K8 2014 - Predicting the Furture with Kenshoo CEO Yoav Izhar-Prato
K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato
-
Upload
kenshoo -
Category
Technology
-
view
722 -
download
1
Transcript of K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato
![Page 1: K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato](https://reader031.fdocuments.net/reader031/viewer/2022032514/55d51e28bb61eb99578b4580/html5/thumbnails/1.jpg)
#K2innovation
![Page 2: K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato](https://reader031.fdocuments.net/reader031/viewer/2022032514/55d51e28bb61eb99578b4580/html5/thumbnails/2.jpg)
#K2innovation
Creating a Culture of Innovation:Yoav Izhar-Prato
![Page 3: K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato](https://reader031.fdocuments.net/reader031/viewer/2022032514/55d51e28bb61eb99578b4580/html5/thumbnails/3.jpg)
#K2innovation
Innovation is Everyone’s Job
![Page 4: K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato](https://reader031.fdocuments.net/reader031/viewer/2022032514/55d51e28bb61eb99578b4580/html5/thumbnails/4.jpg)
#K2innovation
First-to-Market Innovation2
00
6 Kenshoo SearchTM
104% Conversions
“superior results”
201
0 Kenshoo SocialTM
Net Promoter 10%
“unlock the full value”
200
9 RealTime CampaignsTM
Revenue34%
“reduce time considerably”
200
9
Kenshoo LocalTM
CPL 67%
“exceeded all expectations”
201
0
Call Conversion OptimizationTM
Leads 70%
“comprehensive view”
![Page 5: K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato](https://reader031.fdocuments.net/reader031/viewer/2022032514/55d51e28bb61eb99578b4580/html5/thumbnails/5.jpg)
#K2innovation
First-to-Market Innovation2
01
1 Kenshoo EditorTM
Tasks 5-15 min
“really convenient”
201
1
SEM/SEO Integration
Net Revenue Share 42%
“maximize its performance”
201
2 Kenshoo Portfolio OptimizerTM
Profit 87%
“more dynamic optimization”
201
2 Social Media Attribution
Revenue 34x
“create and amplify synergies”
201
2
Product Listing Ads Management
ROI 85%
“ahead of the curve”
![Page 6: K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato](https://reader031.fdocuments.net/reader031/viewer/2022032514/55d51e28bb61eb99578b4580/html5/thumbnails/6.jpg)
#K2innovation
First-to-Market Innovation2
01
3 Kenshoo SmartPathTM
Revenue28%
“true business impact”
201
3
Page Place Syndication
100s of Local Networks
“improve efficiences”2
01
3 Kenshoo Halogen TechnologyTM
Spend 36%, Revenue 53%
“early Christmas gift”
201
3
Demand-Driven CampaignsTM
ROI80%
“scale our investment”
![Page 7: K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato](https://reader031.fdocuments.net/reader031/viewer/2022032514/55d51e28bb61eb99578b4580/html5/thumbnails/7.jpg)
#K2innovation
First-to-Market Innovation
2014 What’s Next?
![Page 8: K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato](https://reader031.fdocuments.net/reader031/viewer/2022032514/55d51e28bb61eb99578b4580/html5/thumbnails/8.jpg)
© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Demo: Kenshoo Anywhere