JUSTICE, HUMAN RIGHTS, AND SECURITY STRENGTHENING …
Transcript of JUSTICE, HUMAN RIGHTS, AND SECURITY STRENGTHENING …
JUSTICE, HUMAN RIGHTS, AND
SECURITY STRENGTHENING
ACTIVITY
Branding Implementation and Marking Plan
Contract No. AID-522-TO-16-00007, under Rule of Law IDIQ
Contract AID-OAA-I-13-00033
December 2016
This plan is made possible by the generous support of the American People through the United States Agency
for International Development (USAID). It was produced for review by USAID and the contents are the
responsibility of DAI and do not necessarily reflect the views of USAID or the United States Government.
JUSTICE, HUMAN RIGHTS, AND
SECURITY STRENGTHENING
ACTIVITY
Branding Implementation Plan and Marking Plan
December 2016
Project Title: Justice, Human Rights, and Security Strengthening Activity
Sponsoring USAID Office: USAID/Honduras
Contract Number: AID-522-TO-16-00007, under Rule of Law IDIQ
Contract AID-OAA-I-13-00033
COR: Theodore Glenn
Contractor: DAI
Date of Publication: March 2017
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Branding Implementation Plan Per Section 320.3.2.1 of ADS 320, DAI presents the Branding Strategy for the Justice, Human
Rights, and Security Strengthening Activity (JHRSS), below:
Project Name in English: Justice, Human Rights, and Security Strengthening Activity
Project Name in Spanish: Proyecto Fortalecer Justicia, Derechos Humanos, y Seguridad
Activity Overview
The purpose of the Justice, Human Rights, and Security Activity (JHRSS) is to create more
effective and accountable judicial and security sector institutions and organizations to reduce
violence in target areas, reduce impunity, and protect human rights. This Activity seeks to improve
the participating institutions’ performance, transparency, and quality of engagement with citizens.
JHRSS will assist Government of Honduras (GOH) institutions, civil society, and others at the
national and local level – focusing on five target municipalities – to achieve the following results:
1. Citizen engagement with the security and justice sectors improved
2. Efficiency of security and justice systems improved
3. Increase effectiveness of community police
Branding Implementation Branding is more than ensuring the USAID identity is placed on a report or displayed appropriately
at a seminar. The DAI team understands that “branding” is a partnership between USAID and the
contractor to set the highest standard for development assistance, and for publicizing those efforts
in the most secure, realistic, and professional manner. DAI’s Branding Implementation Plan will
ensure that we tell the story of USAID’s work and highlight its achievements, especially to local
partners and the Honduran citizens we work with.
DAI has thoroughly assimilated and fully endorses the Agency’s efforts to build a consistent brand
to identify that the Activity is “From the American People.” It is DAI’s policy to communicate to
all projects and partners the letter and spirit of the guidelines. DAI’s home office communications
team has prepared policies and templates to brand all JHRSS activities, public communications,
and commodities with the USAID “Standard Graphic Identity” (or “USAID Identity”). The home
office communications team will assist JHRSS personnel by reviewing and designing
communications strategies for in-house documents, external reports, and project activities.
Additional ideas to increase awareness that the American people support this project are: all trainers
will be trained to include in each presentation or training session a statement at the beginning of
their meeting or training session that the technical assistance they provide and project services are
“From the American People.” JHRSS will follow specific procedures for including the Branding
Implementation Plan requirements as stated in the mandatory internal reference Branding and
Marking in USAID Direct Contracting in the Automated Directives System, Chapter 320.3.2 and
320.3.3.
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How to Incorporate the Message DAI will use full branding and the USAID tagline “From the American People” on materials and
communications. Co-branding will only be considered on a case-by-case basis as the Contracting
Officer’s Representative (COR) and Contracting Officer (CO) see fit, and will be used according to
partners’ contribution to the material or when the audience should perceive the involvement of local
government actors as primary. All reference to co-branding in this plan refers to JHRSS
partner/USAID branding, not USAID/DAI branding.
Messages When appropriate, the project will be branded as from “From the American People” in materials
and at events. DAI will primarily use the USAID approved Spanish tagline.
Verbal Messages DAI project employees will identify themselves as JHRSS project staff. When introducing the
project over multi-media, radio, or at events the following description will be given:
English: “The Justice, Human Rights, and Security Strengthening Activity is working to reduce
violence and impunity and protect human rights in the municipalities of Tegucigalpa, San Pedro
Sula, Choloma, Tela, and La Ceiba. Through collaborating with national and local government
partners and civil society groups, the Activity will: a) improve citizen engagement with law
enforcement institutions and improve the effectiveness of community police; and b) promote
citizen oversight of the performance of criminal justice institutions to encourage and enhance
efficiency, quality and access to the justice system.
“Expanded and improved community policing and access to the criminal justice sector services,
combined with more active community participation in security, will help reestablish people’s trust
in law enforcement. That improved relationship is the key to bringing crime under control in the
country’s most violence-plagued urban areas. Those safer environments will foster economic
development and allow Hondurans to pursue their dreams in the neighborhoods they call home.”
Spanish: “La actividad de Justicia, Derechos Humanos y Fortalecimiento de la Seguridad trabaja
para reducir la violencia y la impunidad y proteger los derechos humanos en los municipios de
Tegucigalpa, San Pedro Sula, Choloma, Tela y La Ceiba. Mediante la colaboración con los socios
de los gobiernos nacionales y locales y los grupos de la sociedad civil, la Actividad: a) mejorará
el compromiso de los ciudadanos con las instituciones encargadas de hacer cumplir la ley y
aumentará la eficacia de la policía comunitaria; y b) promoverá la supervisión del desempeño de
las instituciones de justicia penal para fomentar y mejorar la eficiencia, la calidad y el acceso al
sistema de justicia penal de los ciudadanos hondureños.
“La ampliación y mejora de la veeduría ciudadana y el acceso de los ciudadanos a los servicios
del sector de la justicia penal, junto con una participación más activa de la comunidad en la
seguridad, ayudarán a restablecer la confianza de las personas en la aplicación de la ley. Esta mejor
relación es la clave para controlar el crimen en las zonas urbanas más afectadas por la violencia
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del país. Estos entornos más seguros fomentarán el desarrollo económico y permitirán a los
hondureños perseguir sus sueños en los barrios.”
JHRSS has also developed the following short messages more appropriate to use in the field or
when implementing specific activities.
Activity Result 1: Civil Society
JHRSS is a USAID initiative bringing citizens, their police and the justice sector together to
work for safer communities.
JHRSS es una iniciativa de USAID juntando esfuerzos de ciudadanos, su policía y el sector
judicial para comunidades más seguros.
Activity Result 2: Government
JHRSS is a USAID initiative supporting the efforts of Justice and Security institutions to
provide improved services using a citizen-centric approach.
JHRSS es una iniciativa de USAID apoyando esfuerzos de las instituciones de Justicia y
Seguridad para proveer servicios mejorados y más enfocados en la población que atienden.
Activity Result 3: Community Police
JHRSS is a USAID initiative contributing to improvement of a community police system that
is effective, accountable and trusted by the people it serves.
JHRSS es una iniciativa de USAID contribuyendo al mejoramiento de un sistema de policía
comunitario más efectivo, responsable y por ende confiando por los a ciudadanos con quienes
trabajan.
Strategy: Place-Based Approach
JHRSS is one component of USAID’s place-based strategy which concentrates development,
prevention and improved policing efforts on the neighborhoods with highest risks in order to
lower the incidence of crime and violence.
JHRSS es un componente de la estrategia basado en lugar de USAID cual concentra esfuerzos
de desarrollo, prevención y mejor seguridad comunitaria en los barrios con riesgos más
elevados para así bajar los índices de violencia.
Audiences
Primary audiences for materials and documents produced by JHRSS include USAID, project
partners and justice and security sector actors. Within the GOH, this includes: court staff, judges
and defense attorneys of the Poder Judicial (Judicial Branch); the Ministerio Publico’s (attorney
general’s office) prosecutors and support personnel; the Procuraduría General (state attorney’s
office); Comision Interinstitucional de Justicia Penal (Inter-Institutional Criminal Justice
Commission); Instituto Nacional para la Atencion de Menores Infractores (National Institute for
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Attending to Youth Offenders - INAMI); and the Policia Nacional (National Police - PN),
including its Direccion Nacional de Prevencion y Seguridad Comunitaria (National Prevention and
Community Security Office), which is in charge of community policing.
Primary civil society audiences include national partners such as: the Asociacion para una
Sociedad Mas Justa (Association for a More Just Society - ASJ); C-Libre; Consejo Nacional
Anticorrupcion (National Anti-Corruption Council - CNA); Centro de Promocion en Salud y
Asistencia Familiar (Center for Promotion in Health and Family Assistance - CEPROSAF); Centro
de Investigacion y Promocion de Derechos Humanos (Center for Human Rights Research and
Promotion - CIPRODEH); Consejo Hondureño de Empresa Privada (Honduran Private Enterprise
Council - COHEP); Asociacion de Medios de Comunicacion (Association of Communications
Media); television and radio stations, newspapers and web-based new services and reporters who
cover the security and justice sector; the Honduras chapter of Facultad Latinoamericano de
Ciencias Sociales (Latin American Faculty for Social Sciences - FLACSO); and the Universidad
Nacional Autonoma de Honduras (National Autonomous University of Honduras - (UNAH)
School of Journalism, Observatorio de Violencia (Violence Observatory) and Instituto
Universitario en Democracia, Paz y Seguridad (University Institute in Democracy, Peace and
Security - IUDPAS). The Activity’s local civil society audience includes: chambers of commerce;
the Red Cross in La Ceiba; Llaves Foundation, in San Pedro Sula; Organizacion de Desarrollo
Etnico Comunitario (Community Ethnic Development Organization - ODECO); Mennonite Social
Action Committee; and patronatos (local councils), teachers, faith-based groups, community
organizations, business owners, and residents of target communities.
While reporters and media companies generally are considered a channel for communication rather
than an audience, they are included here in accordance with JHRSS Expected Result 3: “Media
and investigative journalism capacity increased with a corresponding increase in reporting.”
JHRSS will also support the development of messaging and content for community television and
radio networks and select government agencies.
Secondary audiences consist of general public in the United States and Honduras reached through
the media or via internet-based communications such as websites or social media. In all materials
and events, the project will be branded as from USAID, prepared by DAI as part of JHRSS. All
materials will acknowledge that they are produced with USAID support, noting the tagline “From
the American People.” Materials not reviewed by USAID will also include a disclaimer, as detailed
in the Marking Strategy section below. As appropriate, translation into Spanish will be used in
branding the project, and all material in Spanish will carry the Spanish version of the USAID
identify. In dealing with the Honduran media special care will be taken to present clear and concise
messages that journalists can readily understand and communicate.
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USAID Identity:
Spanish:
English:
Identification Details:
Font: Gill Sans Bold
Colors: Pantone 294 (Blue), Pantone 200 (Red)
How the materials will be positioned: DAI will use full branding and the USAID tagline “From
the American People” on materials and communications, which may be translated into Spanish as
appropriate. Co-branding will only be considered on a case-by-case basis as considered appropriate
by the Contracting Officer’s Representative (COR) and Contracting Officer (CO).
Desired level of visibility: In order to effectively contact target audiences and meet project
objectives, JHRSS will, at times, target a high level of visibility within USAID and among other
project stakeholders. In certain situations, the Activity may choose to position its presence more
discretely due to security concerns. The purpose of JHRSS is to create more effective and
accountable judicial and security sector organizations in order to reduce violence in target areas,
reduce impunity, and protect human rights. JHRSS will work in the municipalities of Tegucigalpa,
San Pedro Sula, Choloma, Tela, and La Ceiba to improve justice institutions’ performance,
transparency, and quality of engagement with citizens.
Any other organizations to be acknowledged: As indicated in ADS 320.3.2.4, Activity
deliverables will not use the contractor’s logo, but will acknowledge that the document was
prepared for USAID’s use by JHRSS, DAI (Prime Contractor). DAI’s name will be used only on
internal DAI administrative documents, deliverables to USAID (when included as part of a
disclaimer to protect the USG), and when USAID has not read, authorized, or edited a document.
The contract states that copyrights and rights to data shall be in accordance with the clause of the
contract titled “Rights in Data – General” (FAR 52.227-14).
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Identity Position All USAID identity on materials and communications produced will be positioned in accordance
with the standardized USAID regulations on branding.
Desired Level of Visibility When appropriate, DAI will position JHRSS as a project with a high level of visibility, emphasizing
that assistance provided is “From the American People” and by USAID. In certain situations, the
Activity may choose to position its presence more discretely due to security concerns, in
accordance with ADS 320.3.2.6. In cases where the audience should perceive the involvement of
local government actors as primary, USAID visibility will either be equal to that of local
government partners or at a lower level. For example, if an event is co-hosted with a Government
of Honduras (GoH) institution, USAID visibility will be equal to that of the counterpart. On the
other hand, if the event is primarily funded, led, or hosted by the GoH, USAID visibility may be at
a lower level in order not to undercut host-country government ownership in accordance with ADS
320.3.2.5. These scenarios will be decided on a case-by-case basis with consultation with the COR.
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How to Publicize Development Impact To market the project activities and products, communication tools include but are not limited to
the following:
Tool Description/Use
Print products
These cost-effective communication materials will meet
specific project objectives. Examples include project flyers,
success stories, leaflets, project participant testimonials,
brochures, newspaper supplements, training manuals, and
press releases.
Photography
The project office will create an electronic library of project-
related photography, both professional and amateur, for use
in progress and impact reporting, press releases, and success
stories. As appropriate and possible, signed photo releases
will be obtained from subjects. Special attention will be paid
to the sensitive nature and appropriate use of photos of
vulnerable populations. (see ex. text of release form below)
Audio, visual, or electronic communications
As appropriate and possible, the Internet will be used for
project communication. This may include a web presence
designed to showcase progress and impact reports, technical
documents, other project-related information, in addition to
email, videos, webcasts, and other web-based activities. DAI
acknowledges that all USAID-funded websites must be
approved by the USAID Website Governance Board. A
project website will only be developed with the approval of
USAID. “Web presence” otherwise refers to social media and
other informal web communications. JHRSS will work with
the USAID/Honduras Communications Team to collaborate
on web-based publicity, including social media, and solicit
the Communications Team’s support for social media
campaigns.
Supporting social media for project partners
When appropriate, the project will work with its stakeholders
to improve their social media presence on Facebook and other
popular social media venues. Social media support could
include technical assistance in operating organization-
focused pages, content development, and public dialogue
development.
Public service announcements (PSAs), videos, and testimonials
PSAs and other videos can be used to publicize project
activities to local partners and residents of target
communities. This may include impact reports, testimonials,
success stories, technical documents, and other project-
related information.
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Tool Description/Use
Cell phone messaging Cell phone text messaging can be used to publicize project
activities to partners and host-country citizens, and to
promote sharing of key messages.
Press releases
These will include announcements of key project activities
and success stories, including official project launch, training
program start dates, project impact, and results. DAI will
provide inputs or drafts for press releases and other media-
related documents to the USAID Communications team and
COR for clearance and approval, as well as solicit USAID’s
support in promoting press releases to take advantage of their
vast communications network.
Media interviews, press conferences, and site visits
As appropriate, local media will be invited to cover
significant project events, VIP visits, or success stories.
Project events
Invitations, banners, folders, promotional products, handouts,
press releases, newspaper ads, and other visual materials may
be used for training courses, press conferences, seminars,
exhibitions, fairs, and other public meetings.
Key Milestones The following key milestones or opportunities are anticipated to generate awareness that the
project is “From the American People.” These milestones may be linked to specific points in time,
such as at the beginning or end of a project, or to an opportunity to showcase reports or other
materials. These include, but are not limited to:
• Project launch
• Training events
• Project conferences or meetings
• Published reports
• Social media campaigns
• Success stories
• Endorsements from key stakeholders
• Promoting final or interim reports, and
• Communicating project impact/overall results.
DAI will ensure that the success of JHRSS is communicated and shared with target audiences
appropriately. At key milestones and opportunities to generate awareness of the project and
activities, we will utilize the USAID identity and tagline “From the American People.”
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Acknowledgments All DAI documents will follow USAID Branding Guidelines. If during the course of this project
the Government of Honduras is involved, we will advise the COR of their involvement and request
permission to include them as necessary. Co-branding with civil society organizations will occur
when these organizations have contributed funds to the activity. Co-branding with in-country
partners may also be desirable when trying to promote local ownership and capacity building.
However, when products are fully funded by USAID, CO approval is required for any exceptions
to full branding requirements.
USAID Relevant Branding Manual Locations
http://www.usaid.gov/policy/ads/300/320.pdf http://www.usaid.gov/branding/
https://www.usaid.gov/sites/default/files/documents/1869/USAID%20Graphics%20Standards%20Ma
nual% 20and%20Partner%20Co%20Branding%20Guide%20February%202016.pdf
Marking Strategy The Marking Plan found here notes when and where branding will be done. This includes external
public communications, studies, reports, informative and promotional products, workshops,
conferences, fairs, media-related activities, project materials, and deliverables. DAI will follow
USAID’s policy that programs, projects, activities, public communications, or commodities
implemented or delivered under contractors and subcontracts exclusively funded by USAID are to
be marked exclusively with the USAID identity.
The table below outlines the types of materials that may be produced under JHRSS. Any materials
that are not anticipated below, but are produced under the initiative, will also be subject to branding
guidelines and CO approval, as appropriate. Please note that marking is not required on items used
as part of the administration of the contract, such as stationery products, equipment, and offices.
The goal is to mark programs and projects, and not implementing partners. Thus, letterhead, name
tags, business cards, office space, equipment, and supplies are not subject to branding. However,
if DAI “mixes” use of this equipment to perform administrative functions AND actual assistance
delivery, then it will be marked in the same manner as if it were being used solely for assistance
delivery.
Every contract deliverable that is marked with the USAID identity for JHRSS will follow design
guidance for color, type, and layout in the Graphic Standards Manual as related to equipment,
reports, studies, events, and public communication (including printed products, audio, visual, and
electronic materials). The USAID identity will be used for programmatic correspondence per
guidance in the Graphic Standards Manual. DAI letterhead will be used for administrative matters
and will not have the USAID identity. Business cards will not show the USAID identity.
All studies, reports, publications, websites, and informational and promotional products not
authored, reviewed, or edited by USAID will contain a disclaimer in the appropriate language:
“This study/report/publications/website (to be specified) is made possible by the generous support
of the American People through the United States Agency for International Development
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(USAID). The contents are the responsibility of DAI (or DAI and a counterpart to be specified)
and do not necessarily reflect the views of USAID or the United States Government.”
“Este estudio/reporte/audio/video/otro material/ (a especificarse) es posible gracias al generoso
apoyo del Pueblo de los Estados Unidos de América a través de la Agencia Internacional para el
Desarrollo (USAID en inglés, United States Agency for International Development). Los
contenidos son responsabilidad de DAI y no necesariamente reflejan la opinión de la USAID o del
Gobierno de los Estados Unidos”.
Marking Plan for Materials to Be Produced With reference to ADS Section 320.3.3, below is the required Marking Plan:
Category Type of Marking USAID Logo Placement
Administrative
Stationery products (administrative
business)
USAID standard graphic identity (logo) will
not be used. Pertains to letterhead, envelopes,
and mailing labels. (ADS 320.3.1.5)
None
Stationery products (project related)
USAID standard graphic identity (logo) will
be used. Pertains to letters that accompany
project materials. (ADS 320.3.2.4-C)
Prominently displayed, upper left corner
Business cards
USAID standard graphic identity (logo) will
not be used on business cards. DAI will use
its own business cards and include the line
USAID Contractor Justice, Human Rights,
and Security Strengthening Activity. (ADS
320.3.1.6)
None
Project deliverables Follows USAID Graphic Standard manual
guidelines for exclusive branding. (ADS
320.3.2.4-C)
Prominently displayed, upper left corner of cover page
Website
Follows USAID Graphic Standard manual guidelines for full branding, if applicable, as
well as H.11 ADS 302.3.5.19, covering
USAID-financed third-party websites. DAI
acknowledges that all USAID-funded
websites must be approved by the USAID
Website Governance Board. A project
website will only be developed with the
approval of USAID. (ADS 320.3.2.4-D)
Will follow templates,
look and feel of main
USAID website, with
logo on the left above the
top menu bar. Logo will
not be used as a profile
picture.
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Category Type of Marking USAID Logo Placement
Administrative
Social media
Social media outlets used by the project will
include all necessary USAID marking in
accordance with H.11 ADS 302.3.5.19.
(ADS 320.3.2.4-D)
The USAID logo will not
be used as the main
image in social media but
it will be prominently
displayed.
Project office equipment
If JHRSS equipment has “mixed use,” in that
it is used to perform administrative functions
AND actual assistance delivery, then it will
be marked in the same manner as if it were
being used solely for assistance delivery.
(ADS 320.3.2.4-A)
Prominently display
USAID identity, upper
left side
Radio
JHRSS-funded radio spots will include an
audio tag such as the USAID recommended:
“Made possible by USAID: From the
American people.” (ADS 320.3.2.4-D)
Read as verbal message
at beginning or end of
radio spot
Office
Due to security concerns, JHRSS does not
intend to mark the exterior of its office
spaces. USAID marking will be used inside
the JHRSS office space. (ADS 320 3.2)
Prominently displayed in
the reception area
Vehicles Marking is required for project vehicles. Due
to security concerns, JHRSS proposes the
use of magnetic logos.
Magnetic logos on the
driver and passenger
doors and, as needed, on
the roof of vehicles.
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Category Type of Marking USAID Logo Placement
Technical
Technical reports
and studies
The USAID identity will be printed on the
cover of documents; design will follow
USAID Graphic Standard manual guidelines
for full branding unless co-branding with
partners is appropriate and acceptable. (ADS
320.3.2.4-C)
Upper left of cover page
Briefing papers,
memoranda, and
policy
recommendations
The USAID identity will be printed on the
cover of documents; design will follow
USAID Graphic Standard manual guidelines
for full branding unless co-branding with
partners is appropriate and acceptable. (ADS
320.3.2.4-C)
Upper left of cover page
Government
policies, strategies,
plans and
guidelines
(national,
municipal, local),
or other materials
positioned as being
from the host-
country
government.
The USAID identity will be printed on the
cover of documents depending on material’s
purpose/audience, except in cases of
presumptive exception approved by the CO.
Co-branding may be used where appropriate
and acceptable, as approved by the CO.
(ADS 320.3.2.4-C)
Upper left of cover page
of these documents
Business’ policies,
strategies, plans,
and guidelines, or
other materials
positioned as being
from the private
sector.
The USAID identity will be printed on the
cover of documents depending on material’s
purpose/audience, except in cases of
presumptive exception approved by the CO.
Co-branding may be used where appropriate
and acceptable, as approved by the CO.
(ADS 320.3.2.4-C)
Upper left of cover
page of these documents
Training center
policies, strategies,
plans, and
guidelines, or other
materials
positioned as being
from a service
provider.
The USAID identity will be printed on the
cover of documents depending on material’s
purpose/audience, except in cases of
presumptive exception approved by the CO.
Co-branding may be used where appropriate
and acceptable, as approved by the CO.
(ADS 320.3.2.4-C)
Upper left of cover
page of these documents
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Category Type of Marking USAID Logo Placement
Technical
Training materials
and manuals
The USAID identity will be printed on the
cover of documents depending on material’s
purpose/audience, except in cases of
presumptive exception approved by the CO.
Co-branding may be appropriate, as
approved by the CO. (ADS 320.3.2.4-C)
Upper left of cover
page of these materials
and manuals.
Training
certificates
The USAID identity will be printed on the
front of certificates. Co-branding may be
appropriate, as approved by the CO. (ADS
320.3.2.4-F)
Upper left of certificate
CD-ROMs/DVDs
The USAID identity will be printed on the
front or back cover, splash screen/menu, and
packaging; design will follow USAID
Graphic Standard manual guidelines for full
branding unless co-branding is appropriate
and acceptable. (ADS 320.3.2.4-D)
Upper left of splash
screen/menu.
Upper left of packaging
PowerPoint
presentations
The USAID identity is required on title
breaker slides; design will follow USAID
Graphic Standard manual guidelines for full
branding unless co-branding is appropriate
and acceptable. (ADS 320.3.2.4-D)
Upper left on title slide
Conference posters
and presentations
The USAID identity will be printed on the
poster or presentation; design will follow
USAID Graphic Standard manual guidelines
for full branding unless co-branding is
appropriate and acceptable. (ADS 320.3.2.4-
F)
Upper left or lower left,
depending on poster
design
Project materials
The USAID identity will be printed on the
cover of documents; design will follow
USAID Graphic Standard manual guidelines
for full branding unless co-branding is
appropriate/acceptable. (ADS 320.3.2.4-C)
Upper left of project
materials
T-shirts and other
apparel
Project staff may be identified by JHRSS-
labeled apparel for communication and
outreach events, for both messaging and
security reasons. T-shirts or other apparel
(hats, badges, vests, etc.) will also carry
appropriate USAID branding. (See graphic
example below)
T-shirt: right sleeve or
left sleeve (preferably on
the right), at shoulder
Hat: on front
Vest: on front, left
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Category Type of Marking USAID Logo Placement
Promotional
Event signs,
banners, and
exhibition booth
materials
The USAID identity will be printed on the
materials; design will follow USAID
Graphic Standard manual guidelines for full
branding unless co-branding is appropriate
and acceptable. (ADS 320.3.2.4-F)
Upper left or lower left of
materials, depending on
design
Project
promotional
materials (e.g.
success stories,
testimonials,
findings, or project
results)
The USAID identity will be printed on the
materials; design will follow USAID
Graphic Standard manual guidelines for full
branding unless co-branding is appropriate
and acceptable. (ADS 320.3.2.4-C)
Upper left
Materials for
project launch and
site visits
The USAID identity will be printed on the
materials; design will follow USAID
Graphic Standard manual guidelines for full
branding unless co-branding is appropriate
and acceptable. (ADS 320.3.2.4-F)
Upper left
Commodities
Commodities Not applicable Not applicable
Presumptive Exceptions and Waivers Exceptions and waivers to this Marking Plan will be made in accordance to ADS 320.3.2.5 and
ADS 320.3.2.6. Exceptions may be sought for programmatic reasons when the project is involved
in highly sensitive areas and must avoid undercutting host-country government ownership of
policies, publications, or other communications that are better positioned as “by” or “from” a
relevant Honduran government ministry/office, organization, or public official. Similarly, an
exception may be sought when the intrinsic independence or neutrality of activities or deliverables
may be compromised and independence or neutrality is an inherent aspect of those activities or
deliverables. Waivers to marking requirements may be sought for security reasons, when it is
determined that it is not in the best interest of staff security to identify project staff, vehicles, or
offices with project branding. CO approval is required for any exceptions and waivers and will be
sought as such. The table below provides an overview of specific and illustrative exceptions and
waivers, though is not exhaustive:
17
Category Instance of Exception ADS Reference
Service provider
training materials
Training materials or internal manuals that will
live beyond the life of the project and will be used
by training service providers engaged by JHRSS.
Specific examples could include training manuals
and other instructional materials.
ADS 320.3.2.5
Exception C
Public and/or private
policies, strategies,
and regulations
Policies, strategies, and/or regulations that will
live beyond the life of the project and will be
enhanced by private or public sector partners of
JHRSS. Specific examples could include justice
sector advocacy strategies.
ADS 320.3.2.5
Exception C
TV/Radio PSAs
For some Public Services Announcements
supported by the project but issued by law
enforcement or other government agencies where
co-branding or omitting USAID branding will
enhance local ownership.
ADS 320.3.2.5
Exception C
Grants under contract will be branded and marked following USAID policy on assistance awards
in ADS section 320.3.3 and 22 CFR 226.91. In addition, DAI will comply with the requirements
outlined in USAID ADS 320.3.2 “Branding and Marking in USAID Direct Contracting” and, as
noted, in the USAID Graphics Standard Manual.
Contractor Identity and Marking As per USAID policy, business cards for staff members will not use the USAID identity. DAI team
business cards will bear their respective corporate identity, the project’s name, and “USAID
Contractor JHRSS.” Additionally, as per ADS 320.3.1.5, DAI will not use the USAID identity on
any communication that is strictly administrative, rather than programmatic. This will include
correspondence related to contractor compliance with local law, office and equipment rental,
vendor payments, and hiring staff.
18
Examples
Co-branding
Co-branding may take place with government or other local counterparts.
19
Standard Branding
Report
May include quarterly reports, annual reports, and studies.
20
Presentation Slides
These slides will be used during public events, training sessions, and meetings with partners.
21
Letterhead
Pertains to letters that accompany project materials, not used for administrative purposes.
22
T-Shirt
Project branded apparel may be worn by staff or interns during public events, such as meetings,
conferences, workshops, and forums.
Vehicles
23
CD/DVD Cover
May be used to brand CD-ROMs or DVDs containing project training materials, presentations, or
digital manuals.
24
Office Equipment/Cameras
Project Business Cards
In compliance with ADS 320.3.1.6, the business cards shown below do not use the USAID
identity, designs, or layouts. In addition, they include the term “Contractor” to identify that the
employee is working on an USAID-funded activity.
25
Vertical Banner
Banners and other signage may be used during public events, such as meetings, conferences,
workshops, and forums.
26
Text of Photo Release Form
Photography Subject Consent and Release Form
By signing this form, I hereby grant to the United States Agency for International Development
(USAID) and its contractor DAI and other organizations they designate the right to create via
photography or other means, and the right to reproduce, display, and disseminate worldwide
and in perpetuity, in any traditional or electronic media format, photographs or other images of
my likeness without having to seek further permission and without the need of further
notification or compensation.
I understand that these images will be used in an appropriate and respectful manner. I confirm
that these images were taken with my knowledge and consent.
________________________________________
Signature
_________________________________________________
Signature of Parent or Responsible Person (in case of minor)