MARKETING PRESENTATION

Prepared By:-

Mithesh Waingankar (MBA – MARKETING, SIBM , Mumbai)

Marketing involves ten types of entities:

1. Goods2. Services3. Experiences4. Events5. Persons6. Places7. Properties8. Organisations9. Information10. Ideas.

JUST JUICY

• Our Product is Juice bar and our brand name is

“ Just Juicy ”• Tagline Be cool, Be Juicy• Just Juicy is a company which will produce fresh and

natural Fruit juice + Mocktail.• Just Juicy will be an environment-friendly company

dedicated on sustainable development and corporate social responsibility, as a service to society and preservation of nature.

What Is Mocktail

• Mocktail is a non-alcoholic drink consisting of a mixture of fruit juices or other soft drinks.

• Mocktails can be described as a smooth blend of only non-alcoholic beverages which could be fresh fruit juices, syrups, cream, herbs and spices.

• Mocktails are designed specially for those who do not take alcoholic beverages or need to refrain from them. Which means these blends can be enjoyed by people of all ages.

Why Mocktail

• We will provide innovative Juice+ Mocktail which are not available in the normal market.

• Serving mock tail to common people

• Unique in market and less competition

• Opportunity to grab market

Need of the Product for Customer point of view

• Healthy

• Substitution of Cold drinks.

• Natural taste

• Feel refreshment and relaxation

• More opportunity to capture market

Market Segmentation

• Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs

• Variables Used for Segmentation– Geographic variables – Demographic variables – Psychographic variables – Behavioral variables

Geographic variables

• By leveraging the benefits of liberalization and integration of the markets of the world, Just Juicy will seek to serve both domestic and international customers.

• Metropolitan Cities, major cities/towns of the states.

• Density of Area: Urban, Semi-urban, Rural.

• Climate: Tropical

Demographic variables

• Age – all age group• Gender – Both Male and Female• Family size - doesn’t matter• Education - doesn’t matter• Income – middle & hi end consumer• Occupation – student, working and retired people• Nationality/race – doesn’t matter• Language - doesn’t matter

Psychographic variables

Personality No

Lifestyle Yes

Value Yes

Attitude Yes

Behavioural variables

• benefit sought

• product usage rate

• brand loyalty

• profitability

• income status

Target Market

Primary Market – Kids – Fond of Fruit Juice

– Teens – More experimental

– Youth – Experimental and more buying power

– Working People

– Housewives

– Elderly people

Contd..Secondary Market– Recreational – Movie Theatres,

– Malls,

– Amusement Parks,

– school, collages,

– hotels, restaurants,

– bars etc.

Product•100% Fresh Fruit Mocktails•Product Life Cycle

Price• Reasonable for target market• Best quality in lower Cost• For introducing new product• Price low to capture market share• Expect to make profit in volume

Place• Distribution Channel• Mumbai

Promotion •E- Promotion•Paper Media•Free Sample

Marketing Strategies

E- Promotion

Our Site

Facebook

Instagram

Mobile application

Zomato

STRENGTH

Adequate availability of raw materials Natural product

WEAKNESS

Seasonal availability of fruits Brand Acknowledgement Late entry into the market

less competitionsHealth consciousness

THREATSOPPORTUNITY

USP

• Easily attraction – free demo

• Best Quality + reasonable price

• Happy hour Service

• Free Home Delivery

Thank You