JuxtConsult India Online 2008 Main Report

India Online 2008

Main Report

India Online 2008

Main Report

India Online 2008

© copyright JuxtConsult

Main Report

India Online 2008

Table of content India Online 2008 ......................................................... 1 India Online 2008 Reports............................................... 2 Methodology............................................................... 4 Executive Summary ...................................................... 9 Estimation of Internet Users in India .................................12 Key Findings ..............................................................18 Detailed Findings: Reading the Graphs & Tables..........................................35 Demographic Profile ....................................................37 Socio-Economic Profile .................................................46 Economic Profile.........................................................51 Net Usage Status.........................................................56 Net Usage Dynamics.....................................................68 Preferred Net Activities ................................................91 Most Used Websites ................................................... 101 Most Used Offline Media Brands..................................... 146 Offline Brands Recalled .............................................. 155 Segment Wise Detailed Tables ...................................... 158 Appendix ................................................................ 277

Main Report

India Online 2008

1

India Online 2008 In our endeavor to keep improving the quality of our India Online study, this year we have extended its coverage beyond just urban India and measured and profiled internet usage in the rural India as well. This makes the India Online 2008 estimates of Internet user-ship, as well of its growth and penetration in India, probably one of the most comprehensive in the country.

Other improvements made in the study this year involve enhanced coverage of information, especially in the areas of usage from cyber cafés, usage of vernacular language websites and website preferences for 4 new online activity categories, namely, professional networking, sharing pictures, sharing videos and buying/renting movie CD/DVDs online.

Like in the previous years, we conducted two large-scale ‘primary’ surveys this year as well - one offline and one online. The offline or ‘land survey’ was done to identify the internet users and non-users in the population. Information collected from this survey was used to estimate Internet user-ship and its growth and penetration in India. The online survey was done to capture the detailed net usage dynamics, behavior and preferences from the actual internet users while they were online. Information collected from this survey was used to gain ‘insightful’ understanding of current net usage behavior and preferences of various kinds of online Indians. The land survey was conducted in March-April 2008 and both its coverage area and sample sizes were significantly higher this year. The extended ‘coverage area’ of the land survey meant including the 5,000 to 20,000 population size towns also (making the survey representative of all possible urban town classes in India) and a representative coverage of rural areas within 15 km distance from these towns. The extended ‘sample sizes’ meant an addition of 2,000 more respondent households in the urban areas and 4,000 new respondent households in the rural areas, taking the total household sample count of land survey to over 16,000.

The ‘online’ survey was conducted almost in parallel in April 2008 collecting more than 15,000 in-depth and usable responses for final analysis and reporting. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their household asset ownerships, place of accessing internet, net usage dynamics, online activities undertaken, website preferences, online buying behavior and spends, response to online marketing stimuli and much more.

In sum, what you get in India Online 2008 reports is an insightful understanding of online Indians as ‘consumers’ and not just faceless net users, including their brand (website) preferences for 26 highly popular online activities.

Main Report

2

India Online 2008 Reports Main Report

Overall Status and Usage of Internet in India

User Segment Supplementary Reports

Women on the net Youth on the net (teenagers and young adults) Urban versus Rural net users Net users by their socio-economic (SEC) profile Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up, etc.) Net users by city type (metros, urban uptowns, emerging towns,

rest of the towns) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5

lakhs, Below 1 lakh) Students on the net Corporate employees on the net IT professionals on the net Heavy online spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users as financial investors Vernacular language net users

Category Supplementary Reports: (Comparative Profiling of Top 5 Websites)

Online shopping Emailing Instant messaging / chatting Job search Matrimony Info search – English Travel booking Social networking Professional networking Friendship / dating Sharing pictures Sharing videos Online news Financial info/news

India Online 2008

3

Online share trading Net telephony Cinema content Buy / rent movie CD/ DVD Sports content Online music Online games Online real estate Mobile content download Astrology Online education / learning Vernacular language content (by popular Indian languages)

Note- All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

Main Report

4

Methodology Like last year, this year again we conducted both a ‘land’ survey and an ‘online’ survey separately. The focus of the land survey was on identifying the internet users and non-users in the population, capture their demographic and household profile, and thereby estimate the size of the internet user base in India. The focus of the online survey was on capturing the internet user’s net usage details while they are online, and thereby understand their current net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the data processing stage.

The land survey

This year’s land survey was conducted and completed between early-March and early-April 2008. The objective of the land survey was two fold. The first objective was to help us estimate the internet user-ship in both urban and rural areas of India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The second objective was to derive relevant demographic ‘multipliers’ from this survey which could then be applied to the internet usage data collected from the online survey to make that data representative of the entire internet using population in India and not just of those who are more likely to participate in an online survey. In order to derive more comprehensive and authentic estimates of the current user-ship of Internet in India, and draw out an even more representative internet usage behavior patterns in the study, this year we further broadened the scope of our land survey by:

Increasing the household sample base in the urban areas to 12,500 (from 10,000 last year) and the coverage of the number of cities to 40 (from 31 last year). The distribution of these 40 cities was done ensuring a good spread across the 4 regions of the country and covering all ‘urban town classes’ as defined in the census (right down to 5,000-20,000 population size towns). The list of the 40 selected towns and their regional and town class distribution is displayed in Table 1.

Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC ‘weights’ derived from the actual urban

India Online 2008

5

population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

Care was taken that all relevant classes of towns with population

size right down to 5,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed.

Lastly, we added another 4,000 household sample base from the

rural areas. This sample collection was spread across 160 villages, 4 villages each around the 40 urban towns surveyed. The 4 villages were selected as 2 villages each on either side of the town within 8-15 km distance. The villages were selected as the first 2 villages within 8-15 km distance before entering the town limits while approaching the town and the first 2 villages within 8-15 km distance after the town limits while leaving the town.

These enhancements and refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users both in urban as well as rural India. The 40 cities where the land survey was conducted (together with 4 villages each around them) and the size of the sample data collected from each of these cities are as follows:

Main Report

6

Table 1: Detailed sample base distribution of the land survey

Region City City Class Urban Sample Size

Rural Sample Size

Total Sample Size

Kanpur (UP) 10 lakh + 386 100 486

Ludhiana (Pun) 10 lakh + 299 100 399

Allahabad (UP) 5 lakh – 10 lakh 300 104 404

Ajmer (UP) 1 lakh – 5 lakh 300 100 400

Bhadohi (UP) 50 K – 1 lakh 351 100 451

Muradnagar (UP) 50 K – 1 lakh 300 100 400

Sohna (Har) 20 K – 50 K 307 100 407

Patna (Bih) 10 lakh + 400 100 500

Phillaur (Pun) 20 K – 50 K 303 104 407

North

Kishangarh (Raj) 5 K – 20 K 300 95 395

Mumbai (Mah) 10 lakh + 249 100 349

Ahmedabad (Guj) 10 lakh + 400 102 502

Pune (Mah) 10 lakh + 397 99 496

Rajkot (Guj) 5 lakh – 10 lakh 300 100 400

Dewas (MP) 1 lakh – 5 lakh 304 97 401

Hinganghat (Mah) 50 K – 1 lakh 295 99 394

Mhowgaon (MP) 20 K – 50 K 300 100 400

Katol (Mah) 20 K – 50 K 298 103 401

Ghogha (Guj) 5 K – 20 K 300 100 400

West

Bhaurasa (MP) 5 K – 20 K 285 66 351

Kolkata (WB) 10 lakh + 288 100 388

Guwahati (Ass) 5 lakh – 10 lakh 300 100 400

Bhubneshwar (Ori) 5 lakh – 10 lakh 300 97 397

Raniganj (WB) 1 lakh – 5 lakh 304 101 405

Bhatapara (Chat) 50 K – 1 lakh 300 100 400

Dimapur (Nag) 50 K – 1 lakh 305 118 423

Champa (Chat) 20 K – 50 K 300 100 400

Baliari (Jha) 5 K – 20 K 300 82 382

East

Khusrupur (Bih) 5 K – 20 K 300 99 399

Chennai (TN) 10 lakh + 299 100 399

Bangalore (Kar) 10 lakh + 400 100 500

Hyderabad (AP) 10 lakh + 400 118 518

Vizag (AP) 10 lakh + 400 100 500

Mysore (Kar) 5 lakh – 10 lakh 300 100 400

Kozhikode (Ker) 1 lakh – 5 lakh 295 100 395

Nellore (AP) 1 lakh – 5 lakh 249 84 333

Cheruvannur (Ker) 50 K – 1 lakh 301 95 396

Edapaddi (TN) 20 K – 50 K 192 83 275

South

Pallavakam 5 K – 20 K 300 100 400

Total 12,507 3,946 16,453

India Online 2008

7

To check for both the ‘regular’ as well as ‘occasional’ usage of the Internet, at each of the 16,000 households contacted it was queried:

If any member of the household use the Internet ‘at all’ from anywhere (home or any location outside)? And

If any member of the household use the Internet ‘at least once a

month’ from anywhere (home or any location outside)? Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and internet was separately checked for each member of the household from the respondent. The above information about the ‘head of the household’, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class, region and type of house lived in case of rural respondents were used to ‘link up’ to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate ‘multipliers’ that were later to be applied to the data collected from the online survey.

The online survey

This year’s online survey was conducted and completed between end-March and early-May 2008. The objective of the online survey was to collect ‘in-depth’ information on the internet usage patterns and other media usage patterns among the various types of net users. This year, the online survey was conducted using the ‘contextual search’ based survey ad campaign on Google (AdSense) and JuxtConsult’s own online consumer panel (www.getcounted.net). As eventually the individual level demographic ‘multipliers’ of the internet users, as ingenerated from the ‘land’ survey, were to be applied to make the data collected online representative of the entire online population in India, the data collected online did not necessarily had to be representative per se. We just needed to ensure (and we did) that enough samples were collected ‘online’ for each of the 60 combinations of the demographic parameters from the urban sample (4 zone X 3 town classes X 5 SEC classes) and 20 combinations of the demographic parameters from the rural sample (4 zone X 5 SEC classes) on which the ‘multipliers’ derived from the land survey was being applied to. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of ‘respondent fatigue’ to an extent that was practically possible. In this year’s study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space. The net

Main Report

8

usage behavior and preferences of new phenomena like professional networking, sharing pictures, sharing videos and language content checking were also included. In the online questionnaire, a response format of ‘clicking’ a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer ‘none’ or ‘any other’. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type ‘none’ if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited ‘unprompted’. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 15,875 unduplicated, complete and clean responses were collected from the online survey campaign in about 4 weeks time. All these usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them ‘representative’ of the entire urban online population. This ensured that online survey findings are ‘representative’ of the entire urban online population and not just of those who are ‘more likely’ to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.). The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making ‘insightful’ analysis and conclusions as contained in the various reports of the India Online 2008 study. Note – Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 5,000 population town classes) as well as inclusion of the internet users from the rural areas, this year’s data at the overall India level is not directly comparable to that of the last year. Last year’s findings represented only the urban online Indians up to town size of 20,000 individual population. Yet, to report trends and changes over the last year, while ensuring that we almost compare only apples to apples, we have compared last year’s urban data with that of this year’s urban data only.

India Online 2008

9

Executive Summary Online user base touching 50 million in India, 1 in 5 users coming from rural areas. The total base of internet users in India stands at 49.4 million currently. 82% of online Indians come from the urban areas and 18% from the rural areas. At these levels, the penetration of internet stands at 4.5% of the total population of India. Within the total base of online Indians, 71% are ‘regular’ internet users (defined as those internet users who use the internet at least once a month), and 57% are ‘daily’ net users (effectively 28.2 million daily internet users). A year of ‘healthy’ growth in urban user base. The overall internet using population in urban India grew by 33% during April 2007 - April 2008 (as compared to 28% in the previous year). More importantly, the added new users are as many ‘regular’ internet users as the ‘occasional’ ones. (4.86 million and 5.16 million respectively). The bulk of regular internet users come from the non-metro towns. After inclusion of the ‘rural’ internet users only 30% of all regular internet users came from the top 8 metro cities. The tier 3 and tier 4 smaller towns and rural areas account for the bulk 52% of the regular online Indian population. Yet, almost 70% of the regular internet users continue to constitute what is perceived as the ‘urban consuming class’ (SEC ‘A’, ‘B’ and ‘C’). Internet user base is increasingly skewing towards the ‘younger’ India. The proportion of ‘under 25’ years age group net users have grown into the ‘majority’ now, accounting for 52% of the total internet user base in Indian. At 44% the 19-24 year age band emerges as the ‘single largest’ age group of regular internet users this year. Online Indians represent the ‘masses’ as well as the ‘classes’. Though 55% of all regular internet users have monthly household income of less than Rs.10,000, automobile ownership among them is as high as 64%. 51% of them work as ‘salaried’ employees in the corporate world and 52% of them have taken up a ‘loan’ of some kind. 72% of them have personal computers or laptops at home. ‘Home’ emerges as the most preferred place of accessing internet. Almost half of the regular internet users (46%) access the net from more than one place of access. On multiple access, place of work still continues to be the single largest place for accessing internet at 60%. However when it comes to the ‘single most preferred’ place of accessing internet, 41.2% prefer to access the net from home, just marginally higher than 40.6% preferring to do so from the place of work. The ‘peak usage’ time bands come out as 9 a.m. To 12 noon at office, 6 p.m. To 9 p.m. At cyber cafes and 9 p.m. To 12 midnight at homes.

Main Report

10

Net is the ‘dominant’ medium in the homes of online Indians. Almost 9 out of 10 regular internet users accessing the net from home or place of work do so ‘daily’ (though only 33% of cyber café based internet users access the net on daily basis). More importantly, Internet users who access the net from home tend to be relatively ‘heavier’ users of the internet as compared to the ‘offline’ mediums (TV, newspaper and radio). Regular internet users tend to be the lightest users of radio, followed by newspaper and then TV. Social interactivity and entertainment related content are the most popular online. On an average an online Indian undertakes over 15 activities online. Communication and social interactivity activities (emailing, instant messaging/chatting, dating/friendship and matrimonial search) and entertainment activities (news, sports, movies/music, and cricket) stand out as the most popular online activities. If we combine all the social interactivity related online activities together (IM/chat, networking, communities, sharing pictures and videos, blogs, etc.) Then 81% of all online Indians undertake some or the other ‘social interactivity’ activity online. The emergence of the ‘local language website’ users. Almost 1 in 3 online Indians (34%) is already using local language websites (up from just 12% last year). Further, the proportion of internet users who generally prefer to read in local language has also gone up from 59% last year to 72% this year. Net is increasingly becoming a ‘shopping window’ among the online Indians. 4 out of 5 online Indians (80%) either search or buy products online, making the base of ‘online shoppers’ in India as large as 28 million. Of these online shoppers only 28% or 8 million are online ‘buyers’ currently. The rest 72% are just online ‘window shoppers’. The base of active online buyers has grown by 29% in the last one year, at best an ‘average’ growth rate (as internet user base itself has grown by 33% in the same period). A substantial 92% of all active online buyers have bought a travel product online (up 8% points over last year) and 51% have bought a non-travel product online (down 5% points over last year). Google leads the online landscape, both in ‘mind share’ as well as ‘user share’. Unlike last year, when Yahoo was the most top of mind recalled online brand but Google the most used website overall, this year Google sweeps the charts on both counts. Google leads the ‘mind share’ at 37% (Yahoo follows next at 32%) and leads the ‘user share’ at 28.4% (Yahoo this time follows very closely at 27.6%). However, when it comes to conversion of ‘mind share’ into actual ‘user share’ at the overall level, it is neither Yahoo nor Google but Gmail and Orkut which shows the best recall-to-usage conversion ratios (1.56 and

India Online 2008

11

1.45 respectively). The other top online brands showing above average conversion ratio are Rediff, Sify and Moneycontrol. To sum up, internet usage in India has shown a healthy growth in last one year. More importantly, it is showing clear signs of evolving and becoming the ‘dominant medium’ of interacting with the world for a good proportion of the regular online Indians. It is increasingly becoming more and more relevant and meaningful in their ‘personal’ lives (and not just their work lives). However, online buying has not really picked as much this year, making net more of a ‘window shop’ rather than an ‘online market’ in any true sense of the word (except for the travel products maybe). The fact that the bulk of Indian consumer mass comes from the vernacular Indian world, the increasing usage of local language websites is one of the most important elements of internet usage to watch for in the future. Availability of relevant and meaningful local language content and applications on the net, together with affordable access, may become the biggest enabler (or the biggest limiting factor) in the future growth of Internet usage in India.

Main Report

12

Estimation of Internet Users in India JuxtConsult this year again continued with its unique and tried-and-tested method of using a combination of ‘land’ survey at household level to identify both users and non-users and an ‘online’ survey to get Internet users’ detailed responses. To work out a methodologically sound and technically correct sampling and estimation process, JuxtConsult once again took the expert advice of Indicus Analytics, one of the leading economic research firms in India. Before explaining our method of estimation of the internet users’ count in India in detail we would like to qualify the fact that depending upon the definition used of what constitutes an Internet user, methodology used, and the quality of the underlying data, many different estimates have been thrown up on internet user-ship in India from time to time1. Usual sources are: the regulators, industry associations and research agencies like us. It is advisable that these differing numbers (estimates) are not compared directly with one another without understanding how these have been arrived at.

Estimation methodology

Coming to “how JuxtConsult’s estimate of internet users in India arrived at?”, we have once again brought in a few key improvements in our estimation methodology this year to attempt to arrive at a more accurate and representative estimate of the internet user-ship in India. These changes are :

Complete representation of Urban India: As explained earlier in the methodology section, this year our land survey went deeper to bring in representation of all 5,000 plus population towns in Urban India. This has in effect made the survey (and the estimate) representative of all 600+ districts and 5,500+ towns in India. The sample selection for the land survey was also done very carefully to

1 Why are the estimates from varying sources so different? There are many reasons – differences in methods, orientations, and definitions, all contribute. For instance who is an Internet user – is he / she one who uses the net at least once a month? Or is a net user someone who uses it once a day? Also some estimates are based on expected growth, where past growth is ‘proxied’ for expected growth. It is evident that in the nascent stage of any industry, the number of consumers grows exponentially in the initial stages, then grow linearly, and then at a slowing rate. Blind use of past growth can therefore lead to inordinately high and overly optimistic projections.

India Online 2008

13

bring in representation of all four zones, maximum states and all 8 town classes2.

First ever attempt to bring in representation of Rural India: No

estimates of internet users in India can be called truly comprehensive and representative unless they also include the rural areas based internet users. It was imperative therefore that we would at some stage correct this anomaly and attempt to bring in the estimation of rural internet users in India also in the total count. We have done so this year and believe that this may probably the first serious attempt in India to estimate and profile the rural internet users.

Allocation of equal quotas for SEC3 to avoided skew of lower

SECs in the sample: Many a time field interviewers find respondents easily from lower SECs (being higher in proportion) for face-to-face interviews. When one is trying to estimate incidence rate, it is difficult to avoid this. Hence this year we decided to pre-set an equal quota of all 5 SECs in the urban areas to avoid any kind of bias coming in from a possible skewed selection of respondents at the field level in terms of their SEC profile.

Collection of household parameters at an Individual adult level:

In order to estimate internet users we went well beyond collecting information to just know the internet user and non-user proportions in the population. We further probed for the ‘characteristics’ of the head of household and some of the other basic household characteristics like total members in the household, their demographic profiles and the household’s asset ownership.

We not only queried the respondent to provide the number of male and females in the family, their respective demographic profiles, and the asset ownerships of the household but also collected very rich and relevant information on each of the adult member (12 years and above) in that household. Starting from gender; age; educational and occupation characteristics; degree of proficiency in speaking, reading and writing English; we finally collected ‘ever’ and ‘regular’ users of computer and internet.

Probability of Individuals not being reported as Internet user by the respondent: We have been carefully analyzing the numbers from our various surveys since 2005, telephonic survey for Internet user incidence, off-line land survey, and the online surveys of internet users. We have found from our various surveys that the

2 The town definitions and classifications were referenced from the 2001 Census, where towns are classified basis their population into classes like: 5,000 to 20,000 population; 20,000 to 50,000; 50,001 to 1,00,000; 1,00,001 to 5,00,000; 5,00,001 to 10,00,000; 10,00,001 to 30,00,000; 30,00,001 to 50,00,000 and above 50,00,000 population.

3 Based on the education & occupational profile of the Chief Wage Earner (the one who contributes maximum income towards monthly household expenses), classifying the urban Indian households into 5 socio economic classifications (SEC). Refer to appendix for the detailed SEC grid.

Main Report

14

‘probability’ of an individual not being reported as internet user by the other members of the household is about 15%. These probabilities were also calculated for various groupings like ‘number of member in a household’, ‘town class’ and ‘SEC’ level.

Basis that we arrived at a ‘correction factor’ to take care of probability of respondent’s lack of awareness about internet users in the household. Like last year, in this year’s estimation of internet using population in urban India we have again used this correction factor to further improve our numbers. In this way, we also ensured that we are consistent in our estimation of the ‘growth’ in usage over the last year and make this year’s data comparable with the last year’s data.

Government of India data sources for universe estimates to generate multipliers: Using data from the National Survey of Savings and Income, National Sample Survey Organization’s large sample employment survey, and district level detailed demographic data from the Census of India, Indicus Analytics estimated the number of households across the 5 SEC categories in the urban areas (A, B, C, D, and E) and further broke it up to three town classes (less than 100,000 households, 100,000 to 500,000 households and greater than 500,000 households) for each of the geographical regions of the country.

Hereafter a household level ‘multiplier’ was constructed for each of the household showing some varying combination of these three factors (SEC, city class and region). This resulted in deriving 60 distinct household level multipliers (5 SECs * 4 Regions * 3 Town Classes). These 60 multipliers (or weights) were then applied to the 12,507 household sample achieved through the land survey to make it representative of the 72 million urban households. In case of Rural Sample we have been able to make an estimate with two factors, i.e., Regions & Rural SEC (R1, R2, R3, R4 and R5). This resulted in 20 distinct multipliers (5 Rural SECs * 4 Regions). These 20 multipliers were then applied to the 3,946 rural sample achieved to make it representative of the 159 million rural households. Thereafter, individual level responses received on usage of ‘computer’ and ‘internet’ from our land survey was analyzed to arrive at the Internet using ‘households’ as well as ‘individuals’. This estimated number in turn was used to arrive at second set of multipliers to be applied on the internet users sample achieved online.

The estimates

After making all the relevant ‘corrections’ to make this year’s data free of possible biases and consistent with our last year’s data, we arrived at our final estimates for the internet using population in both urban as well as rural India in 2008. These estimates, along with a comparative view of internet using population estimates from the last 3 years, are provided as follows:

India Online 2008

15

Table 2: A comparative view of the internet using population estimates

2005 2006 2007 2008

Estimated Internet user-ship

Urban - Internet using individuals (regular) 17.63 mn 21.95 mn 25.17 mn 30.03 mn

Urban - Internet using individuals (occasional) 5.20 mn 1.65 mn 5.15 mn 10.31 mn

Urban - Internet using individuals (total) 22.83 mn 23.60 mn 30.32 mn 40.34 mn

Rural - Internet using individuals (regular) 5.06 mn

Rural - Internet using individuals (occasional) 4.00 mn

Rural - Internet using individuals (total) 9.06 mn

All India - Internet using individuals (regular) 35.09 mn

All India - Internet using individuals (occasional) 14.31 mn

All India - Internet using individuals (total) 49.40 mn

Growth

Urban - Internet using individuals (regular) 25% 15% 19%

Urban - Internet using individuals (occasional) -68% 212% 100%

Urban - Internet using individuals (total) 3% 28% 33%

Penetration

All Urban Internet Users as % of population of India 7% 7% 9% 12%

All Rural Internet Users as % of population of India 1.1%

All Internet Users as % of population of India 4.3%

We estimate the total ‘regular’ internet users in India to be 35.09 million, where the regular users are defined as those who use the internet at least once a month, which is also the internationally accepted norm. The regular internet using urban Indians in 2007 has grown by 19% to 30.09 million from 25.17 million.

Of the regular users 28.08 million (82%) are male users and 6.2

million (18%) are female users.

Of the 35.09 million regular online users about 25 million use internet everyday.

With a total of about 15.4 million estimated urban households

having one or more regular internet user, the average regular internet users per household is 1.95. In case of rural the average regular internet user per household is just 1.

In addition to the 35.09 million regular users of internet, we

estimate that there are an additional 14.31 million ‘occasional’ users of the internet in India (defined as those who use the internet

Main Report

16

for less than once a month). This makes the total internet using population in India to be not more than 49.4 million currently.

At 40.34 million ‘urban’ users, the penetration of internet usage in

urban India is around 12% of the total urban population (our estimate of total urban Indian population in 2008 is about 337.2 million). With rural Internet user base estimated to be 9.06 million, the penetration of Internet in rural India is around 1.1% of the total rural population (our estimate of total rural population in 2008 is about 811.3 million).

With these numbers, the total all-India penetration of internet

usage would range around 4.3% at best. However, after completing this year’s survey and estimation we have realized that we may have to bring in further improvements in the methodology of our rural sampling and estimation process to be able to arrive at a more robust estimate of rural internet users, especially occasional users. We plan to do so in the next round of our estimation survey.

The future Outlook

The overall growth of 33% in total internet user base, and growth of 19% in ‘regular’ urban internet users, is definitely a healthy sign. Even in rural India we are seeing a decent user base, accounting for almost 14% of the ‘regular’ internet user base and 18% of the ‘total’ internet user base. However, presence of a significant ‘occasional’ user base (29% of all internet users) can be read as a sign of people getting familiar with internet but not really finding a benefit interesting enough to stick to it. The divide is very high for urban and rural internet users, among urban internet users the occasional users are just 26%, against 44% in case of rural Internet users. Currently there are little indications of any likely exponential growth in the internet user base in India in the near future, especially when we consider the issues of current technologies, affordability, net content, search engines and lingual issues. We feel that not much has changed significantly at the ground level in the last three years for us to really change our future outlook on projecting the growth of Internet in India. A few other facts that make us take a more ‘realistic’ (rather than ‘optimistic’) future outlook of growth of internet usage in India are:

In India households remain the second biggest internet access point after office, with just less than around 80 PC/Laptops per 1,000 members against global average of 165 per 1,000. With increasing penetration of PCs in the households internet will eventually become even more main stream in India. Affordability or access to computers at home or at community level (cyber cafes not withstanding), have still not reached a level of significance where they can make such an impact.

India Online 2008

17

The stagnation and declining relevance of cyber cafes from once a pedestal of a place for ‘mass access’ of internet usage, has been really disappointing and disheartening.

With the current ambitious ‘digital vision’ of India to take the

broadband connections from 4 million subscriptions currently (of 256+ kbps speed) to 100 million subscription by 2012 (of 512+ kbps), may help in creating much faster access. Hopefully this time with mobile based broadband it may very well penetrate beyond the existing Internet users more in next 3 to 4 years (last 4 million broadband hasn’t gone much beyond existing internet users). What would also be critical is how affordable is this broadband over the wire line and wireless. This is more likely to decide how deeper into the cities is it likely to penetrate, which could be the ‘catalyst’ of any big bang growth.

All this put together clearly indicates that it is not only about ‘access’ but also to do with ‘reason for access’. Making only access rates ‘affordable’, making access device ‘cheaper’ and making access available at ‘more points’ without providing more ‘reasons’ to access, and in fact more ‘motivating reasons’ to access will not do the trick. Bringing water to the horses is one part of the story, but making the horses drink the water is a different ballgame altogether. The development of relevant language content, local content and clear benefits around ‘professional and vocational needs’, ‘communication needs’, ‘entertainment needs’, ‘personal conveniences’ and ‘transactional needs’ would make the Internet more relevant for the masses. Accordingly, keeping in mind all the ground level realties, we do not expect the internet user-ship in India to reach beyond the 70-75 million mark in the near future (say, 2010 or so) and beyond 120-125 million by 2012, at least not until the ground level factors turn around significantly and suddenly.

Main Report

18

Key Findings Online Indians touching 50 Million, 1 in 5 users come from the rural areas

The total base of internet users in India stands at 49.4 million currently in April 2008. Of this total internet user base, 40.34 million, or 82% of online Indians come from the urban areas and 9.06 million, or 18% of online Indians come from the rural areas.

At these levels, the penetration of internet stands at 4.3% of the total population of India. The penetration levels within the urban and rural population stands at 12% and 1.1% respectively. Compared to last year, the penetration in urban areas has gone up noticeably, from 9% to 12%.

Further, within the total base of 49.4 million online Indians, 35.09 million, or 71% are ‘regular’ internet users (defined as those internet users who use the internet at least once a month). The balance 14.31 million online Indians, or 29% of them are ‘occasional’ users of the net (defined as those internet users who use the internet less than once a month).

Table 3: Total internet users base in India

2005 2006 2007 2008

Estimated Internet user-ship

Urban - Internet using individuals (regular) 17.63 mn 21.95 mn 25.17 mn 30.03 mn

Urban - Internet using individuals (occasional) 5.20 mn 1.65 mn 5.15 mn 10.31 mn

Urban - Internet using individuals (total) 22.83 mn 23.60 mn 30.32 mn 40.34 mn

Rural - Internet using individuals (regular) 5.06 mn*

Rural - Internet using individuals (occasional) 4.00 mn*

Rural - Internet using individuals (total) 9.06 mn*

All India - Internet using individuals (regular) 35.09 mn

All India - Internet using individuals (occasional) 14.31 mn

All India - Internet using individuals (total) 49.40 mn

Penetration

All Urban Internet Users as % of urban Indian population 7% 7% 9% 12%

All Rural Internet Users as % of rural Indian population 1.1%

All India Internet Users as % of total Indian population 4.3%

* Note – Rural internet usage estimated for the first time in India Online study

Within the base of 40.34 million urban online Indians, 30.03 million, or 74% of them are ‘regular’ internet users. In contrast, the number of ‘regular’ internet users in rural India stands at 5.06 million, implying that only 56% of rural online Indians qualify as ‘regular’ net users.

India Online 2008

19

Current Internet Usage Status in India

All Internet Users in India 49.4 million (100%)

Occasional Users 14.31 million (29%)

Regular Users 35.09 million (71%)

Use less than once a month Use at least once a month

Daily Urban Users 24.73 million (50%)

Urban Occasional Users 10.31 million (21%)

Rural Occasional Users 4.00 million (8%)

Urban Regular Users 30.03 million (61%)

Rural Regular Users 5.06 million (10%)

Daily Rural Users 3.46 million (7%)

Total Daily Users 28.19 million (57%)

When seen from the entire internet user base perspective, the proportion of regular or occasional urban and rural internet users stand at: urban regular users (61%), urban occasional users (21%), rural regular users (10%) and rural occasional users (8%). From a practical point of view, 28.2 million internet users (57% of online Indians) are on the net daily.

Chart 1: Current status of internet usage in India

Main Report

20

Current Year

24%

16%

60%

0%

20%

40%

60%

80%

All Internet Users

Up to 1 year 1-2 years More than 2 years

A year of healthy growth in urban user base

In the last 1 year internet usage in India has shown a ‘healthy’ growth. If the overall internet using population in urban India grew by 28% during April 2006 - April 2007 to reach 30.32 million, then it has grown by a healthier 33% during April 2007 - April 2008 to reach 40.34 million now. Table 4: Growth in internet users in urban India

2006 2007 Growth 2008 Growth Internet using urban individuals (regular) 21.95 mn 25.17 mn 15% 30.03 mn 19%

Internet using urban individuals (occasional) 1.65 mn 5.15 mn 212% 10.31 mn 100%

Total internet using urban individuals 23.60 mn 30.32 mn 28% 40.34 mn 33%

The ‘steady’ pace of growth in internet usage over the last 2-3 years is also indicated by the fact that the proportion of regular internet users with over 2 years of internet usage experience has remained constant at around 60% - 63%. Chart 2: Years of experience in using internet

The added new users are as many ‘regular’ internet users as ‘occasional’ ones

Leaving aside the rural internet users (as they have been estimated for the first time in India Online study), in last one year if 5.16 million new urban internet users have joined in as ‘occasional’ internet users, then 4.86 million urban internet users have also joined in as ‘regular’ internet users. In fact, while the growth rate of occasional urban internet users has dipped from 212% last year to 100% this year (on a lower base though), the growth rate of regular urban internet users has increased from 15% last year to 19% this year.

India Online 2008

21

Chart 3: Trend in growth of ‘regular’ internet users

Regular urban internet users

17.4 25.17

30.03

21.95

0

5

10

15

20

25

30

35

2005 2006 2007 2008

Year

Mill

ion

Use

rs

The bulk of regular internet users come from the non-metro towns

After inclusion of the rural internet users as well, only 30% of all regular internet users came from the top 8 metro cities. On the other hand, the 'second tier' mid-size cities (urban uptowns and emerging towns) account for another 18% of them. This means that the 'rest of India' (smaller towns and rural areas) account for the balance 52% of all regular internet using population. Table 5: Top 10 cities by contribution to regular internet user population in India

Rank City % of Regular Internet Users

Regular Internet Users (in millions)

1 Mumbai & Thane 9.8% 3.44

2 Delhi NCR 8.6% 3.02

3 Hyderabad & Secundrabad 7.4% 2.60

4 Bangalore 7.1% 2.49

5 Chennai 5.6% 1.97

6 Pune 2.6% 0.91

7 Kolkata 2.5% 0.88

8 Ahmedabad 1.3% 0.46

9 Coimbatore 1.2% 0.42

10 Lucknow 1.0% 0.35

In terms of socio-economic classification (SEC), if 56% of regular internet users came from SEC ‘A’ and ‘B’ groups last year, then this year their share goes down to 50%. SEC ‘C’ accounts for 19%, while SEC ‘D’ and ‘E’ put together account for 16%. The balance 15% come from the rural SEC groups - with R1, R2 and R3 combine accounting for 10% and R4 and R5 for approx. 5%. More importantly, almost 70% of the regular internet users continue to constitute what can be termed as the ‘urban consuming class’ (SEC ‘A’, ‘B’ and ‘C’).

Main Report

22

Incidentally, despite the growth in the proportion of smaller town and lower SEC profile users among the regular internet user base, the proportion of female net users continues to stay at 18%. This indicates that users coming from the smaller towns and lower SEC profiles do not necessarily show a higher tendency of being more ‘males’.

Internet user base is increasingly skewing towards the ‘younger’ India

If the under 25 year age groups were in ‘minority’ last year accounting for 42% of the regular internet users, then their proportion has grown into the ‘majority’ this year standing at 52% of the total regular internet user base. Further, if the age band of 25-35 years formed the ‘single largest’ age group of regular internet users at 36% last year, then the 19-24 year age band has emerged as the ‘single largest’ age group of regular internet users this year at 44%. Indicates that the new internet users form the urban areas as well as internet users form rural areas show much ‘younger’ age profiles. Chart 4: Age distribution of regular internet users

14%

9%

44%

34%

0%

25%

50%

All Internet Users

13-18 years 19-24 years 25-35 years 35 years +

Further, in the line with the age profile, if almost half of the regular internet users (47%) were ‘head’ of the household last year, then a much lower 37% of them are ‘head’ of the households now. Lastly, only 17% of all regular internet users came from ‘IT’ functional background last year. The proportion of IT background net users has jumped up significantly and now accounts for more than 1 in 4 of the overall regular net users (27%).

India Online 2008

23

Online Indians represents the ‘masses’ as well as the ‘classes’

With 55% of the regular internet users having monthly household income (MHI) of less than Rs.10,000 and only 14% of them having MHI of more than Rs.30,000, the bulk of the Indian internet users can only be classified as the ‘masses’. The ‘average’ monthly household income of the regular net users comes out at about Rs.18,930 approximately.

But with ownership of cars among them being at 17% (against a

possible national norm of just 5%-6%), and a very high 2-wheeler ownership levels at 46%, the regular net users do show up as highly ‘consumption’ oriented and show a glimpse of the ‘classes’. This is also hinted by the fact that 28% of regular internet users prefer to read in English, probably again much higher than the national norms.

Almost 2 out of 3 regular net users (64%) own some kind of an

automobile.

Though almost 68% of regular net users are employed and 51% of them work as ‘salaried’ employees in the corporate world, only 25% of them own a credit card. The credit card ownership among regular internet users stood at 34% last year. This noticeable fall in the proportion of credit card owners can be attributed to the significant increase in the proportion of the relatively ‘younger’ age group net users.

Among the credit card owning net users, almost 1 in 3 own

‘multiple’ credit cards.

Almost half of the regular net users (52%) have taken up a ‘loan’ of some kind. The most taken loan is auto loan (both cars and 2-wheelers put together) at 23%, followed by home loan at 21% and then by personal loan at 16%. The average number of loans taken by the ‘loan taking households’ among internet users is 1.5.

Ownership of most of the household assets is also fairly high among

the regular internet users, as indicated by the table below:

Main Report

24

Table 6: Ownership of popular household assets among online urban Indians

Household Asset % Owning in 2008 % Owning in 2007

Color TV 90% 92%

Mobile Phone 87% 90%

Bank Account 84% 82%

Computer/Laptop 72% 67%

Cable TV connection/DTH 69% 72%

Fridge 68% 75%

Home 55% 58%

Life Insurance 53% 61%

Camera 52% 64%

Landline Phone 50% 62%

Debit Card 48% 52%

Washing Machine 46% 57%

Credit Card 31% 35%

Fixed Deposits 27% 34%

Medical Insurance/CGHS 26% 33%

Mutual Funds 21% 22%

Air Conditioner 19% 25%

IPod 19% 10%

Microwave 17% 24%

Video Camera 17% 20%

Demat Account 11% 21%

It is interesting to note here that almost three-fourths (72%) of the regular internet users have personal computers/laptops at home. With an average internet user-ship of approx. 2 per household, every third internet using household (36%) has access to a computer/laptop at home.

Internet is accessed the most from ‘place of work’, though ‘home’ emerges as the most preferred place of access

Almost half of the regular internet users (46%) access the net from more than one place of access. The per capita ‘places of access’ averages at 1.7. On multiple access basis, place of work (office, school, colleges, etc.) Still continues to be the single largest place for accessing internet at 60% (though down 18% points over the last year’s figure of 78%). Usage form home follows at 55% (down 4% points over last year), and then from cyber cafes at 47% (the same as last year). In terms of exclusive usage, while 1 in 5 internet user still accesses internet only form home (at 21%), another 1 in 5 also accesses it only from place of work (at 20%). About 1 in 8 regular internet users (13%) access the net exclusively form a cyber café.

India Online 2008

25

This still indicates that the relevance of cyber cafés is only ‘secondary’ in nature as of now. This low exclusive access of internet from cyber cafes could be one of the biggest barriers in the rapid growth of internet usage in India, as in a country like India the large-scale (mass) accessibility and affordability of computer at self-ownership level may still be a long way away. Chart 5: Place of accessing internet (multiple accesses)

Internet Usage by Place of Access

Office Only 20%

Home Only 21%

Cyber Café Only 13%

12%

16%

6%

12%

Place of Work - 60% Home - 55%

Cyber Café - 47%

Note - 6% regular internet users also use it ‘in transit’ However, when it comes to the ‘single most preferred’ place of accessing internet among the regular internet user, home scores over the place of work marginally. While 41.2% prefer to access the net from home, just a marginally lower 40.6% prefer to do so from the place of work. Cyber café falls back significantly with only 18% regular net users preferring to access the net from cyber café the most.

Broadband connectivity is very widespread among the regular online Indians

Broadband is now the main source of internet connectivity among the majority of regular online Indians, irrespective of where they access the net from. 71% of regular internet users accessing internet form home, 68% accessing from place of work and 62% accessing from cyber café claim to go online using a broadband connection. However, despite such widespread usage of these ‘commonly perceived’ broadband connections, the biggest problem faced on the net by almost 2 out of 3 net users (59%) is the ‘slowness’ in opening of

Main Report

26

37%31%

23%12% 11%

59%

42% 39%

0%

20%

40%

60%

80%

100%

All Internet Users

Website not opening/opening slowlySpam/Junk MailsMails with virus/SpywareUnsolicited ads/pop-upsDifficulty in getting connectedNo response to queries on websitesCumbersome navigation in websitesDon't have relevant local language content

websites. Another 1 in 3 regular net users (31%) also complains about the ‘difficulty in connecting to the net’ in the first place. Therefore, it appears that a large part of the available broadband connectivity is not really true ‘high speed’ broadband connectivity in practice yet. This is also in line with the fact that though TRAI defines a true broadband connection at 256 kbps (and recently being revised by it to 512 kbps), in reality ISPs have been marketing connections as low as 75-100 kbps as broadband. Chart 6: Problems faced by regular net users while surfing the net

Spam and junk mails, virus and spyware, and unsolicited ads and pop ups form the other main irritants and problems faced on the net.

Net is the ‘dominant’ medium in their home lives

Despite the technical glitches and the ‘unasked for’ irritants, the frequency of accessing internet from homes as well as offices is very high. It is to the extent that almost 9 out 10 regular internet users accessing the net from home or place of work do so ‘daily’ (89% from home and 85% from office). It is only from cyber cafes that net access is relatively less frequent. Only 33% of internet users who access the net from cyber café do it on a daily basis. In fact, more of them (46%) access the net at least weekly but not daily. The fact that daily usage of internet from homes is now higher than that from place of work is a clear indication that internet is now also becoming a part of people’s ‘personal’ lives and has not just remained a part of their ‘work’ lives. Internet users who access the net from home tend to be relatively ‘heavier’ users of the internet as compared to the ‘offline’ mediums (TV, newspaper and radio). 1 in 2 of them (58%) is a heavy user of internet during the weekend, while 1 in 3 (36%) is also a heavy user of internet during the weekdays. In contrast, only 1 in 7 of them (14%) is a heavy user of TV and 1 in 10 (10%) a heavy user of radio. Regular internet users tend to be the lightest users of radio, followed by newspaper and then TV.

India Online 2008

27

Table 7: Duration of usage of Internet and Offline mediums from home

Internet Weekday

Internet Weekend TV Newspaper Radio

Light Users (less than 1 hr. a usage day) 29% 19% 47% 51% 69%

Medium Users (1-2 hrs. a usage day) 35% 23% 40% 36% 21% Heavy Users (more than 2 hrs. a usage day) 36% 58% 14% 13% 10%

Note – only in case of newspaper ‘light user’ has been defined as someone who spends ‘up to 30 minutes’, medium as someone who spends between 30 min. to 1 hour and heavy user as someone who spends more than 1 hour

In terms of the internet usage pattern by the day-parts, 9 p.m. To 12 midnight is the peak usage time from home with almost 1 in 3 home based net users (32%) logging on to the net in that time band. The peak usage time band from place of work is between 9 a.m. To 12 noon with 1 in 4 net users from office (26%) logging on to the net during that time band. Lastly, the peak usage time band from cyber cafes is between 6 p.m. To 9 p.m. With 29% of all cyber café user users logging on to the net during that time band.

Social interactivity and entertainment related content are the most popular online

On an average an online Indian undertakes over 15 activities online. Communication, social interactivity and entertainment activities stand out as the most popular online activities. In the list of the 10 most popular online activities among the regular internet users, 4 fall in the domain of communication and social interactivity/networking activities (emailing, IM/chatting, dating/friendship and matrimonial search) and 4 fall in the domain of personal or entertainment activities (news, sports, movies/music, and cricket). Table 8: Top 10 most popular online activities

Rank Online Activity %

Undertaking in 2008

% Undertaking

in 2007 Increase

1 Emailing 91% 95% -4%

2 Job Search 72% 73% -2%

3 Instant messaging/chatting 70% 62% +9%

4 Check news 63% 61% +2%

5 Check Sports 57% 57% -1%

6 Download music/movies 54% 29% +25%

7 Dating/Friendship 50% 51% -2%

8 Check cricket score 50% NA NA

9 Matrimonial search 49% 48% 1%

10 English info search engine 49% NA NA

When compared with the last year, the biggest gainers in popularity among the online activities are downloading movies and music, local language content search, finance related activities like stocks and business/financial news and net telephony. On the other hand, the noticeable among the biggest losers in popularity in last one year have

Main Report

28

been online travel search, checking educational material, mobile content download and e-greetings. Table 9: Biggest gainer and loser online activities during the year

Online Activity %

Undertaking in 2008

% Undertaking

in 2007 Increase

Biggest Gainers

Download music/movies 54% 29% 25%

Local language search engine 33% 12% 21%

Visit Online stock trading websites 31% 13% 18%

Net telephony 27% 13% 15%

Check business/financial news 43% 30% 13%

Biggest Losers

Listen to/Buy Music 48% 60% -12%

Search/Buy travel products 31% 43% -12%

Educational / Learning material 35% 48% -12%

Mobile contents (ring tones, etc.) 37% 50% -13%

E-greetings 41% 57% -16%

The rise of ‘social interactivity’

If we combine all the social interactivity related online activities together (IM/chat, networking, communities, sharing pictures and videos, blogs, etc.) Then almost 81% of all online Indians undertake some or the other ‘social interactivity’ activity online. Among these activities IM/chatting is the most popular with 70% of all regular Indian net users undertaking it. Sharing pictures comes next at 45%, followed by social networking at 43%, e-greetings at 41%, video sharing at 36% and professional networking at 36%. Interactive blogging is the least popular social interactivity activity online with only 10% internet users commenting on blogs and only 8% internet users owning a blog site. Only 1 in 4 (28%) of all online Indians check or read blogs. Further, among all those who blog, almost half (48%) only read blogs. On the other hand, almost half of the online Indians (48%) are members of some or the other online ‘community’. Alumni, Technology, Education, Business profession, and Romance and Relationships communities are among the most popular online communities.

The emergence of the ‘local language website’ users

Historically, internet has been a medium of English in India. No wonder then that till last year despite 59% of all online Indians preferring ‘local Indian languages’ for reading in general, only 12% of all online Indians were visiting local language websites on the net.

India Online 2008

29

However, two emerging facts indicate an increasing trend towards local language based internet usage in the future:

The proportion of internet users who generally prefer to read in local language itself has gone up from 59% last year to 72% this year (maybe a correction of better coverage, and therefore better representation through multipliers, of the smallest towns and villages in this year’s land survey).

Secondly, the proportion of internet users who visit or check local

language websites has also gone up from just 12% last year to 34% this year. That is, almost 1 in 3 online Indian is already using local language websites.

Interestingly, while the increase in the base of online Indians who prefer to read in local Indian languages has been 13% points, the increase in base of online Indians who visit local Indian language websites has been a much higher 22% points. Indicates that at least 9% online Indians who were using only English websites till last year have started using local language websites also. Table 10: Status of local language net users

2008 2007 Increase

Online Indians preferring to read in English 28% 41% -13%

Online Indians preferring to read local Indian languages 72% 59% 13%

Online Indians visiting English websites only 66% 88% -22%

Online Indians visiting local language websites also 34% 12% 22%

Note - All online Indians check English language website by default

Net is increasingly becoming a ‘shopping window’ among the online Indians

4 out of 5 online Indians (80%) either search or buy products online, that is, they ‘shop’ online. This makes the ‘online shoppers’ base in India as large as 28 million. Of these 28 million online shoppers, only 28%, or 7.97 million currently also ‘buy’ online. The rest 72% of them, or 20.07 million, only search for products online but do not buy them online yet (window shoppers). Effectively, this means that almost 1 in 4 online ‘shopper’ in actually an online ‘buyer’. On the overall regular internet user base, the proportion of online buyers and window shoppers work out to be 23% and 57% respectively. Compared to the last year, when the count of then currently ‘active online buyers’ was 6.16 million, the base of active buyers has grown by 1.81 million to reach 7.97 million. This indicates a 29% growth in the base of active online buyers since last year. As the growth in internet user base during the same period has been 33%, the growth rate of online buyers in last one year can only be described as ‘average’.

Main Report

30

46%

33%

18%6%

60% 56%53%

0%

20%

40%

60%

80%

100%

All Internet Users

Participated in an online contestClicked a sponsored search adClicked a banner adSubscribe to online newslettersClicked a product/service e-mailerReceived viral ad from someoneForwarded viral ad to someone

This ‘average’ growth in the online buyer base last year is also indicated by the fact that the base of online buyers among the regular internet users who have bought online ‘ever’ has just grown from 10.78 million last year to 11.23 million this year (a meager addition of 0.45 million ‘new’ online buyers during the year). Table 11: Status of online shoppers and buyers

% Online

Indians Undertaking

in 2008

% Online Indians

Undertaking in 2007

Increase

Online window shoppers (who only search online) 57% 33% 24%

Online buyers (who search as well as buy online) 23% 25% -2%

Total online shoppers (who either search or buy online) 80% 58% 22%

Online Indians who have bought ‘ever’ on the net (mn) 11.23 mn 10.78 mn +0.45 mn

Online Indians who have bought ‘ever’ on the net (%) 32% 43% -11%

Note – In last year’s report the shopper/buyer numbers were reported on ‘ever used’ basis. However, this year these numbers have been reported on their ‘currently active’ status (taken as active in the last 6 months). Accordingly, in the above table last year numbers have been recalculated and presented, and therefore will not tally directly with last year’s report numbers.

Interestingly, a substantial 92% of all active online buyers have bought a travel product online (up 8% points over last year’s number of 84%). In comparison, only 51% of the online buyers have bought a non-travel product online (down 5% points over last year’s number of 56%).

Over half of the online Indians are ‘responsive’ to online marketing stimulus

A little over half of all online Indians (53%) have responded to some or the other online marketing stimuli in the past. Further, on an average they have typically responded to approximately 3 stimuli per person (actual average is 2.7).

Online contests are what online Indians have responded to the most, with 60% of them having done so. Contest are closely followed by search ads and banner ads at 56% and 53% respectively. Almost 1 in 5 online Indians (18%) have received a ‘viral ad’ from someone and a third of them (6%) have actually forwarded such viral ads to other people they know on the net.

Chart 7: Response to online marketing stimuli

India Online 2008

31

Google emerges as the leading online brand overall, whether in terms of ‘mind share’ or in terms of ‘user share’

Unlike last year, when Yahoo was the most top of mind recalled online brand (at 30%) but Google the most used website overall (at 29%), this year Google sweeps the charts on both the counts. Google leads the ‘mind share’ with 37% of all online Indians recalling it as the first online brand coming to their minds. Yahoo follows next at 32%, thereafter followed distantly by Rediff (7%), Orkut (6%) and Gmail (6%) to complete the top 5 list. Google also leads the ‘user share’ at the overall usage level of all kinds of websites. 28.4% of all online Indians claim to use it the most among all the websites they use on the net. Yahoo is a very close second, with 27.6% of all internet users using it the most. Rediff, Gmail and Orkut again emerge as the number 3, 4 and 5 on usage as well. However, when it comes to conversion of ‘mind share’ into actual ‘user share’ at the overall level, it is neither Yahoo nor Google but Gmail and Orkut which shows the best recall-to-usage conversion ratios at 1.56 and 1.45 respectively. The other top online brands showing above average conversion ratio are Rediff, Sify and Moneycontrol. Interestingly, 9 out of the top 10 names in this year’s list are the same as last year (with only some shifts in ranks). It goes to indicate the ‘real’ strength and sustenance power of these online brands in the Indian online landscape. The only brand to move out form the top 10 list of last year is MSN, which has been replaced by Moneycontrol this year. Table 12: Top 10 most popular online brands

Rank Website % Recall Most Top of Mind

% Use it the Most Overall Usage/Recall Ratio

1 Google 36.6% 28.4% 0.78

2 Yahoo 31.5% 27.6% 0.88

3 Rediff 7.4% 8.6% 1.16

4 Orkut 5.6% 8.1% 1.45

5 Gmail 5.5% 8.6% 1.56

6 Indiatimes 1.7% 1.2% 0.71

7 Hotmail 1.1% 1.0% 0.91

8 Moneycontrol 0.8% 0.8% 1.00

9 Naukri 0.7% 0.4% 0.57

10 Sify 0.6% 0.7% 1.17

Lastly, in terms of specific online activities, Yahoo, Google and Orkut emerge as the most popularly used websites for 15 of the 26 popular online activities surveyed (Yahoo on 7, Google on 4, and Orkut on 4).

Main Report

32

Table 13: Top-most popular websites for specific online activities

Online Activity Top Website % Use Most

(Primary User Share)

YOY Primary User Share

Increase Emailing Yahoo 51% -2%

Instant Messaging Yahoo 53% -10%

Job Search Naukri 42% +5%

Online News Yahoo 16% +2%

Info Search – English Google 81% +6%

Info Search – Local language Google 65% -9%

Yatra 18% +2% Online Travel

Makemytrip 16% -1%

Online Games Zapak 32% +15%

Online Shopping (Non-travel) Ebay 33% -1%

Real Estate Google 23% +5%

Moneycontrol 18% +5% Financial News/Info

Google 15% +2%

Online Share Trading ICICIdirect 31% -5%

Yahoo 25% NA Net Telephony

Gtalk 24% NA

Bharatmatrimony 36% - Matrimony

Shaadi 34% +6%

Friendship/Dating Orkut 54% +18%

Share Pictures Orkut 38% NA

Social Networking Orkut 66% +2%

Professional Networking Orkut 44% NA

Video Sharing Youtube 43% NA

Cricinfo 19% +6% Sports

Yahoo 17% +5%

Astrology Yahoo 25% +3%

Cinema Yahoo 14% +3%

Music Raaga 17% -5%

Online learning/education Google 32% -2%

Buy/rent movie CD Rediff 19% NA

Yahoo 12% -2% Mobile Content

Nokia 11% +2%

To sum up, internet usage has shown a healthy growth in last one year. More importantly, it is showing clear signs of evolving and becoming the ‘dominant’ medium of interacting with the world among a good proportion of the regular online Indians. More so, as the depth of its usage has increased further and so has its relevance in regular online Indian’s personal lives (and not just their work lives). The noticeably increased usage of ‘social interactivity’ and ‘personal entertainment’ online activities clearly substantiates this trend. However, while the usage of Internet has shown a ‘healthy’ growth in last one year, online buying has not really picked as much this year, making net more of a ‘window shop’ rather than an ‘online market’ in any true sense of the word (except for the travel products maybe).

India Online 2008

33

Lastly, internet continues to be the ‘melting pot’ of the big Indian middle ‘mass’ of urban consumers. And that fact that the bulk of Indian consumer mass comes from the vernacular Indian world (as indicated by the growth of local language reading online Indians in its user base), the increasing usage of local language websites is one of the most important elements of internet usage to watch for in the future. Availability of relevant and meaningful local language content and applications on the net, together with affordable access, may actually become the biggest enabler (or the biggest limiting factor) in the future growth of Internet usage in India.

Main Report

34

Detailed Findings

India Online 2008

35

Current Year

11%13%

6%2%

31%36%

0%

20%

40%

All Users

Age 13-18 years Age 19-24 yearsAge 25-35 years Age 36-45 yearsAge 46-55 years Above Age 55 years

Change from PY

-5% -4%

1% 2% 1%5%

-10%

-5%

0%

5%

10%

Reading the Graphs & Tables

Base: 25,060

Base: 25,060(CY), 20,268(PY)

Current year base

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Previous year base

Current year base

Main Report

36

Table: Preferred websites - emailing

Assets Current Year Change from PY

Color TV 92% 3%

Mobile Phone 90% 5%

Bank Account* 82%

Fridge 75% 4%

Cable TV connection/DTH 72% -4.6%


Camera* 64%

Landline Phone 62% -1.9%

Life insurance 61% 1%

Home 58% -10.0%

Washing Machine 57% 2%

Music System/DVD/MP3* 55%

Debit Card 52% 7%

Credit card 35% 8%

Fixed Deposits* 34%

Medical Insurance/CGHS 33% 3%

Air Conditioner 25% 5%

Microwave 24% 5%

Mutual Funds 22% -1.2%

Demat account* 21%

Share of companies* 20%

Video Camera* 20%

IPod* 10%

Chit Fund Deposits 7% -19.9%

Base: 25,060(CY), 20,268(PY)

Previous year base

Current year base

Fields marked with * means that the field is added this year hence

not comparable to last year

A blank in this column means that

this attribute was not

included in last year’ survey and

therefore no ‘change over

previous year’ can be presented

India Online 2008

37

Current Year

82%

18%

0%

20%

40%

60%

80%

100%

All Internet Users

Male Female

Change from PY

1%

-1%

-2%

-1%

0%

1%

2%

Demographic Profile Chart 8: Gender breakup

Base: 15,875

Chart 1: Gender breakup

Base: 15,875(CY), 25,060(PY)

Main Report

38

Current Year

9%

44%

34%

0%

25%

50%

All Internet Users

13-18 yrs 19-24 yrs 25-35 yrs

Change from PY

-2%

12%

-2%-5%

5%

15%

Chart 9: Age group distribution

Base: 15,875

Chart 2: Age group distribution

Base: 15,875(CY), 25,060(PY)

Age All Internet Users Change from PY

13-18 yrs 9% -2.4%

19-24 yrs 44% 12%

25-35 yrs 34% -2.1%

36-45 yrs 9% -4.3%

46-55 yrs 4% -2.4%

Above 55 yrs 1% -1.0%

India Online 2008

39

Current Year

31%

21%

12%

36%

0%

20%

40%

All Internet Users

Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

Change from PY

-14%

10%

-2%

7%

-15%

-5%

5%

15%

Chart 10: City class - by population size

Base: 15,875

Chart 3: City class - by population size

Base: 15,875(CY), 25,060(PY)

Main Report

40

Current Year

13%

30%

6%

52%

0%

20%

40%

60%

All Internet Users

Metro Urban uptowns Emerging Towns Others

Change from PY

-8% -8%-3%

19%

-10%

0%

10%

20%

Chart 11: City class - by market size

Base: 15,875

Chart 4: City class - by market size

Base: 15,875(CY), 25,060(PY)

India Online 2008

41

Table 14: Cities

Cities All Internet Users Change from PY

Mumbai 9% -1.2%

Bangalore 7% 0.7%

Delhi 7% -5.3%

Chennai 6% 1%

Hyderabad 6% 0.2%

Pune 3% 0.1%

Kolkata 3% -0.8%

Secunderabad* 2%

Ahmedabad 1% -0.3%

Coimbatore 1% 0.3%

Thane* 1%

Lucknow 1% -0.3%

Visakhapatanam 0.8% -0.1%

Ghaziabad* 0.7%

Gurgaon* 0.7%

Bhubaneswar 0.7% 0.2%

Mysore 0.7% 0.3%

Jaipur 0.6% -0.2%

Vadodara 0.6% -0.1%

Noida* 0.6%

Surat 0.6% -0.1%

Ludhiana 0.6% 0.0%

Chandigarh 0.5% -0.3%

Indore 0.5% -0.2%

Bhopal 0.5% -0.1%

Trivandrum* 0.5%

Madurai 0.5% 0.1%

Faridabad 0.5% -0.1%

Vijayavada 0.4% -0.1%

Tiruchirapalli 0.4% 0.1%

Kochi 0.4% -0.1%

Kanpur 0.4% -0.1%

Nashik 0.4% 0.0%

Guwahati 0.4% 0.1%

Ajmer* 0.4%

Kancheepuram* 0.4%

Ernakulam* 0.3%

Guntur* 0.3%

Nagpur 0.3% -0.5%

Agra 0.3% 0.0%

Pondicherry* 0.3%

Patna 0.3% -0.3%

Warangal* 0.3%

Goa 0.3% 0.0%

Main Report

42


Erode* 0.3%

Cuttack 0.3% -0.1%

Kollam* 0.3%

Pimpri Chinchwad* 0.3%

Rangareddi* 0.3%

Thrissur* 0.3%

Kozhikode* 0.3%

Rajkot 0.3% 0.0%

Salem* 0.2%

Amritsar 0.2% -0.1%

Srinagar* 0.2%

Anantapur* 0.2%

Jalandhar* 0.2%

Mangalore 0.2% 0.0%

Allahabad 0.2% -0.2%

Jabalpur 0.2% 0.0%

Meerut 0.2% -0.1%

Tirunelveli* 0.2%

Vellore* 0.2%

Nellore* 0.2%

Chittoor* 0.2%

Jammu* 0.2%

Kottayam* 0.2%

Thiruvallur* 0.2%

Belgaum* 0.2%

Dehradun 0.2% -0.1%

Jodhpur 0.2% 0.0%

Krishna* 0.2%

Yelahanka* 0.2%

Hugl* 0.2%

Kakinada* 0.2%

Palakkad* 0.2%

Ranchi 0.2% -0.1%

Aurangabad 0.2% -0.1%

Bilaspur* 0.2%

Tirupati* 0.2%

Varanasi 0.2% 0.0%

Panipat* 0.1%

Dakshina Kannada* 0.1%

Kannur* 0.1%

Hubli-Dharwad* 0.1%

Raipur 0.1% -0.1%

Rajahmundry* 0.1%

Cuddapah* 0.1%

Kolhapur* 0.1%

India Online 2008

43


Kurnool* 0.1%

Alappuzha* 0.1%

Dharmapuri* 0.1%

Gwalior* 0.1%

Jamshedpur* 0.1%

Kota* 0.1%

Mira-Bhayandar* 0.1%

Thiruvanathapuram 0.1% -0.5%

Aligarh* 0.1%

East Godavari* 0.1%

Shimla* 0.1%

Udupi* 0.1%

Others from North India 7% -2.7%

Others from East India 4% -1.2%

Others from South India 14% -0.4%

Others from West India 5% -1.7%

Base: 15,875(CY), 25,060(PY)

Main Report

44

Current Year

21%

15%

33% 31%

0%

10%

20%

30%

40%

50%

All Internet Users

North East South West

Change from PY

-2%

3%

-7%

6%

-10%

-5%

0%

5%

10%

Chart 12: Region-wise break-ups

Base: 15,875

Chart 5: Region-wise break-ups

Base: 15,875(CY), 25,060(PY)

India Online 2008

45

Table 15: Preferred language of reading

Language All Internet Users Change from PY

English 28% -12.8%

Hindi 26% 8%

Tamil 8% 2%

Telugu 8% 1%

Marathi 5% 0.5%

Gujarati 4% 0.7%

Malayalam 4% 0.1%

Bengali 4% 0.4%

Oriya 3% 0.1%

Kannada 3% -1.0%

Punjabi 2% 0.7%

Urdu 1% 0.4%

Assamese 0.6% 0.1%

Marwari 0.6% 0.2%

Bhojpuri 0.4% 0.2%

Konkani 0.4% -0.1%

Maithili 0.4% 0.3%

Kashmiri 0.3% 0.2%

Sindhi 0.2% 0.0%

Chhattisgarhi 0.1% 0.0%

Haryanvi 0.1% 0.0%

Awadhi 0.1% -0.9%

Manipuri* 0.1%

Nepali* 0.1%

Sanskrit 0.1% 0.0%

Santhali* 0.1%

Tulu 0.1% 0.0%

Bodo* 0.0%

Bundeli* 0.0%

Dogri* 0.0%

Kanauji* 0.0%

Kurchi* 0.0%

Magahi* 0.0%

Others* 0.8% 0.5%

Base: 15,875(CY), 25,060(PY)

Main Report

46

Socio-Economic Profile

Table 16: Socio economic classification

SEC All Internet Users Change from PY

SEC A 24% -0.8%

SEC B 27% -5.4%

SEC C 19% -3.5%

SEC D 10% -4.3%

SEC E 7% -0.2%

Rural 1* 3%

Rural 2* 3%

Rural 3* 4%

Rural 4* 4%

Rural 5* 0.9%

Base: 15,875(CY), 25,060(PY)

Table 17: Population classification4

Classification All Internet Users

Urban 86%

Rural* 14%

Base: 15,875

4 Data in 2007 was not classified into Urban and Rural.

India Online 2008

47

Current Year

20%

14% 10%

57%

0%

20%

40%

60%

All Internet Users

Up to SSC/HSC College but not GraduateGraduate & above - general stream Graduate & above - professional stream

Change from PY 19%

-5%

0.3%

-14%-15%-10%-5%0%

5%10%15%20%

Chart 13: Highest educational qualification

Base: 15,875

Chart 6: Highest educational qualification

Base: 15,875(CY), 25,060(PY)

Main Report

48

Current Year

53%47%

0%

20%

40%

60%

All Internet Users

Employed Unemployed

Change from PY

-9%

9%

-10%

-5%

0%

5%

10%

Chart 14: Occupational break up

Base: 15,875

Chart 7: Occupational break up

Base: 15,875(CY), 25,060(PY)

Occupation All Internet Users

Junior level salaried employee 26%

Middle / Senior level salaried employee 15%

Self Employed Professionals (Self Practicing Doctor, Lawyer) 4%

Shop owner/ Traders 3%

Businessmen 5%

Student 33%

Housewife 9%

Others 6%

India Online 2008

49

Current Year

27%

14%

6%

54%

0%

10%

20%

30%

40%

50%

60%

70%

All Internet Users

IT/SW MARCOM Finance Others

Change from PY

-4%

10%

-5%

-0.10%

-10%

-5%

0%

5%

10%

Chart 15: Function / field of occupation

Base: 15,875

Chart 8: Function / field of occupation

Base: 15,875(CY), 15,219(PY)

Main Report

50

Current Year

37%

63%

0%

35%

70%

All Internet Users

Head of the household Not head of the household

Change from PY

10%

-10%

-50%

-25%

0%

25%

50%

Chart 16: Head of the household

Base: 15,875

Chart 9: Head of the household

Base: 15,875(CY), 25,060(PY)

India Online 2008

51

Current Year

9%

30%

6%

0%

10%

20%

30%

40%

50%

All Internet Users

Up to Rs. 10K 10-30K 30-50K Above 50K

Change from PY17%

-9%-4% -4%

-10%

-5%

0%

5%

10%

15%

20%

Economic Profile Chart 17: Monthly family income

Base: 14,851

Chart 10: Monthly family income

Base: 14,851(CY), 21,343(PY)

Main Report

52

Current Year

46%

17% 19%

0%

10%

20%

30%

40%

50%

All Internet Users

2 Wheeler 4 Wheeler Others

Change from PY

-11%

2%

10%

-15%

-10%

-5%

0%

5%

10%

15%

Chart 18: Most expensive vehicle owned by the household

Base: 15,875

Chart 11: Most expensive vehicle owned by the household

Base: 15,875(CY), 25,060(PY)

Vehicle All Internet Users Change from PY

Bi-Cycle 18% 10%

Motor-Cycle/Scooter 46% 2%

Small Car (Up to Rs.4 lakhs) 11% -7.7%

Mid-Size Car (Rs.4 to 8 lakhs) 5% -3.5%

Premium/Luxury Car (Above Rs. 8 lakhs) 2% -0.1%

Bullock Cart* 0.2%

Power Tiller* 0.0%

Tractor* 0.2%

Others 0.5% -0.9%

India Online 2008

53

Current Year

76%

25%

0%

20%

40%

60%

80%

All Internet Users

Don't own a credit card Own a Credit Card

Change from PY

-9%

9%

-15%

-10%

-5%

0%

5%

10%

15%

Chart 19: Ownership of credit cards (individually)

Base: 15,875

Chart 12: Ownership of credit cards (individually)

Base: 15,875(CY), 25,060(PY)

Credit Card All Internet Users Change from PY

Single Card 16% -2.1%

Multiple Cards 9% -6.9%

No Credit Card 76% 9%

Ownership of credit cards (Individually)* 0.0%

Main Report

54

Table 18: Household asset ownership

Asset All Internet Users Change from PY

Color TV 90% -2.3%

Mobile Phone 87% -2.8%

Bank Account 84% 3%


Cable TV connection/DTH 69% -2.9%

Fridge 68% -7.1%

Music System/DVD/MP3 56% 0.6%

Home 55% -3.2%

Life Insurance 53% -7.9%

Camera 52% -12.3%

Landline Phone 50% -12.2%

Debit Card 48% -4.6%

Washing Machine 46% -11.0%

Land* 37%

Credit Card 31% -4.4%

Fixed Deposits 27% -7.5%

Medical Insurance/CGHS 26% -6.7%

Mutual Funds 21% -1.7%

Air Conditioner 19% -5.8%

IPod 19% 8%

Microwave 17% -6.8%

Video Camera 17% -3.0%

Demat Account 11% -9.2%

Share of Companies 11% -8.1%

Tube well/pump* 8%

Chit Fund Deposits 7% -0.2%

Base: 15,875(CY), 25,060(PY)

India Online 2008

55

Current Year

21%

16%13%

0%

10%

20%

30%

All Internet Users

Home Loan Personal Loan Two - wheeler Loan

Change from PY

-5%

0.30%

-23%-25%

-20%

-15%

-10%

-5%

0%

5%

Chart 20: Current loan liabilities

Base: 15,875

Chart 13: Current loan liabilities

Base: 15,875(CY), 25,060(PY)

Loan All Internet Users Change from PY

Home Loan 21% -23.3%

Personal Loan 16% -4.6%

Two - wheeler Loan 13% 0.3%

Car Loan 10% -2.4%

Education Loan 8% -1.2%

Business Loan 6% 3%

Consumer Durables 2% -0.9%

Agriculture Land Loan* 1%

Tube well/Pump Loan* 0.2%

Tractor/Power Tiller Loan* 0.2%

Seeds/Fertilizer Loan* 0.2%

None of Above 48% 38%

Main Report

56

Current Year

25%

16%

60%

0%

20%

40%

60%

80%

All Internet Users

Up to 1 year 1-2 years More than 2 years

Change from PY

4%

-0.4%

-4%

-10%

0%

10%

Net Usage Status Chart 21: Years of experience in using internet

Base: 15,875

Chart 14: Years of experience in using internet

Base: 15,875(CY), 25,060(PY)

Experience All Internet Users Change from PY

Less Than 6 Months 12% 2%

6 Months-1 year 12% 2%

1-2 years 16% -0.4%

2-5 years 24% -2.4%

5-6 years 10% -1.7%

6 years and above 26% 0.4%

India Online 2008

57

Current Year

9% 7%

39%

28%

17%

0%

10%

20%

30%

40%

50%

All Internet Users

1 Member 2 Members 3 Members4 Members 5 or more members

Chart 22: Number of household members using internet

Base: 15,875

Main Report

58

Current Year

6%

55%60%

47%

0%

20%

40%

60%

80%

All Internet Users

HomePlace of work (office / school / college)Cyber cafeIn transit (while traveling)

Change from PY

-0.3%

-4%

-19%

-0.2%

-20%

-10%

0%

Chart 23: Place of accessing internet

Base: 15,875

Chart 15: Place of accessing internet

Base: 15,875(CY), 25,060(PY)

Place All Internet Users

Change from PY

Home 55% -4%

Place of work (office / school / college) 60% -19%

Cyber cafe 47% 0%

In transit (while traveling) 6% 0%

Choupal/Gram Panchayat* 1%

India Online 2008

59

Current Year

0.4% 0.1%

41% 41%

18%

0%

10%

20%

30%

40%

50%

All Internet Users

Home Place of workCyber cafe In transitChoupal/Gram Panchayat

Chart 24: Place of accessing internet most regularly

Base: 15,210

Main Report

60

Current Year

71%

12%15%

0%

20%

40%

60%

80%

All Internet Users

Broadband Regular Dial Up Others

Change from PY

3%

-4%

6%

-8%

-4%

0%

4%

8%

Chart 25: Type of internet connection at home

Base: 8,408

Chart 16: Type of internet connection at home

Base: 8,408(CY), 14,856(PY)

Connection Type All Internet Users Change from PY

24 Hrs Broadband 39% 8%

Broadband Dial Up 31% 4%

Regular Dial Up 12% -4.2%

Mobile Connection 10% 4%

Wi Fi Connection 2% 0.6%

Lease/Dedicated line 0.5% 0.0%

Don't Know 3% -4.1%

Others 3% 1%

India Online 2008

61

Current Year

68%

5%12%

0%

20%

40%

60%

80%

All Internet Users


Change from PY6%

-2% -1%-4%

0%

4%

8%

Chart 26: Type of internet connection at office

Base: 8,372

Chart 17: Type of internet connection at office

Base: 8,372(CY), 19,740(PY)

Connection Type All Internet Users Change from PY

24 Hrs Broadband 36% 6%

Broadband Dial Up 27% 2%

Regular Dial Up 5% -1.9%

Wi Fi Connection 5% 3%

Lease/Dedicated line 5% -1.3%

Mobile Connection 3% 1%

Don't Know 15% -3.2%

Others 3% 1%

Main Report

62

Current Year

62%

4% 4%

0%

20%

40%

60%

80%

All Internet Users


Chart 27: Type of internet connection at cyber café

Base: 4,609

Connection Type All Internet Users

Broadband Dial Up 36%

24 Hrs Broadband 24%

Regular Dial Up 4%

Mobile Connection 2%

Lease/Dedicated line 1%

Wi Fi Connection 0.9%

Don't Know 30%

Others 2%

India Online 2008

63

Current Year

22%

6%

56%

0%

20%

40%

60%

All Internet Users


Chart 28: Type of internet connection in transit

Base: 217

Connection Type All Internet Users

Mobile Connection 46%

24 Hrs Broadband 12%

Broadband Dial Up 10%

Wi Fi Connection 7%

Regular Dial Up 6%

Don't Know 17%

Others 2%

Main Report

64

Current Year

38%

19%

9%

0%

10%

20%

30%

40%

50%

All Internet Users

BSNL/Sancharnet Airtel/Bharti Local Cable Operator

Change from PY

3%

1%1%

0%

1%

2%

3%

4%

Chart 29: Service provider subscribed to at home

Base: 8,408

Chart 18: Service provider subscribed to at home

Base: 8,408(CY), 14,856(PY)

Service Provider All Internet Users Change from PY

BSNL/Sancharnet 38% 3%

Airtel/Bharti 19% 1%

Local Cable Operator 9% 1%

VSNL / Tata 7% -2.8%

Reliance 7% 0.9%

Sify 4% -2.3%

MTNL 4% -1.9%

Spectranet 0.1% 0.0%

Don't Know 8% 3%

Others 5% -1.7%

India Online 2008

65

Current Year

26%

16%

10%

0%

10%

20%

30%

40%

All Internet Users

BSNL/Sancharnet Airtel/Bharti VSNL / Tata

Change from PY

-2%

1%

-2%

-3%

-2%

-1%

0%

1%

2%

Chart 30: Service provider subscribed to at office

Base: 8,372

Chart 19: Service provider subscribed to at office

Base: 8,372(CY), 19,740(PY)

Service Provider All Internet Users Change from PY

BSNL/Sancharnet 26% -2.0%

Airtel/Bharti 16% 0.5%

Local Cable Operator 10% -1.6%

VSNL / Tata 6% 0.1%

Reliance 4% -0.2%

Sify 4% -0.9%

MTNL 3% -1.9%

Spectranet 0.2% -0.1%

Don't Know 28% 9%

Others 5% -2.8%

Main Report

66

Current Year

18%

10%8%

0%

10%

20%

All Internet Users

BSNL/Sancharnet Sify Airtel/Bharti

Chart 31: Service provider subscribed to at cyber café

Base: 4,609

Service Provider All Internet Users

BSNL/Sancharnet 18%

Sify 10%

Airtel/Bharti 8%

VSNL / Tata 4%

Reliance 4%

Local Cable Operator 3%

MTNL 1%

Spectranet 0.1%

Don't Know 48%

Others 3%

India Online 2008

67

Current Year

26%

16%

10%

0%

10%

20%

30%

40%

All Internet Users

BSNL/Sancharnet Airtel/Bharti VSNL / Tata

Chart 32: Service provider subscribed to in transit

Base: 217

Service Provider All Internet Users

Airtel/Bharti 26%

Reliance 11%

VSNL / Tata 10%

BSNL/Sancharnet 9%

Sify 4%

MTNL 3%

Local Cable Operator 0.4%

Spectranet 0.2%

Don't Know 19%

Others 17%

Main Report

68

Current Year

89%

9% 2%

0%

20%

40%

60%

80%

100%

All Internet Users

At least once daily Weekly, but not dailyLess than once a week

Change from PY

5%

-5%

-0.4%

-10%

-5%

0%

5%

10%

Net Usage Dynamics Chart 33: Frequency of accessing internet from home

Base: 8,408

Chart 20: Frequency of accessing internet from home

Base: 8,408(CY), 14,231(PY)

India Online 2008

69

Change from PY

-1%

1%

-0.4%

-2%

-1%

-1%

0%

1%

1%

2%

Current Year

85%

13%2%

0%

20%

40%

60%

80%

100%

All Internet Users


Chart 34: Frequency of accessing internet from office

Base: 8,372

Chart 21: Frequency of accessing internet from office

Base: 8,372(CY), 17,617(PY)

Main Report

70

Current Year

33%

46%

21%

0%

10%

20%

30%

40%

50%

All Internet Users


Chart 35: Frequency of accessing internet from cyber café

Base: 4,609

India Online 2008

71

Current Year

63%

24%

13%

0%

20%

40%

60%

80%

All Internet Users


Chart 36: Frequency of accessing internet in transit

Base: 217

Main Report

72

Change from PY

-2%

-5%

5%

-6%

-3%

0%

3%

6%

Current Year

18%

49%

23%

0%

20%

40%

60%

All Internet Users

9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight Throughout the Day

Chart 37: Time of the day accessing internet from home

Base: 8,408

Chart 22: Time of the day accessing internet from home

Base: 8,408(CY), 13,905(PY)

Time All Internet Users Change from PY

Before 9.00 AM 7% 2%

9.00 AM-12.00 Noon 9% 2%

12.00 Noon - 3.00 PM 5% -1.7%

3.00 PM-6.00 PM 4% -1.8%

6.00 PM - 9.00 PM 17% -1.2%

9.00 PM - 12.00 Midnight 32% -3.5%

After 12.00 Midnight 3% -0.6%

Throughout the Day 23% 5%

India Online 2008

73

Current Year

31%

53%

12%

0%

20%

40%

60%

All Internet Users

9.00 AM-6.00 PM 6.00 PM - 12.00 M idnight Throughout the Day

Change from PY

-2%

0.2%

2%

-3%

-2%

-1%

0%

1%

2%

3%

Chart 38: Time of the day accessing internet from office

Base: 8,372

Chart 23: Time of the day accessing internet from office

Base: 8,372(CY), 17,680(PY)

Time All Internet Users Change from PY

Before 9.00 AM 3% 0.3%

9.00 AM-12.00 Noon 26% 4%

12.00 Noon - 3.00 PM 18% -2.4%

3.00 PM-6.00 PM 9% -4.3%

6.00 PM - 9.00 PM 5% -2.9%

9.00 PM - 12.00 Midnight 7% 3%

After 12.00 Midnight 2% 0.5%

Throughout the Day 31% 2%

Main Report

74

Current Year

12%

43% 44%

0%

20%

40%

60%

All Internet Users


Chart 39: Time of the day accessing internet from cyber café

Base: 4,609

Time All Internet Users

Before 9.00 AM 2%

9.00 AM-12.00 Noon 13%

12.00 Noon - 3.00 PM 13%

3.00 PM-6.00 PM 17%

6.00 PM - 9.00 PM 29%

9.00 PM - 12.00 Midnight 15%

After 12.00 Midnight 0.2%

Throughout the Day 12%

India Online 2008

75

Current Year

26%28%

39%

0%

10%

20%

30%

40%

50%

All Internet Users


Chart 40: Time of the day accessing internet in transit

Base: 217

Time All Internet Users

Before 9.00 AM 5%

9.00 AM-12.00 Noon 9%

12.00 Noon - 3.00 PM 12%

3.00 PM-6.00 PM 6%

6.00 PM - 9.00 PM 4%

9.00 PM - 12.00 Midnight 35%

After 12.00 Midnight 2%

Throughout the Day 26%

Main Report

76

Current Year57%

27%

16%

0%

20%

40%

60%

All Internet Users

Light users Medium users Heavy users

Change from PY

-1%

1%

-0.4%

-2%

-1%

0%

1%

2%

Chart 41: Duration of PC usage from home

Base: 8,408

Chart 24: Duration of PC usage from home Base: 8,408(CY), 15,214(PY)

India Online 2008

77

32.10%36.00%32.10%

35.80%

35.00%

29.00%

0%

10%

20%

30%

40%

50%


Rural Internet Users Urban Internet Users

Chart 42: Duration of internet usage on weekday from home

Base: 8,408

Main Report

78

50.70%

58.60%

26.10% 23.10%

23.30%18.20%

0%

20%

40%

60%



Chart 43: Duration of internet usage on weekend from home

Base: 8,408

India Online 2008

79

Current Year

45%

22%

33%

0%

20%

40%

60%

All Internet Users


Change from PY14%

-1%

-14%-20%

-10%

0%

10%

20%

Chart 44: Duration of PC usage from office

Base: 8,372

Chart 25: Duration of PC usage from office

Base: 8,372(CY), 18,200(PY)

Main Report

80

29.40%

40.30%40.00%

30.50%

23.70%

36.10%

0%

10%

20%

30%

40%

50%



Chart 45: Duration of internet usage on weekday from office

Base: 8,372

India Online 2008

81

48.70%

28.20%23.10%

51.40%

20.40%28.20%

0%

20%

40%

60%



Chart 46: Duration of internet usage on weekend from office

Base: 8,372

Main Report

82

Current Year

71%

24%

5%

0%

20%

40%

60%

80%

All Internet Users


Chart 47: Duration of PC usage from cyber café

Base: 4,609

India Online 2008

83

14.00%

42.70%

43.30%

10.60%

49.50%

39.90%

0%

20%

40%

60%



Chart 48: Duration of internet usage on weekday from cyber café

Base: 4,609

Main Report

84

36.40%31.40%

31.80%

31.80%

37.90%

30.70%

0%

20%

40%

60%



Chart 49: Duration of internet usage on weekend from cyber café

Base: 4,609

India Online 2008

85

Current Year

67%

28%

5%

0%

20%

40%

60%

80%

All Internet Users


Chart 50: Duration of PC usage during transit

Base: 217

Main Report

86

36.20%

9.90%

53.90%

19.30%

25.00%

55.70%

0%

20%

40%

60%



Chart 51: Duration of internet usage on weekday during transit

Base: 217

India Online 2008

87

90.10%

27.60%9.90%

0.00%27.00%

45.30%

-20%

0%

20%

40%

60%

80%

100%



Chart 52: Duration of internet usage on weekend during transit

Base: 217

Main Report

88

Current Year47%

40%

14%

0%

10%

20%

30%

40%

50%

All Internet Users


Change from PY

3%

-3%

1%

-5%

0%

5%

Chart 53: Time spent by internet users on watching TV

Base: 15,875

Chart 26: Time spent by internet users on watching TV

Base: 15,875(CY), 21,962(PY)

India Online 2008

89

Current Year

51%

13%

36%

0%

20%

40%

60%

All Internet Users


Change from PY5%

-5%

-0.2%

-6%

-3%

0%

3%

6%

Chart 54: Time spent by internet users on reading newspaper

Base: 15,875

Chart 27: Time spent by internet users on reading newspaper

Base: 15,875(CY), 22,501(PY)

Main Report

90

Current Year

21%

69%

10%

0%

20%

40%

60%

80%

All Internet Users


Change from PY

-2%

2%

0.4%

-3%

-2%

-1%

0%

1%

2%

3%

Chart 55: Time spent by internet users on listening to radio

Base: 15,875

Chart 28: Time spent by internet users on listening to radio

Base: 15,875(CY), 14,785(PY)

India Online 2008

91

Preferred Net Activities Table 19: Popularity of various internet activities

Activity All Internet Users Change from PY

Emailing 91% -4.1%

Social media platform users* 81%

Job Search 72% -1.7%

Instant messaging/chatting 70% 9%

Check news 63% 2%

Check Sports 57% -0.7%

Download music/movies 54% 25%

Dating/Friendship 50% -1.5%

Check cricket score* 50%

Matrimonial search 49% 1%

English info search engine* 49%

Listen to/Buy Music 48% -11.6%

Share pictures 45% 5%

Check business/financial news 43% 13%

Social networking / Communities 43% -0.3%

Screensavers/wallpapers 43% -2.5%

Online games 43% -11.2%

E-greetings 41% -16.3%

Astrology 38% -7.8%

Check financial info 38% -7.6%

Check cinema content 37% 9%

Mobile contents (ring tones, etc.) 37% -13.2%

Video Sharing* 36%

Educational / Learning material 35% -12.4%

Send/receive email using mobile handset* 34%

Professional networking* 33%

Local language search engine 33% 21%

Check hobby related info 32% 0.9%

Search/Buy travel products 31% -12.3%

Visit Online stock trading 31% 18%

Check health & lifestyle info 30% 0.3%

Net banking 29% -0.8%

Check real estate info 29% -8.1%

Net telephony 27% 15%

Check / read blogs 27% 0.6%

Search/Buy other than travel products 25% 0.2%

Buy/Rent Movie CD/DVD* 22%

Main Report

92

Activity All Internet Users Change from PY

Adult content 20% 2%

Pay bills online 19% -3.5%

Online stock trading* 11%

Comment on blog post 10% -1.6%

Have a blog site of own 8% 1%

Base: 15,875(CY), 14,253(PY)

India Online 2008

93

Current Year

23%

77%

0%

20%

40%

60%

80%

All Internet Users

Buyers Non-Buyers

Change from PY

-20%

20%

-30%

-20%

-10%

0%

10%

20%

30%

Chart 56: Online shopping

Base: 15,875

Chart 29: Online shopping

Base: 15,875(CY), 14,253(PY)

Online Shopping All Internet Users Change from PY

Searched only 57% 24%

Both searched and bought 23% -20.2%

Neither searched nor bought 20% -3.9%

Main Report

94

Current Year

60% 56%53%

0%

20%

40%

60%

80%

All Internet Users

Participated in an online contest Clicked a sponsored search ad

Clicked a banner ad

Change from PY

20%17%

6%

0%

5%

10%

15%

20%

25%

Chart 57: Response to online marketing stimulus

Base: 9,160

Chart 30: Response to online marketing stimulus

Base: 9,160(CY), 10,888(PY)

Response All Internet Users Change from PY

Participated in an online contest 60% 17%

Clicked a sponsored search ad 56% 20%

Clicked a banner ad 53% 6%

Subscribe to online newsletters* 46%

Clicked a product/service e-mailer 33% 19%

Received viral ad from someone* 18%

Forwarded viral ad to someone* 6%

None of the above 0.7% -26.4%

India Online 2008

95

Current Year

28%

10%8%

0%

10%

20%

30%

All Internet Users

Check/read blogs Comment on blog post Have a blog site of own

Change from PY

-2%

1% 1%

-3%

-2%

-1%

0%

1%

2%

Chart 58: Blogging activities

Base: 15,875

Chart 31: Blogging activities

Base: 15,875(CY), 14,253(PY)

Main Report

96

Current Year

17%

14%

29%

14%

0%

10%

20%

30%

All Internet Users

2-5 times a Day Once Daily Once In 2-3 Days Once a Week

Chart 59: Frequency of reading blog

Base: 4,760

India Online 2008

97

Current Year

52% 48%

0%

20%

40%

60%

All Internet Users

Not a member of any online communityMember of an online community

Change from PY7%

-7%-8%

-4%

0%

4%

8%

Chart 60: Member of an online community

Base: 15,875

Chart 32: Member of an online community

Base: 15,875(CY), 14,253(PY)

Main Report

98

Table 20: Membership by type of online community

Membership All Internet Users Change from PY

Not a member of any online community 52% -7.0%

Alumni & Schools 7% -0.1%

Computers & Internet 7% 1%

Schools & Education 5% 2%

Business / Professional community 4% 0.6%

Romance & Relationships 3% -1.3%

Individuals 3% 0.8%

Games 3% 0.4%

Music 3% -0.1%

Arts & Entertainment 2% 0.2%

Company 2% 0.3%

Cultures & Community 2% 0.1%

Travel 1% 0.5%

Religion & Beliefs 1% 0.5%

Health, Wellness & Fitness 1% 0.3%

Countries & Regional 0.8% 0.4%

Family & Home 0.8% 0.3%

Hobbies & Crafts 0.7% 0.3%

Science & History 0.7% -0.1%

Automotive 0.5% 0.0%

Food, Drink & Wine 0.5% 0.4%

Fashion & Beauty 0.4% 0.0%

Recreation & Sports 0.3% 0.0%

Cities & Neighborhoods 0.2% 0.0%

Gay, Lesbian & Bi 0.2% 0.0%

Government & Politics 0.2% 0.0%

Pets & Animals 0.2% 0.0%

Base: 15,875(CY), 14,253(PY)

India Online 2008

99

Current Year

62%

34%

0%

20%

40%

60%

80%

All Internet Users

Use only English websites Use other language websites

Change from PY

22%

-27%-30%

-20%

-10%

0%

10%

20%

30%

Chart 61: Usage of other language website

Base: 15,875

Chart 33: Usage of other language website

Base: 15,875(CY), 14,253(PY)

Main Report

100

Current Year

59%

42%39%

0%

20%

40%

60%

80%

All Internet Users

Website not opening/opening slowly

Spam/Junk Mails

Mails with virus/Spyware

Change from PY

-7%

-10%

-2%

-15%

-10%

-5%

0%

Chart 62: Problems faced while surfing the internet

Base: 15,875

Chart 34: Problems faced while surfing the internet

Base: 15,875(CY), 14,252(PY)

Problem All Internet Users Change from PY

Website not opening/opening slowly 59% -2.1%

Spam/Junk Mails 42% -7.2%

Mails with virus/Spyware 39% -10.0%

Unsolicited ads/pop-ups 37% -7.6%

Difficulty in getting connected 31% -4.0%

No response to queries on websites 23% -3.5%

Cumbersome navigation in websites 12% 0.0%

Don't have relevant local language content 11% 3%

Never faced any problem 11% 3%

India Online 2008

101

Most Used Websites Table 21: Top of mind unaided recall - all websites

Website All Internet Users Change from PY

Google 37% 9%

Yahoo 32% 2%

Rediff 7% -4.1%

Orkut 6% 1%

Gmail 6% 3%

Indiatimes 2% 0.7%

Hotmail 1% -0.5%

Moneycontrol 0.8% 0.4%

Naukri 0.7% 0.2%

Sify 0.6% 0.1%

Ebay 0.6% 0.3%

Cricinfo 0.5% 0.4%

Nokia 0.4% 0.1%

Microsoft 0.4% 0.0%

Way2sms* 0.4%

Zapak* 0.4%

You tube 0.3% 0.1%

MSN 0.3% -0.2%

Indya* 0.3%

Wikipedia 0.3% 0.0%

WWE 0.3% 0.0%

Sony* 0.3%

Monster 0.2% -0.1%

ICICIbank 0.2% 0.0%

Manoramaonline 0.2% 0.1%

HPindia* 0.2%

Espnstar* 0.2%

Ebizel* 0.2%

ICICIdirect 0.1% 0.0%

NDTV 0.1% -0.1%

Freshersworld* 0.1%

Ibibo* 0.1%

Airtel* 0.1%

BSE India* 0.1%

Timesofindia* 0.1%

IRCTC* 0.1%

Timesjob* 0.1%

Sharekhan* 0.1%

NSEindia* 0.1%

Reliance* 0.1%

Main Report

102


Makemytrip* 0.1%

BSNL* 0.1%

Raaga* 0.1%

Contest2win* 0.1%

Santabanta* 0.1%

Indianrailways* 0.1%

CBSE* 0.0%

Download* 0.0%

Indiaplaza* 0.0%

HDFC* 0.0%

Others* 0.9%

Base: 13,801(CY), 24,433(PY)

India Online 2008

103

Table 22: Most used website - all websites

Website All Internet Users

Google 28%

Yahoo 28%

Gmail 9%

Rediff 9%

Orkut 8%

Indiatimes 1%

Hotmail 1%

Moneycontrol 0.8%

Sify 0.7%

Naukri 0.4%

Zapak 0.4%

Icicibank 0.4%

MSN 0.3%

Wikipedia 0.3%

Monster 0.3%

Icicidirect 0.2%

Youtube 0.2%

Bseindia 0.2%

Sharekhan 0.2%

Indyarocks 0.2%

Ebizel 0.2%

Cricinfo 0.1%

Facebook 0.1%

Ibnlive 0.1%

Ebay 0.1%

Others 11%

Base: 15,819

Main Report

104

Table 23: Preferred websites - emailing


Yahoo 51% -2.3%

Gmail 31% 11%

Rediff 13% -5.4%

Hotmail 3% -2.7%

Indiatimes 1% 0.3%

Sify 0.9% -0.1%

AOL 0.4% 0.3%

Zapak 0.1% 0.1%

VSNL 0.1% -0.4%

Lycos 0.1% -0.1%

Sancharnet/BSNL 0.0% -0.7% Base: 14,500(CY), 25,060(PY)

India Online 2008

105

Table 24: Info search (English)


Google 81% 6%

Yahoo 7% -2.2%

Wikipedia 3% 1%

English 3% -0.5%

Rediff 2% -0.4%

Dictionary 1% 0.1%

Altavista* 0.7%

Oxford* 0.6%

Answers* 0.4%

MSNLive 0.4% -0.6%

Indiatimes 0.3% -0.2%

Ask* 0.3%

BBC* 0.2%

Sify* 0.2%

Others 0.7% -3.9%

Base: 8,117(CY), 7874(PY)

Main Report

106

Table 25: Info search (local language)


Google 65% -9.4%

Yahoo* 12%

Rediff* 4%

Teluguone* 2%

Guruji 1% -0.4%

MSN 1% 0.3%

Sify* 1%

Raftaar* 1%

Hindi* 1%

Webduniya 1% -0.3%

Tamil* 0.8%

Manoramaonline 0.8% -0.9%

Indiatimes* 0.8%

Khoj 0.7% -0.5%

Marathiworld* 0.7%

Wikipedia* 0.5%

Webulagam* 0.4%

Eenadu* 0.3%

Others 1% -13.5%

None* 4%

Base: 5,007(CY), 3853(PY)

India Online 2008

107

Table 26: Job search


Naukri 42% 5%

Monster 25% -2.3%

Timesjobs 16% 2%

Google 5% -0.5%

Yahoo 4% 1%

Freshersworld 2% 0.2%

Rediff 2% -0.3%

Jobs 1% -0.1%

Jobstreet 0.7% 0.0%

Jobsahead 0.4% -0.7%

Clickjobs 0.7% -0.2%

Jobsearch* 0.3%

Onlinejobs* 0.3%

Efreshers* 0.2%

Others 2% -3.3%

Base: 11,351(CY), 10,387(PY)

Main Report

108

Table 27: Search or buy travel products


Google 22% 11%

Yatra 14% -1.6%

Yahoo 10% 2%

Makemytrip 10% -6.9%

IRCTC 10% -5.9%

Rediff 8% 4%

Travel 6% 4%

Travelguru 6% 3%

Cleartrip 2% 0.3%

Indiatimes 2% -0.9%

Ezeego1* 1%

Rajtravels 0.6% -0.1%

Travel India 0.5% -0.3%

Airdeccan 0.4% -1.3%

Spicejet 0.4% 0.0%

Cox&Kings* 0.3%

Flykingfisher 0.2% 0.0%

Travelocity 0.2% 0.0%

Goair 0.2% -0.2%

Indiatravels 0.1% -0.2%

Others 5% -3.8%

Base: 5,546(CY), 7,089(PY)

India Online 2008

109

Table 28: Buy travel products


Yatra 18%

Makemytrip 16%

IRCTC 13%

Google 11%

Travelguru 4%

Cleartrip 4%

Travel 4%

Yahoo 4%

Rediff 3%

Ezeego1 2%

Indiatimes 2%

Airdeccan 0.8%

Rajtravels 0.6%

Spicejet 0.6%

Cox&Kings 0.5%

Goair 0.4%

Indiatravels 0.2%

Travelocity 0.2%

Flykingfisher 0.1%

Travel India 0.0%

Others 16%

Base: 2,031

Main Report

110

Table 29: Search or buy non-travel products


Google 34%

Ebay 21%

Rediff 17%

Yahoo 14%

Indiatimes 5%

Futurebazaar 4%

Sify 2%

Indiaplaza 1%

Homeshop18 1%

Amazon 1%

Base: 4,201

India Online 2008

111

Table 30: Buy non-travel products


Ebay 33%

Rediff 19%

Google 17%

Indiatimes 8%

Futurebazaar 8%

Yahoo 6%

Indiaplaza 4%

Sify 3%

Homeshop18 2%

Amazon 0.9%

Base: 1,476

Main Report

112

Table 31: Online news

Website All Internet Users Change from PYYahoo 16% 2%Google 10% 2%NDTV 9% -2.5%Rediff 9% -0.1%Indiatimes 8% 0.7%Timesofindia 6% 3%Aajtak 3% -1.6%BBC 3% -1.5%Ibnlive 3% 0.2%Eenadu 3% 1%News* 3%Manoramaonline 2% -0.2%Thehindu 2% -0.2%MSN 2% -1.4%CNN 2% -1.5%Dinamalar 2% 0.7%Sify 1% -0.8%Zeenews 1% -0.6%Jagran 1% -0.2%TV9 0.9% 0.0%Hindustantimes 0.8% 0.1%CNBC 0.8% -0.2%Midday* 0.6%Lokmat* 0.6%Moneycontrol 0.5% 0.0%Josh18* 0.5%Starnews* 0.5%Bhaskar* 0.5%Economictimes 0.4% 0.0%Times* 0.4%AOL* 0.4%DD News* 0.4%Amarujala* 0.4%Webduniya* 0.4%Esakal* 0.3%Dinakaran* 0.3%Samachar* 0.2%Timesnow* 0.2%Deccanherald* 0.2%Others 5% -4.3%

Base: 10,128(CY), 8,509(PY)

India Online 2008

113

Table 32: Financial news & info (rates, quotes, etc.)


Moneycontrol/CNBC 18% 5%

Google 15% 2%

Yahoo 13% 0.5%

Rediff 8% 2%

ICICIDirect 6% -0.6%

BSEindia* 6%

Sharekhan 6% 2%

Stockmarket 4% 1%

NSE 3% 1%

Financialnews 2% 0.8%

NDTV/NDTVprofit 2% -2.1%

Reliancemoney 2% 1%

Indiatimes 1% -2.5%

Amfiindia* 1%

Mutualfundsindia* 1%

SBI* 1%

HDFC 0.9% 0.1%

Sify 0.9% -0.7%

Indiabulls 0.9% -0.2%

Indiainfoline 0.8% 0.3%

Kotaksecurities 0.7% 0.1%

ICICIprudential* 0.7%

Economictimes 0.6% -2.7%

Business 0.6% -0.7%

LIC* 0.5%

Valueresearch 0.4% 0.0%

Equitymaster 0.4% 0.0%

Religareonline* 0.4%

MSN* 0.3%

Axisbank* 0.3%

Authorstream* 0.3%

Citibank* 0.2%

Myiris* 0.2%

Geojit* 0.2%

Others 3% -11.3%

Base: 6,264(CY), 6,207(PY)

Main Report

114

Table 33: Search shares and stocks online


Google* 14%

ICICI Direct 14% -22.4%

Sherkhan 12% -9.6%

Yahoo* 10%

Rediff* 6%

BSE 5% 2%

Moneycontrol* 5%

Reliancemoney 4% 3%

Stock* 4%

Indiabulls 3% -3.4%

Kotaksecurities 3% -1.2%

NSE 2% -0.5%

hdfcsec 2% -0.4%

Religare 2% -1.9%

5Paisa 1% -1.7%

Investmentz* 1%

Indiatimes* 1%

Indiainfoline* 1%

NDTV* 0.9%

Stocktrading* 0.8%

GCItrading* 0.8%

Geojit 0.7% -1.7%

Sify* 0.7%

Karvy 0.6% 0.1%

Others 6% -6.5%

Base: 5,203(CY), 1,558(PY)

India Online 2008

115

Table 34: Online share trading


ICICI Direct 23% -13.3%

Sherkhan 14% -7.9%

Reliancemoney* 8%

Kotaksecurities* 8%

Indiabulls* 5%

Hdfcsec* 4%

Religare 3% 0.2%

5Paisa 2% 0.1%

Indiainfoline 2% -5.1%

Geojit 1% -2.6%

Stock 1% -0.2%

Karvy 0.9% -2.6%

Stocktrading* 0.7%

Investmentz 0.4% -2.1%

Motilaloswal* 0.2%

Others 1% -1.9%

None* 26%

Base: 1,143(CY), 1,558(PY)

Main Report

116

Table 35: Real estate info


Google 23% 5%

99acres 14% 4%

Yahoo 14% 0.2%

Magicbricks 13% -1.8%

Realestates 12% 2%

Rediff 7% 0.5%

Makaan* 5%

Indiaproperty 3% -2.1%

Property 3% -0.4%

Sulekha 1% 0.4%

Indiatimes 1% -1.3%

Zillow* 0.9%

Sify 0.7% -0.4%

Manoramaonline* 0.5%

Others 3% -9.0%

Base: 4,776(CY), 5,129(PY)

India Online 2008

117

Table 36: Matrimonial search


Bharatmatrimony 36% 7%

Shaadi 34% 6%

Jeevansaathi 8% 3%

Yahoo 4% -1.0%

Google 4% -1.7%

Matrimonial 4% 2%

Simplymarry 3% 0.3%

Matrimony 2% -2.3%

Rediff 2% -1.3%


Indianmatrimony* 0.4%

Secondshaadi* 0.2%

Others 2% -2.7%

Base: 7,519(CY), 6,675(PY)

Main Report

118

Table 37: Dating/friendship search


Orkut 54% 18%

Yahoo 20% -2.8%

Rediff 4% -2.4%

Fropper 3% 0.2%

Ibibo* 2%

Friendfinder 2% 0.1%

Friends 1% 0.1%

Indyarocks* 1%

Hi5 1% -0.4%

Indiatimes 1% -0.7%

Adultfriendfinder 1% -0.5%

Friendship 1% 0.1%

Perfspot* 0.8%

Facebook* 0.7%

Wayn* 0.7%

Dating* 0.6%

MSN 0.5% -0.5%

Tagged 0.5% -0.5%

Bigadda* 0.5%

Myspace* 0.4%

Match* 0.3%

Date* 0.3%

Friendster* 0.3%

Way2SMS* 0.3%

Minglebox* 0.2%

Adultfinder* 0.2%

Sify* 0.1%

Others 2% -7.7%

Base: 7,647(CY), 7,084(PY)

India Online 2008

119

Table 38: Social networking/communities


Orkut 66% 2%

Yahoo 13% -2.7%

Rediff* 4%

Ibibo* 3%

Social Networking* 3%

Facebook* 2%

Communities 1% 0.2%

Hi5 0.9% 0.0%

Fropper 0.9% 0.5%

Indiatimes* 0.8%

Commoncraft* 0.8%

Indyarocks* 0.6%

Sify* 0.5%

Bigadda* 0.5%

Perfspot* 0.3%

Myspace 0.3% -0.3%

Wayn* 0.3%

Minglebox* 0.3%

MSN* 0.2%

Linkedin* 0.2%

Friends* 0.2%

Bharatstudent* 0.2%

Others 2% -12.3%

Base: 7,147(CY), 5,227(PY)

Main Report

120

Table 39: Online gaming


Zapak 32% 15%

Yahoo 20% 2%

Games 9% 2%

Google 9% -0.1%

Miniclip 5% 0.8%

Onlinegames 4% 3%

Rediff 2% -1.3%

Contest2Win 2% -1.2%

Freeonlinegames 2% 0.9%

Indiatimes 1% -0.3%

Games2win 1% -0.1%

Indiagames 0.8% -2.3%

Cartoonnetwork 0.7% 0.1%

Sports* 0.7%

Indyarocks* 0.6%

Stickcricket 0.5% 0.1%

MSN 0.5% -1.2%

Pogo* 0.5%

Sify 0.5% -0.2%

Arcade 0.5% 0.3%

EAsports* 0.5%

Freegames 0.4% -0.2%

Gamesonline 0.4% 0.0%

Bigfishgames 0.3% -0.5%

Funtoosh 0.3% -0.1%

Gamezone 0.3% 0.1%

Download 0.3% -1.1%

Orkut* 0.3%

Shockwave* 0.3%

Worldwinner* 0.3%

Cricinfo* 0.3%

Funmaza 0.2% -0.3%

Myplaywin* 0.2%

Santabanta 0.2% -0.2%

Hungama* 0.2%

Casino* 0.2%

Egglad* 0.2%

Aol* 0.2%

King* 0.2%

Net2money* 0.2%

Doof* 0.2%

Bugzu* 0.2%

Toondisneyindia* 0.2%

Chess* 0.1%

India Online 2008

121


Gamespot* 0.1%

Cricket* 0.1%

Sudoku* 0.1%

Gamehouse* 0.1%

Orangeshark* 0.1%

Ibibo* 0.1%

Mousebreaker* 0.1%

Realarcade* 0.1%

Playgames* 0.0%

Others 2% -15.5%

Base: 6,685(CY), 7,383(PY)

Main Report

122

Table 40: Download mobile content

Website All Internet Users Change from PY Yahoo 12% -2.4% Nokia 11% 2% Google 10% 0.2% Rediff 10% -2.7% Mobile9 7% 3% Funmaza 5% 2% Indiatimes 4% -3.2% Zedge 3% 1% Way2SMS* 3% Ringtones 3% 0.0% Airtel 3% 0.2% Sify 3% 0.9% Mobango* 2% Hutch 2% -1.4% Mp3* 2% Sonyericsson 1% 0.1% Mobileringtones 1% 0.4% Getjar 1% 0.4% SongPk 1% 1% Raaga 0.9% 0.7% Masti4India 0.8% 0.1% Indyarocks* 0.8% Reliancemobileworld* 0.7% Waptrick* 0.7% Cooltoad 0.7% 0.0% 160by2* 0.7% Freeringtones 0.6% 0.0% Hungama* 0.6% Ebay* 0.5% GSMArena* 0.5% Tagtag* 0.5% Tataindicom* 0.5% Download 0.4% -0.2% Mauj 0.4% -0.1% Mobiles24* 0.4% Samsungmobile* 0.4% BSNL* 0.4% Santabanta 0.3% -0.5% Motorola* 0.3% Idea* 0.3% Univercell* 0.3% Youmint* 0.3% ApnilSP* 0.3% Others 4% -10.1% None 0.6% 0.6%

Base: 5,512(CY), 6,912(PY)

India Online 2008

123

Table 41: Preferred instant messaging applications


Yahoo 53% -10.1%

Google Talk 29% 15%

Rediffbol 9% -1.4%

MSN 4% -1.9%

Way2sms* 2%

Meebo 1% -0.1%

Indyarocks* 1%

Skype 0.6% 0.0%

160by2* 0.5%

Indiatimes 0.4% 0.0%

Fropper* 0.2%

AIM* 0.2%

Ibibo* 0.2%

Others 0.1% -2.7%

None* 0.3%

Base: 11,162(CY), 8,632(PY)

Main Report

124

Table 42: Download music

Website All Internet Users Change from PYRaaga 17% -5.3%Google 9% 2%Yahoo 7% -2.3%Music 7% 3%Mp3 6% 4%Songs 6% 4%Youtube 4% 2%Musicindiaonline 4% 0.0%Cooltoad 3% -1.7%Rediff 3% 0.2%123music 3% 2%Dhingana* 2%Indiafm 2% 0.8%Sify 2% 0.6%Smashits 1% -0.2%Pz10 1% 0.2%Ebay* 1%Funmaza 1% 0.4%Bollywoodmusic 1% 0.1%Mp3hungama* 1%Indiatimes 0.9% -0.2%Dishant 0.9% -0.2%Andhravilas 0.8% -0.1%Papuyaar 0.8% -0.9%Bollyfm 0.8% 0.1%Apniisp 0.8% -0.5%Masti4India* 0.7%Musicmazaa 0.5% 0.2%Downloads 0.5% 0.0%Musicworld 0.5% 0.2%Desimusic 0.5% 0.2%Bollyextreme* 0.5%Limewire* 0.4%Musiconline 0.4% -0.3%Tamilbeat* 0.4%Itunes 0.4% 0.0%Mtv* 0.4%MSN 0.3% -0.2%Esnips* 0.3%Realplayer* 0.3%Amazon* 0.3%Oosai* 0.3%Kannadaaudio* 0.2%Radiomirchi* 0.2%Others* 6%None 0.7% -12.5%

Base: 7,384(CY), 8,142(PY)

India Online 2008

125

Table 43: Sports content


Cricinfo 19% 6%

Yahoo 17% 5%

Rediff 14% 7%

Espnstarsports 14% -14.3%

Google 7% -0.7%

Cricketnext 4% 2%

Indiatimes 3% 0.0%

Sports 3% -1.5%

Sify 2% 0.3%

NDTV 2% -0.1%

Cricket* 2%

Tensports 2% -0.5%

Cricbuzz* 1%

MSN 1% -0.4%

Neosports* 0.7%

Timesofindia 0.6% -0.1%

Vcricket* 0.6%

Manoramaonline* 0.6%

123india* 0.6%

WWE 0.4% -1.5%

Zapakcricket* 0.4%

AOL* 0.3%

BBC Sports 0.3% -0.5%

IPLt20* 0.3%

Cricketlive* 0.3%

Zeesports* 0.3%

Ibnlive* 0.2%

CNN* 0.2%

Hindustantimes* 0.2%

Khel* 0.1%

Others 3% -5.2%

Base: 8,952(CY), 7,666(PY)

Main Report

126

Table 44: Cinema content

Website All Internet Users Change from PYYahoo 14% 3%Google 9% 0.0%Bollywood 6% 1%Youtube 5% 4%Rediff 5% 0.7%Indiafm 5% 0.6%Movies 4% 0.9%Raaga 4% 2%Sify 4% 1%Santabanta 4% 0.3%Indiatimes 3% -0.1%Idlebrain 2% 0.0%IMDB 2% 0.8%Cinema 2% -1.2%Indiaglitz 2% 0.3%PVR Cinemas 2% -2.8%Teluguone 2% 1%Tamilcinemas 2% -0.5%Bookmyshow* 2%Torrentz* 2%Andhravilas 2% 0.8%Indya 1% 0.6%Adlabs 1% 0.4%Zeecinemas 1% 0.2%Cinesouth* 1%Funcinemas 0.9% -0.6%Cinemax 0.9% 0.2%Inoxmovies 0.8% -0.3%Galatta 0.8% 0.0%Filmfare 0.8% 0.2%Bharatmovies* 0.8%MSN 0.7% -0.2%Manoramaonline* 0.7%Thecinema 0.3% -0.7%NDTV* 0.3%Glamsham* 0.3%Hollywood* 0.3%Smashits* 0.3%Satyamcinema* 0.2%Timesofindia* 0.2%Chitraloka 0.2% 0.2%Others 3% -13.2%

Base: 5,830(CY), 6,883(PY)

India Online 2008

127

Table 45: Most used websites for checking local language content (other than English)


Google 16% 5%

Yahoo 14% 6%

Rediff 8% 5%

Manoramaonline* 6%

Orkut* 6%

Dainikjagran 6% 4%

Webduniya 5% 0.9%

Dinamalar* 5%

Hindi* 4%

Eeandu 4% -2.7%

Raaga* 3%

Tamil* 3%

Dailythanthi 3% 2%

Gmail* 3%

Indiatimes* 3%

Webulagam 3% -1.0%

Hotmail* 3%

Amarujala* 2%

Dinakaran* 2%

Josh18* 2%

Thatstamil* 2%

Telugu* 2%

Bhaskar 2% 1%

Esakal 2% -0.8%

Matrubhumi 2% 0.5%

Sify* 2%

Vaartha 2% 1%

Aajtak* 2%

Marathiworld 2% -1.9%

Lokmat* 2%

Teluguone* 2%

Telugupeople* 2%

Andhravilas* 2%

Idlebrain* 2%

Deepika 2% 0.8%

Sandesh* 2%

Dainikbhaskar* 2%

Gujratsamachar 1% 0.1%

Navbharattimes* 1%

BBC Hindi* 1%

Kumudam 1% -0.2%

Greatandhra* 0.9%

Marathimati* 0.9%

Main Report

128


Andhrajyothi* 0.9%

Maharashtratimes 0.8% 0.5%

Rajasthanpatrika* 0.8%

Wikipedia* 0.8%

Raftaar* 0.7%

Telugulo* 0.7%

Dinamani* 0.7%

Banglalive 0.6% -0.9%

Epatra 0.6% 0.1%

Tamilcinema 0.6% -2.9%

Anandabazaar 0.5% -1.1%

Loksatta* 0.5%

Sakshi* 0.5%

Naukri* 0.5%

AOL* 0.4%

Chennaionline* 0.4%

Santabanta* 0.4%

Tamilmp3World* 0.4%

Keralakaumudi* 0.4%

Vikatan* 0.4%

Jagran 0.4% -2.3%

BSE India* 0.3%

Chitralekha* 0.3%

Dharitri* 0.3%

Nilacharal* 0.3%

Tamilmovies* 0.3%

Kannadaaudio 0.2% -1.5%

Kannadaprabha* 0.2%

Teluguwebsite* 0.2%

Asianetglobal* 0.2%

Devanaagarii* 0.2%

Divyabhaskar* 0.2%

Ibibo* 0.2%

Deshabhimani* 0.2%

Galatta* 0.1%

Tamilbeat* 0.1%

Thatskannada 0.1% -0.5%

Udayavani* 0.1%

Thatstelugu* 0.1%

Ananda Vikatan* 0.1%

Maalaimalar* 0.1%

Mangalam* 0.1%

Maayboli* 0.1%

Naidunia* 0.1%

Dinathanthi* 0.1%

India Online 2008

129


Hindustan* 0.1%

Telugucinema* 0.1%

Tn.Gov.In* 0.1%

Calcuttaweb* 0.1%

Jebam* 0.0%

Lankasri* 0.0%

Others* 0.1%

None* 32%

Base: 5,707(CY), 1,388(PY)

Main Report

130

Table 46: Most used websites for checking local language content (Hindi)

Language All Internet Users

Google 27%

Dainikjagran 26%

Yahoo 24%

Hindi 20%

Webduniya 17%

Rediff 12%

Amarujala 11%

Orkut 11%

Josh18 10%

Indiatimes 8%

Aajtak 8%

Dainikbhaskar 7%

Gmail 5%

Navbharattimes 5%

Bhaskar 5%

Hotmail 5%

BBC Hindi 4%

Rajasthanpatrika 4%

Raftaar 3%

Sify 3%

Raaga 2%

Jagran 2%

Devanaagarii 1%

AOL 0.8%

Santabanta 0.7%

Hindustan 0.7%

Naukri 0.6%

Epatra 0.5%

Naidunia 0.5%

BSE India 0.4%

Marathimati 0.4%

Marathiworld 0.4%

Wikipedia 0.3%

Maharashtratimes 0.1%

Divyabhaskar 0.1%

Others 0.2%

Base: 1,157

India Online 2008

131

Table 47: Most used websites for checking local language content (Tamil)


Dinamalar 40%

Tamil 26%

Dailythanthi 24%

Webulagam 21%

Dinakaran 19%

Thatstamil 17%

Yahoo 12%

Google 11%

Kumudam 9%

Dinamani 6%

Tamilcinema 5%

Sify 5%

Webduniya 5%

Raaga 4%

Rediff 4%

Chennaionline 3%

Tamilmp3World 3%

Manoramaonline 3%

Vikatan 3%

Nilacharal 3%

Hotmail 2%

Gmail 2%

Orkut 2%

Tamilmovies 2%

Epatra 1%

Tn.Gov.In 1%

Galatta 1%

Tamilbeat 1%

Ananda Vikatan 0.6%

Wikipedia 0.5%

Dinathanthi 0.5%

Base: 810

Main Report

132

Table 48: Most used websites for checking local language content (Telugu)


Eeandu 46%

Raaga 25%

Telugu 23%

Telugupeople 20%

Teluguone 19%

Vaartha 19%

Idlebrain 18%

Andhravilas 18%

Google 14%

Andhrajyothi 11%

Greatandhra 11%

Telugulo 8%

Orkut 6%

Yahoo 6%

Sakshi 6%

Wikipedia 4%

Rediff 3%

Hotmail 2%

Teluguwebsite 2%

Telugucinema 1%

Gmail 1%

Sify 0.9%

Thatstelugu 0.7%

Chitralekha 0.5%

Epatra 0.2%

Manoramaonline 0.2%

Galatta 0.1%

Webduniya 0.1%

Base: 665

India Online 2008

133

Table 49: Most used websites for checking local language content (Marathi)


Esakal 39%

Lokmat 35%

Marathiworld 35%

Maharashtratimes 17%

Marathimati 16%

Webduniya 13%

Google 10%

Loksatta 10%

Epatra 6%

Yahoo 5%

Rediff 5%

Wikipedia 4%

Maayboli 2%

Hotmail 2%

Gmail 2%

Orkut 2%

Sify 0.5%

Others 0.3%

Base: 197

Main Report

134

Table 50: Most used websites for checking local language content (Malayalam)


Manoramaonline 94%

Matrubhumi 31%

Deepika 25%

Yahoo 9%

Keralakaumudi 6%

Google 6%

Rediff 4%

Vaartha 4%

Orkut 4%

Asianetglobal 3%

Deshabhimani 3%

Sify 2%

Hotmail 2%

Gmail 2%

Mangalam 2%

Wikipedia 0.8%

Kumudam 0.4%

Raaga 0.4%

Epatra 0.2%

Base: 405

India Online 2008

135

Table 51: Most used websites for checking local language content (Bengali)


Google 73%

Banglalive 13%

Anandabazaar 10%

Yahoo 6%

Rediff 3%

Aajtak 3%

Gmail 2%

Orkut 2%

Hotmail 2%

Calcuttaweb 1%

Sify 0.7%

Webduniya 0.6%

Wikipedia 0.4%

Base: 91

Main Report

136

Table 52: Most used websites for checking local language content (Gujarati)


Sandesh 54%

Gujratsamachar 46%

Bhaskar 30%

Yahoo 15%

Rediff 11%

Google 8%

BSE India 7%

Chitralekha 7%

Dainikbhaskar 6%

Divyabhaskar 6%

Navbharattimes 5%

Sify 3%

Epatra 3%

Orkut 0.4%

Gmail 0.2%

Hotmail 0.2%

Webduniya 0.2%

Wikipedia 0.2%

Base: 126

India Online 2008

137

Table 53: Most used websites for checking local language content (Kannada)


Yahoo 38%

Kannadaprabha 19%

Kannadaaudio 16%

Raaga 14%

Google 13%

Gmail 13%

Rediff 12%

Hotmail 9%

Thatskannada 8%

Orkut 6%

Sify 5%

Udayavani 5%

Chitralekha 3%

Webduniya 0.4%

Wikipedia 0.3% Base: 122

Main Report

138

Table 54: Preferred blog sites


Blogspot 27% 16%

Yahoo 12% -6.1%

Orkut* 11%

Blogger 10% -0.7%

Rediff 9% -1.9%

Ibibo 6% -4.0%

Google 6% -15.5%

Blog* 4%

Debonairblog 2% -0.5%


Indyarocks* 0.8%

Sulekha 0.6% -0.1%

Fropper 0.5% 0.2%

Myspace* 0.5%

Ibnlive* 0.4%

Bigadda* 0.4%

Wordpress* 0.3%

Youtube* 0.3%

Others 7% 5%

None* 2%

Base: 2,862(CY), 1,853(PY)

India Online 2008

139

Table 55: Preferred astrology website


Yahoo 25% 3%

Astrology 17% -1.5%

Google 13% 2%

Rediff 9% 0.2%

Indiatimes astrospeak 6% -2.3%

Astrolife 3% 1%

Sify 3% 0.0%

Horoscope 3% 0.4%

Astro* 2%

MSN 2% -0.6%

Indianastrology 1% 0.5%

Ganeshaspeaks 1% 0.8%

Sarafreder 1% -1.7%

Astrogyan 0.9% 0.1%

Astroyogi 0.8% 0.0%

Manoramaonline 0.8% 0.4%

Webduniya 0.7% 0.1%

Ivillage 0.6% -0.2%

Timesofindia 0.5% -0.1%

Dinamalar* 0.5%

Astroindia 0.4% -0.1%

Aboutastro* 0.4%

Bejandaruwalla* 0.4%

Astrocenter 0.3% -0.3%

Cyberastro 0.3% 0.0%

Tarot 0.3% 0.0%

Indya* 0.3%

AOL* 0.3%

Shanidham* 0.3%

Astroved* 0.3%

Others 7% -2.4%

Base: 5,673(CY), 6,357(PY)

Main Report

140

Table 56: Preferred online learning / education website


Google 32% -1.9%

Yahoo 15% 5%

Wikipedia 7% 1%

Education 6% 3%

Rediff 4% -0.3%

W3schools 3% 1%

Learning 3% 2%

Ebizel 3% 1%

IGNOU 2% 0.9%

Microsoft 2% 0.7%

Extramarks* 1%

Onlineeducation 1% 0.4%

CBSE 1% 0.0%

Indiatimes 1% -0.2%

Bharatstudent* 1%

ICFAI 0.9% -0.1%

SCDL* 0.8%

Annauniversity 0.8% 0.0%

Howstuffworks 0.8% 0.2%

Indiaedu* 0.6%

English 0.6% 0.4%

Studymentor* 0.6%

Freshersworld 0.6% 0.1%

Webindia123* 0.6%

Dewsoftoverseas* 0.6%

ICAI 0.5% 0.0%

NIIT* 0.5%

24x7Guru* 0.5%

MBA* 0.5%

Ebook* 0.5%

Sify* 0.4%

SAP* 0.4%

Gurukul 0.3% -0.1%

BBC* 0.3%

Answers* 0.3%

MSN* 0.2%

Sun* 0.1%

Others 7% -17.0%

Base: 5,236(CY), 6,571(PY)

India Online 2008

141

Table 57: Preferred website for sharing pictures online


Orkut 38%

Yahoo 18%

Picasa 7%

Ibibo 6%

Santabanta 5%

Flickr 5%

Pictures 2%

Wallpapers 2%

Youtube 2%

Kodakgallery 1%

Photobucket 1%

123Greetings 1%

Facebook 0.9%

Webshots 0.9%

Snapfish 0.7%

Indyarocks 0.7%

Rapidshare 0.7%

Indiatimes 0.6%

Bollywood 0.6%

Hi5 0.5%

Hotmail 0.4%

Bigadda 0.4%

Perfspot 0.4%

Ziddu 0.4%

Screensavers 0.4%

Indiafm 0.4%

Indiaglitz 0.3%

Sify 0.3%

Idlebrain 0.3%

Zoom 0.2%

Shutterfly 0.2%

Fropper 0.2%

Shareapic 0.2%

Myspace 0.1%

Others 2%

Base: 7,028

Main Report

142

Table 58: Preferred website for professional networking


Orkut 42%

Yahoo 19%

Rediff 6%

Linkedin 6%

Microsoft 2%

Hotmail 2%

Cisco 2%

Naukri 1%

Icai 0.9%

Monster 0.9%

Sify 0.7%

Indiatimes 0.7%

Freshersworld 0.7%

Facebook 0.6%

Ibibo 0.6%

CIOZone 0.6%

Brijj 0.5%

Ebizel 0.5%

Wikipedia 0.5%

Timesjob 0.3%

Techtribe 0.2%

Siliconindia 0.2%

Others 7%

None 6%

Base: 5,335

India Online 2008

143

Table 59: Preferred website to buy/rent CD/DVD


Rediff 12%

Ebay 9%

Movies 7%

Indiatimes 3%

Raaga 3%

DVD 2%

Seventymm 2%

Youtube 2%

Moserbear 1%

Amazon 1%

Futurebazaar 1%

Mp3 1%

Bollywood 1%

Sify 1%

Moviemart 1%

English-Bookworld 1%

Indiaplaza 0.7%

Teluguone 0.7%

Songs.Pk 0.6%

Download 0.6%

Rentmovie 0.5%

Jaman 0.4%

Others 10%

None 38%

Base: 3,279

Main Report

144

Table 60: Preferred website for sharing video online


Youtube 43%

Yahoo 13%

Google Video 13%

Orkut 11%

Video 4%

Rediff 4%

Rapidshare 1%

Indiatimes 1%

Indyarocks 0.9%

Metacafe 0.9%

Ibibo 0.8%

Metatube 0.6%

Hotmail 0.5%

Bigadda 0.5%

Sify 0.4%

Torrent 0.4%

Limewire 0.2%

Others 5%

None 0.3%

Base: 5,528

India Online 2008

145

Table 61: Preferred website for net telephony


Yahoo 25%

Gtalk 24%

Skype 12%

BSNL 9%

Rediff 6%

Tata Indicom 3%

Telephony 3%

Net2Phone 3%

Airtel 2%

Sify 2%

Globe7 2%

Jaxtr 1%

Nettelephony 1%

VSNL 1%

Reliance 1%

Way2Sms 0.8%

MTNL 0.8%

Indiatimes 0.7%

Ibibo 0.7%

Vodafone 0.7%

160by2 0.6%

Indyarocks 0.5%

Justvoip 0.4%

Dataone 0.3%

Net4India 0.2%

Others 0.7%

Base: 4,244

Main Report

146

Most Used Offline Media Brands Table 62: Favorite TV channels

TV Channel All Internet Users Change from PY

Star Plus 8% -5.2%

Discovery 7% -0.3%

Sun TV 5% 0.0%

NDTV 5% -0.2%

DD 1 4% 2%

Aajtak 4% -1.0%

Zee TV 3% 0.1%

Sony 3% -0.7%

Ten Sports 3% 0.2%

M TV 3% -0.2%

CNBC 3% 0.1%

National Geographic 3% 0.5%

HBO 2% -1.7%

Asianet 2% 0.6%

Star Movies 2% -1.3%

ESPN 2% -0.6%

Star One 2% -0.8%

Bindass* 2%

TV 9 2% 0.1%

Star Sports 2% 0.7%

Any Sports Channel 2% 1%

Star News 2% 0.5%

E TV 1% 0.1%

Sanskar* 1%

Any News Channel* 1%

Vijaya TV 1% 0.6%

AXN 1% 0.2%

Gemini 1% 0.3%

Cartoon Network 1% 0.1%

CNN IBN 1% -0.5%

9X* 1%

Sun Music 1% 0.2%

NDTV Imagine* 0.9%

Star Cricket* 0.9%

Zee Cinema 0.9% 0.4%

Maa TV 0.8% 0.5%

Set Max 0.8% 0.3%

India Online 2008

147


Any Music Channel 0.8% 0.4%

Zee News 0.7% 0.3%

Animal Planet 0.6% -0.1%

BBC 0.6% -0.2%

Disney Channel 0.6% 0.0%

Pogo 0.6% -0.3%

Travel & Living 0.5% -0.4%

India TV 0.5% 0.1%

NDTV Profit 0.5% 0.0%

Star Gold 0.5% 0.3%

Star Vijay* 0.5%

Star World 0.5% -1.1%

Vh1 0.5% 0.1%

Zoom 0.5% -0.4%

SS Music 0.5% 0.1%

Aawaz 0.4% 0.2%

NDTV24*7 0.4% 0.1%

Sab TV 0.4% -0.6%

Times Now 0.4% 0.1%

CNN* 0.3%

DD News 0.3% 0.0%

ETV Kannada 0.3% -0.1%

Headlines Today 0.3% 0.1%

Udaya TV 0.3% 0.0%

Zee Marathi 0.3% 0.0%

F TV 0.2% -0.3%

History Channel 0.2% -0.3%

Hungama TV 0.2% 0.1%

Jaya TV 0.2% 0.1%

Kalaignar TV* 0.2%

K TV* 0.2%

Sahara One 0.2% -0.2%

Star Anand 0.2% 0.1%

Surya TV 0.2% -0.4%

Teja TV 0.2% 0.1%

Udaya Movies* 0.2%

Zee Bangla* 0.2%

Zee Business 0.2% 0.1%

Any Movie Channel 0.2% 0.1%

V Channel 0.2% -0.1%

Astha* 0.1%

Amrita* 0.1%

Animax 0.1% -0.1%

DD Punjabi* 0.1%

ETV2* 0.1%

Main Report

148


Filmy* 0.1%

Gemini Music* 0.1%

India Vision 0.1% 0.0%

Kairali TV 0.1% -0.2%

Kiran TV 0.1% 0.0%

MH1 0.1% -0.1%

NDTV Good Times* 0.1%

Set Pix* 0.1%

Star Utsav 0.1% 0.0%

Sun News* 0.1%

UTV Movies* 0.1%

Jetix 0.1% -0.1%

Akasha Bangla* 0.0%

Asianet News* 0.0%

Chutti TV* 0.0%

DD Bangla* 0.0%

DD Bharti* 0.0%

DD Chandana* 0.0%

DD Kashir* 0.0%

DD Malayalam* 0.0%

DD Sports* 0.0%

DD Urdu* 0.0%

DD8 (Telugu)* 0.0%

ETV Bangla 0.0% -0.1%

ETV Marathi 0.0% -0.1%

Gyan Darshan* 0.0%

Mi Marathi* 0.0%

News 24* 0.0%

Nick* 0.0%

Star Majha* 0.0%

TV-9 Kannada* 0.0%

Udaya II* 0.0%

World Movies* 0.0%

Zee Café* 0.0% -0.1%

Zee Studio* 0.0%

Others* 0.0%

Base: 12,848(CY), 12,631(PY)

India Online 2008

149

Table 63: Favorite newspapers

Newspaper All Internet Users Change from PY

The Times of India 29% -5.8%

The Hindu 13% -5.0%

The Hindustan Times 5% -0.9%

Eenadu 4% 2%

The Telegraph 3% 0.9%

Dainik Bhaskar 3% 1%

Deccan Chronicle 3% -1.3%

Anand Bazar Patrika 2% 1%

Malyalam Manorama 2% 0.3%

Dinamalar 2% 1%

Dainik Jagran 2% 0.0%

Gujrat Samachar 2% 0.7%

The Economic Times 2% -0.3%

Lokmat 2% 1%

Mid Day 2% 0.5%

Indian Express 2% -1.2%

Daily Thanthi 1% 0.8%

Amar Ujala 1% 0.7%

News India-Times* 1%

The Tribune 1% -0.6%

Maharashtra Times 1% 0.9%

Mumbai Mirror 1% 0.1%

Deccan Herald 0.9% -0.5%

DNA 0.9% -0.5%

Dinakaran 0.8% 0.4%

Mathrubhumi 0.8% 0.2%

Rajasthan Patrika 0.7% 0.2%

Sakal 0.7% 0.1%

Dharitri 0.6% 0.5%

India Today* 0.6%

Punjab Kesari 0.6% 0.3%

Sandesh 0.6% 0.2%

Business Standard 0.5% 0.4%

Divya Bhaskar 0.5% 0.0%

Samaj 0.4% 0.3%

Sakshi* 0.4%

Nav Bharat Times 0.4% 0.1%

Vijay Karnataka 0.4% -0.7%

Hitvada 0.4% 0.2%

Asian Age* 0.3%

Greater Kashmir* 0.3%

Nav Hindi Times 0.3% -0.1%

Prajavani 0.3% 0.0%

Vartha 0.3% 0.2%

Main Report

150

Newspaper All Internet Users Change from PY

Bangalore Times 0.3% 0.2%

Andhra Jyoti 0.2% 0.1%

Assam Tribune* 0.2%

Business Line 0.2% -0.1%

Sambad 0.2% 0.1%

Ajit Daily* 0.1%

Andhrabhoomi* 0.1%

Bartaman Patrika* 0.1%

Daily Excelsior* 0.1%

Deepika Malayalam* 0.1%

Deshabhimani Daily* 0.1%

Express India* 0.1%

Kannada praba 0.1% 0.0%

Kerala Kaumudi 0.1% -0.1%

Madhyamum* 0.1%

Nai Dunia 0.1% -0.1%

The Statesman 0.1% -0.1%

Udayavani 0.1% 0.0%

Mint* 0.1%

Prabhat Khabar 0.1% 0.0%

Aaj Kal* 0.0%

Akila Daily* 0.0%

Asomiya Pratidin* 0.0%

Mumbai Samachar 0.0% -0.1%

Daily Pratidin* 0.0%

Daily Pudhari* 0.0%

Dainik Agradoot* 0.0%

Dainik Janasadharan* 0.0%

Financial Express* 0.0%

Ganashakti* 0.0%

Gomantak Times* 0.0%

Hindu Business Line* 0.0%

India Abroad* 0.0%

India Express* 0.0%

Kala Kaumudi* 0.0%

Mangalam* 0.0%

Munsif Daily* 0.0%

The Pioneer* 0.0%

Rashtriya Sahara* 0.0%

The Shillong Times* 0.0%

Siasat* 0.0%

Star of Mysore* 0.0%

Tarun Bharat Daily* 0.0%

Uadyavani* 0.0%

Others 0.3% 0.3%

Base: 13,861(CY), 12,762(PY)

India Online 2008

151

Table 64: Favorite magazines

Magazine All Internet Users Change from PY

India Today 25% 1%

Reader's Digest 5% -2.0%

Sports Star 4% -0.1%

Digit 4% 0.4%

Femina 4% -0.1%

Swathi 4% 2%

Outlook 4% -0.2%

The Week 4% -1.6%

Film Fare 3% -0.4%

Business Today 3% 0.7%

Business World 2% -0.1%

Kumudham 2% 1%

Star Dust 2% -0.3%

Time 2% 0.9%

Women's Era 1% -0.9%

Ananda Vikatan 1% 0.1%

Competition Success Review 1% 0.4%

Autocar India 1% -0.4%

Chitralekha 1% 0.6%

Electronics For You 1% 0.2%

Chip 1% -0.5%

Frontline* 1%

Economical Times* 1%

Grihshobha 1% 0.1%

Health 1% 0.5%

Safari 1% 0.7%

Today 1% 0.5%

Vanita 1% -0.1%

Computers Today 0.9% 0.2%

PC world 0.9% 0.6%

Outlook Money 0.8% 0.4%

Aha Zindagi 0.7% 0.5%

India Times 0.7% -0.1%

Bikes 0.6% 0.5%

Cosmopolitan 0.6% -0.2%

Pc Quest 0.6% 0.0%

Abhiyan 0.5% 0.3%

Dalal Street 0.5% 0.2%

Sananda 0.5% 0.2%

Aval Vikatan 0.4% 0.2%

Chronicle 0.4% 0.2%

Good House Keeping 0.4% 0.1%

Graphiti 0.4% 0.2%

Manorama 0.4% 0.2%

Main Report

152


Overdrive 0.4% -0.2%

Science Reporter 0.4% -0.2%

The Times of India* 0.4%

Business India 0.3% -0.4%

Cricket Samrat 0.3% -0.3%

Junior Vikatan 0.3% 0.1%

Meri Saheli 0.3% -0.2%

National Geographic 0.3% -0.3%

Saptahik Bartaman 0.3% 0.2%

Saras Salil 0.3% 0.2%

Sudha 0.3% 0.0%

Anandalok* 0.2%

Anandamela 0.2% 0.0%

Automobiles 0.2% 0.1%

Brunch 0.2% -0.1%

Business Week 0.2% -0.1%

Champak 0.2% 0.1%

Debonair 0.2% 0.0%

Desh 0.2% 0.0%

Inside Outside 0.2% -0.1%

Lokprabha 0.2% 0.1%

Mathrubhumi* 0.2%

Maxim 0.2% 0.0%

Playboy 0.2% -0.1%

Saheli* 0.2%

Sakhi* 0.2%

Sarita 0.2% 0.0%

Taranga 0.2% 0.0%

Top Gear 0.2% 0.1%

Wisdom 0.2% -0.5%

Jesus Calls* 0.2%

Scientific American* 0.2%

Unish Kuri* 0.2%

Andra Jyoti 0.1% 0.0%

Better Photography 0.1% 0.0%

Business Standard 0.1% 0.0%

Business Times* 0.1%

Capital Market 0.1% -0.1%

Cineblitz 0.1% -0.1%

Data Quest 0.1% -0.1%

Deccan Chronicle 0.1% 0.0%

Developer Iq* 0.1%

Fortune India 0.1% -0.6%

Gladrags 0.1% -0.2%

Grihlakshmi* 0.1%

India Online 2008

153


Kadambini* 0.1%

Linux For You 0.1% -0.1%

Outlook Traveller* 0.1%

Pratiyogita Darpan* 0.1%

Saptahik Sakal 0.1% 0.0%

Savvy 0.1% 0.0%

The Economist 0.1% -0.1%

Bal Bhaskar* 0.1%

Eenadu* 0.1%

Animation reporter 0.0% -0.1%

Auto World* 0.0%

Business & Economy 0.0% -0.5%

Buzz 0.0% -0.1%

Career economic* 0.0%

Chandamama 0.0% -0.1%

Elle 0.0% -0.1%

Kurukshetra* 0.0%

Living digital 0.0% -0.1%

Malyalam Manorama* 0.0%

Mans world* 0.0%

Money life 0.0% -0.1%

Nirogadhaam 0.0% -0.1%

Society 0.0% -0.1%

Others 0.2% -6.8%

Base: 9,119(CY), 10,515(PY)

Main Report

154

Table 65: Favorite radio channels

Radio Channel All Internet Users Change from PY

Radio Mirchi 32% -6.4%

All FM* 15%

Big FM 12% 7%

Red FM 9% -3.1%

Radio City 7% -3.6%

Suryan FM 4% -1.9%

Fever FM 4% 1%

Radio One* 4%

Vividh Bharati* 3%

AIR 2% -9.1%

Air FM Rainbow 1% -2.2%

Power FM 1% 0.3%

Akash Vani* 0.7%

93.7 FM* 0.7%

Radio Mango* 0.6%

Air FM Gold 0.5% -4.5%

BBC 0.5% -0.6%

World Space 0.3% -1.3%

Radio FM* 0.3%

Radio Indigo* 0.3%

Amar FM 0.2% -0.1%

93.8 FM* 0.2%

102.6 FM* 0.2%

Go FM 0.0% -0.8%

Others 2% 0.6%

Base: 10,195(CY), 8,205(PY)

India Online 2008

155

Offline Brands Recalled Table 66: TOM recall for brands

TOM Brand All Internet Users Change from PY

Nokia 11% 5%

Sony 8% 0.1%

Tata 6% 1%

LG 4% 0.2%

Nike 4% 0.9%

Reliance 3% 0.1%

Samsung 3% 0.6%

Airtel 3% 2%

Colgate 3% -0.6%

Reebok 3% 1%

HLL 2% -0.6%

Coca Cola 2% 1%

Adidas 2% 0.5%

Pepsi 2% 0.0%

Microsoft 2% 0.0%

HP 1% 0.1%

Hero Honda 1% 0.1%

Philips 1% 0.0%

Levis 1% 0.3%

Honda 1% 0.4%

IBM 1% 0.2%

Godrej 1% -0.5%

Bajaj 1% -0.1%

Maruti 1% -0.6%

Intel 0.9% 0.0%

Cadbury 0.9% 0.3%

Amul 0.9% 0.2%

HCL 0.9% 0.4%

Lux 0.8% 0.6%

Google 0.8% -0.6%

Apple 0.7% 0.3%

Onida 0.7% 0.0%

Lee 0.7% 0.2%

Compaq 0.7% 0.2%

BSNL 0.7% 0.3%

Raymonds 0.6% -0.4%

Titan 0.6% 0.2%

Main Report

156


Britannia 0.6% 0.0%

Wipro 0.6% 0.0%

Lakme 0.6% -0.1%

Sony Ericsson 0.5% 0.0%

Hutch 0.5% 0.3%

Motorola 0.5% 0.1%

Dabur 0.5% 0.1%

TVS 0.5% 0.3%

Dell 0.4% 0.1%

Johnson & Johnson 0.4% 0.1%

Bata 0.4% 0.0%

ITC 0.4% 0.1%

Videocon 0.4% -0.3%

Amway 0.4% 0.1%

Nestle 0.4% 0.0%

Lenovo 0.4% 0.1%

BPL 0.4% -0.2%

Panasonic 0.4% 0.3%

Ponds 0.3% 0.0%

Parle 0.3% -0.1%

Peter England 0.3% -0.1%

Kingfisher 0.3% 0.0%

BMW 0.3% 0.1%

ICICI 0.3% -0.1%

Pepe 0.3% 0.1%

Spykar 0.3% 0.1%

Whirlpool 0.3% -0.1%

Koutons 0.3% 0.2%

Times of India 0.3% 0.2%

Woodland 0.2% 0.0%

Garnier 0.2% -0.1%

Allen Solly 0.2% 0.1%

Provogue 0.2% 0.0%

L`Oreal 0.2% 0.0%

Mercedes 0.2% -0.3%

Hamam 0.2% 0.1%

Pantaloon 0.2% -0.1%

Pepsodent 0.2% 0.0%

Yamaha 0.2% -0.1%

Toyota 0.2% -0.1%

Hyundai 0.2% -0.1%

ISI 0.2% 0.0%

Acer 0.2% 0.1%

Revlon 0.2% 0.1%

Horlicks 0.2% 0.0%

India Online 2008

157


Idea 0.2% 0.1%

Maggi 0.2% 0.1%

Yahoo 0.2% 0.1%

Thums Up 0.2% 0.0%

Lifebuoy 0.2% 0.0%

Surf 0.1% -0.3%

Dove* 0.1%

Wills 0.1% -0.1%

MRF 0.1% 0.0%

Ford 0.1% 0.0%

Brooke Bond 0.1% -0.1%

Close Up 0.1% -0.1%

LIC 0.1% 0.0%

Gold Flake 0.1% 0.0%

Ferrari 0.1% 0.0%

Boost* 0.1%

Park Avenue 0.1% 0.0%

Voltas* 0.1%

Others 5% -9.0%

Base: 13,510(CY), 24,288(PY)

158

Segment Wise Detailed Tables

159

Table 1: Gender breakup

Gender Male Female All Internet Users

Gender

Male 100% 0.0% 82%

Female 0.0% 100% 18%

100.0% 100.0% 100.0%

Age Group

13-18 years 9% 6% 9%

19-24 years 43% 46% 44%

25-35 years 33% 35% 34%

36-45 years 9% 9% 9%

Above 45 years 6% 5% 5%

100.0% 100.1% 100.0%

Socio Economic Classification

SEC A 23% 27% 24%

SEC B 26% 29% 27%

SEC C 20% 15% 19%

SEC D 10% 9% 10%

SEC E 6% 8% 7%

Rural 1 4% 2% 3%

Rural 2 3% 2% 3%

Rural 3 4% 4% 4%

Rural 4&5 5% 4% 4%

100.0% 100.0% 100.1%

Region

North 21% 19% 21%

East 14% 18% 15%

South 32% 38% 33%

West 33% 26% 31%

100.0% 100.1% 100.0%

Place of Access

Home 55% 55% 55%

Place of work (office / school / college) 60% 59% 60%

Cyber cafe 48% 41% 47%

In transit (while traveling) 6% 3% 6%

160

Table 2: Age group distribution

Age Group 13-18 yrs

19-24 yrs

25-35 yrs

36-45 yrs

46-55 yrs

Above 55 yrs

All Internet Users

Gender

Male 89% 81% 82% 83% 82% 88% 82%

Female 12% 19% 18% 18% 18% 12% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 100% 0.0% 0.0% 0.0% 0.0% 0.0% 9%

19-24 years 0.0% 100% 0.0% 0.0% 0.0% 0.0% 44%

25-35 years 0.0% 0.0% 100% 0.0% 0.0% 0.0% 34%

36-45 years 0.0% 0.0% 0.0% 100% 0.0% 0.0% 9%

Above 45 years 0.0% 0.0% 0.0% 0.0% 100% 100% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 14% 17% 28% 34% 39% 55% 24%

SEC B 18% 25% 29% 34% 36% 27% 27%

SEC C 24% 22% 16% 15% 15% 9% 19%

SEC D 13% 11% 9% 6% 2% 4% 10%

SEC E 8% 9% 5% 3% 0.0% 0.0% 7%

Rural 1 7% 3% 4% 3% 2% 0.4% 3%

Rural 2 3% 3% 2% 2% 2% 2% 3%

Rural 3 6% 5% 4% 2% 2% 0.8% 4%

Rural 4&5 9% 5% 4% 0.9% 1% 2% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 25% 19% 23% 19% 17% 16% 21%

East 10% 14% 15% 20% 22% 18% 15%

South 31% 35% 31% 34% 34% 42% 33%

West 35% 32% 31% 27% 27% 24% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 54% 52% 53% 63% 71% 86% 55%

Place of work (office / school / college) 34% 56% 71% 65% 61% 37% 60%

Cyber cafe 44% 52% 48% 33% 23% 21% 47%

In transit (while traveling) 2% 4% 7% 9% 8% 9% 6%

161

Table 3: City class - by population size

City Class Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs All Internet Users

Gender

Male 87% 88% 84% 76% 82%

Female 13% 12% 16% 25% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 11% 11% 8% 6% 9%

19-24 years 47% 46% 45% 39% 44%

25-35 years 33% 31% 31% 38% 34%

36-45 years 6% 8% 10% 10% 9%

Above 45 years 3% 4% 6% 7% 5%

100% 100% 100% 100% 100%


SEC A 10% 17% 30% 28% 24%

SEC B 14% 26% 30% 32% 27%

SEC C 12% 15% 24% 21% 19%

SEC D 8% 9% 11% 10% 10%

SEC E 5% 17% 5% 6% 7%

Rural 1 14% 2% 0.1% 0.3% 3%

Rural 2 9% 3% 0.3% 0.6% 3%

Rural 3 15% 5% 0.6% 0.5% 4%

Rural 4&5 14% 8% 0.4% 1% 4%

100% 100% 100% 100% 100%

Region

North 19% 25% 28% 12% 21%

East 11% 11% 16% 19% 15%

South 33% 28% 38% 30% 33%

West 37% 36% 19% 40% 31%

100% 100% 100% 100% 100%

Place of Access

Home 42% 52% 60% 59% 55%

Place of work (office / school / college) 56% 56% 59% 65% 60%

Cyber cafe 55% 46% 42% 47% 47%

In transit (while traveling) 4% 4% 5% 8% 6%

162

Table 4: City class - by market size

City Class Metro Urban uptowns Emerging Towns Others All Internet Users

Gender

Male 75% 83% 83% 86% 82%

Female 25% 17% 17% 14% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 6% 10% 8% 10% 9%

19-24 years 39% 39% 45% 47% 44%

25-35 years 38% 33% 31% 32% 34%

36-45 years 10% 10% 10% 8% 9%

Above 45 years 8% 8% 6% 4% 5%

100% 100% 100% 100% 100%


SEC A 28% 26% 33% 19% 24%

SEC B 32% 27% 29% 23% 27%

SEC C 20% 26% 20% 18% 19%

SEC D 10% 10% 12% 9% 10%

SEC E 6% 2% 3% 8% 7%

Rural 1 1% 6% 2% 5% 3%

Rural 2 0.6% 1% 0.3% 4% 3%

Rural 3 0.7% 0.9% 0.3% 7% 4%

Rural 4&5 1% 1% 0.4% 8% 4%

100% 100% 100% 100% 100%

Region

North 8% 23% 42% 23% 21%

East 19% 0.0% 7% 16% 15%

South 40% 33% 26% 30% 33%

West 33% 44% 26% 31% 31%

100% 100% 100% 100% 100%

Place of Access

Home 59% 54% 63% 51% 55%


Cyber cafe 46% 52% 38% 48% 47%


163

Table 5: Top 10 cities

City Mumbai Bangalore Delhi Chennai Hyderabad Panipat All Internet Users

Gender

Male 73% 75% 76% 75% 76% 100% 80%

Female 27% 25% 24% 26% 24% 0.0% 20%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 5% 3% 4% 3% 5% 13% 7%

19-24 years 27% 31% 32% 34% 36% 63% 37%

25-35 years 45% 46% 44% 40% 41% 13% 38%

36-45 years 13% 13% 12% 11% 11% 13% 11%

Above 45 years 10% 8% 9% 11% 7% 0.0% 8%

100% 100% 100% 100% 100% 100% 100%


SEC A 59% 59% 64% 60% 56% 63% 52%

SEC B 26% 28% 26% 28% 30% 25% 25%

SEC C 7% 6% 4% 6% 6% 13% 6%

SEC D 4% 4% 4% 4% 4% 0.0% 4%

SEC E 1% 1% 0.9% 2% 2% 0.0% 1%

Rural 1 1% 0.4% 0.2% 0.0% 0.1% 0.0% 4%

Rural 2 1% 0.6% 0.6% 0.3% 0.6% 0.0% 5%

Rural 3 0.4% 0.2% 0.3% 0.0% 0.0% 0.0% 2%

Rural 4&5 0.4% 0.4% 0.6% 0.2% 0.6% 0.0% 2%

100% 100% 100% 100% 100% 100% 100%

Region

North 0.0% 0.0% 100% 0.0% 0.0% 100% 22%

East 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 9%

South 0.0% 100% 0.0% 100% 100% 0.0% 43%

West 100% 0.0% 0.0% 0.0% 0.0% 0.0% 26%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 70% 66% 68% 70% 67% 88% 61%


Cyber cafe 41% 50% 36% 44% 42% 25% 46%


164

Table 6: Top 10 cities

City Kolkata Pune Secunderabad Ahmedabad All Internet Users

Gender

Male 82% 79% 80% 85% 80%

Female 18% 21% 20% 16% 20%

100% 100% 100% 100% 100%

Age Group

13-18 years 5% 6% 4% 6% 7%

19-24 years 34% 33% 39% 31% 37%

25-35 years 34% 45% 41% 43% 38%

36-45 years 13% 10% 10% 13% 11%

Above 45 years 15% 6% 6% 8% 8%

100% 100% 100% 100% 100%


SEC A 65% 62% 54% 67% 52%

SEC B 24% 22% 32% 23% 25%

SEC C 4% 4% 6% 5% 6%

SEC D 6% 3% 4% 3% 4%

SEC E 0.3% 1% 2% 0.5% 1%

Rural 1 0.5% 7% 2% 0.5% 4%

Rural 2 1% 1% 0.0% 0.5% 5%

Rural 3 0.0% 0.0% 0.0% 0.5% 2%

Rural 4&5 0.0% 0.0% 0.4% 0.5% 2%

100% 100% 100% 100% 100%

Region

North 0.0% 0.0% 0.0% 0.0% 22%

East 100% 0.0% 0.0% 0.0% 9%

South 0.0% 0.0% 100% 0.0% 43%

West 0.0% 100% 0.0% 100% 26%

100% 100% 100% 100% 100%

Place of Access

Home 71% 63% 64% 62% 61%


Cyber cafe 37% 55% 44% 37% 46%


165

Table 7: Region-wise break-ups

Region North East South West All Internet Users

Gender

Male 84% 79% 80% 86% 82%

Female 16% 21% 20% 14% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 10% 6% 8% 10% 9%

19-24 years 41% 41% 46% 45% 44%

25-35 years 37% 34% 31% 34% 34%

36-45 years 8% 12% 9% 8% 9%

Above 45 years 4% 8% 6% 5% 5%

100% 100% 100% 100% 100%


SEC A 32% 26% 20% 21% 24%

SEC B 32% 31% 26% 23% 27%

SEC C 14% 19% 21% 21% 19%

SEC D 6% 6% 10% 14% 10%

SEC E 3% 11% 2% 12% 7%

Rural 1 5% 3% 3% 3% 3%

Rural 2 3% 2% 4% 1% 3%

Rural 3 3% 2% 8% 2% 4%

Rural 4&5 3% 2% 8% 3% 4%

100% 100% 100% 100% 100%

Region

North 100% 0.0% 0.0% 0.0% 21%

East 0.0% 100% 0.0% 0.0% 15%

South 0.0% 0.0% 100% 0.0% 33%

West 0.0% 0.0% 0.0% 100% 31%

100% 100% 100% 100% 100%

Place of Access

Home 58% 58% 53% 53% 55%


Cyber cafe 42% 51% 46% 49% 47%


166


Language English Hindi Bengali Bhojpuri Bodo Bundeli Chhattisgarhi All Internet Users

Gender

Male 78% 85% 83% 90% 100% 45% 100% 82%

Female 22% 15% 17% 10% 0.0% 55% 0.0% 18%

100% 100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 7% 10% 2% 13% 0.0% 0.0% 27% 9%

19-24 years 40% 44% 38% 22% 70% 45% 54% 44%

25-35 years 36% 35% 33% 60% 0.0% 0.0% 20% 34%

36-45 years 10% 7% 16% 5% 0.0% 0.0% 0.0% 9%

Above 45 years 7% 4% 12% 0.0% 30% 55% 0.0% 5%

100% 100% 100% 100% 100% 100% 100% 100%


SEC A 32% 27% 24% 7% 100% 0.0% 46% 24%

SEC B 28% 29% 34% 16% 0.0% 100% 0.0% 27%

SEC C 17% 16% 30% 16% 0.0% 0.0% 27% 19%

SEC D 8% 9% 7% 1% 0.0% 0.0% 0.0% 10%

SEC E 7% 7% 0.5% 52% 0.0% 0.0% 0.0% 7%

Rural 1 2% 4% 1% 0.0% 0.0% 0.0% 9% 3%

Rural 2 2% 3% 1% 0.8% 0.0% 0.0% 0.0% 3%

Rural 3 3% 3% 1% 0.0% 0.0% 0.0% 19% 4%

Rural 4&5 3% 3% 2% 6% 0.0% 0.0% 0.0% 4%

100% 100% 100% 100% 100% 100% 100% 100%

Region

North 19% 43% 2% 28% 70% 0.0% 0.0% 21%

East 16% 14% 82% 16% 0.0% 55% 83% 15%

South 34% 9% 3% 4% 30% 0.0% 11% 33%

West 31% 35% 13% 52% 0.0% 45% 6% 31%

100% 100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 59% 58% 66% 14% 30% 100% 55% 55%

Place of work (office / school / college)

64% 58% 50% 69% 100% 72% 22% 60%

Cyber cafe 43% 52% 38% 17% 0.0% 72% 53% 47%

In transit (while traveling) 7% 7% 6% 9% 0.0% 0.0% 0.0% 6%

167


Language Dogri Assamese Gujarati Haryanvi Awadhi Kannada Kanauji All Internet Users

Gender

Male 81% 85% 93% 87% 65% 74% 46% 82%

Female 20% 15% 7% 13% 35% 26% 54% 18%

100% 100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 0.0% 8% 6% 23% 15% 10% 0.0% 9%

19-24 years 11% 28% 51% 39% 50% 36% 13% 44%

25-35 years 89% 47% 27% 29% 14% 37% 22% 34%

36-45 years 0.0% 13% 11% 8% 18% 11% 65% 9%

Above 45 years 0.0% 4% 4% 1% 4% 6% 0.0% 5%

100% 100% 100% 100% 100% 100% 100% 100%


SEC A 20% 23% 19% 11% 40% 16% 13% 24%

SEC B 0.0% 8% 24% 16% 13% 28% 73% 27%

SEC C 0.0% 12% 19% 29% 0.0% 19% 13% 19%

SEC D 24% 4% 17% 11% 2% 11% 0.0% 10%

SEC E 0.0% 14% 11% 0.0% 0.0% 0.8% 0.0% 7%

Rural 1 0.0% 17% 4% 14% 0.0% 2% 0.0% 3%

Rural 2 0.0% 5% 1% 8% 0.0% 3% 0.0% 3%

Rural 3 56% 4% 2% 0.0% 0.0% 10% 0.0% 4%

Rural 4&5 0.0% 13% 3% 10% 45% 11% 0.0% 4%

100% 100% 100% 100% 100% 100% 100% 100%

Region

North 91% 19% 3% 76% 27% 0.9% 0.0% 21%

East 0.0% 60% 1% 0.0% 9% 0.0% 0.0% 15%

South 0.0% 18% 3% 22% 51% 85% 92% 33%

West 9% 3% 94% 2% 13% 14% 8% 31%

100% 100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 24% 31% 57% 54% 84% 41% 79% 55%

Place of work (office / school / college) 89% 58% 57% 59% 40% 67% 94% 60%

Cyber cafe 35% 58% 44% 51% 53% 48% 6% 47%

In transit (while traveling) 24% 6% 4% 0.0% 3% 6% 0.0% 6%

168


Language Kashmiri Konkani Kurchi Maithili Malayalam Manipuri Marwari All Internet Users

Gender

Male 74% 64% 100% 97% 81% 100% 96% 82%

Female 26% 36% 0.0% 3% 19% 0.0% 4% 18%

100% 100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 1% 20% 0.0% 2% 11% 0.0% 13% 9%

19-24 years 27% 24% 0.0% 72% 40% 72% 61% 44%

25-35 years 70% 33% 100% 26% 28% 22% 18% 34%

36-45 years 1% 7% 0.0% 0.5% 12% 2% 6% 9%

Above 45 years 1% 15% 0.0% 0.0% 10% 4% 1% 5%

100% 100% 100% 100% 100% 100% 100% 100%


SEC A 12% 9% 10% 2% 13% 16% 15% 24%

SEC B 46% 25% 51% 3% 22% 33% 24% 27%

SEC C 20% 20% 0.0% 0.0% 15% 42% 11% 19%

SEC D 16% 34% 0.0% 8% 7% 0.0% 4% 10%

SEC E 0.0% 0.0% 39% 82% 0.6% 0.0% 42% 7%

Rural 1 2% 2% 0.0% 0.0% 5% 6% 0.0% 3%

Rural 2 5% 4% 0.0% 1% 5% 4% 0.6% 3%

Rural 3 0.0% 3% 0.0% 3% 17% 0.0% 0.0% 4%

Rural 4&5 0.0% 3% 0.0% 0.0% 15% 0.0% 4% 4%

100% 100% 100% 100% 100% 100% 100% 100%

Region

North 82% 8% 0.0% 28% 5% 3% 16% 21%

East 0.0% 0.0% 0.0% 0.0% 3% 63% 12% 15%

South 2% 19% 60% 7% 82% 35% 7% 33%

West 17% 73% 40% 65% 11% 0.0% 64% 31%

100% 100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 40% 60% 31% 92% 56% 33% 71% 55%


Cyber cafe 15% 74% 49% 6% 41% 79% 55% 47%

In transit (while traveling) 5% 0.9% 31% 0.4% 4% 0.0% 3% 6%

169


Language Magahi Nepali Oriya Punjabi Sanskrit Santhali All Internet Users

Gender

Male 100% 83% 92% 79% 100% 83% 82%

Female 0.0% 17% 8% 21% 0.0% 17% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 74% 34% 4% 11% 0.0% 0.0% 9%

19-24 years 14% 50% 46% 51% 76% 24% 44%

25-35 years 0.0% 16% 40% 27% 24% 24% 34%

36-45 years 12% 0.0% 8% 9% 0.0% 35% 9%

Above 45 years 0.0% 0.0% 3% 2% 0.0% 17% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 26% 9% 21% 18% 0.0% 0.0% 24%

SEC B 0.0% 46% 28% 28% 0.0% 0.0% 27%

SEC C 0.0% 9% 41% 19% 35% 48% 19%

SEC D 0.0% 0.0% 2% 13% 53% 0.0% 10%

SEC E 0.0% 6% 0.5% 5% 6% 0.0% 7%

Rural 1 0.0% 0.0% 4% 11% 6% 0.0% 3%

Rural 2 0.0% 6% 2% 2% 0.0% 0.0% 3%

Rural 3 74% 0.0% 1% 2% 0.0% 34% 4%

Rural 4&5 0.0% 24% 2% 0.6% 0.0% 18% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 0.0% 4% 3% 88% 0.0% 0.0% 21%

East 0.0% 61% 88% 2% 6% 82% 15%

South 74% 28% 5% 4% 0.0% 18% 33%

West 26% 7% 5% 6% 94% 0.0% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 12% 33% 61% 68% 24% 82% 55%


Cyber cafe 86% 80% 52% 45% 41% 41% 47%

In transit (while traveling) 0.0% 4% 3% 4% 17% 0.0% 6%

170


Language Sindhi Tamil Tulu Telugu Urdu Others All Internet Users

Gender

Male 85% 75% 48% 87% 83% 88% 82%

Female 15% 25% 53% 13% 17% 12% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 4% 6% 0.0% 9% 16% 15% 9%

19-24 years 56% 48% 10% 55% 40% 44% 44%

25-35 years 30% 31% 58% 25% 34% 33% 34%

36-45 years 5% 9% 27% 8% 6% 9% 9%

Above 45 years 6% 6% 5% 4% 4% 0.6% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 21% 16% 5% 14% 15% 8% 24%

SEC B 47% 22% 73% 25% 34% 12% 27%

SEC C 20% 23% 9% 30% 33% 3% 19%

SEC D 0.0% 13% 0.0% 11% 10% 3% 10%

SEC E 0.0% 2% 9% 3% 1% 4% 7%

Rural 1 4% 3% 0.0% 2% 0.0% 29% 3%

Rural 2 0.0% 4% 4% 3% 1% 11% 3%

Rural 3 0.0% 9% 0.0% 4% 3% 12% 4%

Rural 4&5 9% 8% 0.0% 7% 4% 18% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 4% 0.8% 0.0% 1% 36% 27% 21%

East 0.0% 0.1% 38% 0.9% 8% 20% 15%

South 12% 92% 43% 90% 34% 44% 33%

West 85% 8% 20% 8% 22% 9% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 74% 49% 85% 48% 48% 22% 55%


Cyber cafe 37% 45% 66% 52% 35% 63% 47%


171

Table 13: Socio economic classification

SEC SEC A SEC B SEC C SEC D SEC E R1 R2 R3 R4 R5 All Internet Users

Gender

Male 80% 81% 86% 83% 79% 89% 86% 84% 84% 90% 82%

Female 20% 19% 14% 17% 21% 11% 14% 17% 16% 10% 18%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 5% 6% 11% 12% 10% 17% 9% 12% 16% 24% 9%

19-24 years 32% 40% 51% 50% 60% 39% 47% 52% 49% 54% 44%

25-35 years 40% 36% 28% 31% 26% 36% 32% 30% 32% 20% 34%

36-45 years 13% 11% 7% 6% 4% 7% 8% 4% 2% 0.0% 9%

Above 45 years 10% 7% 4% 2% 0.0% 2% 5% 2% 1% 3% 5%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%


SEC A 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 24%

SEC B 0.0% 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 27%

SEC C 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 19%

SEC D 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 10%

SEC E 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 0.0% 7%

Rural 1 0.0% 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 3%

Rural 2 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 3%

Rural 3 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 4%

Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100% 100% 4%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Region

North 28% 24% 15% 13% 8% 30% 27% 17% 14% 14% 21%

East 17% 17% 15% 9% 25% 14% 9% 6% 7% 6% 15%

South 27% 32% 36% 33% 10% 27% 47% 64% 62% 58% 33%

West 28% 27% 34% 46% 58% 30% 17% 14% 17% 23% 31%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 72% 61% 51% 50% 37% 27% 37% 34% 33% 24% 55%

Place of work (office / school / college) 65% 61% 55% 57% 62% 46% 57% 61% 59% 53% 60%

Cyber cafe 42% 44% 46% 49% 57% 65% 54% 54% 45% 50% 47%

In transit (while traveling) 11% 7% 3% 3% 0.7% 1% 3% 2% 2% 3% 6%

172

Table 14: Highest educational qualification

Education Up to SSC/HSC

College but not Graduate

Graduate & above - general stream

Graduate & above - professional stream

All Internet Users

Gender

Male 86% 86% 82% 77% 82%

Female 14% 14% 18% 23% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 30% 20% 3% 0.6% 9%

19-24 years 35% 40% 52% 28% 44%

25-35 years 22% 30% 31% 51% 34%

36-45 years 7% 6% 9% 13% 9%

Above 45 years 6% 4% 5% 7% 5%

100% 100% 100% 100% 100%


SEC A 12% 16% 24% 39% 24%

SEC B 24% 27% 29% 30% 27%

SEC C 33% 28% 19% 11% 19%

SEC D 16% 11% 10% 6% 10%

SEC E 5% 9% 8% 4% 7%

Rural 1 0.3% 0.5% 1% 1% 3%

Rural 2 2% 2% 2% 2% 3%

Rural 3 2% 3% 4% 4% 4%

Rural 4&5 6% 5% 4% 3% 4%

100% 100% 100% 100% 100%

Region

North 14% 33% 18% 24% 21%

East 16% 14% 16% 13% 15%

South 23% 26% 35% 38% 33%

West 47% 26% 31% 24% 31%

100% 100% 100% 100% 100%

Place of Access

Home 47% 59% 57% 64% 55%


Cyber cafe 41% 48% 46% 45% 47%


173

Table 15: Occupation

Occupation Junior level salaried Middle / Senior level salaried All Internet

Gender

Male 82% 86% 82%

Female 18% 14% 18%

100% 100% 100%

Age Group

13-18 years 0.5% 0.2% 9%

19-24 years 33% 14% 44%

25-35 years 48% 55% 34%

36-45 years 11% 19% 9%


100% 100% 100%


SEC A 19% 52% 24%

SEC B 35% 30% 27%

SEC C 20% 11% 19%

SEC D 12% 3% 10%

SEC E 6% 3% 7%

Rural 1 0.9% 0.1% 3%

Rural 2 2% 0.4% 3%

Rural 3 3% 0.7% 4%

Rural 4&5 2% 0.4% 4%

100% 100% 100%

Region

North 19% 24% 21%

East 17% 15% 15%

South 34% 29% 33%

West 30% 32% 31%

100% 100% 100%

Place of Access

Home 49% 64% 55%




174


Occupation Self Employed Professionals Shop owner/ Traders All Internet Users

Gender

Male 87% 86% 82%

Female 13% 14% 18%

100% 100% 100%

Age Group

13-18 years 0.4% 0.0% 9%

19-24 years 20% 21% 44%

25-35 years 47% 51% 34%

36-45 years 17% 17% 9%


100% 100% 100%


SEC A 42% 32% 24%

SEC B 34% 33% 27%

SEC C 12% 22% 19%

SEC D 5% 2% 10%

SEC E 0.4% 0.1% 7%

Rural 1 0.5% 0.6% 3%

Rural 2 2% 3% 3%

Rural 3 3% 4% 4%

Rural 4&5 2% 4% 4%

100% 100% 100%

Region

North 21% 21% 21%

East 11% 12% 15%

South 28% 35% 33%

West 40% 33% 31%

100% 100% 100%

Place of Access

Home 65% 63% 55%




175


Occupation Businessmen Student All Internet Users

Gender

Male 95% 92% 82%

Female 5% 8% 18%

100% 100% 100%

Age Group

13-18 years 0.3% 29% 9%

19-24 years 23% 67% 44%

25-35 years 48% 4% 34%

36-45 years 20% 0.2% 9%

Above 45 years 9% 0.1% 5%

100% 100% 100%


SEC A 38% 14% 24%

SEC B 32% 20% 27%

SEC C 22% 25% 19%

SEC D 4% 12% 10%

SEC E 1% 7% 7%

Rural 1 0.4% 5% 3%

Rural 2 0.4% 3% 3%

Rural 3 0.9% 7% 4%

Rural 4&5 0.7% 8% 4%

100% 100% 100%

Region

North 24% 20% 21%

East 19% 11% 15%

South 30% 34% 33%

West 28% 36% 31%

100% 100% 100%

Place of Access

Home 65% 54% 55%




176


Occupation Housewife Others All Internet Users

Gender

Male 0.6% 85% 82%

Female 99% 15% 18%

100% 100% 100%

Age Group

13-18 years 0.0% 0.1% 9%

19-24 years 63% 12% 44%

25-35 years 30% 52% 34%

36-45 years 3% 24% 9%


100% 100% 100%


SEC A 21% 24% 24%

SEC B 25% 25% 27%

SEC C 14% 14% 19%

SEC D 14% 13% 10%

SEC E 16% 8% 7%

Rural 1 2% 1% 3%

Rural 2 2% 4% 3%

Rural 3 3% 4% 4%

Rural 4&5 3% 6% 4%

100% 100% 100%

Region

North 16% 20% 21%

East 28% 12% 15%

South 37% 36% 33%

West 19% 32% 31%

100% 100% 100%

Place of Access

Home 54% 61% 55%




177

Table 19: Function / field of occupation

Function Marketing/Sales Advertising/PR/Media Finance HR IT/Software Manufacturing All Internet Users

Gender

Male 89% 80% 84% 59% 86% 96% 82%

Female 11% 20% 16% 41% 14% 5% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 5% 8% 2% 1% 4% 6% 9%

19-24 years 42% 33% 42% 41% 55% 43% 44%

25-35 years 38% 41% 40% 39% 36% 33% 34%

36-45 years 10% 15% 7% 14% 4% 8% 9%

Above 45 years 6% 3% 10% 6% 0.9% 10% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 28% 26% 37% 41% 21% 25% 24%

SEC B 27% 29% 27% 25% 29% 20% 27%

SEC C 17% 18% 9% 15% 25% 20% 19%

SEC D 6% 9% 13% 6% 7% 14% 10%

SEC E 11% 2% 3% 1% 5% 9% 7%

Rural 1 1% 0.4% 1% 0.6% 1% 0.6% 3%

Rural 2 2% 2% 2% 2% 2% 2% 3%

Rural 3 4% 6% 4% 5% 4% 5% 4%

Rural 4&5 5% 9% 4% 3% 5% 4% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 24% 21% 21% 28% 20% 18% 21%

East 12% 19% 15% 5% 12% 15% 15%

South 29% 40% 33% 38% 41% 29% 33%

West 35% 21% 31% 29% 27% 38% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 47% 60% 50% 48% 57% 43% 55%


65% 68% 66% 75% 69% 67% 60%

Cyber cafe 52% 36% 39% 42% 44% 36% 47%

In transit (while traveling)

7% 8% 10% 5% 5% 2% 6%

178

Table 20: Function / field of occupation

Function Administration Academics Consultancy Others All Internet Users

Gender

Male 69% 76% 84% 82% 82%

Female 31% 24% 16% 18% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 1% 30% 0.8% 13% 9%

19-24 years 25% 47% 26% 49% 44%

25-35 years 43% 16% 41% 25% 34%

36-45 years 17% 5% 18% 8% 9%

Above 45 years 14% 2% 14% 5% 5%

100% 100% 100% 100% 100%


SEC A 23% 22% 45% 20% 24%

SEC B 38% 25% 28% 24% 27%

SEC C 27% 21% 15% 23% 19%

SEC D 2% 8% 4% 9% 10%

SEC E 0.4% 11% 2% 7% 7%

Rural 1 1% 1% 1% 1% 3%

Rural 2 4% 3% 2% 3% 3%

Rural 3 3% 5% 2% 5% 4%

Rural 4&5 3% 5% 2% 7% 4%

100% 100% 100% 100% 100%

Region

North 18% 24% 17% 20% 21%

East 13% 19% 21% 13% 15%

South 44% 34% 32% 36% 33%

West 26% 23% 30% 32% 31%

100% 100% 100% 100% 100%

Place of Access

Home 33% 52% 52% 53% 55%


Cyber cafe 29% 38% 38% 34% 47%


179

Table 21: Head of the household

Head Of HH Head of the household Not head of the household All Internet Users

Gender

Male 90% 77% 82%

Female 10% 23% 18%

100% 100% 100%

Age Group

13-18 years 3% 11% 9%

19-24 years 22% 56% 44%

25-35 years 46% 27% 34%

36-45 years 18% 4% 9%


100% 100% 100%


SEC A 31% 21% 24%

SEC B 33% 25% 27%

SEC C 14% 24% 19%

SEC D 9% 11% 10%

SEC E 3% 10% 7%

Rural 1 1% 0.8% 3%

Rural 2 2% 2% 3%

Rural 3 4% 3% 4%

Rural 4&5 3% 4% 4%

100% 100% 100%

Region

North 20% 20% 21%

East 14% 16% 15%

South 35% 32% 33%

West 31% 32% 31%

100% 100% 100%

Place of Access

Home 56% 58% 55%




180

Table 22: Monthly family income

Income Upto Rs. 10K 10-30K 30-50K Above 50K All Internet Users

Gender

Male 82% 84% 82% 79% 82%

Female 18% 16% 18% 21% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 10% 5% 5% 7% 8%

19-24 years 52% 33% 27% 34% 43%

25-35 years 30% 40% 40% 36% 34%

36-45 years 6% 14% 15% 11% 9%

Above 45 years 2% 8% 14% 12% 6%

100% 100% 100% 100% 100%


SEC A 12% 34% 54% 43% 24%

SEC B 24% 34% 26% 28% 27%

SEC C 24% 15% 8% 17% 19%

SEC D 12% 7% 5% 6% 10%

SEC E 11% 3% 2% 0.4% 7%

Rural 1 3% 3% 0.7% 1% 2%

Rural 2 3% 2% 2% 2% 3%

Rural 3 6% 2% 1% 3% 4%

Rural 4&5 7% 1% 1% 1% 4%

100% 100% 100% 100% 100%

Region

North 18% 23% 29% 30% 21%

East 15% 15% 15% 14% 15%

South 37% 31% 27% 27% 34%

West 31% 30% 29% 30% 30%

100% 100% 100% 100% 100%

Place of Access

Home 43% 66% 79% 73% 55%


Cyber cafe 47% 45% 40% 37% 45%


181

Table 23: Most expensive vehicle owned by the household

Vehicle 2 Wheeler 4 Wheeler Others Don't own a vehicle All Internet Users

Gender

Male 86% 78% 84% 77% 82%

Female 14% 22% 16% 23% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 7% 8% 14% 9% 9%

19-24 years 44% 30% 57% 43% 44%

25-35 years 37% 36% 22% 35% 34%

36-45 years 9% 14% 4% 8% 9%

Above 45 years 4% 12% 3% 4% 5%

100% 100% 100% 100% 100%


SEC A 24% 46% 10% 17% 24%

SEC B 29% 27% 19% 28% 27%

SEC C 20% 11% 23% 20% 19%

SEC D 9% 6% 12% 12% 10%

SEC E 3% 3% 14% 12% 7%

Rural 1 5% 3% 2% 2% 3%

Rural 2 3% 2% 4% 2% 3%

Rural 3 4% 2% 7% 3% 4%

Rural 4&5 4% 1% 9% 5% 4%

100% 100% 100% 100% 100%

Region

North 20% 31% 18% 15% 21%

East 11% 15% 20% 19% 15%

South 37% 26% 32% 31% 33%

West 31% 28% 31% 35% 31%

100% 100% 100% 100% 100%

Place of Access

Home 56% 78% 40% 47% 55%


Cyber cafe 48% 34% 54% 47% 47%


182

Table 24: Ownership of credit cards (individually)

Credit Card Don't own a credit card Own a Credit Card All Internet Users

Gender

Male 81% 86% 82%

Female 19% 14% 18%

100% 100% 100%

Age Group

13-18 years 10% 4% 9%

19-24 years 50% 25% 44%

25-35 years 30% 45% 34%

36-45 years 7% 15% 9%


100% 100% 100%


SEC A 19% 36% 24%

SEC B 26% 30% 27%

SEC C 21% 15% 19%

SEC D 10% 9% 10%

SEC E 8% 2% 7%

Rural 1 4% 3% 3%

Rural 2 3% 2% 3%

Rural 3 5% 2% 4%

Rural 4&5 5% 2% 4%

100% 100% 100%

Region

North 20% 22% 21%

East 16% 13% 15%

South 33% 32% 33%

West 31% 32% 31%

100% 100% 100%

Place of Access

Home 50% 70% 55%




183


Asset Color TV

Air Conditioner Computer/Laptop Demat

Account Share of

Companies All Internet

Users

Gender

Male 82% 78% 83% 88% 88% 82%

Female 18% 22% 17% 13% 13% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 8% 10% 8% 6% 6% 9%

19-24 years 43% 33% 42% 32% 32% 44%

25-35 years 34% 33% 34% 39% 39% 34%

36-45 years 9% 13% 10% 13% 13% 9%

Above 45 years 6% 11% 7% 11% 11% 5%

100% 100% 100% 100% 100% 100%


SEC A 25% 44% 29% 39% 39% 24%

SEC B 27% 29% 29% 26% 26% 27%

SEC C 19% 11% 18% 15% 15% 19%

SEC D 10% 7% 9% 6% 6% 10%

SEC E 7% 5% 6% 8% 8% 7%

Rural 1 3% 1% 2% 0.9% 0.9% 3%

Rural 2 2% 0.9% 2% 2% 2% 3%

Rural 3 4% 1% 3% 2% 2% 4%

Rural 4&5 3% 1% 3% 1% 1% 4%

100% 100% 100% 100% 100% 100%

Region

North 20% 29% 22% 24% 24% 21%

East 15% 15% 15% 14% 14% 15%

South 33% 26% 32% 23% 23% 33%

West 32% 31% 32% 40% 40% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 57% 81% 77% 72% 72% 55%

Place of work (office / school / college) 60% 59% 57% 62% 62% 60%

Cyber cafe 47% 36% 42% 34% 34% 47%

In transit (while traveling) 6% 13% 7% 8% 8% 6%

184


Asset IPod Cable TV connection/DTH Microwave Camera Fixed

Deposits All Internet

Users

Gender

Male 85% 82% 78% 82% 81% 82%

Female 15% 18% 22% 18% 19% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 9% 7% 8% 9% 7% 9%

19-24 years 43% 41% 30% 39% 40% 44%

25-35 years 32% 36% 36% 35% 33% 34%

36-45 years 9% 10% 13% 11% 11% 9%

Above 45 years 7% 6% 13% 7% 9% 5%

100% 100% 100% 100% 100% 100%


SEC A 35% 27% 46% 33% 37% 24%

SEC B 30% 28% 31% 30% 28% 27%

SEC C 16% 18% 13% 18% 14% 19%

SEC D 8% 9% 4% 8% 8% 10%

SEC E 5% 5% 2% 4% 6% 7%

Rural 1 1% 4% 1% 2% 2% 3%

Rural 2 1% 2% 1% 2% 2% 3%

Rural 3 2% 3% 1% 3% 2% 4%

Rural 4&5 2% 3% 0.9% 2% 1% 4%

100% 100% 100% 100% 100% 100%

Region

North 22% 20% 29% 22% 23% 21%

East 15% 16% 15% 17% 17% 15%

South 30% 34% 25% 30% 23% 33%

West 33% 30% 31% 32% 37% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 77% 61% 84% 68% 74% 55%


Cyber cafe 47% 48% 40% 44% 47% 47%


185


Asset Mutual Funds

Music System/DVD/MP3 Fridge Mobile

Phone Video

Camera All Internet

Users

Gender

Male 79% 84% 80% 83% 83% 82%

Female 21% 16% 20% 17% 17% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 5% 8% 8% 8% 11% 9%

19-24 years 34% 39% 41% 44% 36% 44%

25-35 years 39% 36% 34% 34% 37% 34%

36-45 years 13% 11% 11% 9% 10% 9%

Above 45 years 9% 7% 7% 6% 6% 5%

100% 100% 100% 100% 100% 100%


SEC A 39% 29% 29% 25% 37% 24%

SEC B 28% 29% 28% 27% 28% 27%

SEC C 14% 19% 19% 19% 12% 19%

SEC D 5% 8% 9% 9% 7% 10%

SEC E 8% 4% 6% 7% 9% 7%

Rural 1 2% 4% 3% 3% 1% 3%

Rural 2 1% 2% 2% 2% 1% 3%

Rural 3 2% 3% 3% 4% 2% 4%

Rural 4&5 1% 3% 2% 3% 2% 4%

100% 100% 100% 100% 100% 100%

Region

North 20% 21% 22% 20% 25% 21%

East 20% 15% 16% 16% 14% 15%

South 24% 30% 29% 32% 28% 33%

West 36% 34% 33% 32% 33% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 71% 65% 63% 58% 80% 55%


Cyber cafe 45% 47% 45% 47% 44% 47%


186


Asset Life Insurance

Chit Fund Deposits

Debit Card

Washing Machine

Landline Phone

All Internet Users

Gender

Male 83% 83% 86% 80% 82% 82%

Female 17% 17% 15% 20% 18% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 6% 9% 4% 8% 8% 9%

19-24 years 38% 47% 39% 37% 41% 44%

25-35 years 37% 31% 39% 35% 33% 34%

36-45 years 11% 7% 10% 12% 11% 9%

Above 45 years 7% 6% 7% 8% 9% 5%

100% 100% 100% 100% 100% 100%


SEC A 29% 31% 32% 34% 31% 24%

SEC B 28% 30% 29% 31% 29% 27%

SEC C 17% 13% 18% 16% 16% 19%

SEC D 8% 9% 9% 9% 8% 10%

SEC E 7% 4% 4% 4% 4% 7%

Rural 1 4% 3% 2% 2% 3% 3%

Rural 2 2% 2% 2% 1% 2% 3%

Rural 3 3% 5% 3% 2% 4% 4%

Rural 4&5 2% 3% 2% 1% 3% 4%

100% 100% 100% 100% 100% 100%

Region

North 20% 13% 20% 27% 21% 21%

East 18% 6% 14% 12% 14% 15%

South 30% 56% 32% 28% 33% 33%

West 32% 25% 34% 32% 32% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 63% 69% 65% 70% 73% 55%


Cyber cafe 47% 51% 47% 42% 42% 47%


187


Asset Bank Account

Medical Insurance/CGHS Home Credit

Card Land Tube well/pump

All Internet Users

Gender

Male 83% 83% 82% 83% 84% 75% 82%

Female 17% 17% 18% 17% 16% 25% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 8% 6% 9% 6% 9% 6% 9%

19-24 years 42% 35% 47% 31% 47% 51% 44%

25-35 years 35% 36% 30% 41% 31% 28% 34%

36-45 years 9% 14% 9% 13% 8% 11% 9%

Above 45 years 6% 10% 6% 10% 6% 6% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 25% 39% 27% 37% 25% 19% 24%

SEC B 27% 28% 27% 30% 24% 20% 27%

SEC C 19% 17% 19% 15% 15% 11% 19%

SEC D 9% 7% 8% 9% 7% 8% 10%

SEC E 7% 3% 7% 2% 3% 14% 7%

Rural 1 3% 2% 1% 2% 2% 4% 3%

Rural 2 2% 2% 2% 1% 5% 5% 3%

Rural 3 4% 2% 4% 2% 9% 12% 4%

Rural 4&5 3% 1% 4% 2% 10% 8% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 21% 20% 21% 23% 22% 14% 21%

East 16% 14% 15% 14% 14% 28% 15%

South 32% 29% 31% 32% 40% 36% 33%

West 32% 36% 33% 32% 25% 22% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 58% 73% 60% 71% 60% 57% 55%


Cyber cafe 48% 44% 46% 42% 46% 62% 47%


188

Table 30: Current loan liabilities

Loan Home Loan

Business Loan

Car Loan

Personal Loan

Two - wheeler Loan

All Internet Users

Gender

Male 83% 82% 84% 77% 85% 82%

Female 17% 18% 17% 23% 15% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 9% 12% 10% 9% 8% 9%

19-24 years 44% 34% 33% 46% 35% 44%

25-35 years 29% 34% 41% 32% 39% 34%

36-45 years 10% 13% 8% 7% 12% 9%

Above 45 years 9% 8% 8% 7% 6% 5%

100% 100% 100% 100% 100% 100%


SEC A 29% 32% 34% 25% 26% 24%

SEC B 27% 31% 25% 26% 31% 27%

SEC C 17% 14% 15% 16% 19% 19%

SEC D 9% 11% 8% 9% 11% 10%

SEC E 9% 0.2% 10% 12% 2% 7%

Rural 1 0.9% 2% 2% 2% 2% 3%

Rural 2 2% 2% 2% 2% 2% 3%

Rural 3 4% 4% 2% 5% 4% 4%

Rural 4&5 3% 3% 2% 3% 3% 4%

100% 100% 100% 100% 100% 100%

Region

North 18% 22% 22% 14% 15% 21%

East 13% 15% 17% 20% 14% 15%

South 32% 34% 30% 40% 41% 33%

West 36% 29% 32% 26% 31% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 64% 73% 71% 53% 60% 55%


Cyber cafe 45% 40% 45% 50% 49% 47%


189

Table 31: Current loan liabilities

Loan Consumer Durables

Education Loan

Agriculture Land Loan

Tube well/Pump

Loan

Tractor/Power Tiller Loan

Seeds/Fertilizer Loan

All Internet

Users

Gender

Male 84% 83% 88% 93% 85% 87% 82%

Female 16% 17% 12% 7% 15% 13% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 3% 16% 9% 10% 21% 10% 9%

19-24 years 27% 64% 55% 55% 49% 41% 44%

25-35 years 44% 15% 30% 17% 17% 33% 34%

36-45 years 17% 2% 2% 3% 2% 5% 9%

Above 45 years 10% 4% 3% 15% 10% 11% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 33% 22% 0.0% 0.0% 0.0% 0.0% 24%

SEC B 27% 25% 0.0% 0.0% 0.0% 3% 27%

SEC C 9% 20% 0.0% 0.0% 0.0% 0.0% 19%

SEC D 8% 7% 0.0% 0.0% 0.0% 0.0% 10%

SEC E 16% 4% 0.0% 0.0% 7% 0.0% 7%

Rural 1 2% 2% 14% 17% 10% 12% 3%

Rural 2 0.5% 3% 13% 4% 10% 12% 3%

Rural 3 3% 8% 34% 49% 30% 30% 4%

Rural 4&5 3% 9% 39% 30% 43% 43% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 21% 17% 12% 25% 24% 16% 21%

East 15% 13% 5% 22% 12% 24% 15%

South 28% 49% 74% 39% 39% 55% 33%

West 36% 22% 10% 14% 25% 5% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 66% 50% 37% 48% 51% 51% 55%


75% 61% 57% 64% 46% 44% 60%

Cyber cafe 49% 44% 55% 50% 59% 45% 47%


14% 4% 2% 15% 11% 5% 6%

190

Table 32: Years of experience in using internet

Experience Up to 1 year 1-2 years More than 2 years All Internet Users

Gender

Male 77% 82% 85% 82%

Female 24% 18% 15% 18%

100% 100% 100% 100%

Age Group

13-18 years 18% 10% 4% 9%

19-24 years 57% 54% 36% 44%

25-35 years 18% 26% 42% 34%

36-45 years 5% 6% 11% 9%

Above 45 years 3% 4% 7% 5%

100% 100% 100% 100%


SEC A 12% 16% 30% 24%

SEC B 21% 26% 30% 27%

SEC C 22% 23% 17% 19%

SEC D 14% 9% 8% 10%

SEC E 9% 9% 5% 7%

Rural 1 5% 5% 2% 3%

Rural 2 3% 3% 2% 3%

Rural 3 6% 5% 3% 4%

Rural 4&5 8% 5% 3% 4%

100% 100% 100% 100%

Region

North 20% 19% 22% 21%

East 15% 14% 15% 15%

South 34% 35% 32% 33%

West 31% 33% 31% 31%

100% 100% 100% 100%

Place of Access

Home 51% 47% 59% 55%

Place of work (office / school / college) 41% 48% 71% 60%

Cyber cafe 40% 45% 50% 47%

In transit (while traveling) 2% 2% 8% 6%

191

Table 33: No. of household members using internet

Household Members 1 Member

2 Members

3 Members

4 Members

5 or more members

All Internet Users

Gender

Male 88% 82% 80% 68% 83% 82%

Female 13% 19% 20% 32% 17% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 11% 7% 6% 8% 12% 9%

19-24 years 44% 42% 44% 48% 39% 44%

25-35 years 34% 36% 31% 27% 37% 34%

36-45 years 8% 10% 11% 7% 7% 9%

Above 45 years 3% 6% 9% 10% 5% 5%

100% 100% 100% 100% 100% 100%


SEC A 17% 28% 31% 26% 22% 24%

SEC B 25% 28% 29% 27% 27% 27%

SEC C 22% 18% 17% 16% 18% 19%

SEC D 11% 9% 6% 11% 9% 10%

SEC E 6% 4% 7% 13% 12% 7%

Rural 1 4% 4% 2% 2% 1% 3%

Rural 2 3% 2% 2% 2% 2% 3%

Rural 3 5% 4% 3% 3% 4% 4%

Rural 4&5 6% 3% 2% 3% 5% 4%

100% 100% 100% 100% 100% 100%

Region

North 21% 21% 21% 19% 22% 21%

East 14% 14% 13% 23% 20% 15%

South 30% 35% 35% 34% 35% 33%

West 36% 30% 31% 24% 23% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 41% 62% 69% 62% 61% 55%


Cyber cafe 46% 45% 45% 54% 48% 47%


192

Table 34: Place of accessing internet

Place Of Access Home Place of work (office / school / college)

Cyber cafe


Choupal/Gram Panchayat

All Internet Users

Gender

Male 83% 83% 85% 89% 82% 82%

Female 18% 18% 16% 11% 18% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 8% 5% 8% 3% 21% 9%

19-24 years 42% 41% 49% 31% 50% 44%

25-35 years 33% 40% 34% 45% 25% 34%

36-45 years 10% 10% 6% 14% 1% 9%

Above 45 years 7% 5% 3% 8% 2% 5%

100% 100% 100% 100% 100% 100%

Socio Economic Classification SEC A 31% 26% 21% 45% 0.0% 24%

SEC B 30% 27% 25% 32% 0.4% 27%

SEC C 18% 18% 19% 12% 0.0% 19%

SEC D 9% 9% 10% 6% 0.0% 10%

SEC E 5% 7% 8% 0.8% 1% 7%

Rural 1 2% 3% 5% 0.6% 12% 3%

Rural 2 2% 2% 3% 1% 11% 3%

Rural 3 3% 4% 5% 1% 34% 4%

Rural 4&5 2% 4% 4% 1% 42% 4%

100% 100% 100% 100% 100% 100%

Region

North 22% 22% 19% 27% 15% 21%

East 16% 14% 16% 15% 15% 15%

South 32% 33% 32% 28% 69% 33%

West 30% 31% 33% 30% 1% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 100% 47% 47% 83% 37% 55%


Cyber cafe 40% 46% 100% 64% 64% 47%

In transit (while 8% 8% 8% 100% 16% 6%

193

Table 35: Place of accessing most regularly internet

Place Of Access Home Place of work (office / school / college)

Cyber cafe


Choupal/Gram Panchayat

All Internet Users

Gender

Male 82% 80% 89% 86% 75% 82%

Female 18% 20% 11% 14% 25% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 11% 4% 14% 6% 25% 9%

19-24 years 44% 39% 54% 38% 34% 44%

25-35 years 28% 42% 27% 42% 35% 34%

36-45 years 9% 10% 5% 8% 6% 9%

Above 45 years 8% 5% 1% 6% 0.0% 5%

100% 100% 100% 100% 100% 100%


SEC A 29% 22% 12% 27% 0.0% 23%

SEC B 29% 27% 21% 27% 0.0% 27%

SEC C 19% 18% 23% 15% 0.0% 19%

SEC D 10% 9% 11% 15% 0.0% 10%

SEC E 5% 8% 8% 5% 0.0% 7%

Rural 1 2% 3% 9% 3% 0.0% 3%

Rural 2 2% 3% 4% 1% 12% 3%

Rural 3 2% 5% 7% 3% 21% 4%

Rural 4&5 3% 5% 7% 4% 67% 5%

100% 100% 100% 100% 100% 100%

Region

North 21% 22% 16% 32% 28% 20%

East 17% 14% 14% 17% 22% 15%

South 33% 33% 34% 37% 51% 33%

West 29% 32% 36% 15% 0.0% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 99% 27% 9% 17% 0.0% 53%

Place of work (office / school / college) 39% 99% 21% 22% 0.0% 60%

Cyber cafe 34% 38% 99% 16% 100% 47%


7% 5% 2% 98% 0.0% 6%

194

Table 36: Type of internet connection at home

Connection Type Regular Dial Up Broadband Others Don't Know All Internet Users

Gender

Male 84% 81% 87% 68% 82%

Female 16% 19% 13% 32% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 10% 9% 8% 15% 9%

19-24 years 42% 40% 40% 63% 41%

25-35 years 30% 31% 42% 14% 32%

36-45 years 11% 11% 7% 3% 10%

Above 45 years 7% 9% 4% 5% 8%

100% 100% 100% 100% 100%


SEC A 25% 33% 30% 19% 31%

SEC B 31% 30% 26% 23% 29%

SEC C 16% 19% 17% 23% 18%

SEC D 6% 10% 8% 11% 9%

SEC E 4% 4% 9% 19% 5%

Rural 1 4% 1% 1% 0.0% 1%

Rural 2 4% 1% 2% 0.8% 2%

Rural 3 6% 2% 3% 4% 2%

Rural 4&5 6% 1% 4% 2% 2%

100% 100% 100% 100% 100%

Region

North 24% 21% 25% 13% 22%

East 14% 15% 26% 13% 16%

South 29% 35% 21% 32% 32%

West 34% 30% 28% 42% 30%

100% 100% 100% 100% 100%

Place of Access

Home 100% 100% 100% 100% 100%


Cyber cafe 35% 36% 46% 48% 38%


195

Table 37: Type of internet connection at office


Gender

Male 83% 86% 86% 65% 83%

Female 17% 14% 14% 35% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 3% 3% 4% 8% 4%

19-24 years 37% 34% 47% 64% 40%

25-35 years 45% 45% 38% 23% 41%

36-45 years 9% 12% 7% 4% 10%

Above 45 years 5% 6% 4% 2% 5%

100% 100% 100% 100% 100%


SEC A 19% 29% 26% 16% 25%

SEC B 28% 30% 25% 21% 27%

SEC C 21% 19% 18% 14% 18%

SEC D 8% 10% 9% 12% 10%

SEC E 2% 3% 12% 28% 8%

Rural 1 1% 0.8% 0.8% 1% 2%

Rural 2 4% 2% 2% 1% 2%

Rural 3 7% 4% 3% 3% 4%

Rural 4&5 10% 3% 4% 5% 4%

100% 100% 100% 100% 100%

Region

North 24% 21% 27% 12% 21%

East 13% 13% 24% 20% 15%

South 32% 34% 27% 31% 33%

West 31% 33% 22% 37% 32%

100% 100% 100% 100% 100%

Place of Access

Home 37% 49% 53% 28% 44%


Cyber cafe 38% 42% 44% 48% 43%


196

Table 38: Type of internet connection at cybercafe


Gender

Male 89% 86% 89% 77% 84%

Female 11% 14% 11% 24% 16%

100% 100% 100% 100% 100%

Age Group

13-18 years 9% 7% 19% 9% 10%

19-24 years 54% 53% 52% 51% 52%

25-35 years 25% 31% 22% 33% 30%

36-45 years 9% 6% 2% 6% 6%

Above 45 years 3% 2% 5% 2% 2%

100% 100% 100% 100% 100%


SEC A 15% 20% 12% 21% 18%

SEC B 32% 27% 19% 28% 25%

SEC C 20% 23% 31% 22% 21%

SEC D 7% 10% 18% 13% 10%

SEC E 8% 12% 3% 7% 9%

Rural 1 0.0% 1% 1% 0.4% 5%

Rural 2 1% 2% 3% 2% 3%

Rural 3 10% 3% 9% 3% 5%

Rural 4&5 7% 3% 4% 5% 5%

100% 100% 100% 100% 100%

Region

North 18% 16% 21% 15% 17%

East 17% 20% 17% 11% 17%

South 31% 33% 39% 36% 33%

West 34% 31% 23% 37% 33%

100% 100% 100% 100% 100%

Place of Access

Home 31% 39% 22% 31% 33%


Cyber cafe 100% 100% 100% 100% 100%


197

Table 39: Type of internet connection in transit


Gender

Male 96% 93% 84% 76% 85%

Female 4% 7% 16% 24% 15%

100% 100% 100% 100% 100%

Age Group

13-18 years 0.0% 6% 4% 0.0% 4%

19-24 years 68% 21% 31% 54% 35%

25-35 years 28% 50% 36% 39% 39%

36-45 years 0.0% 11% 22% 2% 15%

Above 45 years 4% 12% 6% 5% 7%

100% 100% 100% 100% 100%


SEC A 14% 24% 53% 42% 43%

SEC B 0.0% 50% 29% 35% 33%

SEC C 18% 5% 10% 18% 11%

SEC D 68% 7% 3% 0.0% 7%

SEC E 0.0% 9% 0.0% 5% 3%

Rural 1 0.0% 3% 0.0% 0.0% 0.6%

Rural 2 0.0% 2% 3% 0.0% 2%

Rural 3 0.0% 0.0% 2% 0.0% 1%

Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0%

100% 100% 100% 100% 100%

Region

North 72% 12% 32% 21% 28%

East 0.0% 9% 18% 16% 15%

South 21% 41% 22% 49% 30%

West 7% 38% 29% 14% 27%

100% 100% 100% 100% 100%

Place of Access

Home 11% 45% 71% 34% 55%


Cyber cafe 6% 25% 46% 52% 40%


198

Table 40: Service provider subscribed to at home

Service Provider VSNL / Tata BSNL/Sancharnet MTNL Reliance Sify Spectranet All Internet

Users

Gender

Male 80% 84% 63% 86% 81% 92% 82%

Female 20% 16% 38% 14% 19% 8% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 4% 11% 7% 4% 18% 0.0% 9%

19-24 years 29% 40% 40% 46% 29% 47% 41%

25-35 years 38% 29% 30% 37% 30% 42% 32%

36-45 years 16% 11% 13% 8% 16% 5% 10%

Above 45 years 13% 9% 11% 5% 8% 7% 8%

100% 100% 100% 100% 100% 100% 100%


SEC A 34% 31% 32% 35% 33% 35% 31%

SEC B 32% 29% 31% 27% 28% 47% 29%

SEC C 14% 18% 25% 19% 19% 14% 18%

SEC D 12% 6% 8% 13% 15% 0.0% 9%

SEC E 1% 5% 1% 0.8% 2% 5% 5%

Rural 1 1% 2% 1% 3% 0.6% 0.0% 1%

Rural 2 1% 2% 0.8% 0.9% 1% 0.0% 2%

Rural 3 2% 4% 0.0% 0.8% 2% 0.0% 2%

Rural 4&5 2% 3% 0.8% 0.8% 0.0% 0.0% 2%

100% 100% 100% 100% 100% 100% 100%

Region

North 15% 22% 22% 19% 26% 65% 22%

East 11% 17% 1% 16% 9% 3% 16%

South 40% 36% 0.5% 30% 27% 11% 32%

West 34% 25% 76% 35% 39% 21% 30%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 100% 100% 100% 100% 100% 100% 100%


Cyber cafe 38% 35% 45% 48% 36% 52% 38%


199

Table 41: Service provider subscribed to at home

Service Provider Airtel/Bharti Local Cable Operator Don't Know Others All Internet Users

Gender

Male 83% 81% 79% 81% 82%

Female 17% 19% 21% 19% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 7% 5% 13% 12% 9%

19-24 years 39% 51% 51% 41% 41%

25-35 years 41% 28% 26% 31% 32%

36-45 years 8% 10% 4% 10% 10%

Above 45 years 6% 6% 6% 6% 8%

100% 100% 100% 100% 100%


SEC A 31% 27% 25% 32% 31%

SEC B 32% 31% 23% 29% 29%

SEC C 13% 29% 21% 16% 18%

SEC D 11% 6% 10% 16% 9%

SEC E 7% 1% 16% 1% 5%

Rural 1 0.6% 3% 0.3% 0.2% 1%

Rural 2 1% 0.6% 1% 2% 2%

Rural 3 2% 1% 1% 0.9% 2%

Rural 4&5 2% 2% 2% 2% 2%

100% 100% 100% 100% 100%

Region

North 29% 5% 18% 29% 22%

East 17% 35% 11% 9% 16%

South 28% 32% 30% 37% 32%

West 26% 28% 41% 25% 30%

100% 100% 100% 100% 100%

Place of Access

Home 100% 100% 100% 100% 100%


Cyber cafe 41% 30% 40% 35% 38%


200

Table 42: Service provider subscribed to at office

Service Provider VSNL / Tata BSNL/Sancharnet MTNL Reliance Sify All Internet Users

Gender

Male 85% 87% 67% 89% 87% 83%

Female 15% 13% 33% 11% 13% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 6% 3% 0.8% 3% 1% 4%

19-24 years 27% 33% 37% 35% 36% 40%

25-35 years 46% 44% 48% 42% 55% 41%

36-45 years 13% 13% 10% 13% 7% 10%

Above 45 years 8% 8% 5% 7% 1% 5%

100% 100% 100% 100% 100% 100%


SEC A 26% 28% 20% 34% 27% 25%

SEC B 32% 28% 29% 27% 23% 27%

SEC C 20% 19% 37% 22% 32% 18%

SEC D 10% 8% 9% 6% 9% 10%

SEC E 6% 2% 1% 1% 2% 8%

Rural 1 0.5% 1% 0.0% 1% 0.8% 2%

Rural 2 2% 3% 0.4% 1% 1% 2%

Rural 3 2% 6% 1% 3% 2% 4%

Rural 4&5 2% 5% 3% 5% 4% 4%

100% 100% 100% 100% 100% 100%

Region

North 9% 22% 26% 22% 19% 21%

East 10% 19% 1% 12% 11% 15%

South 38% 32% 6% 35% 25% 33%

West 43% 28% 67% 31% 45% 32%

100% 100% 100% 100% 100% 100%

Place of Access

Home 50% 47% 49% 50% 33% 44%


Cyber cafe 41% 38% 52% 42% 42% 43%


201

Table 43: Service provider subscribed to at office

Service Provider Spectranet Airtel/Bharti Local Cable Operator

Don't Know Others All Internet

Users

Gender

Male 83% 86% 85% 75% 86% 83%

Female 17% 14% 15% 25% 14% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 2% 3% 2% 6% 6% 4%

19-24 years 33% 35% 37% 56% 37% 40%

25-35 years 54% 48% 45% 30% 38% 41%

36-45 years 3% 10% 10% 6% 12% 10%

Above 45 years 8% 3% 7% 2% 8% 5%

100% 100% 100% 100% 100% 100%


SEC A 37% 27% 20% 23% 29% 25%

SEC B 61% 31% 35% 26% 21% 27%

SEC C 0.0% 13% 25% 14% 19% 18%

SEC D 0.0% 9% 5% 12% 21% 10%

SEC E 0.0% 12% 6% 16% 1% 8%

Rural 1 0.0% 0.6% 0.9% 0.9% 1% 2%

Rural 2 3% 2% 2% 2% 2% 2%

Rural 3 0.0% 3% 3% 3% 3% 4%

Rural 4&5 0.0% 2% 4% 4% 4% 4%

100% 100% 100% 100% 100% 100%

Region

North 70% 28% 13% 16% 30% 21%

East 0.0% 14% 28% 16% 7% 15%

South 25% 37% 32% 33% 32% 33%

West 5% 21% 28% 34% 31% 32%

100% 100% 100% 100% 100% 100%

Place of Access

Home 64% 54% 43% 38% 49% 44%


Cyber cafe 58% 41% 42% 50% 33% 43%


202

Table 44: Service provider subscribed to at cybercafe


Gender

Male 89% 90% 94% 92% 92% 84%

Female 11% 10% 6% 8% 8% 16%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 3% 8% 7% 4% 9% 10%

19-24 years 46% 56% 39% 51% 47% 52%

25-35 years 37% 29% 46% 37% 35% 30%

36-45 years 8% 6% 1% 4% 8% 6%

Above 45 years 5% 2% 7% 3% 1% 2%

100% 100% 100% 100% 100% 100%


SEC A 18% 20% 25% 17% 24% 18%

SEC B 34% 29% 12% 19% 34% 25%

SEC C 13% 23% 54% 21% 21% 21%

SEC D 21% 7% 6% 8% 11% 10%

SEC E 2% 3% 0.9% 19% 6% 9%

Rural 1 1% 2% 0.0% 3% 0.0% 5%

Rural 2 2% 3% 1% 3% 2% 3%

Rural 3 5% 6% 0.0% 4% 3% 5%

Rural 4&5 5% 6% 0.0% 6% 0.5% 5%

100% 100% 100% 100% 100% 100%

Region

North 6% 23% 10% 17% 21% 17%

East 15% 18% 2% 6% 17% 17%

South 52% 31% 28% 44% 31% 33%

West 26% 29% 61% 32% 31% 33%

100% 100% 100% 100% 100% 100%

Place of Access

Home 32% 35% 27% 48% 52% 33%


Cyber cafe 100% 100% 100% 100% 100% 100%


203

Table 45: Service provider subscribed to at cybercafe



Users

Gender

Male 91% 94% 88% 75% 83% 84%

Female 9% 6% 12% 25% 17% 16%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 0.0% 6% 2% 9% 19% 10%

19-24 years 46% 57% 59% 53% 37% 52%

25-35 years 45% 32% 26% 29% 37% 30%

36-45 years 9% 4% 9% 6% 5% 6%

Above 45 years 0.0% 0.9% 4% 2% 2% 2%

100% 100% 100% 100% 100% 100%


SEC A 54% 15% 17% 20% 10% 18%

SEC B 46% 27% 41% 25% 19% 25%

SEC C 0.0% 28% 21% 21% 35% 21%

SEC D 0.0% 13% 10% 11% 19% 10%

SEC E 0.0% 11% 0.0% 14% 3% 9%

Rural 1 0.0% 0.5% 2% 0.5% 2% 5%

Rural 2 0.0% 1% 1% 2% 1% 3%

Rural 3 0.0% 3% 3% 3% 4% 5%

Rural 4&5 0.0% 2% 5% 4% 7% 5%

100% 100% 100% 100% 100% 100%

Region

North 71% 22% 7% 13% 12% 17%

East 0.0% 5% 32% 19% 25% 17%

South 0.0% 40% 40% 33% 32% 33%

West 29% 32% 20% 35% 31% 33%

100% 100% 100% 100% 100% 100%

Place of Access

Home 25% 42% 36% 30% 37% 33%


Cyber cafe 100% 100% 100% 100% 100% 100%

In transit (while traveling) 0.0% 5% 1% 3% 3% 4%

204

Table 46: Service provider subscribed to in transit


Gender

Male 93% 96% 100% 66% 45% 85%

Female 7% 4% 0.0% 34% 55% 15%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 0.0% 3% 20% 0.0% 51% 4%

19-24 years 9% 16% 0.0% 11% 13% 35%

25-35 years 61% 35% 81% 30% 31% 39%

36-45 years 26% 30% 0.0% 44% 0.0% 15%

Above 45 years 4% 17% 0.0% 15% 5% 7%

100% 100% 100% 100% 100% 100%


SEC A 45% 35% 7% 62% 17% 43%

SEC B 55% 17% 30% 21% 0.0% 33%

SEC C 0.0% 25% 0.0% 17% 83% 11%

SEC D 0.0% 12% 0.0% 0.0% 0.0% 7%

SEC E 0.0% 0.0% 64% 0.0% 0.0% 3%

Rural 1 0.0% 7% 0.0% 0.0% 0.0% 0.6%

Rural 2 0.0% 4% 0.0% 0.0% 0.0% 2%

Rural 3 0.0% 0.0% 0.0% 0.0% 0.0% 1%

Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

100% 100% 100% 100% 100% 100%

Region

North 16% 32% 10% 21% 59% 28%

East 35% 18% 0.0% 26% 0.0% 15%

South 21% 49% 0.0% 22% 41% 30%

West 28% 0.0% 90% 31% 0.0% 27%

100% 100% 100% 100% 100% 100%

Place of Access

Home 69% 62% 26% 74% 17% 55%


Cyber cafe 33% 37% 20% 36% 13% 40%


205

Table 47: Service provider subscribed to in transit



Users

Gender

Male 100% 96% 100% 77% 88% 85%

Female 0.0% 5% 0.0% 23% 12% 15%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 100% 1% 0.0% 3% 0.0% 4%

19-24 years 0.0% 43% 0.0% 47% 63% 35%

25-35 years 0.0% 39% 100% 40% 27% 39%

36-45 years 0.0% 12% 0.0% 0.8% 9% 15%

Above 45 years 0.0% 5% 0.0% 9% 1% 7%

100% 100% 100% 100% 100% 100%


SEC A 100% 47% 100% 37% 42% 43%

SEC B 0.0% 40% 0.0% 35% 29% 33%

SEC C 0.0% 3% 0.0% 16% 0.0% 11%

SEC D 0.0% 2% 0.0% 5% 29% 7%

SEC E 0.0% 0.0% 0.0% 4% 0.0% 3%

Rural 1 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%

Rural 2 0.0% 3% 0.0% 4% 0.0% 2%

Rural 3 0.0% 5% 0.0% 0.0% 0.0% 1%

Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

100% 100% 100% 100% 100% 100%

Region

North 0.0% 26% 37% 20% 46% 28%

East 0.0% 20% 0.0% 7% 0.0% 15%

South 100% 27% 0.0% 49% 19% 30%

West 0.0% 27% 63% 24% 35% 27%

100% 100% 100% 100% 100% 100%

Place of Access

Home 100% 60% 0.0% 36% 58% 55%


Cyber cafe 100% 45% 100% 43% 44% 40%


206

Table 48: Frequency of accessing internet from home

Frequency At least once daily Weekly, but not daily Less than once a week All Internet Users

Gender

Male 83% 75% 84% 82%

Female 17% 25% 16% 18%

100% 100% 100% 100%

Age Group

13-18 years 9% 12% 10% 9%

19-24 years 41% 37% 44% 41%

25-35 years 32% 35% 35% 32%

36-45 years 10% 10% 4% 10%

Above 45 years 8% 6% 7% 8%

100% 100% 100% 100%


SEC A 31% 29% 25% 31%

SEC B 29% 32% 30% 29%

SEC C 19% 15% 22% 18%

SEC D 9% 10% 4% 9%

SEC E 6% 0.8% 1% 5%

Rural 1 1% 4% 7% 1%

Rural 2 1% 2% 3% 2%

Rural 3 2% 4% 2% 2%

Rural 4&5 2% 2% 7% 2%

100% 100% 100% 100%

Region

North 21% 25% 13% 22%

East 16% 16% 19% 16%

South 33% 25% 41% 32%

West 30% 34% 28% 30%

100% 100% 100% 100%

Place of Access

Home 100% 100% 100% 100%


Cyber cafe 37% 43% 49% 38%


207

Table 49: Frequency of accessing internet from office


Gender

Male 85% 67% 81% 83%

Female 15% 33% 20% 18%

100% 100% 100% 100%

Age Group

13-18 years 3% 7% 9% 4%

19-24 years 35% 67% 57% 40%

25-35 years 45% 18% 30% 41%

36-45 years 11% 4% 3% 10%

Above 45 years 6% 4% 0.8% 5%

100% 100% 100% 100%


SEC A 27% 19% 20% 25%

SEC B 29% 21% 31% 27%

SEC C 18% 20% 20% 18%

SEC D 10% 9% 12% 10%

SEC E 6% 19% 2% 8%

Rural 1 0.9% 0.9% 2% 2%

Rural 2 2% 2% 2% 2%

Rural 3 3% 4% 5% 4%

Rural 4&5 3% 6% 6% 4%

100% 100% 100% 100%

Region

North 21% 16% 18% 21%

East 13% 28% 8% 15%

South 32% 34% 37% 33%

West 34% 21% 38% 32%

100% 100% 100% 100%

Place of Access

Home 47% 32% 46% 44%


Cyber cafe 42% 53% 44% 43%


208

Table 50: Frequency of accessing internet from cybercafe


Gender

Male 89% 81% 78% 84%

Female 11% 19% 22% 16%

100% 100% 100% 100%

Age Group

13-18 years 7% 8% 12% 10%

19-24 years 53% 54% 47% 52%

25-35 years 32% 30% 32% 30%

36-45 years 6% 6% 5% 6%

Above 45 years 2% 2% 4% 2%

100% 100% 100% 100%


SEC A 16% 18% 26% 18%

SEC B 25% 26% 32% 25%

SEC C 25% 24% 16% 21%

SEC D 14% 10% 9% 10%

SEC E 10% 13% 4% 9%

Rural 1 1% 0.6% 1% 5%

Rural 2 2% 2% 3% 3%

Rural 3 4% 3% 4% 5%

Rural 4&5 3% 4% 5% 5%

100% 100% 100% 100%

Region

North 15% 13% 24% 17%

East 12% 22% 15% 17%

South 36% 33% 34% 33%

West 37% 32% 28% 33%

100% 100% 100% 100%

Place of Access

Home 23% 34% 58% 33%


Cyber cafe 100% 100% 100% 100%


209

Table 51: Frequency of accessing internet during transit


Gender

Male 89% 73% 92% 85%

Female 11% 28% 8% 15%

100% 100% 100% 100%

Age Group

13-18 years 2% 9% 5% 4%

19-24 years 33% 42% 33% 35%

25-35 years 43% 27% 44% 39%

36-45 years 16% 15% 10% 15%

Above 45 years 7% 7% 9% 7%

100% 100% 100% 100%


SEC A 47% 27% 51% 43%

SEC B 33% 35% 25% 33%

SEC C 11% 17% 0.0% 11%

SEC D 3% 20% 6% 7%

SEC E 1% 0.0% 16% 3%

Rural 1 1% 0.0% 0.0% 0.6%

Rural 2 2% 2% 3% 2%

Rural 3 2% 0.0% 0.0% 1%

Rural 4&5 0.0% 0.0% 0.0% 0.0%

100% 100% 100% 100%

Region

North 26% 40% 20% 28%

East 15% 11% 21% 15%

South 36% 23% 18% 30%

West 24% 27% 41% 27%

100% 100% 100% 100%

Place of Access

Home 58% 44% 60% 55%


Cyber cafe 42% 38% 32% 40%


210

Table 52: Time of the day accessing internet from home

Time Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

Throughout the Day

All Internet Users

Gender

Male 91% 73% 84% 81% 82%

Female 9% 27% 16% 19% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 7% 19% 6% 9% 9%

19-24 years 43% 36% 38% 51% 41%

25-35 years 30% 30% 38% 23% 32%

36-45 years 10% 9% 11% 10% 10%

Above 45 years 10% 7% 8% 7% 8%

100% 100% 100% 100% 100%


SEC A 30% 28% 31% 32% 31%

SEC B 26% 28% 30% 31% 29%

SEC C 22% 18% 18% 16% 18%

SEC D 7% 11% 9% 8% 9%

SEC E 5% 3% 5% 7% 5%

Rural 1 2% 3% 0.8% 1% 1%

Rural 2 1% 1% 2% 2% 2%

Rural 3 3% 3% 2% 2% 2%

Rural 4&5 4% 4% 2% 1% 2%

100% 100% 100% 100% 100%

Region

North 19% 26% 22% 18% 22%

East 17% 11% 18% 16% 16%

South 39% 34% 31% 30% 32%

West 26% 29% 29% 36% 30%

100% 100% 100% 100% 100%

Place of Access

Home 100% 100% 100% 100% 100%


Cyber cafe 35% 37% 38% 38% 38%


211

Table 53: Time of the day accessing internet from office


9.00 AM-6.00 PM


Throughout the Day

All Internet Users

Gender

Male 88% 81% 86% 83% 83%

Female 12% 19% 14% 17% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 3% 5% 7% 2% 4%

19-24 years 44% 44% 48% 29% 40%

25-35 years 47% 37% 36% 50% 41%

36-45 years 3% 10% 6% 14% 10%

Above 45 years 4% 5% 3% 6% 5%

100% 100% 100% 100% 100%


SEC A 17% 24% 21% 34% 25%

SEC B 23% 27% 26% 32% 27%

SEC C 10% 19% 21% 16% 18%

SEC D 13% 10% 16% 7% 10%

SEC E 24% 10% 2% 5% 8%

Rural 1 2% 0.9% 1% 0.6% 2%

Rural 2 2% 2% 3% 2% 2%

Rural 3 4% 4% 4% 2% 4%

Rural 4&5 5% 4% 6% 2% 4%

100% 100% 100% 100% 100%

Region

North 18% 19% 18% 23% 21%

East 31% 16% 10% 14% 15%

South 26% 32% 47% 29% 33%

West 25% 33% 25% 34% 32%

100% 100% 100% 100% 100%

Place of Access

Home 61% 41% 29% 58% 44%


Cyber cafe 57% 42% 40% 44% 43%


212

Table 54: Time of the day accessing internet from cyber café


9.00 AM-6.00 PM


Throughout the Day

All Internet Users

Gender

Male 83% 85% 87% 62% 84%

Female 18% 15% 13% 38% 16%

100% 100% 100% 100% 100%

Age Group

13-18 years 24% 9% 8% 8% 10%

19-24 years 38% 54% 49% 63% 52%

25-35 years 25% 29% 35% 25% 30%

36-45 years 10% 6% 6% 3% 6%

Above 45 years 3% 2% 3% 2% 2%

100% 100% 100% 100% 100%


SEC A 18% 17% 23% 14% 18%

SEC B 21% 26% 30% 19% 25%

SEC C 19% 24% 23% 17% 21%

SEC D 24% 13% 10% 9% 10%

SEC E 5% 8% 5% 34% 9%

Rural 1 0.0% 1% 0.9% 0.3% 5%

Rural 2 1% 2% 2% 0.9% 3%

Rural 3 5% 4% 3% 4% 5%

Rural 4&5 7% 4% 4% 3% 5%

100% 100% 100% 100% 100%

Region

North 17% 18% 14% 13% 17%

East 5% 15% 14% 41% 17%

South 41% 36% 37% 16% 33%

West 37% 31% 35% 31% 33%

100% 100% 100% 100% 100%

Place of Access

Home 26% 39% 34% 28% 33%


Cyber cafe 100% 100% 100% 100% 100%


213

Table 55: Time of the day accessing internet during transit


9.00 AM-6.00 PM


Throughout the Day

All Internet Users

Gender

Male 70% 82% 92% 83% 85%

Female 30% 18% 8% 17% 15%

100% 100% 100% 100% 100%

Age Group

13-18 years 9% 8% 0.0% 4% 4%

19-24 years 31% 33% 41% 30% 35%

25-35 years 42% 37% 36% 46% 39%

36-45 years 10% 17% 14% 17% 15%

Above 45 years 9% 5% 10% 4% 7%

100% 100% 100% 100% 100%


SEC A 34% 32% 41% 58% 43%

SEC B 21% 34% 35% 30% 33%

SEC C 27% 15% 9% 6% 11%

SEC D 17% 6% 12% 0.0% 7%

SEC E 0.0% 10% 0.0% 0.0% 3%

Rural 1 0.0% 0.0% 0.0% 2% 0.6%

Rural 2 0.0% 3% 0.0% 4% 2%

Rural 3 0.0% 0.0% 3% 0.0% 1%

Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0%

100% 100% 100% 100% 100%

Region

North 2% 20% 35% 33% 28%

East 0.0% 31% 6% 14% 15%

South 39% 29% 30% 30% 30%

West 59% 21% 29% 23% 27%

100% 100% 100% 100% 100%

Place of Access

Home 59% 55% 39% 78% 55%


Cyber cafe 61% 42% 31% 45% 40%


214

Table 56: Duration of PC usage from home

Duration Less than 30 Minutes

30 to 60 Minutes

1-2 Hours

2-5 Hours

5-8 Hours

More than 8 Hours

All Internet Users

Gender

Male 79% 82% 82% 82% 86% 85% 82%

Female 21% 18% 18% 18% 14% 15% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 11% 7% 7% 11% 13% 7% 9%

19-24 years 40% 37% 36% 46% 42% 53% 41%

25-35 years 29% 34% 34% 29% 35% 31% 32%

36-45 years 10% 13% 13% 8% 6% 5% 10%

Above 45 years 9% 9% 10% 7% 5% 3% 8%

100% 100% 100% 100% 100% 100% 100%


SEC A 30% 35% 31% 30% 29% 29% 31%

SEC B 27% 27% 30% 30% 25% 38% 29%

SEC C 17% 19% 16% 20% 22% 17% 18%

SEC D 9% 8% 9% 10% 8% 7% 9%

SEC E 8% 4% 6% 5% 9% 0.4% 5%

Rural 1 2% 2% 2% 1% 1% 0.6% 1%

Rural 2 2% 1% 2% 1% 0.9% 1% 2%

Rural 3 2% 2% 2% 2% 2% 3% 2%

Rural 4&5 3% 1% 3% 2% 4% 4% 2%

100% 100% 100% 100% 100% 100% 100%

Region

North 24% 22% 20% 22% 22% 24% 22%

East 12% 11% 19% 16% 17% 22% 16%

South 33% 34% 33% 31% 32% 28% 32%

West 31% 34% 28% 32% 30% 26% 30%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 100% 100% 100% 100% 100% 100% 100%


Cyber cafe 31% 38% 41% 37% 34% 37% 38%


215

Table 57: Duration of PC usage from home

Duration Light users Medium users Heavy users All Internet Users

Gender

Male 81% 82% 85% 82%

Female 19% 18% 15% 18%

100% 100% 100% 100%

Age Group

13-18 years 7% 11% 10% 9%

19-24 years 37% 46% 48% 41%

25-35 years 34% 29% 33% 32%

36-45 years 13% 8% 6% 10%

Above 45 years 10% 7% 4% 8%

100% 100% 100% 100%


SEC A 32% 30% 29% 31%

SEC B 29% 30% 32% 29%

SEC C 17% 20% 19% 18%

SEC D 9% 10% 8% 9%

SEC E 5% 5% 4% 5%

Rural 1 2% 1% 0.8% 1%

Rural 2 2% 1% 1% 2%

Rural 3 2% 2% 2% 2%

Rural 4&5 2% 2% 4% 2%

100% 100% 100% 100%

Region

North 21% 22% 23% 22%

East 15% 16% 20% 16%

South 34% 31% 30% 32%

West 30% 32% 28% 30%

100% 100% 100% 100%

Place of Access

Home 100% 100% 100% 100%


Cyber cafe 39% 37% 36% 38%


216

Table 58: Duration of PC usage from office


30 to 60 Minutes

1-2 Hours

2-5 Hours

5-8 Hours

More than 8 Hours

All Internet Users

Gender

Male 80% 86% 86% 75% 82% 86% 83%

Female 21% 14% 14% 25% 18% 14% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 2% 11% 5% 3% 1% 1% 4%

19-24 years 41% 40% 43% 47% 31% 34% 40%

25-35 years 41% 33% 36% 38% 49% 51% 41%

36-45 years 11% 10% 10% 7% 13% 11% 10%

Above 45 years 6% 6% 6% 5% 6% 3% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 30% 27% 25% 21% 32% 27% 25%

SEC B 28% 29% 27% 23% 33% 31% 27%

SEC C 19% 14% 25% 17% 12% 20% 18%

SEC D 10% 15% 9% 10% 8% 8% 10%

SEC E 4% 4% 2% 20% 6% 7% 8%

Rural 1 0.8% 0.9% 1% 0.9% 0.6% 0.8% 2%

Rural 2 3% 2% 2% 2% 2% 2% 2%

Rural 3 2% 4% 5% 4% 3% 2% 4%

Rural 4&5 4% 5% 4% 4% 3% 3% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 18% 19% 22% 19% 22% 21% 21%

East 13% 10% 11% 25% 16% 13% 15%

South 39% 38% 38% 28% 29% 28% 33%

West 30% 33% 30% 28% 33% 38% 32%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 49% 41% 43% 43% 47% 52% 44%


Cyber cafe 43% 42% 43% 50% 39% 39% 43%


217

Table 59: Duration of PC usage from office


Gender

Male 85% 75% 84% 83%

Female 16% 25% 16% 18%

100% 100% 100% 100%

Age Group

13-18 years 6% 3% 1% 4%

19-24 years 42% 47% 33% 40%

25-35 years 36% 38% 50% 41%

36-45 years 10% 7% 12% 10%

Above 45 years 6% 5% 4% 5%

100% 100% 100% 100%


SEC A 26% 21% 29% 25%

SEC B 28% 23% 32% 27%

SEC C 20% 17% 17% 18%

SEC D 11% 10% 8% 10%

SEC E 3% 20% 7% 8%

Rural 1 1% 0.9% 0.8% 2%

Rural 2 2% 2% 2% 2%

Rural 3 4% 4% 3% 4%

Rural 4&5 4% 4% 3% 4%

100% 100% 100% 100%

Region

North 20% 19% 22% 21%

East 11% 25% 14% 15%

South 38% 28% 28% 33%

West 31% 28% 36% 32%

100% 100% 100% 100%

Place of Access

Home 43% 43% 50% 44%


Cyber cafe 43% 50% 39% 43%


218

Table 60: Duration of PC usage from cybercafe


30 to 60 Minutes

1-2 Hours

2-5 Hours

5-8 Hours

More than 8 Hours

All Internet Users

Gender

Male 85% 86% 88% 73% 90% 84% 84%

Female 15% 14% 13% 28% 10% 16% 16%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 10% 9% 6% 10% 13% 8% 10%

19-24 years 48% 49% 52% 59% 50% 59% 52%

25-35 years 32% 32% 34% 25% 28% 26% 30%

36-45 years 7% 7% 6% 5% 8% 5% 6%

Above 45 years 2% 3% 2% 2% 0.9% 2% 2%

100% 100% 100% 100% 100% 100% 100%


SEC A 27% 21% 19% 15% 20% 20% 18%

SEC B 30% 27% 27% 25% 24% 37% 25%

SEC C 20% 26% 22% 23% 19% 10% 21%

SEC D 8% 12% 16% 5% 19% 8% 10%

SEC E 4% 5% 6% 24% 4% 3% 9%

Rural 1 1% 0.6% 1% 0.6% 0.0% 3% 5%

Rural 2 2% 2% 2% 2% 5% 2% 3%

Rural 3 3% 4% 4% 3% 2% 9% 5%

Rural 4&5 5% 3% 4% 3% 7% 8% 5%

100% 100% 100% 100% 100% 100% 100%

Region

North 15% 19% 15% 14% 19% 17% 17%

East 10% 14% 15% 27% 9% 19% 17%

South 41% 33% 39% 25% 50% 38% 33%

West 34% 34% 31% 34% 22% 26% 33%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 48% 41% 34% 27% 23% 33% 33%


Cyber cafe 100% 100% 100% 100% 100% 100% 100%

In transit (while traveling) 4% 5% 4% 3% 0.8% 7% 4%

219

Table 61: Duration of PC usage from cybercafe


Gender

Male 87% 73% 86% 84%

Female 13% 28% 14% 16%

100% 100% 100% 100%

Age Group

13-18 years 8% 10% 10% 10%

19-24 years 50% 59% 56% 52%

25-35 years 33% 25% 27% 30%

36-45 years 6% 5% 6% 6%

Above 45 years 3% 2% 1% 2%

100% 100% 100% 100%


SEC A 21% 15% 20% 18%

SEC B 27% 25% 32% 25%

SEC C 23% 23% 14% 21%

SEC D 13% 5% 12% 10%

SEC E 6% 24% 3% 9%

Rural 1 0.9% 0.6% 2% 5%

Rural 2 2% 2% 3% 3%

Rural 3 4% 3% 7% 5%

Rural 4&5 4% 3% 8% 5%

100% 100% 100% 100%

Region

North 16% 14% 18% 17%

East 14% 27% 15% 17%

South 37% 25% 42% 33%

West 33% 34% 24% 33%

100% 100% 100% 100%

Place of Access

Home 39% 27% 29% 33%


Cyber cafe 100% 100% 100% 100%


220

Table 62: Duration of PC usage during transit


30 to 60 Minutes

1-2 Hours

2-5 Hours

5-8 Hours

More than 8 Hours

All Internet Users

Gender

Male 89% 82% 80% 88% 100% 100% 85%

Female 11% 18% 20% 12% 0.0% 0.0% 15%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 1% 2% 1% 7% 12% 24% 4%

19-24 years 28% 33% 35% 41% 38% 39% 35%

25-35 years 46% 41% 38% 35% 38% 27% 39%

36-45 years 17% 18% 15% 12% 0.0% 10% 15%

Above 45 years 7% 5% 11% 6% 12% 0.0% 7%

100% 100% 100% 100% 100% 100% 100%


SEC A 38% 43% 49% 39% 68% 43% 43%

SEC B 37% 34% 20% 37% 32% 32% 33%

SEC C 9% 6% 21% 12% 0.0% 0.0% 11%

SEC D 4% 16% 8% 2% 0.0% 0.0% 7%

SEC E 11% 0.0% 0.0% 3% 0.0% 0.0% 3%

Rural 1 0.0% 0.0% 0.0% 0.0% 0.0% 25% 0.6%

Rural 2 2% 1% 2% 3% 0.0% 0.0% 2%

Rural 3 0.0% 0.0% 0.0% 5% 0.0% 0.0% 1%

Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

100% 100% 100% 100% 100% 100% 100%

Region

North 20% 34% 32% 26% 31% 16% 28%

East 9% 24% 26% 0.0% 25% 0.0% 15%

South 27% 23% 31% 39% 44% 33% 30%

West 44% 20% 11% 36% 0.0% 51% 27%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 56% 53% 60% 55% 37% 59% 55%


Cyber cafe 50% 36% 39% 40% 7% 50% 40%


221

Table 63: Duration of PC usage during transit


Gender

Male 83% 88% 100% 85%

Female 17% 12% 0.0% 15%

100% 100% 100% 100%

Age Group

13-18 years 2% 7% 18% 4%

19-24 years 32% 41% 38% 35%

25-35 years 41% 35% 32% 39%

36-45 years 17% 12% 5% 15%

Above 45 years 8% 6% 6% 7%

100% 100% 100% 100%


SEC A 43% 39% 55% 43%

SEC B 31% 37% 32% 33%

SEC C 11% 12% 0.0% 11%

SEC D 10% 2% 0.0% 7%

SEC E 3% 3% 0.0% 3%

Rural 1 0.0% 0.0% 13% 0.6%

Rural 2 2% 3% 0.0% 2%

Rural 3 0.0% 5% 0.0% 1%

Rural 4&5 0.0% 0.0% 0.0% 0.0%

100% 100% 100% 100%

Region

North 30% 26% 23% 28%

East 21% 0.0% 13% 15%

South 26% 39% 39% 30%

West 24% 36% 25% 27%

100% 100% 100% 100%

Place of Access

Home 56% 55% 48% 55%


Cyber cafe 41% 40% 28% 40%


222

Table 64: Time spent by internet users on watching TV

Time Spent Light users Medium users Heavy users All Internet Users

Gender

Male 84% 84% 80% 82%

Female 16% 16% 20% 18%

100% 100% 100% 100%

Age Group

13-18 years 8% 9% 15% 9%

19-24 years 40% 36% 40% 44%

25-35 years 36% 37% 32% 34%

36-45 years 12% 10% 7% 9%

Above 45 years 5% 8% 7% 5%

100% 100% 100% 100%


SEC A 27% 26% 22% 24%

SEC B 25% 25% 22% 27%

SEC C 15% 17% 24% 19%

SEC D 9% 9% 6% 10%

SEC E 7% 5% 7% 7%

Rural 1 5% 8% 8% 3%

Rural 2 3% 3% 3% 3%

Rural 3 5% 4% 5% 4%

Rural 4&5 5% 3% 3% 4%

100% 100% 100% 100%

Region

North 22% 21% 22% 21%

East 14% 13% 13% 15%

South 30% 32% 32% 33%

West 35% 34% 33% 31%

100% 100% 100% 100%

Place of Access

Home 59% 50% 54% 55%


Cyber cafe 47% 47% 56% 47%


223

Table 65: Time spent by internet users on reading newspaper


Gender

Male 85% 83% 83% 82%

Female 15% 17% 17% 18%

100% 100% 100% 100%

Age Group

13-18 years 12% 6% 8% 9%

19-24 years 42% 36% 32% 44%

25-35 years 35% 37% 35% 34%

36-45 years 9% 11% 12% 9%

Above 45 years 3% 9% 13% 5%

100% 100% 100% 100%


SEC A 22% 30% 30% 24%

SEC B 21% 28% 31% 27%

SEC C 21% 12% 16% 19%

SEC D 7% 10% 8% 10%

SEC E 9% 2% 5% 7%

Rural 1 8% 6% 2% 3%

Rural 2 4% 3% 2% 3%

Rural 3 5% 4% 3% 4%

Rural 4&5 5% 4% 3% 4%

100% 100% 100% 100%

Region

North 21% 23% 21% 21%

East 12% 15% 19% 15%

South 29% 33% 30% 33%

West 39% 30% 30% 31%

100% 100% 100% 100%

Place of Access

Home 51% 58% 61% 55%


Cyber cafe 48% 49% 49% 47%


224

Table 66: Time spent by internet users on listening to radio


Gender

Male 84% 79% 83% 82%

Female 16% 21% 17% 18%

100% 100% 100% 100%

Age Group

13-18 years 8% 7% 13% 9%

19-24 years 39% 41% 55% 44%

25-35 years 37% 40% 24% 34%

36-45 years 10% 9% 5% 9%

Above 45 years 7% 4% 4% 5%

100% 100% 100% 100%


SEC A 29% 22% 22% 24%

SEC B 25% 28% 22% 27%

SEC C 16% 12% 11% 19%

SEC D 10% 10% 7% 10%

SEC E 4% 8% 26% 7%

Rural 1 6% 6% 3% 3%

Rural 2 3% 3% 2% 3%

Rural 3 4% 6% 3% 4%

Rural 4&5 4% 5% 5% 4%

100% 100% 100% 100%

Region

North 22% 22% 25% 21%

East 14% 12% 7% 15%

South 33% 33% 19% 33%

West 31% 34% 49% 31%

100% 100% 100% 100%

Place of Access

Home 59% 51% 41% 55%


Cyber cafe 48% 57% 49% 47%


225

Table 67: Popularity of various internet activities

Activity Check

business/financial news

Check health & lifestyle

info

Check hobby

related info

Screensavers/wallpapers Adult content

E-greetings

All Internet

Users

Gender

Male 87% 78% 81% 83% 94% 75% 82%

Female 13% 22% 20% 18% 6% 25% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 4% 6% 8% 10% 5% 7% 9%

19-24 years 37% 38% 44% 53% 44% 47% 44%

25-35 years 40% 37% 33% 28% 35% 33% 34%

36-45 years 11% 11% 9% 6% 10% 9% 9%

Above 45 years 9% 8% 6% 3% 6% 5% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 31% 30% 28% 23% 27% 26% 24%

SEC B 29% 31% 28% 28% 30% 28% 27%

SEC C 17% 17% 19% 20% 20% 18% 19%

SEC D 9% 9% 10% 12% 8% 11% 10%

SEC E 5% 4% 4% 8% 7% 6% 7%

Rural 1 2% 2% 3% 2% 2% 2% 3%

Rural 2 2% 2% 2% 2% 2% 2% 3%

Rural 3 3% 3% 3% 3% 2% 3% 4%

Rural 4&5 3% 3% 3% 3% 2% 3% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 21% 21% 21% 21% 23% 19% 21%

East 16% 15% 15% 18% 16% 17% 15%

South 31% 33% 32% 31% 30% 35% 33%

West 32% 30% 32% 30% 31% 30% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 64% 66% 65% 61% 67% 62% 55%


69% 64% 61% 59% 63% 65% 60%

Cyber cafe 47% 49% 51% 50% 48% 50% 47%


9% 9% 9% 6% 10% 8% 6%

226


Activity Pay bills online

Net banking

Check cricket

score

Send/receive email using mobile handset

Download music/movies

All Internet Users

Gender

Male 87% 86% 92% 87% 85% 82%

Female 13% 15% 8% 13% 15% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 3% 2% 7% 8% 8% 9%

19-24 years 32% 31% 47% 48% 51% 44%

25-35 years 47% 48% 33% 32% 31% 34%

36-45 years 11% 12% 8% 7% 6% 9%

Above 45 years 7% 7% 5% 4% 4% 5%

100% 100% 100% 100% 100% 100%


SEC A 36% 34% 25% 25% 26% 24%

SEC B 32% 32% 28% 27% 27% 27%

SEC C 14% 15% 20% 20% 21% 19%

SEC D 8% 8% 10% 11% 11% 10%

SEC E 3% 4% 7% 6% 7% 7%

Rural 1 2% 1% 1% 2% 1% 3%

Rural 2 2% 2% 2% 2% 2% 3%

Rural 3 2% 2% 3% 4% 3% 4%

Rural 4&5 2% 2% 3% 4% 3% 4%

100% 100% 100% 100% 100% 100%

Region

North 22% 22% 19% 20% 21% 21%

East 12% 13% 14% 14% 16% 15%

South 32% 31% 33% 35% 32% 33%

West 34% 34% 34% 32% 32% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 73% 69% 58% 63% 65% 55%


Cyber cafe 46% 45% 47% 48% 48% 47%


227


Activity Emailing Matrimonial search

Job Search

Share pictures

Professional networking

All Internet Users

Gender

Male 83% 85% 82% 83% 83% 82%

Female 17% 15% 18% 17% 17% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 8% 5% 5% 7% 6% 9%

19-24 years 44% 43% 47% 49% 45% 44%

25-35 years 34% 39% 37% 33% 38% 34%

36-45 years 9% 8% 7% 7% 8% 9%

Above 45 years 5% 5% 4% 3% 4% 5%

100% 100% 100% 100% 100% 100%


SEC A 24% 23% 23% 24% 24% 24%

SEC B 27% 29% 28% 28% 28% 27%

SEC C 19% 20% 19% 18% 18% 19%

SEC D 9% 12% 10% 11% 9% 10%

SEC E 7% 6% 8% 9% 11% 7%

Rural 1 3% 1% 2% 1% 2% 3%

Rural 2 2% 2% 2% 2% 2% 3%

Rural 3 4% 4% 4% 3% 4% 4%

Rural 4&5 4% 4% 4% 4% 4% 4%

100% 100% 100% 100% 100% 100%

Region

North 20% 20% 20% 20% 21% 21%

East 15% 15% 15% 17% 16% 15%

South 33% 34% 34% 33% 33% 33%

West 31% 32% 31% 30% 30% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 56% 56% 55% 61% 56% 55%


Cyber cafe 48% 47% 50% 49% 51% 47%


228


Activity Check news

Instant messaging/chatting

Check Sports Dating/Friendship Astrology All Internet

Users

Gender

Male 83% 83% 88% 85% 79% 82%

Female 17% 17% 13% 15% 21% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 7% 8% 7% 9% 7% 9%

19-24 years 43% 47% 45% 49% 46% 44%

25-35 years 35% 35% 35% 33% 34% 34%

36-45 years 10% 7% 9% 6% 8% 9%

Above 45 years 6% 4% 4% 3% 5% 5%

100% 100% 100% 100% 100% 100%


SEC A 25% 24% 24% 23% 23% 24%

SEC B 28% 28% 28% 28% 29% 27%

SEC C 19% 19% 20% 19% 18% 19%

SEC D 10% 10% 10% 11% 11% 10%

SEC E 8% 8% 8% 9% 10% 7%

Rural 1 1% 2% 1% 1% 1% 3%

Rural 2 2% 2% 2% 2% 2% 3%

Rural 3 3% 4% 4% 4% 3% 4%

Rural 4&5 4% 4% 4% 4% 4% 4%

100% 100% 100% 100% 100% 100%

Region

North 20% 20% 19% 20% 21% 21%

East 15% 15% 16% 16% 17% 15%

South 34% 33% 35% 34% 33% 33%

West 31% 32% 30% 30% 30% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 58% 59% 57% 58% 56% 55%


Cyber cafe 47% 49% 48% 52% 49% 47%


229


Activity Check cinema content

Social networking / Communities

Listen to/Buy Music

Online games

Mobile contents (ring tones, etc.)

All Internet Users

Gender

Male 84% 85% 84% 84% 88% 82%

Female 16% 15% 16% 17% 12% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 7% 8% 8% 10% 9% 9%

19-24 years 48% 47% 49% 46% 49% 44%

25-35 years 35% 35% 34% 33% 33% 34%

36-45 years 8% 7% 6% 8% 7% 9%

Above 45 years 3% 3% 3% 4% 3% 5%

100% 100% 100% 100% 100% 100%


SEC A 23% 27% 23% 23% 22% 24%

SEC B 29% 29% 28% 28% 29% 27%

SEC C 19% 20% 19% 20% 21% 19%

SEC D 11% 10% 12% 10% 11% 10%

SEC E 9% 6% 9% 9% 7% 7%

Rural 1 0.9% 0.8% 1% 1% 1% 3%

Rural 2 2% 2% 2% 2% 2% 3%

Rural 3 3% 3% 3% 3% 4% 4%

Rural 4&5 4% 3% 3% 4% 4% 4%

100% 100% 100% 100% 100% 100%

Region

North 19% 22% 20% 21% 21% 21%

East 17% 15% 16% 15% 15% 15%

South 35% 33% 34% 33% 33% 33%

West 29% 30% 30% 30% 31% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 57% 65% 59% 59% 59% 55%


Cyber cafe 51% 49% 51% 49% 51% 47%


230


Activity Educational / Learning material

Buy/Rent Movie CD/DVD

Video Sharing

English info search engine

All Internet Users

Gender

Male 81% 88% 88% 85% 82%

Female 19% 13% 12% 16% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 9% 8% 8% 6% 9%

19-24 years 50% 45% 49% 43% 44%

25-35 years 31% 37% 34% 37% 34%

36-45 years 7% 8% 6% 9% 9%

Above 45 years 3% 3% 3% 5% 5%

100% 100% 100% 100% 100%


SEC A 22% 21% 23% 26% 24%

SEC B 28% 28% 29% 29% 27%

SEC C 20% 22% 20% 19% 19%

SEC D 10% 12% 12% 9% 10%

SEC E 9% 6% 7% 8% 7%

Rural 1 2% 1% 0.9% 1% 3%

Rural 2 2% 2% 2% 2% 3%

Rural 3 4% 4% 4% 3% 4%

Rural 4&5 4% 4% 4% 3% 4%

100% 100% 100% 100% 100%

Region

North 20% 20% 21% 20% 21%

East 18% 13% 14% 17% 15%

South 34% 34% 35% 32% 33%

West 28% 32% 31% 31% 31%

100% 100% 100% 100% 100%

Place of Access

Home 56% 55% 62% 62% 55%


Cyber cafe 52% 49% 51% 51% 47%


231


Activity Local

language search engine

Search/Buy travel products

Net telephony

Search/Buy other than travel

products

Check real

estate info

Check financial

info

All Internet

Users

Gender

Male 85% 86% 87% 86% 86% 85% 82%

Female 16% 14% 13% 14% 14% 15% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 8% 6% 7% 6% 7% 5% 9%

19-24 years 46% 37% 45% 42% 40% 40% 44%

25-35 years 35% 41% 38% 37% 39% 38% 34%

36-45 years 7% 11% 6% 10% 9% 11% 9%

Above 45 years 4% 6% 4% 5% 5% 6% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 22% 30% 23% 27% 24% 27% 24%

SEC B 29% 29% 28% 28% 29% 29% 27%

SEC C 20% 16% 21% 20% 19% 16% 19%

SEC D 10% 10% 12% 11% 11% 10% 10%

SEC E 10% 7% 6% 5% 6% 9% 7%

Rural 1 1% 1% 1% 1% 1% 1% 3%

Rural 2 2% 2% 2% 2% 2% 2% 3%

Rural 3 4% 3% 4% 4% 3% 3% 4%

Rural 4&5 4% 3% 4% 4% 4% 3% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 20% 22% 20% 21% 20% 21% 21%

East 16% 15% 13% 14% 14% 17% 15%

South 34% 32% 36% 34% 35% 29% 33%

West 29% 31% 31% 32% 31% 33% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 57% 61% 59% 62% 59% 61% 55%


66% 69% 65% 67% 66% 68% 60%

Cyber cafe 51% 48% 49% 48% 49% 48% 47%


6% 9% 7% 9% 7% 8% 6%

232


Activity Visit Online stock trading

Check / read blogs

Comment on blog post

Have a blog site of own

Social media platform users

Online stock

trading

All Internet Users

Gender

Male 88% 86% 86% 88% 83% 88% 82%

Female 12% 15% 14% 12% 17% 13% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 6% 6% 6% 5% 8% 6% 9%

19-24 years 41% 43% 47% 49% 45% 32% 44%

25-35 years 38% 35% 32% 36% 34% 39% 34%

36-45 years 11% 10% 9% 5% 8% 13% 9%

Above 45 years 5% 6% 6% 6% 5% 11% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 27% 29% 33% 29% 25% 39% 24%

SEC B 29% 28% 29% 26% 28% 26% 27%

SEC C 18% 16% 16% 19% 19% 15% 19%

SEC D 10% 11% 8% 10% 10% 6% 10%

SEC E 6% 6% 5% 6% 8% 8% 7%

Rural 1 1% 1% 2% 1% 0.9% 0.9% 3%

Rural 2 2% 2% 2% 2% 2% 2% 3%

Rural 3 4% 3% 2% 4% 3% 2% 4%

Rural 4&5 3% 4% 3% 5% 4% 1% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 21% 20% 24% 19% 20% 24% 21%

East 14% 15% 16% 18% 15% 14% 15%

South 31% 33% 28% 32% 33% 23% 33%

West 34% 32% 31% 30% 32% 40% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 62% 68% 74% 76% 59% 72% 55%


Cyber cafe 47% 48% 53% 48% 47% 34% 47%


8% 9% 14% 11% 6% 8% 6%

233

Table 75: Online shopping

Online Shopping Buyers Non-Buyers All Internet Users

Gender

Male 87% 81% 82%

Female 14% 19% 18%

100% 100% 100%

Age Group

13-18 years 4% 10% 9%

19-24 years 31% 47% 44%

25-35 years 42% 31% 34%

36-45 years 14% 7% 9%


100% 100% 100%


SEC A 37% 20% 24%

SEC B 31% 26% 27%

SEC C 13% 21% 19%

SEC D 8% 10% 10%

SEC E 5% 7% 7%

Rural 1 1% 4% 3%

Rural 2 2% 3% 3%

Rural 3 2% 5% 4%

Rural 4&5 2% 5% 4%

100% 100% 100%

Region

North 22% 21% 21%

East 15% 15% 15%

South 29% 34% 33%

West 34% 30% 31%

100% 100% 100%

Place of Access

Home 73% 49% 55%




234

Table 76: Response to online marketing stimulus

Response Clicked a

sponsored search ad

Clicked a banner ad

Clicked a product/service e-

mailer

Participated in an online contest

All Internet Users

Gender

Male 88% 88% 88% 85% 85%

Female 12% 12% 12% 16% 15%

100% 100% 100% 100% 100%

Age Group

13-18 years 6% 7% 6% 7% 7%

19-24 years 40% 42% 39% 39% 41%

25-35 years 38% 36% 39% 39% 37%

36-45 years 10% 10% 10% 10% 9%

Above 45 years 6% 6% 7% 6% 6%

100% 100% 100% 100% 100%


SEC A 29% 30% 29% 32% 29%

SEC B 29% 31% 30% 31% 29%

SEC C 16% 17% 14% 16% 18%

SEC D 11% 11% 10% 9% 10%

SEC E 5% 3% 8% 5% 5%

Rural 1 2% 0.9% 1% 0.8% 2%

Rural 2 2% 2% 2% 2% 2%

Rural 3 2% 3% 3% 2% 3%

Rural 4&5 3% 2% 3% 2% 4%

100% 100% 100% 100% 100%

Region

North 20% 21% 20% 21% 21%

East 17% 15% 17% 18% 16%

South 32% 33% 30% 30% 32%

West 31% 31% 33% 32% 31%

100% 100% 100% 100% 100%

Place of Access

Home 71% 72% 70% 71% 67%


Cyber cafe 53% 52% 53% 50% 48%


235

Table 77: Response to online marketing stimulus

Response Received viral ad from someone

Forwarded viral ad to someone

Subscribe to online newsletters

None of the above

All Internet Users

Gender

Male 88% 93% 84% 94% 85%

Female 12% 7% 16% 6% 15%

100% 100% 100% 100% 100%

Age Group

13-18 years 8% 13% 6% 48% 7%

19-24 years 41% 44% 40% 18% 41%

25-35 years 38% 35% 37% 21% 37%

36-45 years 8% 5% 10% 7% 9%

Above 45 years 5% 2% 7% 6% 6%

100% 100% 100% 100% 100%


SEC A 24% 20% 33% 25% 29%

SEC B 26% 27% 29% 12% 29%

SEC C 21% 20% 16% 9% 18%

SEC D 9% 11% 10% 40% 10%

SEC E 12% 8% 4% 2% 5%

Rural 1 0.7% 2% 0.9% 2% 2%

Rural 2 1% 2% 2% 0.9% 2%

Rural 3 3% 4% 3% 10% 3%

Rural 4&5 3% 5% 3% 0.0% 4%

100% 100% 100% 100% 100%

Region

North 14% 15% 20% 15% 21%

East 20% 13% 14% 11% 16%

South 31% 31% 33% 16% 32%

West 35% 41% 33% 59% 31%

100% 100% 100% 100% 100%

Place of Access

Home 79% 69% 72% 44% 67%


Cyber cafe 52% 53% 51% 27% 48%


11% 10% 10% 7% 8%

236

Table 78: Blogging activities

Activity Check/read blogs

Comment on blog post

Have a blog site of own

None of the above

All Internet Users

Gender

Male 86% 86% 88% 81% 82%

Female 15% 14% 12% 19% 18%

100% 100% 100% 100% 100%

Age Group

13-18 years 6% 6% 5% 10% 9%

19-24 years 43% 47% 49% 43% 44%

25-35 years 35% 32% 36% 33% 34%

36-45 years 10% 9% 5% 9% 9%

Above 45 years 6% 6% 6% 5% 5%

100% 100% 100% 100% 100%


SEC A 29% 33% 29% 22% 24%

SEC B 28% 29% 26% 27% 27%

SEC C 16% 16% 19% 20% 19%

SEC D 11% 8% 10% 10% 10%

SEC E 6% 5% 6% 6% 7%

Rural 1 1% 2% 1% 4% 3%

Rural 2 2% 2% 2% 3% 3%

Rural 3 3% 2% 4% 5% 4%

Rural 4&5 4% 3% 5% 5% 4%

100% 100% 100% 100% 100%

Region

North 20% 24% 19% 21% 21%

East 15% 16% 18% 15% 15%

South 33% 28% 32% 33% 33%

West 32% 31% 30% 31% 31%

100% 100% 100% 100% 100%

Place of Access

Home 68% 74% 76% 51% 55%


Cyber cafe 48% 53% 48% 47% 47%


237

Table 79: Frequently read blog website

Frequency Over 5 times a

Day

2-5 times a Day

Once Daily

Once In 2-3 Days

Once a Week

1-3 times a Month

Once in More than a Month

All Internet Users

Gender

Male 89% 91% 84% 91% 83% 79% 76% 86%

Female 11% 9% 16% 9% 17% 21% 24% 15%

100% 100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 5% 8% 5% 5% 7% 5% 10% 6%

19-24 years 55% 51% 40% 46% 39% 37% 34% 43%

25-35 years 30% 30% 36% 34% 38% 35% 40% 35%

36-45 years 7% 6% 13% 9% 8% 14% 13% 10%

Above 45 years 3% 4% 7% 6% 8% 9% 3% 6%

100% 100% 100% 100% 100% 100% 100% 100%


SEC A 23% 19% 27% 34% 33% 41% 33% 29%

SEC B 24% 28% 31% 33% 22% 27% 28% 28%

SEC C 14% 11% 18% 18% 18% 16% 19% 16%

SEC D 9% 19% 10% 8% 9% 6% 14% 11%

SEC E 15% 9% 4% 1% 7% 2% 0.3% 6%

Rural 1 2% 2% 1% 1% 1% 3% 0.3% 1%

Rural 2 2% 3% 2% 2% 2% 2% 2% 2%

Rural 3 5% 3% 4% 3% 4% 3% 0.0% 3%

Rural 4&5 7% 8% 4% 2% 3% 1% 4% 4%

100% 100% 100% 100% 100% 100% 100% 100%

Region

North 17% 19% 20% 25% 17% 20% 27% 20%

East 14% 8% 15% 20% 18% 11% 15% 15%

South 37% 34% 35% 27% 33% 32% 34% 33%

West 32% 38% 30% 29% 33% 37% 24% 32%

100% 100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 67% 63% 67% 71% 70% 76% 63% 68%


Cyber cafe 44% 50% 48% 49% 44% 44% 57% 48%


7% 7% 10% 14% 7% 10% 10% 9%

238

Table 80: Member of an online community

Member Not a member of any online community

Member of an online community

All Internet Users

Gender

Male 79% 86% 82%

Female 21% 14% 18%

100% 100% 100%

Age Group

13-18 years 9% 8% 9%

19-24 years 40% 48% 44%

25-35 years 35% 32% 34%

36-45 years 10% 7% 9%


100% 100% 100%


SEC A 21% 26% 24%

SEC B 26% 27% 27%

SEC C 19% 19% 19%

SEC D 10% 9% 10%

SEC E 7% 7% 7%

Rural 1 5% 2% 3%

Rural 2 3% 2% 3%

Rural 3 5% 4% 4%

Rural 4&5 5% 4% 4%

100% 100% 100%

Region

North 20% 22% 21%

East 16% 14% 15%

South 33% 33% 33%

West 31% 31% 31%

100% 100% 100%

Place of Access

Home 48% 62% 55%




239


Membership Not a member of any online

community

Alumni &

Schools

Arts & Entertainment Automotive

Business / Professional community

Cities & Neighborhoods

All Internet

Users

Gender

Male 79% 80% 85% 98% 91% 96% 82%

Female 21% 20% 16% 2% 9% 4% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 9% 10% 11% 4% 6% 8% 9%

19-24 years 40% 50% 47% 33% 25% 33% 44%

25-35 years 35% 30% 32% 38% 46% 49% 34%

36-45 years 10% 7% 7% 22% 14% 9% 9%

Above 45 years 7% 3% 4% 2% 9% 2% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 21% 35% 26% 29% 38% 22% 24%

SEC B 26% 27% 30% 24% 30% 35% 27%

SEC C 19% 19% 24% 25% 16% 0.0% 19%

SEC D 10% 9% 6% 7% 5% 10% 10%

SEC E 7% 0.3% 3% 0.5% 0.7% 4% 7%

Rural 1 5% 2% 0.6% 8% 2% 16% 3%

Rural 2 3% 2% 3% 0.7% 2% 2% 3%

Rural 3 5% 2% 6% 2% 4% 0.0% 4%

Rural 4&5 5% 4% 2% 5% 2% 12% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 20% 22% 12% 18% 21% 20% 21%

East 16% 19% 17% 9% 16% 6% 15%

South 33% 35% 39% 37% 31% 30% 33%

West 31% 24% 31% 36% 32% 44% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 48% 70% 65% 63% 74% 79% 55%


58% 67% 54% 86% 69% 76% 60%

Cyber cafe 46% 49% 49% 28% 48% 49% 47%


240


Membership Company Computers & Internet

Countries & Regional

Cultures & Community

Family & Home

Fashion & Beauty

All Internet Users

Gender

Male 86% 91% 97% 91% 79% 53% 82%

Female 14% 9% 3% 9% 21% 48% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 1% 8% 2% 5% 13% 25% 9%

19-24 years 64% 50% 71% 53% 37% 43% 44%

25-35 years 28% 36% 21% 26% 32% 24% 34%

36-45 years 6% 5% 3% 12% 14% 2% 9%

Above 45 years 2% 1% 3% 4% 5% 5% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 21% 19% 14% 28% 29% 26% 24%

SEC B 26% 27% 16% 31% 29% 30% 27%

SEC C 20% 23% 22% 18% 20% 23% 19%

SEC D 8% 12% 2% 13% 11% 10% 10%

SEC E 14% 7% 37% 0.7% 0.4% 0.6% 7%

Rural 1 1% 3% 0.0% 0.7% 1% 1% 3%

Rural 2 1% 2% 2% 1% 2% 2% 3%

Rural 3 4% 4% 6% 4% 6% 8% 4%

Rural 4&5 6% 3% 2% 4% 2% 0.0% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 17% 21% 20% 25% 29% 37% 21%

East 12% 11% 17% 14% 6% 18% 15%

South 34% 35% 15% 33% 40% 25% 33%

West 37% 32% 48% 28% 26% 20% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 44% 65% 25% 63% 72% 41% 55%


Cyber cafe 50% 47% 78% 50% 42% 52% 47%


241


Membership Food,

Drink & Wine

Games Gay,

Lesbian & Bi

Government & Politics

Health, Wellness &

Fitness

Hobbies & Crafts

All Internet Users

Gender

Male 86% 84% 100% 96% 62% 74% 82%

Female 14% 16% 0.0% 4% 38% 26% 18%

100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 0.0% 16% 2% 7% 4% 16% 9%

19-24 years 64% 48% 32% 20% 33% 38% 44%

25-35 years 34% 29% 65% 60% 38% 38% 34%

36-45 years 1% 5% 0.4% 3% 12% 3% 9%

Above 45 years 1% 2% 1% 10% 14% 5% 5%

100% 100% 100% 100% 100% 100% 100%


SEC A 24% 25% 14% 31% 26% 22% 24%

SEC B 9% 31% 40% 40% 35% 20% 27%

SEC C 0.0% 18% 26% 8% 14% 33% 19%

SEC D 0.0% 17% 10% 2% 7% 3% 10%

SEC E 60% 2% 4% 0.0% 10% 4% 7%

Rural 1 1% 0.8% 0.0% 5% 3% 2% 3%

Rural 2 1% 2% 7% 2% 1% 2% 3%

Rural 3 2% 1% 0.0% 0.0% 4% 5% 4%

Rural 4&5 3% 5% 0.0% 12% 0.0% 10% 4%

100% 100% 100% 100% 100% 100% 100%

Region

North 33% 18% 11% 24% 23% 11% 21%

East 3% 14% 4% 7% 9% 13% 15%

South 17% 37% 20% 32% 32% 53% 33%

West 47% 31% 66% 38% 36% 24% 31%

100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 84% 59% 36% 59% 62% 65% 55%


Cyber cafe 23% 46% 57% 51% 36% 42% 47%


242


Membership Music Pets & Animals

Recreation & Sports

Religion & Beliefs

Romance & Relationships

Schools & Education

Science &

History Travel

All Internet

Users

Gender

Male 89% 66% 76% 71% 94% 83% 94% 84% 82%

Female 11% 34% 24% 29% 6% 17% 6% 16% 18%

100% 100% 100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 years 15% 2% 7% 6% 4% 10% 16% 0.3% 9%

19-24 years 52% 43% 61% 55% 44% 72% 45% 24% 44%

25-35 years 26% 45% 18% 24% 37% 13% 27% 51% 34%

36-45 years 4% 9% 6% 7% 9% 4% 9% 11% 9%

Above 45 years 3% 2% 8% 8% 7% 1% 2% 14% 5%

100% 100% 100% 100% 100% 100% 100% 100% 100%


SEC A 26% 35% 23% 20% 23% 17% 21% 29% 24%

SEC B 27% 46% 40% 26% 28% 23% 32% 34% 27%

SEC C 15% 7% 4% 18% 19% 19% 16% 25% 19%

SEC D 14% 7% 14% 24% 11% 7% 13% 0.3% 10%

SEC E 6% 0.0% 3% 1% 10% 19% 3% 0.2% 7%

Rural 1 2% 0.0% 2% 0.5% 2% 1% 0.8% 3% 3%

Rural 2 3% 0.0% 3% 3% 2% 2% 3% 2% 3%

Rural 3 4% 5% 9% 3% 2% 5% 12% 2% 4%

Rural 4&5 4% 0.0% 5% 5% 3% 7% 0.0% 6% 4%

100% 100% 100% 100% 100% 100% 100% 100% 100%

Region

North 28% 24% 17% 21% 23% 20% 34% 25% 21%

East 13% 14% 21% 10% 17% 9% 27% 21% 15%

South 35% 26% 34% 27% 26% 35% 22% 36% 33%

West 24% 37% 27% 42% 35% 36% 18% 19% 31%

100% 100% 100% 100% 100% 100% 100% 100% 100%

Place of Access

Home 69% 55% 61% 66% 62% 46% 63% 49% 55%


53% 55% 53% 44% 64% 57% 61% 75% 60%

Cyber cafe 36% 33% 42% 38% 55% 45% 55% 39% 47%

In transit (while traveling) 6% 13% 3% 5% 7% 3% 6% 9% 6%

243

Table 85: Usage of other language websites

Usage Use other language websites Use only English websites All Internet Users

Gender

Male 84% 82% 82%

Female 16% 18% 18%

100% 100% 100%

Age Group

13-18 years 6% 10% 9%

19-24 years 43% 44% 44%

25-35 years 37% 32% 34%

36-45 years 9% 9% 9%


100% 100% 100%


SEC A 20% 25% 24%

SEC B 26% 27% 27%

SEC C 18% 20% 19%

SEC D 10% 9% 10%

SEC E 11% 4% 7%

Rural 1 2% 4% 3%

Rural 2 3% 3% 3%

Rural 3 5% 4% 4%

Rural 4&5 5% 4% 4%

100% 100% 100%

Region

North 17% 23% 21%

East 16% 15% 15%

South 38% 30% 33%

West 29% 32% 31%

100% 100% 100%

Place of Access

Home 53% 56% 55%




244

Table 86: Problems faced while surfing the internet

Problems Difficulty in

getting connected

Website not opening/opening

slowly

Cumbersome navigation in

websites

Unsolicited ads/pop-ups

No response to queries on

websites

Spam/Junk Mails


Don't have relevant local

language content

Never faced any

problem

All Internet Users

Gender

Male 80% 80% 76% 84% 82% 81% 81% 80% 84% 82%

Female 20% 20% 24% 16% 18% 19% 19% 20% 16% 18%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Age Group

13-18 9% 9% 7% 7% 8% 5% 7% 10% 10% 9%

19-24 46% 44% 47% 38% 45% 39% 42% 51% 44% 44%

25-35 32% 33% 30% 37% 34% 40% 36% 26% 30% 34%

36-45 8% 8% 8% 11% 8% 10% 9% 9% 9% 9%

Above 45 6% 5% 7% 7% 5% 6% 6% 5% 7% 5%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100%


SEC A 23% 23% 27% 33% 27% 29% 27% 18% 21% 24%

SEC B 26% 26% 27% 29% 27% 28% 28% 23% 27% 27%

SEC C 20% 20% 16% 17% 18% 19% 17% 14% 26% 19%

SEC D 9% 9% 8% 9% 11% 9% 8% 12% 12% 10%

SEC E 6% 8% 11% 4% 6% 6% 9% 15% 3% 7%

Rural 1 4% 3% 2% 2% 2% 1% 2% 6% 1% 3%

Rural 2 3% 3% 2% 2% 2% 2% 2% 3% 2% 3%

Rural 3 5% 4% 3% 3% 4% 3% 4% 5% 4% 4%

Rural 4&5 5% 5% 3% 3% 3% 3% 3% 5% 4% 4%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Region

North 18% 20% 19% 21% 20% 21% 19% 17% 21% 21%

East 13% 16% 19% 15% 13% 16% 17% 20% 16% 15%

South 38% 33% 30% 32% 32% 32% 33% 31% 33% 33%

West 32% 31% 32% 32% 35% 31% 31% 32% 31% 31%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

245

Problems Difficulty in

getting connected

Website not opening/opening

slowly

Cumbersome navigation in

websites

Unsolicited ads/pop-ups

No response to queries on

websites

Spam/Junk Mails


Don't have relevant local

language content

Never faced any

problem

All Internet Users

Place of Access

Home 54% 55% 62% 68% 62% 63% 61% 48% 47% 55%


59% 60% 67% 64% 62% 68% 64% 60% 55% 60%

Cyber cafe 50% 50% 57% 51% 50% 51% 51% 61% 35% 47%


6% 6% 12% 9% 9% 8% 7% 7% 4% 6%

246

Table 87: Preferred website for emailing

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender

Male Yahoo 49% Gmail 32% Rediff 13%

Female Yahoo 58% Gmail 26% Rediff 10%

Age Group

13-18 years Yahoo 50% Gmail 33% Rediff 14%




Above 45 years Yahoo 52% Gmail 24% Rediff 12%


SEC A Yahoo 45% Gmail 35% Rediff 12%

SEC B Yahoo 48% Gmail 34% Rediff 12%

SEC C Yahoo 52% Gmail 29% Rediff 14%

SEC D Yahoo 54% Gmail 29% Rediff 13%

SEC E Yahoo 79% Gmail 11% Rediff 9%

Rural 1 Yahoo 51% Gmail 28% Rediff 18%



Rural 4&5 Yahoo 50% Gmail 36% Rediff 10%

Region

North Yahoo 49% Gmail 29% Rediff 14%

East Yahoo 52% Gmail 27% Rediff 14%

South Yahoo 51% Gmail 37% Rediff 8%

West Yahoo 51% Gmail 28% Rediff 15%

Place of Access

Home Yahoo 48% Gmail 35% Rediff 11%

Place of work (office / school / college) Yahoo 48% Gmail 34% Rediff 12%

Cyber cafe Yahoo 52% Gmail 31% Rediff 12%

In transit (while traveling) Gmail 46% Yahoo 37% Rediff 8%

247

Table 88: Top of mind unaided recall - all websites

Website Google Yahoo Rediff Gmail Orkut All Internet Users

Gender

Male 83% 77% 85% 84% 87% 82%

Female 17% 23% 15% 16% 13% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 7% 8% 4% 5% 19% 8%

19-24 years 50% 42% 30% 46% 66% 45%

25-35 years 32% 34% 43% 40% 15% 34%

36-45 years 7% 10% 18% 7% 0.9% 9%

Above 45 years 4% 6% 6% 2% 0.1% 5%

100% 100% 100% 100% 100% 100%


SEC A 25% 20% 25% 27% 21% 24%

SEC B 29% 24% 26% 32% 26% 27%

SEC C 20% 17% 17% 11% 29% 19%

SEC D 10% 8% 9% 10% 8% 10%

SEC E 3% 13% 8% 1% 8% 7%

Rural 1 2% 6% 4% 3% 2% 4%

Rural 2 2% 3% 2% 3% 2% 3%

Rural 3 4% 4% 5% 6% 3% 4%

Rural 4&5 4% 5% 4% 6% 1% 4%

100% 100% 100% 100% 100% 100%

Region

North 20% 20% 20% 25% 27% 21%

East 13% 19% 17% 11% 13% 15%

South 37% 32% 24% 40% 22% 33%

West 31% 29% 40% 24% 38% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 62% 46% 48% 54% 69% 55%


Cyber cafe 49% 48% 45% 47% 57% 48%


248

Table 89: Most used website - all websites

Website Google Yahoo Gmail Rediff Orkut All Internet Users

Gender

Male 81% 77% 81% 86% 92% 82%

Female 19% 23% 19% 14% 8% 18%

100% 100% 100% 100% 100% 100%

Age Group

13-18 years 7% 8% 6% 4% 19% 9%

19-24 years 47% 43% 50% 31% 67% 44%

25-35 years 35% 33% 35% 44% 13% 34%

36-45 years 7% 10% 6% 15% 0.4% 9%

Above 45 years 4% 7% 3% 6% 0.2% 5%

100% 100% 100% 100% 100% 100%


SEC A 25% 20% 29% 23% 20% 24%

SEC B 29% 24% 28% 27% 27% 27%

SEC C 20% 16% 18% 18% 28% 19%

SEC D 10% 10% 10% 11% 7% 10%

SEC E 3% 13% 0.9% 7% 7% 7%

Rural 1 3% 5% 2% 4% 2% 3%

Rural 2 2% 3% 2% 2% 2% 3%

Rural 3 4% 5% 4% 5% 5% 4%

Rural 4&5 5% 5% 6% 3% 3% 4%

100% 100% 100% 100% 100% 100%

Region

North 19% 20% 21% 22% 26% 21%

East 13% 17% 11% 20% 16% 15%

South 36% 34% 42% 21% 28% 33%

West 33% 29% 26% 37% 30% 31%

100% 100% 100% 100% 100% 100%

Place of Access

Home 62% 46% 60% 44% 71% 55%


Cyber cafe 50% 50% 45% 43% 43% 47%


249

Table 90: Preferred info search engine - English


Gender

Male Google 80% Yahoo 8% Wikipedia 3%

Female Google 83% Yahoo 5% English 3%

Age Group - - - - - -

13-18 years Google 75% Wikipedia 11% Yahoo 7%

19-24 years Google 79% Yahoo 8% English 3%



Above 45 years Google 81% Yahoo 9% Wikipedia 2%


SEC A Google 84% Yahoo 6% Wikipedia 3%

SEC B Google 79% Yahoo 8% English 3%

SEC C Google 82% Yahoo 7% English 3%

SEC D Google 78% Yahoo 12% English 2%

SEC E Google 83% Yahoo 7% Wikipedia 6%

Rural 1 Google 81% Yahoo 5% Wikipedia 3%

Rural 2 Google 72% Yahoo 10% English 7%

Rural 3 Google 73% Yahoo 9% English 5%

Rural 4&5 Google 75% Yahoo 7% English 6%

Region

North Google 81% Yahoo 7% English 3%

East Google 84% Yahoo 6% Wikipedia 2%

South Google 78% Yahoo 8% English 4%

West Google 81% Yahoo 8% Wikipedia 2%

Place of Access

Home Google 84% Yahoo 6% Wikipedia 3%

Place of work (office / school / college) Google 81% Yahoo 7% English 3%

Cyber cafe Google 82% Yahoo 6% Wikipedia 3%

In transit (while traveling) Google 85% Yahoo 5% Wikipedia 3%

250

Table 91: Preferred info search engine - local language


Gender

Male Google 63% Yahoo 13% Rediff 4%

Female Google 72% Yahoo 10% Rediff 2%

Age Group

13-18 years Google 56% Yahoo 12% Rediff 9%




Above 45 years Google 45% Yahoo 13% Rediff 4%


SEC A Google 69% Yahoo 10% Rediff 2%

SEC B Google 66% Yahoo 10% Rediff 4%

SEC C Google 66% Yahoo 11% Rediff 2%

SEC D Google 57% Yahoo 15% Rediff 5%

SEC E Google 61% Yahoo 26% Rediff 10%

Rural 1 Google 65% Yahoo 7% Rediff 5%

Rural 2 Google 61% Yahoo 12% Guruji 3%


Rural 4&5 Google 58% Yahoo 9% Rediff 4%

Region

North Google 69% Yahoo 11% Rediff 3%

East Google 62% Yahoo 19% Rediff 4%

South Google 61% Yahoo 12% Teluguone 4%

West Google 67% Yahoo 10% Rediff 7%

Place of Access

Home Google 69% Yahoo 11% Rediff 3%

Place of work (office / school / college) Google 65% Yahoo 13% Rediff 3%

Cyber cafe Google 66% Yahoo 14% Rediff 5%

In transit (while traveling) Google 70% Yahoo 7% Guruji 6%

251

Table 92: Preferred website for job search


Gender

Male Naukri 42% Monster 26% Timesjobs 16%

Female Naukri 43% Monster 22% Timesjobs 14%

Age Group

13-18 years Naukri 36% Monster 26% Google 12%

19-24 years Naukri 34% Monster 27% Timesjobs 19%



Above 45 years Naukri 46% Monster 18% Timesjobs 17%


SEC A Naukri 48% Monster 26% Timesjobs 13%

SEC B Naukri 45% Monster 27% Timesjobs 16%

SEC C Naukri 40% Monster 27% Timesjobs 14%

SEC D Naukri 43% Timesjobs 22% Monster 21%

SEC E Yahoo 26% Monster 26% Naukri 18%

Rural 1 Naukri 48% Timesjobs 14% Monster 14%

Rural 2 Naukri 38% Monster 24% Timesjobs 13%

Rural 3 Naukri 32% Monster 21% Timesjobs 19%

Rural 4&5 Naukri 41% Timesjobs 18% Monster 17%

Region

North Naukri 49% Monster 25% Timesjobs 12%

East Naukri 41% Monster 27% Timesjobs 12%

South Naukri 39% Monster 23% Timesjobs 16%

West Naukri 41% Monster 26% Timesjobs 19%

Place of Access

Home Naukri 42% Monster 29% Timesjobs 14%

Place of work (office / school / college) Naukri 43% Monster 25% Timesjobs 16%

Cyber cafe Naukri 40% Monster 27% Timesjobs 14%

In transit (while traveling) Naukri 51% Monster 30% Timesjobs 10%

252

Table 93: Preferred website for search/buy travel products


Gender

Male Google 22% Yatra 14% Yahoo 10%

Female Google 25% Yatra 14% Makemytrip 13%

Age Group

13-18 years Google 22% Yatra 9% Yahoo 7%

19-24 years Google 30% Yatra 16% Yahoo 14%

25-35 years Google 20% Yatra 14% Makemytrip 12%

36-45 years Makemytrip 20% IRCTC 14% Yatra 12%

Above 45 years IRCTC 18% Yatra 16% Makemytrip 15%


SEC A Google 16% Yatra 16% Makemytrip 15%

SEC B Google 21% Yatra 17% Makemytrip 11%

SEC C Google 31% IRCTC 10% Yahoo 10%

SEC D Google 25% Yahoo 16% Yatra 11%

SEC E Yatra 24% Yahoo 14% Google 8%

Rural 1 Google 30% Yahoo 14% IRCTC 12%



Rural 4&5 Google 41% Yahoo 14% Yatra 4%

Region

North Google 21% Yatra 17% Makemytrip 12%

East Yatra 20% Google 16% IRCTC 13%

South Google 28% Yahoo 11% IRCTC 9%

West Google 20% Yatra 16% Yahoo 11%

Place of Access

Home Google 20% Yatra 17% Makemytrip 13%

Place of work (office / school / college) Google 21% Yatra 14% Makemytrip 11%

Cyber cafe Google 22% Yatra 14% Yahoo 11%

In transit (while traveling) Yatra 23% Makemytrip 18% Google 15%

253

Table 94: Preferred website for net telephony


Gender

Male Yahoo 25% Gtalk 23% Skype 11%

Female Gtalk 27% Yahoo 27% Skype 13%

Age Group

13-18 years Gtalk 24% Yahoo 18% Rediff 14%

19-24 years Gtalk 28% Yahoo 24% BSNL 12%

25-35 years Yahoo 26% Gtalk 20% Skype 17%

36-45 years Yahoo 33% Gtalk 21% Skype 15%

Above 45 years Yahoo 31% Gtalk 19% Skype 19%


SEC A Yahoo 27% Gtalk 23% Skype 18%

SEC B Yahoo 26% Gtalk 22% Skype 13%

SEC C Gtalk 30% Yahoo 19% Skype 10%

SEC D Yahoo 25% Gtalk 18% BSNL 11%

SEC E Yahoo 54% Rediff 21% BSNL 14%

Rural 1 Gtalk 35% Yahoo 18% Rediff 10%

Rural 2 Yahoo 26% Gtalk 24% Skype 13%

Rural 3 Gtalk 31% Yahoo 18% Skype 13%

Rural 4&5 Gtalk 43% Yahoo 14% BSNL 9%

Region

North Gtalk 26% Yahoo 24% Skype 15%

East Yahoo 38% Gtalk 22% Skype 8%

South Gtalk 29% Yahoo 22% Skype 11%

West Yahoo 25% Gtalk 17% BSNL 12%

Place of Access

Home Yahoo 27% Gtalk 22% Skype 16%

Place of work (office / school / college) Yahoo 26% Gtalk 23% Skype 13%

Cyber cafe Yahoo 28% Gtalk 23% Skype 10%

In transit (while traveling) Skype 31% Yahoo 28% Gtalk 15%

254

Table 95: Preferred website for real estate


Gender

Male Google 23% 99acres 15% Yahoo 14%

Female Google 21% Magicbricks 17% Yahoo 13%

Age Group

13-18 years Google 27% Realestates 22% 99acres 16%

19-24 years Google 32% Yahoo 15% Realestates 14%

25-35 years 99acres 17% Google 17% Magicbricks 16%

36-45 years Magicbricks 22% 99acres 16% Yahoo 15%

Above 45 years 99acres 20% Magicbricks 19% Yahoo 12%


SEC A Magicbricks 21% 99acres 18% Google 18%

SEC B Google 21% 99acres 17% Magicbricks 15%

SEC C Google 26% Realestates 18% 99acres 13%

SEC D Google 28% Yahoo 18% Realestates 14%

SEC E Yahoo 49% Realestates 15% Google 8%

Rural 1 Google 33% 99acres 12% Magicbricks 11%

Rural 2 Google 31% Yahoo 15% Realestates 14%

Rural 3 Google 34% Realestates 18% Yahoo 14%

Rural 4&5 Google 37% Yahoo 19% Realestates 13%

Region

North Google 24% Magicbricks 15% 99acres 14%

East Yahoo 24% 99acres 17% Google 15%

South Google 26% 99acres 15% Realestates 14%

West Google 21% Magicbricks 16% 99acres 13%

Place of Access

Home Google 20% 99acres 17% Magicbricks 16%

Place of work (office / school / college) Google 21% 99acres 15% Yahoo 14%

Cyber cafe Google 20% Yahoo 16% 99acres 15%

In transit (while traveling) Magicbricks 27% 99acres 26% Google 15%

255

Table 96: Preferred website for financial news/info


Gender

Male Moneycontrol/CNBC 18% Google 15% Yahoo 10%

Female Yahoo 27% Google 14% Moneycontrol/CNBC 13%

Age Group

13-18 years Google 26% Rediff 14% Yahoo 11%

19-24 years Google 21% Yahoo 19% Moneycontrol/CNBC 12%

25-35 years Moneycontrol/CNBC 23% Google 11% Yahoo 8%

36-45 years Moneycontrol/CNBC 22% ICICIDirect 9% Yahoo 8%

Above 45 years Moneycontrol/CNBC 26% Yahoo 10% ICICIDirect 10%


SEC A Moneycontrol/CNBC 27% Google 10% ICICIDirect 8%

SEC B Moneycontrol/CNBC 21% Google 13% Yahoo 10%

SEC C Google 22% Moneycontrol/CNBC 15% Yahoo 12%

SEC D Google 15% Rediff 11% Moneycontrol/CNBC 11%

SEC E Yahoo 40% Rediff 9% Google 4%

Rural 1 Google 25% Rediff 14% Moneycontrol/CNBC 11%

Rural 2 Google 21% Yahoo 15% Moneycontrol/CNBC 11%

Rural 3 Google 26% Yahoo 14% Moneycontrol/CNBC 11%


Region

North Moneycontrol/CNBC 22% Google 17% Yahoo 10%

East Yahoo 24% Moneycontrol/CNBC 15% Google 7%

South Google 23% Yahoo 13% Moneycontrol/CNBC 11%

West Moneycontrol/CNBC 21% Google 10% Rediff 10%

Place of Access

Home Moneycontrol/CNBC 22% Google 12% ICICIDirect 8%


Moneycontrol/CNBC 19% Google 13% Yahoo 13%

Cyber cafe Moneycontrol/CNBC 16% Yahoo 15% Google 14%

In transit (while traveling) Moneycontrol/CNBC 35% ICICIDirect 12% Google 5%

256

Table 97: Preferred website for checking news


Gender

Male Yahoo 14% Google 11% Rediff 10%

Female Yahoo 27% NDTV 11% Google 9%

Age Group

13-18 years Google 20% Yahoo 19% NDTV 5%

19-24 years Yahoo 19% Google 13% Rediff 8%

25-35 years Yahoo 12% Rediff 12% NDTV 11%

36-45 years Yahoo 15% NDTV 13% Rediff 10%

Above 45 years NDTV 15% Yahoo 15% Indiatimes 13%


SEC A Yahoo 14% NDTV 12% Rediff 12%

SEC B Yahoo 15% NDTV 10% Indiatimes 9%

SEC C Yahoo 14% Google 13% NDTV 9%

SEC D Google 14% NDTV 12% Yahoo 11%


Rural 1 Yahoo 15% Google 13% Indiatimes 9%

Rural 2 Yahoo 17% Google 13% Rediff 8%

Rural 3 Google 15% Yahoo 11% Indiatimes 6%

Rural 4&5 Yahoo 17% Google 13% Indiatimes 6%

Region

North Yahoo 17% Google 12% Indiatimes 12%

East Yahoo 28% NDTV 11% Rediff 11%

South Yahoo 13% NDTV 11% Google 11%

West Rediff 14% Yahoo 12% Google 10%

Place of Access

Home Yahoo 15% NDTV 11% Google 10%

Place of work (office / school / college) Yahoo 15% NDTV 10% Rediff 9%

Cyber cafe Yahoo 20% Google 11% Rediff 10%

In transit (while traveling) NDTV 17% Rediff 10% Indiatimes 10%

257

Table 98: Preferred website for buying travel products


Gender

Male Yatra 18% Makemytrip 15% IRCTC 14%

Female Makemytrip 21% Yatra 17% Google 12%

Age Group

13-18 years Yatra 7% Yahoo 2% Makemytrip 0.5%

19-24 years Yatra 23% IRCTC 13% Google 12%

25-35 years Yatra 17% Makemytrip 16% Google 14%

36-45 years Makemytrip 29% IRCTC 16% Yatra 15%

Above 45 years IRCTC 18% Yatra 15% Makemytrip 14%


SEC A Makemytrip 20% Yatra 19% IRCTC 13%

SEC B Yatra 25% Makemytrip 14% IRCTC 14%

SEC C Google 26% IRCTC 19% Yatra 13%

SEC D Google 15% Makemytrip 10% IRCTC 9%

SEC E IRCTC 21% Yahoo 5% Google 3%

Rural 1 Yahoo 24% IRCTC 17% Yatra 9%

Rural 2 Makemytrip 20% IRCTC 19% Yatra 10%

Rural 3 Makemytrip 16% Yahoo 15% Google 0.0%

Rural 4&5 Google 15% Yatra 8% Makemytrip 7%

Region

North Yatra 23% Makemytrip 18% IRCTC 11%

East Yatra 31% IRCTC 16% Makemytrip 15%

South Makemytrip 15% IRCTC 14% Yatra 13%

West Google 18% Makemytrip 15% IRCTC 13%

Place of Access

Home Yatra 20% Makemytrip 18% IRCTC 13%

Place of work (office / school / college) Makemytrip 17% Yatra 17% IRCTC 13%

Cyber cafe Yatra 18% Makemytrip 17% IRCTC 14%

In transit (while traveling) Yatra 25% Makemytrip 20% IRCTC 11%

258

Table 99: Preferred website for buying non-travel products online


Gender

Male Ebay 53% Rediff 13% Google 11%

Female Ebay 46% Google 16% Rediff 13%

Age Group

13-18 years Ebay 73% Google 6% Rediff 5%

19-24 years Ebay 54% Rediff 14% Google 11%

25-35 years Ebay 50% Google 17% Rediff 13%

36-45 years Ebay 49% Rediff 14% Indiatimes 13%

Above 45 years Ebay 50% Rediff 18% Indiatimes 8%


SEC A Ebay 49% Rediff 14% Google 11%

SEC B Ebay 56% Rediff 13% Google 8%

SEC C Ebay 46% Google 19% Rediff 13%

SEC D Ebay 52% Rediff 17% Google 13%

SEC E Ebay 88% Google 3% Yahoo 3%

Rural 1 Ebay 69% Rediff 20% Google 10%

Rural 2 Ebay 45% Google 18% Rediff 12%

Rural 3 Ebay 62% Rediff 19% Google 6%

Rural 4&5 Google 51% Ebay 40% Rediff 0.0%

Region

North Ebay 58% Rediff 11% Google 8%

East Ebay 56% Rediff 14% Yahoo 5%

South Ebay 53% Rediff 13% Google 11%

West Ebay 45% Google 19% Rediff 15%

Place of Access

Home Ebay 51% Google 13% Rediff 11%

Place of work (office / school / college) Ebay 51% Rediff 13% Google 12%

Cyber cafe Ebay 53% Rediff 13% Google 9%

In transit (while traveling) Ebay 50% Indiatimes 12% Google 11%

259

Table 100: Preferred website for trading shares/stocks online


Gender

Male ICICI Direct 23% Sherkhan 14% Reliancemoney 7%

Female ICICI Direct 26% Sherkhan 13% Reliancemoney 9%

Age Group

13-18 years Reliancemoney 9% ICICI Direct 6% hdfcsec 5%

19-24 years ICICI Direct 23% Sherkhan 10% Reliancemoney 7%

25-35 years ICICI Direct 24% Sherkhan 19% Reliancemoney 11%

36-45 years ICICI Direct 20% Sherkhan 14% hdfcsec 5%

Above 45 years ICICI Direct 34% Sherkhan 16% hdfcsec 9%


SEC A ICICI Direct 24% Sherkhan 15% Reliancemoney 9%

SEC B ICICI Direct 23% Sherkhan 13% Reliancemoney 8%

SEC C ICICI Direct 38% Sherkhan 19% Reliancemoney 7%

SEC D Sherkhan 16% ICICI Direct 12% Indiabulls 5%

SEC E hdfcsec 4% Indiabulls 2% ICICI Direct 0.0%

Rural 1 ICICI Direct 30% Sherkhan 29% Indiabulls 10%

Rural 2 ICICI Direct 25% Reliancemoney 10% Sherkhan 6%

Rural 3 Reliancemoney 23% Sherkhan 12% ICICI Direct 11%

Rural 4&5 Reliancemoney 31% ICICI Direct 29% Sherkhan 0.0%

Region

North ICICI Direct 25% Indiabulls 11% Sherkhan 11%

East ICICI Direct 28% Sherkhan 16% Reliancemoney 12%

South ICICI Direct 23% Sherkhan 13% Reliancemoney 10%

West ICICI Direct 20% Sherkhan 16% Reliancemoney 5%

Place of Access

Home ICICI Direct 25% Sherkhan 13% Reliancemoney 7%

Place of work (office / school / college) ICICI Direct 20% Sherkhan 13% Reliancemoney 9%

Cyber cafe ICICI Direct 20% Sherkhan 13% Reliancemoney 8%

In transit (while traveling) ICICI Direct 32% Sherkhan 14% Indiabulls 7%

260

Table 101: Preferred website to search/trade shares/stocks online


Gender

Male ICICI Direct 14% Google 13% Sherkhan 12%

Female Google 20% ICICI Direct 13% Sherkhan 11%

Age Group

13-18 years Google 26% Yahoo 12% Moneycontrol 4%

19-24 years Google 20% Yahoo 13% Sherkhan 11%

25-35 years ICICI Direct 18% Sherkhan 15% Google 9%

36-45 years ICICI Direct 19% Sherkhan 13% Yahoo 8%

Above 45 years ICICI Direct 29% Sherkhan 14% Yahoo 8%


SEC A ICICI Direct 20% Sherkhan 15% Google 10%

SEC B ICICI Direct 15% Sherkhan 14% Google 13%

SEC C Google 20% Yahoo 12% Sherkhan 11%

SEC D Yahoo 15% ICICI Direct 15% Google 12%

SEC E Yahoo 16% Google 7% ICICI Direct 1%

Rural 1 Sherkhan 24% Google 17% ICICI Direct 10%

Rural 2 Google 20% Yahoo 15% ICICI Direct 13%

Rural 3 Google 20% Sherkhan 12% Yahoo 11%

Rural 4&5 Google 31% Yahoo 17% Sherkhan 8%

Region

North ICICI Direct 16% Google 15% Sherkhan 11%

East ICICI Direct 16% Sherkhan 11% Yahoo 8%

South Google 22% Yahoo 11% Sherkhan 10%

West ICICI Direct 16% Sherkhan 15% Yahoo 10%

Place of Access

Home ICICI Direct 17% Sherkhan 14% Google 12%

Place of work (office / school / college) ICICI Direct 14% Google 13% Sherkhan 13%

Cyber cafe Google 15% ICICI Direct 14% Sherkhan 13%

In transit (while traveling) ICICI Direct 26% Sherkhan 16% Google 6%

261

Table 102: Preferred website for matrimony


Gender

Male Bharatmatrimony 36% Shaadi 34% Jeevansaathi 8%

Female Bharatmatrimony 36% Shaadi 35% Jeevansaathi 10%

Age Group

13-18 years Shaadi 33% Bharatmatrimony 24% Jeevansaathi 3%

19-24 years Bharatmatrimony 35% Shaadi 31% Jeevansaathi 8%

25-35 years Shaadi 38% Bharatmatrimony 36% Jeevansaathi 10%

36-45 years Bharatmatrimony 40% Shaadi 35% Jeevansaathi 6%

Above 45 years Bharatmatrimony 39% Shaadi 33% Jeevansaathi 6%


SEC A Shaadi 38% Bharatmatrimony 36% Jeevansaathi 9%

SEC B Shaadi 37% Bharatmatrimony 36% Jeevansaathi 8%

SEC C Shaadi 35% Bharatmatrimony 35% Jeevansaathi 8%

SEC D Shaadi 34% Bharatmatrimony 34% Jeevansaathi 7%

SEC E Bharatmatrimony 35% Shaadi 16% Jeevansaathi 9%

Rural 1 Bharatmatrimony 36% Shaadi 27% Jeevansaathi 10%



Rural 4&5 Bharatmatrimony 35% Shaadi 20% Jeevansaathi 5%

Region

North Shaadi 44% Bharatmatrimony 23% Jeevansaathi 11%

East Bharatmatrimony 46% Shaadi 28% Jeevansaathi 7%

South Bharatmatrimony 49% Shaadi 24% Jeevansaathi 4%

West Shaadi 41% Bharatmatrimony 25% Jeevansaathi 11%

Place of Access

Home Bharatmatrimony 37% Shaadi 35% Jeevansaathi 9%

Place of work (office / school / college) Shaadi 36% Bharatmatrimony 34% Jeevansaathi 8%

Cyber cafe Bharatmatrimony 38% Shaadi 33% Jeevansaathi 9%

In transit (while traveling) Shaadi 37% Bharatmatrimony 33% Jeevansaathi 11%

262

Table 103: Preferred website for friendship/dating


Gender

Male Orkut 55% Yahoo 18% Rediff 4%

Female Orkut 44% Yahoo 32% Rediff 3%

Age Group

13-18 years Orkut 65% Yahoo 15% Rediff 5%



36-45 years Yahoo 26% Orkut 25% Rediff 8%

Above 45 years Yahoo 28% Orkut 25% Rediff 13%


SEC A Orkut 57% Yahoo 15% Fropper 4%

SEC B Orkut 57% Yahoo 15% Rediff 5%

SEC C Orkut 53% Yahoo 18% Rediff 5%

SEC D Orkut 49% Yahoo 25% Rediff 3%

SEC E Yahoo 49% Orkut 42% Rediff 0.7%

Rural 1 Orkut 54% Yahoo 23% Rediff 5%

Rural 2 Orkut 51% Yahoo 21% Fropper 4%


Rural 4&5 Orkut 54% Yahoo 18% Rediff 5%

Region

North Orkut 56% Yahoo 19% Rediff 4%

East Orkut 48% Yahoo 28% Fropper 4%

South Orkut 52% Yahoo 20% Rediff 3%

West Orkut 57% Yahoo 17% Rediff 5%

Place of Access

Home Orkut 58% Yahoo 18% Rediff 3%

Place of work (office / school / college) Orkut 51% Yahoo 22% Rediff 4%

Cyber cafe Orkut 55% Yahoo 23% Rediff 3%

In transit (while traveling) Orkut 59% Yahoo 14% Fropper 3%

263

Table 104: Preferred website for social networking/communities


Gender


Female Orkut 64% Yahoo 13% Ibibo 3%

Age Group


19-24 years Orkut 74% Yahoo 9% Ibibo 2%



Above 45 years Orkut 38% Yahoo 25% Ibibo 6%


SEC A Orkut 73% Yahoo 10% Facebook 3%

SEC B Orkut 66% Yahoo 11% Rediff 4%

SEC C Orkut 70% Yahoo 12% Ibibo 3%


SEC E Yahoo 38% Orkut 35% Rediff 14%




Rural 4&5 Orkut 58% Yahoo 15% Ibibo 3%

Region

North Orkut 69% Yahoo 11% Ibibo 3%

East Orkut 63% Yahoo 18% Rediff 4%

South Orkut 64% Yahoo 14% Ibibo 3%


Place of Access

Home Orkut 70% Yahoo 12% Ibibo 3%

Place of work (office / school / college) Orkut 67% Yahoo 13% Rediff 3%


In transit (while traveling) Orkut 74% Yahoo 9% Facebook 5%

264

Table 105: Preferred website for games


Gender

Male Zapak 34% Yahoo 17% Games 9%

Female Yahoo 30% Zapak 24% Games 9%

Age Group

13-18 years Zapak 48% Yahoo 8% Miniclip 6%

19-24 years Zapak 30% Yahoo 19% Games 11%

25-35 years Zapak 32% Yahoo 21% Games 8%

36-45 years Zapak 29% Yahoo 23% Google 7%

Above 45 years Yahoo 33% Zapak 20% Google 7%


SEC A Zapak 39% Yahoo 16% Games 7%

SEC B Zapak 36% Yahoo 15% Games 9%

SEC C Zapak 34% Yahoo 16% Games 9%

SEC D Zapak 28% Yahoo 19% Games 11%

SEC E Yahoo 52% Zapak 18% Miniclip 9%

Rural 1 Google 19% Zapak 18% Miniclip 17%

Rural 2 Yahoo 21% Zapak 19% Google 16%

Rural 3 Yahoo 23% Google 21% Zapak 17%

Rural 4&5 Google 20% Zapak 19% Games 13%

Region

North Zapak 38% Yahoo 16% Google 9%

East Yahoo 36% Zapak 30% Games 6%

South Zapak 25% Yahoo 18% Google 12%

West Zapak 36% Yahoo 15% Games 8%

Place of Access

Home Zapak 35% Yahoo 17% Games 9%

Place of work (office / school / college) Zapak 29% Yahoo 22% Google 9%

Cyber cafe Zapak 31% Yahoo 22% Google 9%

In transit (while traveling) Zapak 42% Yahoo 13% Games 7%

265

Table 106: Preferred website for mobile content


Gender

Male Yahoo 12% Nokia 11% Google 10%

Female Google 16% Yahoo 14% Rediff 11%

Age Group

13-18 years Nokia 15% Yahoo 12% Google 9%

19-24 years Google 12% Mobile9 10% Nokia 10%

25-35 years Rediff 14% Yahoo 13% Nokia 11%

36-45 years Yahoo 20% Rediff 17% Google 9%

Above 45 years Yahoo 20% Rediff 17% Google 9%


SEC A Rediff 11% Yahoo 11% Google 9%

SEC B Yahoo 11% Google 10% Rediff 9%

SEC C Nokia 14% Rediff 11% Yahoo 10%

SEC D Mobile9 12% Rediff 11% Yahoo 11%

SEC E Yahoo 22% Nokia 17% Mobile9 9%

Rural 1 Google 24% Yahoo 17% Nokia 8%

Rural 2 Yahoo 14% Google 13% Nokia 12%

Rural 3 Google 18% Yahoo 13% Nokia 11%

Rural 4&5 Google 22% Nokia 10% Yahoo 9%

Region

North Yahoo 13% Google 12% Rediff 9%

East Nokia 13% Rediff 12% Yahoo 10%

South Google 13% Yahoo 12% Nokia 9%

West Yahoo 13% Nokia 12% Rediff 11%

Place of Access

Home Nokia 10% Mobile9 9% Yahoo 9%

Place of work (office / school / college) Nokia 12% Rediff 12% Yahoo 11%

Cyber cafe Yahoo 12% Nokia 10% Rediff 10%

In transit (while traveling) Nokia 11% Yahoo 8% Rediff 8%

266

Table 107: Preferred website for instant messaging


Gender

Male Yahoo 53% Google Talk 28% Rediffbol 10%

Female Yahoo 51% Google Talk 32% Rediffbol 6%

Age Group

13-18 years Yahoo 44% Google Talk 36% Rediffbol 14%




Above 45 years Yahoo 61% Google Talk 18% Rediffbol 11%


SEC A Yahoo 56% Google Talk 28% Rediffbol 6%

SEC B Yahoo 54% Google Talk 29% Rediffbol 9%

SEC C Yahoo 54% Google Talk 23% Rediffbol 12%

SEC D Yahoo 53% Google Talk 28% Rediffbol 10%

SEC E Google Talk 44% Yahoo 41% MSN 11%

Rural 1 Yahoo 68% Google Talk 23% Rediffbol 4%



Rural 4&5 Yahoo 40% Google Talk 32% Rediffbol 16%

Region

North Yahoo 55% Google Talk 28% Rediffbol 9%

East Yahoo 43% Google Talk 36% Rediffbol 15%

South Yahoo 55% Google Talk 29% Rediffbol 6%

West Yahoo 53% Google Talk 26% Rediffbol 10%

Place of Access

Home Yahoo 55% Google Talk 29% Rediffbol 8%

Place of work (office / school / college) Yahoo 51% Google Talk 31% Rediffbol 7%

Cyber cafe Yahoo 55% Google Talk 30% Rediffbol 8%

In transit (while traveling) Yahoo 60% Google Talk 25% MSN 6%

267

Table 108: Preferred website for music


Gender

Male Raaga 18% Yahoo 8% Google 7%

Female Google 20% Raaga 13% Music 7%

Age Group

13-18 years Raaga 11% Google 9% Music 8%

19-24 years Raaga 16% Google 12% Mp3 7%

25-35 years Raaga 21% Yahoo 7% Music 6%

36-45 years Raaga 11% Yahoo 10% Music 9%

Above 45 years Yahoo 18% Raaga 10% Music 7%


SEC A Raaga 19% Mp3 8% Yahoo 7%

SEC B Raaga 18% Google 7% Yahoo 7%

SEC C Raaga 17% Mp3 9% Music 8%

SEC D Raaga 18% Music 13% Google 9%

SEC E Google 29% Raaga 9% Yahoo 8%

Rural 1 Raaga 17% Yahoo 14% Google 10%

Rural 2 Yahoo 14% Raaga 13% Google 10%

Rural 3 Google 16% Raaga 14% Music 10%

Rural 4&5 Google 17% Music 13% Raaga 11%

Region

North Raaga 10% Mp3 8% Google 8%

East Google 20% Raaga 10% Yahoo 6%

South Raaga 28% Yahoo 8% Google 7%

West Raaga 12% Music 8% Yahoo 7%

Place of Access

Home Raaga 18% Mp3 7% Yahoo 6%

Place of work (office / school / college) Raaga 17% Google 11% Yahoo 6%

Cyber cafe Raaga 19% Google 11% Yahoo 7%

In transit (while traveling) Raaga 20% Yahoo 5% Google 4%

268

Table 109: Preferred website for sports


Gender

Male Cricinfo 21% Espnstarsports 15% Yahoo 14%

Female Yahoo 33% Rediff 14% Espnstarsports 10%

Age Group

13-18 years Yahoo 16% Espnstarsports 15% Google 14%

19-24 years Cricinfo 20% Yahoo 20% Rediff 13%

25-35 years Cricinfo 21% Espnstarsports 16% Rediff 16%

36-45 years Cricinfo 17% Yahoo 17% Espnstarsports 15%

Above 45 years Rediff 18% Yahoo 15% Espnstarsports 12%


SEC A Cricinfo 22% Espnstarsports 16% Rediff 15%

SEC B Cricinfo 22% Espnstarsports 15% Rediff 13%

SEC C Cricinfo 17% Rediff 16% Yahoo 16%

SEC D Cricinfo 20% Yahoo 15% Espnstarsports 14%

SEC E Yahoo 52% Rediff 20% Cricinfo 12%

Rural 1 Cricinfo 21% Espnstarsports 20% Yahoo 15%

Rural 2 Cricinfo 17% Yahoo 17% Espnstarsports 13%

Rural 3 Cricinfo 19% Yahoo 14% Google 13%

Rural 4&5 Yahoo 17% Cricinfo 12% Google 12%

Region

North Cricinfo 20% Espnstarsports 14% Rediff 14%

East Yahoo 28% Espnstarsports 16% Rediff 15%

South Cricinfo 22% Yahoo 16% Espnstarsports 14%

West Cricinfo 20% Rediff 18% Espnstarsports 14%

Place of Access

Home Cricinfo 23% Espnstarsports 15% Yahoo 15%

Place of work (office / school / college) Cricinfo 21% Yahoo 16% Rediff 15%

Cyber cafe Yahoo 20% Cricinfo 19% Rediff 15%

In transit (while traveling) Cricinfo 29% Espnstarsports 15% Rediff 14%

269

Table 110: Preferred website for cinema


Gender

Male Yahoo 11% Google 9% Bollywood 7%

Female Yahoo 28% Google 12% Youtube 5%

Age Group

13-18 years Yahoo 9% Google 7% Youtube 6%

19-24 years Yahoo 16% Google 11% Bollywood 7%

25-35 years Yahoo 10% Google 8% Rediff 7%

36-45 years Yahoo 15% Bollywood 8% Google 7%

Above 45 years Yahoo 21% Rediff 10% Google 6%


SEC A Yahoo 10% Google 8% Bollywood 7%

SEC B Yahoo 10% Google 9% Bollywood 9%

SEC C Yahoo 14% Google 8% Youtube 6%

SEC D Google 12% Bollywood 8% Yahoo 7%


Rural 1 Yahoo 15% Google 12% Bollywood 10%

Rural 2 Yahoo 17% Google 12% Youtube 9%


Rural 4&5 Google 15% Yahoo 11% Youtube 11%

Region

North Yahoo 14% Google 10% Bollywood 8%

East Yahoo 25% Bollywood 8% Youtube 6%

South Google 10% Yahoo 9% Youtube 6%

West Yahoo 13% Google 9% Bollywood 7%

Place of Access

Home Yahoo 10% Google 8% Bollywood 6%

Place of work (office / school / college) Yahoo 14% Google 10% Rediff 6%

Cyber cafe Yahoo 16% Google 8% Bollywood 7%

In transit (while traveling) Bollywood 7% Google 6% Rediff 6%

270

Table 111: Preferred website for astrology


Gender

Male Yahoo 23% Astrology 17% Google 13%

Female Yahoo 34% Astrology 17% Google 11%

Age Group

13-18 years Google 23% Yahoo 21% Astrology 20%

19-24 years Yahoo 31% Astrology 17% Google 16%

25-35 years Yahoo 21% Astrology 19% Rediff 11%

36-45 years Yahoo 19% Indiatimes astrospeak 13% Astrology 13%

Above 45 years Yahoo 24% Indiatimes astrospeak 11% Rediff 11%


SEC A Yahoo 21% Astrology 14% Google 11%

SEC B Yahoo 25% Astrology 16% Google 9%

SEC C Yahoo 27% Google 20% Astrology 14%

SEC D Yahoo 24% Astrology 21% Google 13%

SEC E Yahoo 41% Astrology 26% Rediff 10%

Rural 1 Yahoo 23% Google 19% Astrology 14%

Rural 2 Yahoo 25% Astrology 22% Google 17%

Rural 3 Google 20% Yahoo 17% Astrology 17%

Rural 4&5 Google 28% Astrology 22% Yahoo 20%

Region

North Yahoo 22% Astrology 17% Google 14%

East Yahoo 34% Astrology 14% Rediff 11%

South Yahoo 23% Astrology 21% Google 14%

West Yahoo 25% Astrology 15% Google 14%

Place of Access

Home Yahoo 22% Astrology 18% Google 13%

Place of work (office / school / college) Yahoo 24% Astrology 17% Google 13%

Cyber cafe Yahoo 26% Astrology 18% Google 12%

In transit (while traveling) Yahoo 16% Indiatimes astrospeak 15% Astrology 14%

271

Table 112: Preferred website for online learning/education


Gender

Male Google 30% Yahoo 13% Wikipedia 7%

Female Google 38% Yahoo 23% Education 7%

Age Group

13-18 years Google 35% Education 10% Wikipedia 10%

19-24 years Google 33% Yahoo 15% Wikipedia 8%

25-35 years Google 29% Yahoo 16% Education 7%

36-45 years Google 29% Yahoo 18% Education 8%

Above 45 years Google 35% Yahoo 18% Rediff 9%


SEC A Google 34% Wikipedia 9% Yahoo 9%

SEC B Google 33% Yahoo 10% Wikipedia 8%

SEC C Google 36% Yahoo 9% Wikipedia 8%

SEC D Google 25% Yahoo 18% Education 6%

SEC E Yahoo 60% Google 12% Education 7%


Rural 2 Google 35% Yahoo 17% Education 8%


Rural 4&5 Google 38% Yahoo 10% Education 10%

Region

North Google 33% Yahoo 10% Wikipedia 7%

East Yahoo 33% Google 23% Wikipedia 7%

South Google 35% Yahoo 12% Wikipedia 7%

West Google 33% Yahoo 10% Education 7%

Place of Access

Home Google 30% Yahoo 11% Wikipedia 9%

Place of work (office / school / college) Google 32% Yahoo 17% Education 7%

Cyber cafe Google 31% Yahoo 19% Wikipedia 6%

In transit (while traveling) Google 32% Wikipedia 10% Education 7%

272

Table 113: Preferred website for share pictures


Gender

Male Orkut 37% Yahoo 18% Picasa 7%

Female Orkut 44% Yahoo 20% Picasa 5%

Age Group



25-35 years Orkut 35% Yahoo 21% Picasa 9%

36-45 years Orkut 35% Yahoo 23% Picasa 8%

Above 45 years Yahoo 29% Orkut 22% Picasa 10%


SEC A Orkut 35% Yahoo 17% Picasa 10%

SEC B Orkut 38% Yahoo 15% Picasa 9%

SEC C Orkut 39% Yahoo 20% Ibibo 6%

SEC D Orkut 31% Yahoo 18% Ibibo 9%

SEC E Orkut 53% Yahoo 24% Picasa 6%

Rural 1 Orkut 42% Yahoo 24% Picasa 6%



Rural 4&5 Orkut 43% Yahoo 23% Ibibo 7%

Region

North Orkut 43% Yahoo 15% Ibibo 7%

East Orkut 44% Yahoo 17% Ibibo 6%

South Orkut 38% Yahoo 19% Picasa 8%

West Orkut 33% Yahoo 20% Picasa 8%

Place of Access

Home Orkut 34% Yahoo 18% Picasa 10%

Place of work (office / school / college) Orkut 40% Yahoo 17% Picasa 8%

Cyber cafe Orkut 42% Yahoo 20% Picasa 6%

In transit (while traveling) Orkut 32% Yahoo 14% Picasa 13%

273

Table 114: Preferred website for professional networking


Gender


Female Yahoo 34% Orkut 34% Rediff 5%

Age Group

13-18 years Orkut 39% Rediff 17% Yahoo 17%


25-35 years Orkut 42% Yahoo 17% Linkedin 9%

36-45 years Orkut 36% Yahoo 15% Linkedin 13%

Above 45 years Orkut 25% Yahoo 20% Rediff 11%


SEC A Orkut 45% Yahoo 14% Linkedin 10%

SEC B Orkut 42% Yahoo 13% Linkedin 8%

SEC C Orkut 44% Yahoo 18% Rediff 6%


SEC E Yahoo 53% Orkut 24% Rediff 9%




Rural 4&5 Orkut 42% Yahoo 22% Rediff 4%

Region

North Orkut 41% Yahoo 15% Linkedin 8%

East Yahoo 42% Orkut 28% Rediff 7%

South Orkut 46% Yahoo 16% Linkedin 5%


Place of Access

Home Orkut 45% Yahoo 15% Linkedin 9%

Place of work (office / school / college) Orkut 42% Yahoo 19% Linkedin 7%


In transit (while traveling) Orkut 44% Linkedin 23% Yahoo 4%

274

Table 115: Preferred website to buy/rent movie CD/DVD


Gender

Male Rediff 12% Ebay 9% Movies 7%

Female Rediff 10% Ebay 9% Movies 9%

Age Group

13-18 years Movies 17% Rediff 15% Ebay 10%

19-24 years Ebay 9% Rediff 8% Movies 7%

25-35 years Rediff 15% Ebay 8% Movies 7%

36-45 years Rediff 18% Indiatimes 7% Ebay 7%

Above 45 years Rediff 19% Ebay 10% Movies 9%


SEC A Rediff 10% Ebay 9% Movies 7%

SEC B Rediff 12% Ebay 10% Movies 6%

SEC C Rediff 9% Ebay 9% Indiatimes 7%

SEC D Rediff 15% Movies 14% Ebay 6%

SEC E Rediff 26% Ebay 5% Movies 2%

Rural 1 Movies 9% Rediff 9% Ebay 4%

Rural 2 Ebay 7% Rediff 7% Movies 6%

Rural 3 Ebay 10% Rediff 9% Movies 9%

Rural 4&5 Rediff 11% Ebay 7% Movies 4%

Region

North Rediff 12% Ebay 8% Movies 6%

East Rediff 13% Movies 8% Indiatimes 8%

South Rediff 10% Ebay 10% Movies 9%

West Rediff 13% Ebay 9% Movies 6%

Place of Access

Home Ebay 11% Rediff 9% Movies 8%

Place of work (office / school / college) Rediff 13% Ebay 10% Movies 7%

Cyber cafe Rediff 14% Ebay 9% Movies 5%

In transit (while traveling) Ebay 19% Seventymm 10% Rediff 9%

275

Table 116: Preferred website for video sharing


Gender

Male Youtube 44% Yahoo 13% Google Video 12%

Female Youtube 38% Google Video 19% Yahoo 13%

Age Group

13-18 years Youtube 43% Orkut 22% Yahoo 9%

19-24 years Youtube 46% Google Video 12% Orkut 12%

25-35 years Youtube 39% Yahoo 15% Google Video 13%

36-45 years Youtube 38% Google Video 19% Yahoo 17%

Above 45 years Youtube 32% Yahoo 23% Google Video 14%


SEC A Youtube 52% Yahoo 11% Orkut 10%

SEC B Youtube 48% Google Video 12% Orkut 11%

SEC C Youtube 38% Google Video 13% Orkut 11%

SEC D Youtube 35% Yahoo 18% Google Video 12%

SEC E Yahoo 38% Youtube 27% Orkut 15%

Rural 1 Youtube 48% Google Video 15% Orkut 11%

Rural 2 Youtube 35% Google Video 16% Yahoo 14%

Rural 3 Youtube 36% Google Video 22% Yahoo 13%

Rural 4&5 Google Video 34% Youtube 25% Yahoo 11%

Region

North Youtube 42% Orkut 15% Google Video 12%

East Youtube 43% Yahoo 18% Google Video 12%

South Youtube 45% Google Video 16% Yahoo 13%

West Youtube 41% Yahoo 12% Orkut 11%

Place of Access

Home Youtube 51% Yahoo 12% Orkut 10%

Place of work (office / school / college) Youtube 41% Google Video 13% Yahoo 13%

Cyber cafe Youtube 43% Yahoo 13% Google Video 12%

In transit (while traveling) Youtube 59% Orkut 12% Google Video 9%

276

Table 117: Preferred website to search/buy non-travel products


Gender

Male Google 34% Ebay 22% Rediff 18%

Female Google 34% Ebay 19% Yahoo 16%

Age Group

13-18 years Google 35% Rediff 29% Ebay 18%

19-24 years Google 42% Ebay 17% Yahoo 16%

25-35 years Google 33% Ebay 23% Rediff 20%

36-45 years Ebay 31% Rediff 18% Google 16%

Above 45 years Ebay 30% Rediff 20% Yahoo 16%


SEC A Ebay 28% Google 27% Rediff 15%

SEC B Google 31% Ebay 24% Rediff 16%

SEC C Google 39% Rediff 23% Ebay 15%

SEC D Google 43% Yahoo 17% Ebay 17%

SEC E Rediff 32% Yahoo 29% Ebay 23%

Rural 1 Google 47% Rediff 17% Ebay 15%

Rural 2 Google 45% Yahoo 16% Ebay 13%



Region

North Google 32% Ebay 25% Rediff 14%

East Google 26% Ebay 24% Rediff 18%

South Google 39% Ebay 20% Rediff 15%

West Google 34% Rediff 21% Ebay 19%

Place of Access

Home Google 31% Ebay 27% Rediff 14%

Place of work (office / school / college) Google 33% Ebay 22% Rediff 18%

Cyber cafe Google 32% Ebay 21% Rediff 19%

In transit (while traveling) Ebay 35% Google 22% Rediff 14%

277

Appendix

278

Table 118: City type classification by market size

North South East West

Metros Delhi BangaloreChennai

CoimbatoreHyderabad

Kolkata AhmadabadMumbai

PuneSurat

Urban Uptowns FaridabadJaipur

KanpurLucknowLudhiana

Patna

KochiMadurai

Asansol BhopalThaneIndore

NagpurVadodara

Emerging Towns AmritsarChandigarh

DhanbadGhaziabad

ThiruvanathapuramTiruchirapalli

VijayavadaVisakhapatanam

Guwahati AurangabadGoa

JabalpurNashikRajkot

279

Others AgraAjmer

AlappuzhaAligarh

AllahabadAnantapurDehradunGurgaon

JalandharJammu

JodhpurKota

MeerutNoida

PanipatRanchiShimla

SrinagarVaranasi

Others from NorthIndia

BelgaumChittoor

Dakshina KannadaDharmapuri

East GodavariErnakulam

ErodeGuntur

Hubli-DharwadKakinada

KancheepuramKannurKollam

KottayamKozhikode

KrishnaKurnool

MangaloreMysoreNellore

PalakkadPondicherry

RajahmundryRangareddi

SalemSecunderabad

ThiruvallurThrissur

TiruchirapalliTirunelveli

TirupatiTrivandrum

UdupiVellore

VisakhapatanamWarangal

YelahankaOthers from South India

BhubaneswarBilaspurCuttack

HuglJamshedpur

RaipurOthers from East India

GoaGwalior

KolhapurMira-Bhayandar

Pimpri ChinchwadSolapur

Others from West India

280

Table 119: City type classification by population size

North South East West Up to 1,00,000 Others from

North India Others from South India

Others from East India

Others from West India

1,00,001 to 5,00,000

Panipat Gurgaon Noida Ajmer Jammu Dehradun Shimla

Secunderabad Pondicherry Erode Kollam Thrissur Kozhikode Anantapur Mangalore Tirunelveli Vellore Kancheepuram Nellore Chittoor Belgaum Kakinada Palakkad Tirupati Rajahmundry Cuddapah Kurnool Alappuzha Udupi

Bilaspur Goa Kolhapur

5,00,001 to 10,00,000

Ghaziabad Chandigarh Amritsar Srinagar Jalandhar Allahabad Jodhpur Kota Aligarh

Mysore Vijayavada Tiruchirapalli Kochi Guntur Warangal Salem

Bhubaneswar Cuttack Guwahati Ranchi Raipur Jamshedpur

Rajkot Jabalpur Aurangabad Gwalior Mira-Bhayandar

Above 10,00,000

Delhi Lucknow Jaipur Faridabad Ludhiana Kanpur Agra Patna Meerut Varanasi

Bangalore Chennai Hyderabad

Kolkata Mumbai Pune Ahmedabad Thane Vadodara Surat Indore Bhopal Nashik Nagpur Pimpri Chinchwad

281

Table 120: Socio Economic Classification (SEC) Grid

Chief Wage Earner's Highest Education

Illiterate School

(Up to 4 yrs)

School (5-9 yrs)

Secondary/ High School

Not Grad.

Grad./ PG

(Gen.)

Grad./ PG

(Prof.)

Unskilled worker E E E D D D D

Skilled worker E E D C C B B

Petty traders E D D C C B B

Shop owners D D C B B A A

Businessmen/ industrialists – with no employee

D C B B A A A

Businessmen/ industrialists – with 1 to 9 employee

C B B B A A A

Businessmen/ industrialists – with 10+ employee

B B A A A A A

Self-employed professionals D D D B B A A

Clerical/ salesmen D D D C B B B

Supervisor level D D C C B B A

Officers/ executives (junior) C C C B B A A

Chie

f W

age

Earn

er's

5 Occ

upat

ion

Officers/ executives (middle/ senior)

B B B B A A A

5 Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

282

Table 121: Socio Economic Classification (SEC) Grid for Rural Population

HOUSE HOLDING

Current Occupation Highest Education PUCCA HOUSE

SEMI PUCCA HOUSE

KUTCHA HOUSE

Some College/Graduates/PG (Gen.)/PG (Prof.) R 1 R 1 R 2

SSC / HHC R 1 R 2 R 3

Literate Standard 5 to 9 R 1 R 2 R 3

Semi Literate up to Standard 4 R 2 R 3 R 4

Occupation Level 1: (business / industry / official / executive / supervisor / clerk / self emp / shop own / Farmer 5+ acre land)

Illiterate R 2 R 3 R 4

Some College/Graduates/PG (Gen.) / PG (Prof.) R 1 R 2 R 3




Occupation Level 2: (skilled work / petty trader / Farmer 2 - .5+ acre land)


Some College/Graduates/PG (Gen.) / PG (Prof.) R 2 R 3 R 4




Occupation Level 3: (unskilled work / artisan / craft / cultivation-non owner / agricultural laborer / herd / fish / Farmer 0-2 acre land)


283

Index: Charts Chart 1: Current status of internet usage in India ........................ 19 Chart 2: Years of experience in using internet ............................ 20 Chart 3: Trend in growth of ‘regular’ internet users ..................... 21 Chart 4: Age distribution of regular internet users ....................... 22 Chart 5: Place of accessing internet (multiple accesses) ................ 25 Chart 6: Problems faced by regular net users while surfing the net ... 26 Chart 7: Response to online marketing stimuli ............................ 30 Chart 8: Gender breakup ...................................................... 37 Chart 9: Age group distribution .............................................. 38 Chart 10: City class - by population size.................................... 39 Chart 11: City class - by market size ........................................ 40 Chart 12: Region-wise break-ups............................................. 44 Chart 13: Highest educational qualification................................ 47 Chart 14: Occupational break up............................................. 48 Chart 15: Function / field of occupation ................................... 49 Chart 16: Head of the household............................................. 50 Chart 17: Monthly family income ............................................ 51 Chart 18: Most expensive vehicle owned by the household.............. 52 Chart 19: Ownership of credit cards (individually)........................ 53 Chart 21: Years of experience in using internet ........................... 56 Chart 22: Number of household members using internet ................ 57 Chart 23: Place of accessing internet ....................................... 58 Chart 24: Place of accessing internet most regularly..................... 59 Chart 25: Type of internet connection at home ........................... 60 Chart 26: Type of internet connection at office........................... 61 Chart 27: Type of internet connection at cyber café..................... 62 Chart 28: Type of internet connection in transit .......................... 63 Chart 29: Service provider subscribed to at home ........................ 64 Chart 30: Service provider subscribed to at office........................ 65 Chart 31: Service provider subscribed to at cyber café .................. 66 Chart 32: Service provider subscribed to in transit ....................... 67 Chart 33: Frequency of accessing internet from home ................... 68 Chart 34: Frequency of accessing internet from office................... 69 Chart 35: Frequency of accessing internet from cyber café............. 70 Chart 36: Frequency of accessing internet in transit ..................... 71 Chart 37: Time of the day accessing internet from home ............... 72 Chart 38: Time of the day accessing internet from office ............... 73 Chart 39: Time of the day accessing internet from cyber café ......... 74 Chart 40: Time of the day accessing internet in transit.................. 75 Chart 41: Duration of PC usage from home................................. 76 Chart 42: Duration of internet usage on weekday from home .......... 77 Chart 43: Duration of internet usage on weekend from home .......... 78 Chart 44: Duration of PC usage from office ................................ 79 Chart 45: Duration of internet usage on weekday from office .......... 80 Chart 46: Duration of internet usage on weekend from office.......... 81 Chart 47: Duration of PC usage from cyber café .......................... 82 Chart 48: Duration of internet usage on weekday from cyber café .... 83 Chart 49: Duration of internet usage on weekend from cyber café .... 84 Chart 50: Duration of PC usage during transit ............................. 85 Chart 51: Duration of internet usage on weekday during transit ....... 86 Chart 52: Duration of internet usage on weekend during transit ....... 87 Chart 53: Time spent by internet users on watching TV ................. 88 Chart 54: Time spent by internet users on reading newspaper ......... 89 Chart 55: Time spent by internet users on listening to radio ........... 90 Chart 56: Online shopping..................................................... 93

284

Chart 57: Response to online marketing stimulus ......................... 94 Chart 58: Blogging activities .................................................. 95 Chart 59: Frequency of reading blog ........................................ 96 Chart 60: Member of an online community................................. 97 Chart 61: Usage of other language website ................................ 99 Chart 62: Problems faced while surfing the internet .................... 100

285

Index: Change from Previous Year Graphs Chart 1: Gender breakup ...................................................... 37 Chart 2: Age group distribution .............................................. 38 Chart 3: City class - by population size ..................................... 39 Chart 4: City class - by market size.......................................... 40 Chart 5: Region-wise break-ups .............................................. 44 Chart 6: Highest educational qualification ................................. 47 Chart 7: Occupational break up .............................................. 48 Chart 8: Function / field of occupation..................................... 49 Chart 9: Head of the household .............................................. 50 Chart 10: Monthly family income ............................................ 51 Chart 11: Most expensive vehicle owned by the household.............. 52 Chart 12: Ownership of credit cards (individually)........................ 53 Chart 13: Current loan liabilities............................................. 55 Chart 14: Years of experience in using internet ........................... 56 Chart 15: Place of accessing internet ....................................... 58 Chart 16: Type of internet connection at home ........................... 60 Chart 17: Type of internet connection at office........................... 61 Chart 18: Service provider subscribed to at home ........................ 64 Chart 19: Service provider subscribed to at office........................ 65 Chart 20: Frequency of accessing internet from home ................... 68 Chart 21: Frequency of accessing internet from office................... 69 Chart 22: Time of the day accessing internet from home ............... 72 Chart 23: Time of the day accessing internet from office ............... 73 Chart 24: Duration of PC usage from home................................. 76 Chart 25: Duration of PC usage from office ................................ 79 Chart 26: Time spent by internet users on watching TV ................. 88 Chart 27: Time spent by internet users on reading newspaper ......... 89 Chart 28: Time spent by internet users on listening to radio ........... 90 Chart 29: Online shopping..................................................... 93 Chart 30: Response to online marketing stimulus ......................... 94 Chart 31: Blogging activities .................................................. 95 Chart 32: Member of an online community................................. 97 Chart 33: Usage of other language website ................................ 99 Chart 34: Problems faced while surfing the internet .................... 100

286

Index: Tables

Table 1: Detailed sample base distribution of the land survey ........... 6 Table 2: A comparative view of the internet using population estimates.................................................................................... 15

Table 3: Total internet users base in India ................................. 18 Table 4: Growth in internet users in urban India.......................... 20 Table 5: Top 10 cities by contribution to regular internet user population in India ............................................................. 21 Table 6: Ownership of popular household assets among online urban Indians............................................................................ 24 Table 7: Duration of usage of Internet and Offline mediums from home.................................................................................... 27

Table 8: Top 10 most popular online activities ............................ 27 Table 9: Biggest gainer and loser online activities during the year .... 28 Table 10: Status of local language net users ............................... 29 Table 11: Status of online shoppers and buyers ........................... 30 Table 12: Top 10 most popular online brands.............................. 31 Table 13: Top-most popular websites for specific online activities .... 32 Table 14: Cities ................................................................. 41 Table 15: Preferred language of reading ................................... 45 Table 16: Socio economic classification .................................... 46 Table 17: Population classification .......................................... 46 Table 18: Household asset ownership ....................................... 54 Table 19: Popularity of various internet activities ........................ 91 Table 20: Membership by type of online community ..................... 98 Table 21: Top of mind unaided recall - all websites ..................... 101 Table 22: Most used website - all websites................................ 103 Table 23: Preferred websites - emailing................................... 104 Table 24: Info search (English) .............................................. 105 Table 25: Info search (local language) ..................................... 106 Table 26: Job search .......................................................... 107 Table 27: Search or buy travel products ................................... 108 Table 28: Buy travel products ............................................... 109 Table 29: Search or buy non-travel products ............................. 110 Table 30: Buy non-travel products.......................................... 111 Table 31: Online news ........................................................ 112 Table 32: Financial news & info (rates, quotes, etc.) ................... 113 Table 33: Search shares and stocks online ................................ 114 Table 34: Online share trading .............................................. 115 Table 35: Real estate info.................................................... 116 Table 36: Matrimonial search................................................ 117 Table 37: Dating/friendship search......................................... 118 Table 38: Social networking/communities ................................ 119 Table 39: Online gaming...................................................... 120 Table 40: Download mobile content........................................ 122 Table 41: Preferred instant messaging applications ..................... 123 Table 42: Download music ................................................... 124 Table 43: Sports content ..................................................... 125 Table 44: Cinema content.................................................... 126 Table 45: Most used websites for checking local language content (other than English).................................................................... 127 Table 46: Most used websites for checking local language content (Hindi) ........................................................................... 130 Table 47: Most used websites for checking local language content (Tamil)........................................................................... 131

287

Table 48: Most used websites for checking local language content (Telugu) ......................................................................... 132 Table 49: Most used websites for checking local language content (Marathi) ........................................................................ 133 Table 50: Most used websites for checking local language content (Malayalam) .................................................................... 134 Table 51: Most used websites for checking local language content (Bengali) ........................................................................ 135 Table 52: Most used websites for checking local language content (Gujarati) ....................................................................... 136 Table 53: Most used websites for checking local language content (Kannada) ....................................................................... 137 Base: 122Table 54: Preferred blog sites ................................... 137 Table 54: Preferred blog sites ............................................... 138 Table 55: Preferred astrology website ..................................... 139 Table 56: Preferred online learning / education website............... 140 Table 57: Preferred website for sharing pictures online ................ 141 Table 58: Preferred website for professional networking............... 142 Table 59: Preferred website to buy/rent CD/DVD ....................... 143 Table 60: Preferred website for sharing video online ................... 144 Table 61: Preferred website for net telephony........................... 145 Table 62: Favorite TV channels ............................................. 146 Table 63: Favorite newspapers .............................................. 149 Table 64: Favorite magazines ............................................... 151 Table 65: Favorite radio channels .......................................... 154 Table 66: TOM recall for brands............................................. 155

288

Index: Segment wise detailed tables Table 1: Gender breakup..................................................... 159 Table 2: Age group distribution ............................................. 160 Table 3: City class - by population size .................................... 161 Table 4: City class - by market size ........................................ 162 Table 5: Top 10 cities......................................................... 163 Table 6: Top 10 cities......................................................... 164 Table 7: Region-wise break-ups ............................................. 165 Table 8: Preferred language of reading.................................... 166 Table 9: Preferred language of reading.................................... 167 Table 10: Preferred language of reading .................................. 168 Table 11: Preferred language of reading .................................. 169 Table 12: Preferred language of reading .................................. 170 Table 13: Socio economic classification ................................... 171 Table 14: Highest educational qualification............................... 172 Table 15: Occupation ......................................................... 173 Table 16: Occupation ......................................................... 174 Table 17: Occupation ......................................................... 175 Table 18: Occupation ......................................................... 176 Table 19: Function / field of occupation .................................. 177 Table 20: Function / field of occupation .................................. 178 Table 21: Head of the household ........................................... 179 Table 22: Monthly family income ........................................... 180 Table 23: Most expensive vehicle owned by the household ............ 181 Table 24: Ownership of credit cards (individually)....................... 182 Table 25: Household asset ownership ...................................... 183 Table 26: Household asset ownership ...................................... 184 Table 27: Household asset ownership ...................................... 185 Table 28: Household asset ownership ...................................... 186 Table 29: Household asset ownership ...................................... 187 Table 30: Current loan liabilities............................................ 188 Table 31: Current loan liabilities............................................ 189 Table 32: Years of experience in using internet.......................... 190 Table 33: No. of household members using internet .................... 191 Table 34: Place of accessing internet ...................................... 192 Table 35: Place of accessing most regularly internet.................... 193 Table 36: Type of internet connection at home.......................... 194 Table 37: Type of internet connection at office ......................... 195 Table 38: Type of internet connection at cybercafe .................... 196 Table 39: Type of internet connection in transit......................... 197 Table 40: Service provider subscribed to at home ....................... 198 Table 41: Service provider subscribed to at home ....................... 199 Table 42: Service provider subscribed to at office....................... 200 Table 43: Service provider subscribed to at office....................... 201 Table 44: Service provider subscribed to at cybercafe.................. 202 Table 45: Service provider subscribed to at cybercafe.................. 203 Table 46: Service provider subscribed to in transit ...................... 204 Table 47: Service provider subscribed to in transit ...................... 205 Table 48: Frequency of accessing internet from home.................. 206 Table 49: Frequency of accessing internet from office ................. 207 Table 50: Frequency of accessing internet from cybercafe ............ 208 Table 51: Frequency of accessing internet during transit............... 209 Table 52: Time of the day accessing internet from home .............. 210

289

Table 53: Time of the day accessing internet from office .............. 211 Table 54: Time of the day accessing internet from cyber café ........ 212 Table 55: Time of the day accessing internet during transit ........... 213 Table 56: Duration of PC usage from home ............................... 214 Table 57: Duration of PC usage from home ............................... 215 Table 58: Duration of PC usage from office ............................... 216 Table 59: Duration of PC usage from office ............................... 217 Table 60: Duration of PC usage from cybercafe .......................... 218 Table 61: Duration of PC usage from cybercafe .......................... 219 Table 62: Duration of PC usage during transit ............................ 220 Table 63: Duration of PC usage during transit ............................ 221 Table 64: Time spent by internet users on watching TV ................ 222 Table 65: Time spent by internet users on reading newspaper ........ 223 Table 66: Time spent by internet users on listening to radio .......... 224 Table 67: Popularity of various internet activities ....................... 225 Table 68: Popularity of various internet activities ....................... 226 Table 69: Popularity of various internet activities ....................... 227 Table 70: Popularity of various internet activities ....................... 228 Table 71: Popularity of various internet activities ....................... 229 Table 72: Popularity of various internet activities ....................... 230 Table 73: Popularity of various internet activities ....................... 231 Table 74: Popularity of various internet activities ....................... 232 Table 75: Online shopping.................................................... 233 Table 76: Response to online marketing stimulus ........................ 234 Table 77: Response to online marketing stimulus ........................ 235 Table 78: Blogging activities................................................. 236 Table 79: Frequently read blog website ................................... 237 Table 80: Member of an online community ............................... 238 Table 81: Membership by type of online community .................... 239 Table 82: Membership by type of online community .................... 240 Table 83: Membership by type of online community .................... 241 Table 84: Membership by type of online community .................... 242 Table 85: Usage of other language websites .............................. 243 Table 86: Problems faced while surfing the internet .................... 244 Table 87: Preferred website for emailing ................................. 246 Table 88: Top of mind unaided recall - all websites ..................... 247 Table 89: Most used website - all websites................................ 248 Table 90: Preferred info search engine - English ......................... 249 Table 91: Preferred info search engine - local language................ 250 Table 92: Preferred website for job search ............................... 251 Table 93: Preferred website for search/buy travel products........... 252 Table 94: Preferred website for net telephony........................... 253 Table 95: Preferred website for real estate............................... 254 Table 96: Preferred website for financial news/info .................... 255 Table 97: Preferred website for checking news .......................... 256 Table 98: Preferred website for buying travel products ................ 257 Table 99: Preferred website for buying non-travel products online... 258 Table 100: Preferred website for trading shares/stocks online........ 259 Table 101: Preferred website to search/trade shares/stocks online.. 260 Table 102: Preferred website for matrimony ............................. 261 Table 103: Preferred website for friendship/dating ..................... 262 Table 104: Preferred website for social networking/communities .... 263 Table 105: Preferred website for games................................... 264 Table 106: Preferred website for mobile content........................ 265 Table 107: Preferred website for instant messaging..................... 266 Table 108: Preferred website for music ................................... 267 Table 109: Preferred website for sports ................................... 268 Table 110: Preferred website for cinema.................................. 269 Table 111: Preferred website for astrology ............................... 270 Table 112: Preferred website for online learning/education........... 271

290

Table 113: Preferred website for share pictures ......................... 272 Table 114: Preferred website for professional networking ............. 273 Table 115: Preferred website to buy/rent movie CD/DVD.............. 274 Table 116: Preferred website for video sharing .......................... 275 Table 117: Preferred website to search/buy non-travel products..... 276 Table 118: City type classification by market size ....................... 278 Table 119: City type classification by population size................... 280 Table 120: Socio Economic Classification (SEC) Grid .................... 281 Table 121: Socio Economic Classification (SEC) Grid for Rural Population................................................................................... 282

JuxtConsult India Online 2008 Main Report

Documents

Transcript of JuxtConsult India Online 2008 Main Report