30.com/prog

Figure 1: LookForever30.com Sales Page

The program was targeted to women over 40

We launched this campaign to a list of 1834 Email Subscribers from a total list size in

this Niche of 3668 as a Test Campaign.

Every subscriber had been on our Email List for over 30 Days.

Since being on our list all we had done was nurture them by providing them with

valuable content.

BACKGROUND OF CAMPAIGN Goal: To sell the our new online weight loss program Look Sexier Naked (12 Week

Automated Online Weight Loss Program – Now Rebranded to www.LookForever30.com)

CASE STUDY

Goal: To sell the our new online weight loss program

Figure 2: Screen Shot of our email marketing system ‐ Interspire.com


The “Launch Strategy” Method & Where it Fits in

our Fitness business

The Launch Strategies is one of several strategies we use in our fitness business. It’s a

fantastic marketing strategy for new leads who may sign up to your newsletter, free report,

etc and enter your database. If you have no way of collecting leads through your website

you need to be doing this. A basic low cost email marketing system we use is

www.Aweber.com

The Launch Strategy has been highly popularised through Internet Marketing Guru’s. We

discovered it several years ago and tailored it to our fitness business and it’s a campaign we

regularly deploy to all new leads coming into our marketing funnel.

Here’s where it fits:

We’ve found that the Launch Campaign Sequence works best for us after we have provide

some value to our prospective clients over a certain period of time.

Basically new leads come into our marketing funnel from ads we run, They are then

nurtured over a period of time with the aim of building trust, rapport and giving value

before entering them into a Launch Campaign to introduce a program/product.

Free Report

Signup

Facebook

Ads

Google PPC

Ad

Magazine Ads

Lead Nurture

& Educate

Sequence –

provide value

LAUNCH

SEQUENCE

CAMPAIGN

$$$ Join &

Buy Program

$$$


HOW TO MAKE THIS CAMPAIGN WORK BEST FOR

YOU Firstly, no matter what fitness niche you are in, you will still need to modify the

campaign to suit your fitness business. This guide is meant to be something you can

model, NOT copy exactly. and is provided as a shortcut.

If you are a personal trainer that is trying to sell Face‐to‐Face Training, Online

Training, Bootcamps, Ebooks, etc this campaign will still work for you and make you

money.

Whatever promotion you want to run, you first need to position your offer and give

your audience a reason why you are offering this promotion ‐ We were selling an

Automated Online Fitness Program and we positioned this campaign as a Launch of a

new & exciting program.

If you are going to use this campaign to just sell Face‐to‐Face training, or a Bootcamp

your income is going to be severely limited as you have no Scalability.

If you are going to use this campaign to sell an Online Weight loss Program where

you are still manually coaching the client online through email/Skype etc – This is a

better then face‐to‐face BUT Your income is STILL going to be severely limited as you

still have no Scalability as you are using your time to still train the client.

If you are going to use this campaign to sell a digital or Physical fitness Products this

Campaign will work great and you can make a ton of cash as your income is not

dependent on time.

If you are going to use this campaign to sell an Automated Online Weight

Loss/Coaching Program this Campaign will work great and you can make a ton of

cash as your income is not dependent on time!

Best Result Are Achieved if you have a full Back‐End Sales Process

offering both Automated Online Fitness Programs and Digital &

Physical Products. To learn how to create this I recommend you order a

FREE copy of my book “Fitness Evolution‐ The Personal Trainers Guide

To Ultimate Profit success & Lifestyle in the Digital Age” by going to this

link – http://www.digitalfitnessmarketer.com/freebook


THE RESULTS WE ACHIEVED & HOW YOU CAN DO

THE SAME. Price point of Look Sexier Naked Program $297

Total number of New Clients Signed Up during the Campaign – 32 = 1.8% Conversion

– (Not the best conversion rate a lot could be done to improve this campaign as I will

discuss with you later)

Initial Revenue Generate during Campaign ‐ $9504

EXTRA Revenue Generated from Back‐End Sales Of Other Money Making Assets

35% of New clients purchase 77 Incredible Fast Weight Loss Tips BOOK ‐

Price Point $39 – Total Sales = $436

BOOK EXAMPLE ‐ http://healthmasteryonline.com/products/77tips/77tips_NZ.html

22% of New clients purchased Flat Belly Kitchen Ebook ‐


BOOK EXAMPLE ‐ http://FlatBellyKitchen.com


13% of Clients Continued to our Advanced Level Fitness Program after completing

the Look Sexier Naked Program


TOTAL REVENUE GENERATED

Initial Revenue Generate during Campaign ‐ $9504

77 Incredible Fast Weight Loss Tips BOOK ‐ = $436

Flat Belly Kitchen Ebook ‐ = $679

Advanced Level Fitness Program = $788

TOTAL REVENUE ‐ $11,407

MY CONFIDENTIAL EMAIL SEQUENCE

Email1: Thursday 6th August

Campaign Walkthrough: This entire campaign is positioned as a Launch of a “Brand New & Exciting Program”. Everybody loves something new. The way we positioned this to our list was to tell them that they have been selected to test-drive the program.

In this email we aimed to build Anticipation & excitement – That something is coming soon and they have been exclusively chosen to take part in this brand new & exciting program.

SUBJECT: You’ve been chosen to trial out our new program %%First Name%%!

Hey %%first name%%

I have chosen a small group of people that have been readers of HealthMastery’s

information for a while now. You are one of the people chosen to take part in our new

“Look Sexier Naked” Program!

Before we launch a program we like to test it out on everyday people and get their

feedback, see how they found the program and more importantly, measure what sort of

results they got!

I will tell you more about this program next week when our marketing guy has finished our

information page so you can see more details on this fantastic new program.

Keep a watch out for my next email next week so you don’t miss out!

Have a wonderful weekend!

Nalisha


Email2: Monday 9th August

Campaign Walkthrough: Right now they don’t know anything about the program but we wanted to set-up a background story behind it as the program has a large dietary component in it for helping women look & feel younger. So we gave them some tips on the benefits of eating Salmon. We also let them know that the program is launching this week and be prepared for it- This builds up further Anticipation & Excitement.

Hi %%First Name%%,

I hope you had a great weekend. I’ve been really busy finalising our new program “Look

Sexier Naked” which I am launching this week to the small selected list of women that you

happen to be on. ;‐)

As you might know, we recently launched a Health focused program which was met with a

great response BUT I still have a lot of readers email me and tell me they want a program to

get them out of their funk and they want help in FEELING sexier and LOOKING great.

With all the pressures many of us are under these days just managing our lives, it’s so easy

to feel too tired to shake up our routines. We feel self conscious in our own skin and don’t

know how to change things.

Here’s a great tip from our new program for you…

Start eating Salmon. If you regularly eat fish, great. Now aim to start incorporating more

salmon into your diet. Salmon is rich in Omega 2’s which are fantastic for your skin and

health. I cook a fillet of salmon in the oven (covered in salt, pepper and chili flakes) and then

mash it up with yoghurt, spices and more salt to suit once cooked. Then I put this in the

fridge to chill. Once chill, I use this as a dip on crackers for a great, healthy afternoon snack!

YUM!!

I will send you more information on this new program soon.

Have a great day!

To your health & fitness Success

Nalisha


Email 3: Wednesday 11th August

Campaign Walkthrough: So we have now given them a link to the Program Sales Page.

What’s interesting is that we also told them there is a limit on the number of people who can join the program. You need to add in some Scarcity – Fear of Loss is a great motivator.

If they clicked the link they would only be directed to the Countdown Launch Page further building Anticipation for the program

We also gave them an exact time of the Launch and to be ready to buy.

SUBJECT: Are you ready to Look Sexier Naked %%First Name%%?

Hi %%First Name%%,

Our new “Look Sexier Naked” program is being launched to a select group of women

(yourself included!) tomorrow at 11.30am…

LINK ‐ http://www.

So if you are interested in grabbing one of only 20 places to try this program out, I

recommend you stay by your computer then and take action FAST…

I had a few very eager ladies wondering if there is a cost to join the program and if they can

learn more about the program NOW!

To be fair, I had to ask them to wait until tomorrow at 11.30am to register for the program

along with anyone else interested, which we aim to do with all our programs. To answer the

first question; this will be a small investment for the program because we want only the

most committed people to join. In the past, offering a program like this for free has resulted

in very weak commitment!

You can read more about the program tomorrow when the trial goes live tomorrow.

Tip for you to feel just a bit more sexier…;‐)

Put aside some time this coming weekend to sort out your underwear draw. Too often we

hold onto dingy, old threadbare underwear and day after day just grab whatever is on hand.

If you want to feel sexier, start with your undies! Pull out your gorgeous lingerie or

undergarments and have them ready for everyday wear. Wearing comfortable and gorgeous

underwear will do wonders for your self confidence!

Until tomorrow….

Nalisha


Email 4: Launch Day – 12 August 11.15am

Campaign Walkthrough: The Countdown Page has now switch to the official Sales Page for the program. We’ve told them the program is now live and make sure they take action.

Now in this email we further hit on the Fair of Loss by telling them that if they don’t take action now that the price is going to be hiked the next day.

Also added extra Value to the program through the art of BONUS STACKING – I think we gave away a Flat Ab’s DVD and several high value weight loss/diet reports if they brought now.

Look Better Naked is LIVE ‐‐ here's the link

%%First Name%%, I just opened up registration for Look Sexier Naked... we're now live:

Click Here: 8 weeks to “Look Sexier Naked” Program is now live.

LINK

We sent this to a small list of valued HealthMastery readers so they can trial out this

program and give their feedback. If the program appeals to you, I would love to hear your

results from doing the program!

If you have been sitting on the fence about finally getting into shape I recommend you get

on board this program now. My business partner didn’t like the low price at all!

I will be increasing this intro price tomorrow Friday (11am) so those who take ACTION

today are rewarded….and I will keep my business partner happy!

LINK

Look forward to getting you started! ;‐)

Regards,

Nalisha

PS: There is a special bonus for the first 5 women who take action valued at $49 dollars, so

check it out here:

LINK


Email 5: Launch Day Email – 12 August 5pm

Campaign Walkthrough: In this email we are trying to eliminate any perceived risk by giving them a 100% Money Back Guarantee.

We are also trying to make it super easy for them to buy, by giving them easy payment options.

SUBJECT: Look Sexier Naked Trial Spots almost gone

%%First Name%%,

Super quick: we've had quite a few women sign up for the “Look Sexy Naked” program

already...

The bonus Healthy Food Guide magazines are now gone…but if you get in now you can still

join the program at the ridiculously low investment before I have to increase the price.

I think most women were surprised by our Double Risk F’ree Guarantee I’m

giving….…remember I will happily refund your entire investment if you feel you received no

value from this program…no questions asked.

If you are ready to finally feel sexier and get into the shape you have always dreamt about

but were unsure on how to go about it, then I encourage you to join the Look Sexy Naked

trial program for this never to be repeated offer. Remember, the program will sell for triple

when it is launched to the public later this year.

Here's the link: LINK to sign up now before all the trial spots are filled.

Best regards,

Nalisha

Ps: Check out the progress payment option as well! I have made this too easy to sign up for.

I value your feedback and opinion so other women can benefit too later on.

PPS: You have to check out this amazing results guarantee I am giving as part of the Look

Sexy Naked program.

LINK

PPPS: If you have any questions about the program call my office tomorrow.


Email 6: August 16th Monday

Campaign Walkthrough: In this email we are further emphasising the fear of loss by letting them know we are closing down Registrations to the program – YOU NEED A DEADLINE!

We also let them know that the price is going to be a lot hire so the best thing to do is get on board now.

And Finally We added a bit of “Head Stuff” in the final paragraph quoting Sophia Loren– It’s interesting that this email resulted in the most sales.

Subject: Bad News

Hi %%First Name%%,

Bad News: I’m closing down the trial registration for ‘Look Sexier Naked’ tomorrow.

After that, Look Sexier Naked will be completely off the market until we launch it again later

this year at the full retail price (approx. $399) or more. You can still get in now at the low

trial price I have set.

LINK

The GOOD NEWS: registration is still open for Look Sexier Naked ... everything went

smoothly over the weekend and we didn’t have any problems.

I wanted to share this quote with you from beauty legend “Sophia Loren” who is stunning

even in her mid 70’s!

“Beauty is how you feel inside, and it reflects in your eyes. It is not something physical”

We often hold the belief that if we can look “perfect” on the outside that we will finally feel

beautiful. Unfortunately for many of us this is not the case. There is no perfection; only our

perception of ourselves. Our health and image of ourselves is reflected in everything we do.

If you aren’t happy with your current shape and state of health, then you can change it!

Everyday our choices either take us towards our goals or away from them. Our daily actions

in regards to our health, sexiness and wellbeing really do add up.

Here's the link to jump onboard before the Look Sexier Naked program closes 5pm

tomorrow

LINK

Have a great week!

Thanks

Nalisha


Email 7: Tuesday August 17th

Campaign Walkthrough: This follow up email is letting them know that the program is officially closing tonight and they only have a few hours to get on board.

It’s obviously a Scarcity Play which will always make people sceptical so why not just highlight it and tell them!

Subject: Look Sexier Naked Closing tonight

Hi %%First Name%%,

Just a quick note... I'm closing the trial registration for Look Sexier Naked in just 10 hours.

IMPORTANT: Registration closes TONIGHT

Now I know this might seem like some hyped‐up scarcity play, but it's very real...

The trial program starts in just a few days so time is of the essence. We want to see all the

great results from all joined participants so we can market the program before summer

starts! So, we need to close down registration and get rolling with all my new members!

So you only have a few hours to join the Look Sexier Naked program and claim your place in

this limited space only trial. Here's the link:

Click here: LINK

Best regards,

Nalisha


Email 8: Wednesday 18th August

Campaign Walkthrough: The program Sales Page is officially Closed. Anyone who clicks the link will be just directed to a “PROGRAM CLOSED” Page.

We want to give them the feeling that they just made the worst decision of their life by not taking action.

Noticed we also thanked all the women who go on-board the program further making the women who did not buy feel like they missed out bigtime – That they have been locked out from the “insiders” club.

Subject: I just wanted to take a second to say THANK YOU...

Hi %%First Name%%,

This whole release of the trial for Look Sexier Naked over the last few weeks has been

crazy... and I want to thank you for coming along on that journey with me.

To all the women who joined our trial, get ready for an exciting 8 weeks!

I know this sounds unbelievable…but you probably won’t recognise yourself after the

program as you will notice a total body & health transformation, not to mention the

amazing increases in sexiness, energy….comments from friends and family asking you for

advice on how they too can get those results!

Look Sexier Naked is now off the market until later this year. If you are interested in joining

the next release (I’m not sure of the exact date yet, please put your name down on the wait

list.

Click here if you want to go on the wait list. LINK

For those of you who did not join, please email me with program suggestions and the key

challenges you are facing right now in regards to your health and wellness.

Get ready to start this Monday ladies for those who joined!

Everyone else, have a fantastic week. ;‐)

Thanks

Nalisha


Email 9: August Monday 23rd

Campaign Walkthrough: It’s Crazy that after officially closing the program down we “Re-open” it for a couple of days later for 1 more day and we still get 4 extra sales!

You need an excuse for doing this or it will not work. Our excuse was that a few women decided they wanted to do the program later as they were not ready.

Subject: Look Sexier Naked: we're opening up a few more spots...

Hi %%First Name%%,

This is just a super‐quick heads up...

Last week I closed down registration for the Look Sexier Naked trial….we filled up the trial

slots pretty quick…especially at that awesome price!

But we have had some people cancel their spot due to personal reasons (which happens

often) ‐ so we now have a few spots that have opened up. To assess the program and the

trial we need a certain number of participants, so if you want to do this program and also

help us out, we would really appreciate it!

So I’ve just reopened the doors for Look Sexier Naked on>>>>>>>>>>>>

I'm not sure how long these spots will last, but no matter what happens I'll be closing down

registration tomorrow LINK

Here's the link:

Click here to register: LINK

Best regards,

Nalisha

P.S. It's not too late to get in, as we just started the Look Sexier Naked Trial.

PPS: We are live now….Just click the link below


7 PROFIT MAXIMIZERS TO MAKE THIS CAMPAIGN

EVEN MORE KICK‐ASS So that was the entire email sequence we used. Now all you need to do is modify it to suit

your Niche.

Once you create a campaign like this they Become ASSET’S that you can continually use over

& over again to generate you money every single month.

We’ve been using this particular model since 2011 to sell a lot of our programs.

This particular campaign was only done through email.

Even though we made over $11400 from this campaign I was not happy with the results.

To me a Conversion rate of less then 2% is a pretty crappy result.

And the reason behind this is because not everyone is going to read your emails.

If no one reads your email you won’t get paid!

A lot of your emails will go into Spam. A lot of emails will end up under the promotions tab

in GMAIL. ( when was the last time you checked under your promotions tab?)

So the question now is how can you increase the Conversion Percentages?

Over the years we’ve added several “Profit Maximizers” to increase the conversion rate

To make this campaign even more powerful here are a few PROFIT MAXIMIZERS that we

now incorporate into our marketing strategies in addition to Emails.

Profit Maximizers #1: Direct Mail – For those not familiar with what this is the “Old School”

Method of sending stuff in the post. Who wouldn’t read a letter in the mail? Supercharge

this campaign by sending your sales letter in the mail. I use a services called

www.Click2Mail.com

Profit Maximizer #2: Retargeting – Every person who hits your website can now be retarget

through Facebook & the web. Sign up to a retargeting platform like Adroll to do this or just

use Facebook! www.Adroll.com

Profit Maximizer #3: Phone Call – Arrange a free phone consultation with prospects to go

through a fitness consult and then talk about your program and how it will help them.

Hire someone through Fiver to follow‐up on each prospect www.Fiver.com (make sure you

train them and give them a script. Also make sure they don’t have too much of a heavy

accent.

Profit Maximizer #4: SMS/Text Message – Great for Follow‐up letting them know about the

deadline. Plenty of services online to do this – currently I am testing out these guys ‐

www.atompark.com


Profit Maximizer #5: Social Media – Facebook/twitter/Linkedin ‐Works great for

retargeting and letting your fans know about your launch.

Profit Maximizer # 6: Follow‐up

A key component is to go into every selling situation with the very best intentions of making

the sale but also having realistic expectations determined by industry sales statistics.

Just check out these statistics.

2% of Sales are made on the first contact

80 % of Sales are made on the 5th to 12th Contact.

Isn’t that fascinating!

So giving up on someone who says NO to your offer the first time you present it to them

could be the worst mistake you ever make.

This is why it’s more important than ever to have a multi‐media follow‐up system in place

using all Profit Maximizers I just shared with you!

Profit Maximizer #7: Nothing happens unless someone Reads or Watches Your Videos:‐

Become a Master Copy Writer

Getting your message in front of prospective customers is only 1 part of the problem you

need to solve.

It makes sense that if your emails, sales letters or videos don’t get read or watched you

won’t make any sales which is the second part of the problem.

Recently Tim Saye from PT Distinction & I had a fantastic discussion on how fitness pros can

use the Secrets of “Story Telling” to explode conversion rates.


I talk about how my wife and I use the “Story Telling” strategies in our fitness business.

If you are interested in a copy of the DVD recording of this entire 45 minute training I have a

few copies available. Find out below how you can claim yourself A FREE COPY of this

training!

A SMALL FAVOUR TO ASK YOU IN EXCHANGE FOR

AN INCREDIBLE FREE GIFT VALUED AT $95!

Wow…that was a ton of info. I hope you got value out of it!

If you did, then I would like to ask a very small favour from you in exchange for a very

valuable gift.

Last Easter Morning Tim Saye from PT Distinction & I were talking marketing strategies.

Yes, can you believe it! It was a public holiday and Tim & I decided to get on a Skype Call and

talk BIZ!

We were tossing around a bunch of ideas on how fitness pros can get more clients and

increase profits.

Eventually we started talking about how to actually get people to read our emails and I told

him some of the best strategies I had discovered were from reading best‐selling FICTION

BOOKS authors like James Patterson, Lee Child etc.

Think about it…how do these best‐selling authors hold your attention for over 400 pages?

Have you ever read a book that you just couldn’t put down? You just needed to find out

what happens next! How do they do that?

If you are like me I struggle to read marketing books. I eventually fall asleep after the first 5‐

10 pages and it usually takes me about 2 weeks to complete one.

It’s just sheer determination & will power that usually gets me to even finish the book.

So how come I can effortlessly read a Fictional 400 Page Book in about 1 day?

The Secret Lies In Mastering the Art of “Story Telling” and using it in your marketing

messages.

For about 45 minutes we talked strategy after strategy on how you can

use “Story Telling” in your fitness business.

Luckily I recorded the entire conversation.

I was initially thinking of selling the entire recording for about $97. I

actually think it’s worth a lot more!


Anyway I have a few limited copies available of this training that I got burned onto DVD.

Here’s how you can Claim Yourself A FREE Copy!

Here’s what you need to do:

STEP 1: Could you please share this report with other Personal Trainers in your network.

If you belong to any Groups on FACEBOOK for personal trainers, then if you can simply

post this link and tell the other group members about it I would really appreciate it.

Here’s the Link to post: www.DigitalFitnessMarketer.com/CaseStudy

STEP 2: This is not really a Favour, more of something that will help you even more. If you

liked this Case Study and want me to send you more training you can do the following –

Join my Facebook Page here:

https://www.facebook.com/DigitalFitnessMarketer

STEP 3: Go to this Page & Leave A Comment Below

www.DigitalFitnessMarketer.com/CaseStudy

STEP 4: Share the above link in Step3 on your Twitter & Linkedin – If you want to join me on

Twitter my handle is @JanekPatel

STEP 5: Now all you need to do is Email me the following info ‐ Send me a Screen Shot of

the Post you made on the Facebook Group you belong to with your Name & shipping

Address and I will send you a complimentary DVD of the “Story Telling” Training.

Email me at: [email protected] Subject line – “Story Telling DVD”

NOTE – The Facebook group you recommend this report on can only be for Personal

Trainers.

IF YOU ALREADY ON MY EMAIL LIST, THEN YOU

WILL LOVE THIS! If you are already on my email list, chances are that you have already heard about Digital

Fitness Academy www.DigitalFitnessAcademy.com . It’s a pretty intense 12‐16 week

program designed to help you take your fitness business to the next level. I show you

exactly how to create, market & sell digital fitness products & online fitness programs.

I understand if you have not taken action to join as it is a considerable investment.

So here’s what I’m going to do. I’m going to help you out and make it really easy for you to

test‐drive the program for literally the cost of whatever the average personal trainer

charges for 1 personal training session.


If you are interested in learning more about this offer just send me an email:

[email protected]

TAKE ACTION Ok…Nothing happens in your fitness business until you take Action first.

Go now and design your first campaign modelled around the emails I have just

shared with you.

Once you make money from the Campaign, invest in yourself & your business by joining

other fitness pro’s on the Next Digital Fitness Academy

I hope you got value from these strategies’. If you did then I encourage you to share this

report with other trainers!

If you want to connect on Facebook my personal page is and see where Nalisha and I are in

the world right now then go here: www.Facebook.com/janak.p.patel

You can also find us on Instagram at www.Instagram.com/EscapeThePhotocopyLife

As personal trainers our income is limited to the number of clients we can fit into our

schedule. We have to deal with scheduling conflicts, frustrations of clients cancelling on us

at the last minute. Should we charge them for the session and look like a doosh‐bag or

should we let it slide and lose out on the money clearly owing to us. Not to mention those

crazy working hours and those early mornings starts!

Life can quickly become a struggle. With Most trainers earning below $35,000 per year, is it

any wonder why our industry has one of the highest attrition rates.

From the time of writing this report it’s been 52 months since my wife Nalisha and I have

been travelling the planet thanks to the ongoing profits from our fitness business.

We’ve achieved a level of success in our fitness business that gives us the ultimate goal

most of us are seeking. And that is…..PROFITS & FREEDOM.

It’s all good and well to have a passion for health & fitness, help people achieve their fitness

goals and be your own boss But quite often as personal trainers many of us struggle.

So, I put together a jam packed 3 Part training series showing you step‐by‐step Exactly how

You can create the same level of success in your own fitness.

If you haven’t done the FREE training before just go here to register:

www.DigitalFitnessAcademy.com/training

I’m always happy to help other fitness pros get ahead!

DREAM BIG

Janak Patel

May 2016 ‐ Algarve, Portugal

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