JUST LISTEDJUST SOLD

May 26, 2006

FONGReal Estate

Trusted Since 1989

• WHOWHO

• WHATWHAT

• WHEREWHERE

• WHYWHY

• WHENWHEN

• HOWHOW

FONGReal Estate

Trusted Since 1989

WHOWHO

Sphere of InfluenceSphere of Influence

Potential ClientsPotential Clients

HomeownersHomeowners

Non-Occupied OwnersNon-Occupied Owners

InvestorsInvestors

FONGReal Estate

Trusted Since 1989

WHATWHAT

• Postcard (3 x 5 , 4 x 6, 7 x 9)

Keep it simple, Easy to Read“Just Listed or Just Sold”Address, Price (optional), Your Phone Number,Web Address, Other Listings/Solds (optional)

• Color Flyer

Basic MLS Flyer or Actual Marketing Flyer• Newsletter

Regular marketing material

FONGReal Estate

Trusted Since 1989

WHYWHY

Marketing StrategyMarketing Strategy

Promised the SellerPromised the Seller

Name RecognitionName Recognition

Develop RelationshipsDevelop Relationships

More Potential BusinessMore Potential Business

Future Listing Tool and PresentationFuture Listing Tool and Presentation

FONGReal Estate

Trusted Since 1989

WHEREWHERE

General area of the homeGeneral area of the home

Zip code, Thomas Guide,Zip code, Thomas Guide, 1000’s 1000’s Specific Neighborhood or SubdivisionSpecific Neighborhood or Subdivision

Area of newer homes, Recognized area 100’sArea of newer homes, Recognized area 100’s Particular Model Home or BuilderParticular Model Home or Builder

Popular floor plan or Brand name builder 50’sPopular floor plan or Brand name builder 50’s Exact Street or Cross StreetsExact Street or Cross Streets

Potential neighbors that “don’t” drive by Potential neighbors that “don’t” drive by

FONGReal Estate

Trusted Since 1989

WHENWHEN

As Soon As PossibleAs Soon As PossibleLead time to produce your Lead time to produce your postcards or flyers. Label, postcards or flyers. Label, stamp, mail, etc.stamp, mail, etc.

Most Effective Within 2 WeeksMost Effective Within 2 WeeksNo longer than 4 weeks right No longer than 4 weeks right after the listing or sale of the after the listing or sale of the home. home.

FONGReal Estate

Trusted Since 1989

HOWHOW

Through Your Favorite Title Through Your Favorite Title CompanyCompany

Easiest method, no mess, no hassleEasiest method, no mess, no hassle

Third Party CompanyThird Party Company

Personal Marketing Co.Personal Marketing Co.

Do-It-YourselfDo-It-Yourself

Microsoft Word, PublisherMicrosoft Word, Publisher

FONGReal Estate

Trusted Since 1989

FINAL POINTSFINAL POINTS

Good Contact Phone NumberGood Contact Phone NumberSimple and CreativeSimple and CreativeMore Pieces Mailed, More ReturnMore Pieces Mailed, More ReturnConsistentConsistent If you do Just Listed, then do Just If you do Just Listed, then do Just

Sold!Sold!BudgetBudgetLeverage Your Marketing PieceLeverage Your Marketing Piece

FONGReal Estate

Trusted Since 1989