Justin Larsen Account Executive Kate Finlay Creative Director Jesse Wilks

Justin Larsen

Account Executive

Kate FinlayCreative Director

Jesse Wilks

Copywriter

NIAGARA COLLEGE Teaching Winery

Integrated Marketing Plan

Agenda

Promotional ObjectivesPromotional Objectives

Our TargetOur Target

Creative ObjectivesCreative Objectives

Creative Execution Creative Execution

BudgetBudget

Target

We then hope to reach the parents using the students as a medium

We then hope to reach the parents using the students as a medium

They will lead the way

They will lead the way

Niagara College students will be the focus of most of

our promotional activity

Niagara College students will be the focus of most of

our promotional activity

StudentsStudents InfoInfo ParentsParents

Promo Objectives

To raise hits on the

Teaching Winery

website by 40%

Raise awareness in the student

body to levels above 90%

awareness on campus

To raise awareness to

70% in parents about the

teaching winery and the wines

available both at the school and

the LCBO.

To motivate at least 30% of the student body to purchase wine

and gifts to bring home to their parents

Creative Objectives

To communicate that Niagara

College wines are

available on campus

To communicate the idea that

students should bring Niagara College wines home to their

Parents as gifts/ commemorative

tokens..

To communicate

a sense of pride and

belonging to both students and parents

Creative execution

Posters

Full Circle MarketingFull Circle Marketing

IMC Plan

Cards

For the students cards we went with bold and basic colours. With a simple layout we will attract the students attention to our products and the store

For the students cards we went with bold and basic colours. With a simple layout we will attract the students attention to our products and the store

The thank you cards are simple and classic as they are geared towards the parents. It lists the wines that are available at the LCBO so they can purchase our wine locally.