Jysk analyse gb

JYSK ANALYSE A/SA full service research company

A short presentation

History1

2 Basic philosophy

JYSK ANALYSE A/SSide � 2

Quick overview of the company

JYSK ANALYSE’s mission

3

4

The history of JYSK ANALYSE

� The company was founded in 1984 by Professor Carsten Stig Poulsen

� We are specialized in customized research

� We are methodical leading in a wide variety of analyzes, including PLS, segmentation analysis, branding and a large range of marketing metrics

� We have great experience within:

JYSK ANALYSE A/S

� We have great experience within:

� Energy

� Finance

� Food

� IT and telecom

� Media and advertising

� Public

� Transport

� Tourism

Side � 3

JYSK ANALYSE: The basic philosophy

� The market analyst / team is responsible for all phases of the market research, from the sales to the presentation

� Market researcher / team is its own research company

� Same market researchers throughout the project

� All our researchers have the professional skills to take your project through all

phases

JYSK ANALYSE A/S

phases

Side � 4

Design Data collection Analysis Presentation

Strategy, business

case, a basis for

decisions

JYSK ANALYSE: Our specialty is customized research

Research design

Construction of questionnaire


Plan of research

JYSK ANALYSE: Data collection and use of different technologies and methods

CATI:Telephoneinterview

ScanningFocus-groups

•We have 30 interview

stations and conduct

between 100,000 and

150,000 telephone

interviews per year of

varying length.

•We have a server to

JYSK ANALYSE A/S

Data collection

CAWI: Internet

Hall test

Depthinterview

perform analyzes over

the Internet

•We have a scanner for

scanning of completed

forms.

Qualitative methods

� Focus groups and depth interviews

� We have 2 moderators

� Focus group facilities in Aalborg

� We conduct focus groups in both Aalborg and Copenhagen as well as locally

JYSK ANALYSE A/S

as locally

� We conduct hall tests and depth interviews e.g. in shopping centers

Side � 7

Innovation and creative ideasIT and creative ideas helps us become even better to benefit our customers

� Data processing is done through the use of many different programs and algorithms

� ABC segmenting

� Helped Norsk Tipping to track their segments throughout the year.

� Report generator


� Report generator

� Generated more than 400 reports to LEGO concerning an employee

satisfaction survey.

� Simulation Models in EXCEL

� Opened the opportunity to do consequence calculations of different scenarios

with varying prices and marketing conditions, based on research results.

Examples of surveys JYSK ANALYSE has carried out

� We conduct and report on various studies, about 150-200 per year for a wide variety of clients. For example:

� Customer satisfaction surveys

� Employee surveys

� Segmentation analysis

JYSK ANALYSE A/S

� Segmentation analysis

� Price studies

� Tracking of campaigns and awareness surveys

� Concept test

� Image surveys

� Opinion polls

� and many more ....

Side � 9

JYSK ANALYSE’s own products and specialties

Adaptive

Baysian

C

JYSK ANALYSE A/S

Classification

� We are 7 consultants with different specialties

� + about 120 interviewers trained by JYSK ANALYSE

JYSK ANALYSE’s competences

JYSK ANALYSE A/S

JYSK ANALYSE’s missionTo provide knowledge

that gives you a

marketing advantage

JYSK ANALYSE A/S

Data

„Raw“ data

”Jeg opfatter egentlig siden, som rigtig flot, men indholdet det skulle man nok arbejde lidt med. Jeg forstår ikke…”


Table 7. Satisfaction with ...

... schedule range/variety

58% 19% 19% 4%

73% 13% 10% 3% 1%

65% 14% 16% 3% 2%

70% 12% 13% 3% 2%

68% 13% 15% 3% 1%

2% 2% 96%

22% 6% 6% 63% 3%

100%

59% 12% 13% 14% 1%

A

B

C

D

Code

Denmark

Sweden

Irland

UK

Country

Total

Row % Very satisfied Satisfied Neutral

Unsatisfied /

very

unsatisfied

Not

answered

Table 7. Satisfaction with ...

... schedule range/variety

58% 19% 19% 4%

73% 13% 10% 3% 1%

65% 14% 16% 3% 2%

70% 12% 13% 3% 2%

68% 13% 15% 3% 1%

2% 2% 96%

22% 6% 6% 63% 3%

100%

59% 12% 13% 14% 1%

A

B

C

D

Code

Denmark

Sweden

Irland

UK

Country

Total

Row % Very satisfied Satisfied Neutral

Unsatisfied /

very

unsatisfied

Not

answered

JYSK ANALYSE A/S

Frequency and cross tables,

transcriptions, etc.

„Raw“ data

Information

Data


Analyze

Knowledge

JYSK ANALYSE A/S



„Raw data“

Analyze

Information

Data

Knowledge


InsightStrategies, action plans,

basis for decision

Analyze

JYSK ANALYSE A/S

Information

Data



„Raw data“

Analyze

To provide knowledge that gives you a marketing advantage

A typical project at JYSK ANALYSE

Dialogue on problem,

development of

proposals and

quotation for the

assignment.

Sampling and data

collection.

Personal

presentation of

results.

Question-


Development of the

specific

questionnaire and

research design

approved by the

customer.

Execution of various

analyses,

development of tables

and graphics report.

Dialogue and quotation

Question-naire and

designField work

Analysis and report

Presen-tation

Your supplier ofknowledge and insight

JYSK ANALYSE is different on 3 points

� Customized surveys

� It is designed to give you the deepest insight and the best fundament of decision

making

� Technological and methodological leaders

� This ensures an optimization of the entire research process

JYSK ANALYSE A/S

� This ensures an optimization of the entire research process

� Committed to translate research results into action

� Already during the design phase, we think as research users

Side � 17

Design Data collection Analysis Presentation

Strategy, business

case, a basis for

decisions

Questions:

Contact

JYSK ANALYSE


JYSK ANALYSE

+45 98114090

Jysk analyse gb

Business

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